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市場調查報告書

歐洲、新興國家市場的汽車用電池維修市場分析

Understanding the Vehicle Battery Aftermarket in the European and Emerging Markets

出版商 Verdict Retail 商品編碼 346717
出版日期 內容資訊 英文 45 Pages
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歐洲、新興國家市場的汽車用電池維修市場分析 Understanding the Vehicle Battery Aftermarket in the European and Emerging Markets
出版日期: 2014年04月30日 內容資訊: 英文 45 Pages
簡介

中國等新興國家市場上,汽車的電池正達到保證期間結束和替換時期,導致在售後市場的電池需求的擴大。這對車輛經銷商來說是威脅,不過,對製造商系列店來說是一大市場機會。另一方面,預計歐洲的主要國家電池市場微減少。修理廠和VNM (廠商系列店) 的佔有率擴大,不過,零件經銷商和大賣場的佔有率預計降低。由於電池技術的複雜化市場二分化,在VMN和大修理廠怠速熄火用電池普及,另一方面小規模的獨立型工廠持續使用標準型電池。

本報告提供歐洲各國及新興國家市場上、汽車用電池維修市場相關分析、消費者的電池替換&選擇行動與其背景情況、廠商方面的各種技術的引進與支援情形、電池的各種類的普及預測、今後的市場規模預測 (各地區、各銷售管道) 等相關調查與考察。

第1章 概要

  • 在售後市場的電池銷售額

第2章 未來展望

  • 怠速熄火 (Start-stop)
  • 排放法規
  • 怠速熄火和對電池銷售量的影響
  • 電池的持續演變

第3章 汽車用電池的角色的變化

  • 汽車用電池的歷史沿革
  • 電池品質的改善
  • AGM電池市場成長:反映怠速熄火技術的普及
  • AGM/EFB電池需求:與成熟化的市場相比,在東歐還有技術差距
  • 電氣化功能的多寡,左右電池替換的時期

第4章 售後市場的電池

  • 核心性的電池技術
    • 鉛蓄電池
    • 液體式鉛蓄電池
    • AGM電池
    • 新型的鉛蓄電池
    • 鎳系電池
    • 鋰系電池
    • 超級電容器
    • 替代性電池系統
    • 實驗階段的蓄電池
  • 為何今後的市場有電池需求

第5章 市場規模

  • 市場規模 (以數量為準)
    • 新興國家市場
  • 市場佔有率的變化 (以數量為準)
    • 歐洲主要5個國家的市場
    • 西歐
    • 南歐
  • 市場規模 (以金額為準)
    • 市場規模的預測
    • 摘要

第6章 消費者趨勢、流通管道、替換率

  • 在瑞典的平均行車距離短
  • 整備、維修流通管道
  • 市場機會和威脅
  • 購買行動
  • 線上銷售
  • 購買特定品牌電池的理由
  • 替換的契機
  • 替換的頻率

第7章 技術趨勢:怠速熄火和電動車

  • 混合動力汽車和電池式電動車
  • 內燃引擎車
  • 附怠速熄火技術的汽車
  • 歐洲的兩極化需求

第8章 建議與結論

  • 兩極化的歐洲市場:主要市場 (成熟化) 的AGM/EFB電池需求增加和東歐市場落後
  • 過保證期的汽車:對新興國家市場車輛經銷商來說的威脅
  • 電池的銷售量降低,不過,銷售額成長
  • 車輛經銷商、VMN (廠商系列店)、供應商群組受恩惠,不過,獨立型修理廠停滯不前
  • 電池廠商間的競爭:短期性激化的動向
  • 電池的購買行動:和車齡有密切關係
  • 線上專門流通管道不會成長很大
  • 新興國家市場

第9章 附錄

圖表一覽

目錄
Product Code: VR0030TR

Summary

The demands placed on vehicle batteries are increasing, influencing their complexity and affecting how and where motorists replace them. Their complexity makes them more difficult to replace, impacting motorists' purchasing behaviours and the wider aftermarket. This report draws on Verdict's proprietary in-house data to explore the factors shaping the batteries market.

Synopsis

As the parc ages in the emerging markets and cars exit the manufacturer warranty period, opportunities present themselves in each aftermarket channel. The greatest opportunities are found in China, where over 65% of vehicles are under four years old. This is a challenge for dealerships, but an opportunity for manufacturer-affiliated fast fits.

Across the leading five European countries, garages and VMNs command the biggest market share. By 2017, the volume of starter batteries sold in these countries will decrease by 1.2%. The share of sales taken by garages and VMNs will increase while the proportion of the market occupied by parts stores and hypermarkets will decline.

As batteries become more complex, Verdict expects that, in the longer term, there will be a defined split in the market, with VMNs and large garage networks supporting and servicing the demands of the start-stop market, whilst smaller independent garages continue to service the standard battery market.

Reasons To Buy

  • Understand how consumer trends influence how and where motorists get their battery replaced.
  • Target which markets are most and least likely to use particular types of batteries, and see their growth potential.
  • See how the value and volume of the batteries market will change over time by region and by channel.

Your key questions answered

  • Which markets demonstrate the greatest growth potential for starter batteries and which channels will benefit?
  • How do motorists decide which brand of battery to buy, what influences the decision and what opportunities does this present for retailers?
  • What opportunities exist for all channels to maximise their potential share of the batteries market?

Table of Contents

1. Overview

  • 1.1. Battery aftermarket sales

2. Outlook

  • 2.1. Start-stop
  • 2.2. Emissions regulations
  • 2.3. Start-stop and the impact on battery sales volumes
  • 2.4. Batteries are continuing to evolve

3. The Changing Role of Vehicle Batteries

  • 3.1. Vehicle batteries - a brief history
  • 3.2. Battery quality is improving
  • 3.3. AGM batteries market grows, reflecting increase in start-stop technology
  • 3.4. Demand for AGM/EFB batteries will lag in Eastern Europe compared with the mature markets
  • 3.5. More electrical functions influence where motorists get their batteries replaced

4. Batteries in the Aftermarket

  • 4.1. Core battery technologies
    • 4.1.1. Lead-acid
    • 4.1.2. Flooded lead-acid
    • 4.1.3. AGM batteries
    • 4.1.4. New lead-acid batteries
    • 4.1.5. Nickel-based batteries
    • 4.1.6. Lithium-based batteries
    • 4.1.7. Super-capacitor
    • 4.1.8. Alternative battery systems
    • 4.1.9. Experimental rechargeable batteries
  • 4.2. Why batteries are critical for the future

5. Volume and Value

  • 5.1. Volume
    • 5.1.1. Emerging markets
  • 5.2. Channel shares by volume
    • 5.2.1. Leading five European markets
    • 5.2.2. Western Europe
    • 5.2.3. Southern Europe
  • 5.3. Value
    • 5.3.1. Value forecasts
    • 5.3.2. Summary

6. Consumer Trends, Distribution Channels and Replacement Rates

  • 6.1. Low average mileage in Sweden
  • 6.2. Servicing and repair channel
  • 6.3. Opportunities and threats
  • 6.4. Purchasing behaviours
  • 6.5. Online
  • 6.6. Reasons for purchasing a particular brand of battery over another
  • 6.7. Trigger for replacement
  • 6.8. Frequency of replacement

7. Technology Trends: Start-Stop and Electric Vehicles

  • 7.1. Hybrid and battery electric vehicles
  • 7.2. Internal combustion engine vehicles
  • 7.3. Vehicles equipped with start-stop technologies
  • 7.4. Polarised demand within Europe

8. Recommendations and Conclusions

  • 8.1. A polarised parc, with demand for AGM/EFB batteries growing in the mature/leading European markets but lagging in Eastern Europe
  • 8.2. Vehicles moving out of warranty period are a threat to dealerships in the emerging markets
  • 8.3. Battery sales volumes will fall but values will increase
  • 8.4. Dealerships, VMNs and supplier groups will benefit, but independent garages will suffer
  • 8.5. Competition amongst battery manufacturers will increase in the short term
  • 8.6. Battery purchasing behaviours strongly linked to the age of the parc
  • 8.7. The pure online channel will not grow significantly
  • 8.8. Emerging markets

9. Appendix

  • 9.1. About Verdict Retail
  • 9.2. Disclaimer

List of Figures

  • Figure 1: A modern car battery in situ in the engine bay
  • Figure 2: Advantages and disadvantages of lead-acid batteries
  • Figure 3: Advantages and disadvantages of AGM batteries
  • Figure 4: Advantages and disadvantages of nickel-based batteries
  • Figure 5: Advantages and disadvantages of lithium-based batteries
  • Figure 6: Advantages and disadvantages of super-capacitors
  • Figure 7: Starter battery volumes (million) in Europe's leading five, Western and European markets, 2013 and 2017e
  • Figure 8: Starter battery volumes (million) in the emerging markets, 2012 and 2016e
  • Figure 9: Battery market channel shares by volume in the leading five European markets (%), 2009-17e
  • Figure 10: Battery market channel shares by volume in the Western European markets (%), 2009-17e
  • Figure 11: Battery market channel shares by volume in the Southern European markets (%), 2009- 17e
  • Figure 12: Starter battery values in the leading five European markets and the emerging markets (€bn), 2012 and 2016
  • Figure 13: Average number of kilometres driven (%), by country
  • Figure 14: Preferred channel for the servicing or replacement of car batteries in the leading five European countries (%)
  • Figure 15: Use of the online channel for the purchase of automotive batteries (%), by country
  • Figure 16: Motorists' loyalty to particular brands when buying tyres and batteries (%), by country
  • Figure 17: Factors influencing motorists' decision to purchase vehicle batteries (%), by country
  • Figure 18: Motorist attitudes to replacing automotive batteries (%), by country
  • Figure 19: Starter battery replacement rates (%), by country
  • Figure 20: Percentage of vehicles in Europe fitted with start-stop batteries (%), 2012-21
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