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Changing Patterns of European Car Ownership

出版商 Verdict Retail 商品編碼 346729
出版日期 內容資訊 英文 41 Pages
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歐洲的汽車持有模式的變化 Changing Patterns of European Car Ownership
出版日期: 2014年08月01日 內容資訊: 英文 41 Pages



第1章 概要

第2章 市場預測

第3章 摘要

  • 短期的
  • 長期的

第4章 富有魅力的汽車貸款之市場的形成

  • 在歐洲各地的新車銷售台數的增加
  • 新車需求順利伸展,不過,高級行動也有變化
  • 汽車貸款需求現在也很根深蒂固
  • 金融、租賃市場主要企業
  • 車輛購買模式:各地區的差異
  • 傳統的車輛購買模式正邁向結束
  • 各種車輛購買計劃與其優點

第5章 車輛擁有情形:概要

  • 西歐:超小型車、家庭用小型車壟斷
  • 北歐:SUV和休旅車最常見
  • 西班牙、義大利:新車需求強勁
  • 強力的新車市場,也導致二手車市場活躍化
  • 新車更換頻率的增加
  • 購買者的年齡、所得簡介
    • 平均家庭所得

第6章 車輛擁有模式的變化

  • 市場機會與課題
  • 汽車的新利用模式:汽車廠商發現、開墾新的收益來源的必要性
    • 新車銷售額是廉價的貸款即使擴大,長期性再停滯不前
    • 各個地區的市場促進&阻礙因素
    • 市場飽和化:現在也是大課題
    • 汽車共享
    • 汽車貸款擴充的必要性
    • 多模式行車解決方案的普及
    • 保有汽車到壞掉為止的態度
    • 提供追加、替代的服務

第7章 結論與建議

  • 短期性的建議

第8章 附錄


Product Code: VR0032TR


Economic pressures have shaped the European car market for the past six years: motorists are deferring replacement of their vehicles and purchasing habits are changing across the continent, with the turnover of new vehicles becoming more frequent. This report draws on Verdict's unique aftermarket and survey data to explore the factors shaping consumer trends in the European vehicle market.


During and immediately after the European financial crisis, sales of new cars fell significantly. Now, although new car sales are beginning to recover, with the UK recording 28 consecutive months of growth and Europe registering nine, it remains the older, and typically more wealthy population that is fuelling the rise in sales.

The average frequency of vehicle replacement varies between the different countries covered by Verdict's Motorist Survey, but also varies between new and used vehicle purchasing habits. In the majority of markets, used vehicles are replaced less frequently than new vehicles, reflecting the way in which they are purchased.

Although superminis and small cars dominate the European vehicle parc, there are considerable differences in purchasing habits when it comes to new and used vehicles. Data from Verdict's Motorist Survey, with over 9,000 respondents across nine European markets, show that Spanish and Italian motorists show a clear preference for new vehicles.

Reasons To Buy

  • Understand how consumer trends influence how motorists buy their vehicles.
  • Target which markets are most and least likely to purchase new or second hand vehicles.
  • See how motorists are moving away from ownership of a car to use of a car - and understand the impact that this will have on the future market.

Your key questions answered

  • How are changing attitudes to ownership shaping the future of the car market?
  • Which countries demonstrate a preference for purchasing new vehicles and what opportunities does this present for retailers?
  • What opportunities exist for manufacturers to maximise their potential share of a changed car market?

Table of Contents

1. Overview

2. Outlook

  • 2.1. Rising new car sales
  • 2.2. Flexible finance products support new and used vehicle sales
  • 2.3. Enhanced financial solutions key
  • 2.4. Whole life ownership of product
  • 2.5. Conclusions

3. Summary

  • 3.1. Short term
  • 3.2. Longer term

4. Attractive Vehicle Finance Shapes the Market

  • 4.1. Growing new vehicle sales across Europe
  • 4.2. Healthy demand for new cars, but customer purchasing habits are evolving
  • 4.3. Demand for motor finance remains strong
  • 4.4. Key players in the finance and leasing market
  • 4.5. Geographical variations influence how people buy cars
  • 4.6. Traditional models of vehicle purchase are now being supplanted
  • 4.7. Benefits of different car purchasing plans

5. Profile of Vehicle Ownership

  • 5.1. Super-minis and small family cars dominate in densely populated Western markets
  • 5.2. SUVs and estate cars are more common in Scandinavian markets
  • 5.3. Motorists much more likely to purchase new vehicles in Spain and Italy
  • 5.4. A strong new car market supports a vibrant used car market
  • 5.5. Turnover of new vehicles becoming more frequent
  • 5.6. Age and salary profiles
    • 5.6.1. Average household income

6. Changing Patterns of Ownership

  • 6.1. Opportunities and Challenges
  • 6.2. New car use patterns require manufacturers to identify and exploit new revenue streams
    • 6.2.1. Cheap finance supports new car sales now, but may falter over the longer term
    • 6.2.2. Local demand poses local challenges
    • 6.2.3. Market saturation remains a challenge
    • 6.2.4. Car-sharing
    • 6.2.5. Enhanced financial packages required
    • 6.2.6. Multi-mode travel solutions will become more prominent
    • 6.2.7. Whole life ownership of product
    • 6.2.8. Providing additional and alternative services

7. Conclusions and Recommendations

  • 7.1. Short-term recommendations
    • 7.1.1. Respond to localised ownership patterns
    • 7.1.2. Enhanced financial packages required
    • 7.1.3. Whole life ownership of the vehicle is an opportunity for manufacturers
    • 7.1.4. Capitalising on the shift from ownership to use
    • 7.1.5. Respond to the changing attitudes of young people
    • 7.1.6. Invest in building relationships with customers

8. Appendix

  • 8.1. About Verdict Retail
  • 8.2. Disclaimer

List of Tables

  • Table 1: Cars bought on finance by consumers through dealerships
  • Table 2: Automotive finance and leasing market players
  • Table 3: Benefits of motor finance

List of Figures

  • Figure 1: Models of vehicle purchase
  • Figure 2: Most popular vehicles in the European vehicle parc by category (%), 2013
  • Figure 3: Percentage of respondents who purchased a new car
  • Figure 4: Percentage of respondents who purchased a used car
  • Figure 5: Frequency of vehicle replacement
  • Figure 6: Frequency of vehicle replacement - new or used
  • Figure 7: Motorists' age profile - Germany
  • Figure 8: Motorists' age profile - Poland
  • Figure 9: Motorists' income profile - France
  • Figure 10: Motorists' income profile - Poland
  • Figure 11: The shift from car ownership to car usage
  • Figure 12: An example of a car-sharing scheme vehicle
  • Figure 13: Potential revenue increases of repeat PCP
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