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超級同盟金融機關的詳細分析:BNP Paribas的財富管理

Super League In-Depth Analysis: BNP Paribas Wealth Management 2016

出版商 Verdict Financial 商品編碼 349594
出版日期 內容資訊 英文 38 Pages
商品交期: 最快1-2個工作天內
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超級同盟金融機關的詳細分析:BNP Paribas的財富管理 Super League In-Depth Analysis: BNP Paribas Wealth Management 2016
出版日期: 2016年07月31日 內容資訊: 英文 38 Pages

BNP Paribas是公開信息的管理資產額之全球第7名的財富管理經營者。可是2014年由於美國當局的70億美元罰款的制裁措施,其收益轉為負64%。

本報告提供BNP Paribas的財富管理及私人銀行業務的相關調查、組織結構、企業策略、財務實際成果、行銷活動、最近的M&A、顧客定位、商品開發等趨勢。


  • 企業的組織結構:概要
  • 地區的覆蓋範圍、擴張策略
    • M&A等
  • 財務實際成果
    • 與其他的全球企業者的比較
  • 主要目標客戶群組的檢驗
  • BNP Paribas的財富管理服務、商品
    • 獨特性、與其他經營者的比較
  • 行銷活動、社群媒體活動的檢討


  • 摘要整理
  • 策略
  • 財務實際成果
  • 客戶、產品
  • 行銷&廣告
  • 附錄


Product Code: VF0048CA


BNP Paribas is the world's eighth-largest wealth manager (as measured by published assets under management). In 2015 BNP Paribas' profits bounced back from an exceptional charge of $7bn in 2014. BNP Paribas is continuing to implement its 2014-16 Business Development Plan, which has impacted its wealth operations in terms of both cost-cutting measures and synergy efforts such as up streaming clients. As part of BNP Paribas' strategy of targeting UHNW clients, BNP Paribas Wealth Management has launched the campaign 'Your Wealth Has A Voice' which includes a digital app under the same campaign. The bank has gone on to release more digital apps over the course of early 2016. BNP Paribas sold its Dutch private banking unit In singer de Beaufort in April 2016.

Key Findings

  • BNP Paribas is predominantly a retail bank, with BNP Paribas Wealth and Asset Management contributing 7.0% of overall group revenues.
  • BNP Paribas Wealth Management is looking to the higher wealth tiers, particularly the growing UHNW wealth segment in Asia, Europe, and the Middle East. BNP Paribas Wealth Management remains committed to promoting the progression of digital and mobile solutions as part of its 2014-16 business plan, which means better positioning to target the growing UHNW wealth segment.
  • The firm targets entrepreneur clients and corporates with a service proposition that integrates its expertise in corporate and investment banking. In its domestic markets,
  • BNP Paribas' private banking operations target new clients by up streaming wealthy customers from the group's retail banks.
  • BNP Paribas Wealth Management has implemented a cost-cutting plan and announced plans to cut investment banking costs by 12% by 2019. Cross-selling has enabled the bank to have a cost-revenue ratio lower than its competitors. For wealth management, the plan included the introduction of a multi-channel strategy with common customer relationship management and digital solutions across international entities and domestic digital synergies.


Verdict Financial's Super League In-Depth Analysis: BNP Paribas Wealth Management competitor profile is a comprehensive analysis of BNP Paribas' wealth management and private banking operations. It offers insight into the company's strategy, financial results, and marketing activities. It also covers the wealth manager's recent merger and acquisition (MandA) activity, customer targeting, and product innovation. Insight into BNP Paribas Wealth Management's growth strategy.

  • Overview of the firm's organizational structure.
  • Clear presentation of its geographical coverage and expansion strategy, including MandA activity.
  • Analysis of the firm's financial performance at group and divisional level, including comparison with other global wealth managers.
  • Examination of key target client groups.
  • Analysis of BNP Paribas Wealth Management's service and product proposition and how it is unique compared to those of its competitors.
  • Review of BNP Paribas' marketing and social media activities at group and divisional level.

Reasons To Buy

  • Examine the financial performance and key ratios for BNP Paribas Wealth Management and benchmark this competitor against other global wealth managers.
  • Explore BNP Paribas Wealth Management's recent MandA and growth strategies and their impacts on its AUM growth and financial performance.
  • Understand BNP Paribas Wealth Management's client targeting strategies and examine whether these have been successful.
  • Learn more about BNP Paribas Wealth Management's marketing strategy, social media presence, and digital innovations.

Table of Contents

  • 1. Executive Summary
  • 2. Strategy
  • 3. Financial Performance
  • 4. Customers and Products
  • 5. Marketing and Advertising
  • 6. Appendix
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