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市場調查報告書

全球線上食品雜貨零售業

Global Online Grocery Retail | Verdict Sector Report

出版商 Verdict Retail 商品編碼 346695
出版日期 內容資訊 英文 59 Pages
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全球線上食品雜貨零售業 Global Online Grocery Retail | Verdict Sector Report
出版日期: 2014年01月13日 內容資訊: 英文 59 Pages
簡介

食品雜貨零售業的成長可能性和條件,依國家整體的社會環境和發展處於階段很大不同。譬如,線上食品雜貨商店的成功條件,是在社會性和技術上是否能抓住活動性的年輕消費者。國家整體的情況,人口密度左右食品雜貨零售市場成長。人口擴散的地區和密集地區,物品的運輸成本有很大不同。另一方面,對食品雜貨店來說,不僅是單純的付款窗口,也有線上上宣傳自公司的存在的手段。因此,也有必要在Web和社群媒體雙方吸引消費者。

本報告依據全球24個國家的2萬人以上消費者的問卷調查,提供全球線上食品雜貨零售業的現況與未來展望相關分析、各國的人口、經濟趨勢與零售市場的關聯性,及今後的食品雜貨市場發展可能性與方向性、新的經營模式概要 (網購店取等)、今後應克服的課題等相關調查與考察。

第1章 概要

第2章 分析的要點

第3章 人口成長率對零售業者的產業擴張計劃的影響

  • 零售業者需要克服對網路購物的阻力感
  • 現在,可見到網路購物急速成長的是哪個國家?
  • 全球各國的網路購物的發展預測

第4章 各個地區的人口密度差異帶給零售業者的課題

  • 零售業者需要配合各地區需求來調整自家公司的策略
  • 人口密集地區:理想的試驗環境
  • 在困難的市場上要取得成功,零售業者必須創新

第5章 Pure Play (網路專業) 模式的發展

  • Ocado產業擴大的機會由於被Morrisons收購而打開
  • 不選擇內部成長之道的Ocado
  • 未持有網路商店的食品雜貨零售店:一個邏輯性階段
  • 食品雜貨之外的零售業處於競爭激烈之中的
  • 除了Ocado之外也有具未來性的業者

第6章 Collection Point為何?

  • 網購店取:今後重要的流通管道

第7章 分析方法

第8章 附錄

圖表一覽

目錄
Product Code: VR0028CH

Summary

With the UK arguably one of the most advanced online grocery sectors in the world, we take a look at where the growth will come from next. Using survey data for over 20,000 consumers in 24 countries, we proved insight and analysis from across the globe, as well as case studies and examples of successes and failures. We have identified key markets which will see growth from online grocery retail

Key Findings

  • Use our country profiling to identify markets with the most potential
  • Use in-depth analysis and insight to identify those retailers with the ability to expand globally
  • Understand the issues surrounding click and collect to uncover its potential and make your online business profitable

Synopsis

Population growth will shape retailer expansion plans over the coming years, with different countries becoming suitable for online grocery at different times. Online relies on many different criteria to be fulfilled in order to be a success, one of the key ones is socially and technologically active group of younger consumers.

Retailers will need to tailor solutions to differing population densities both on a national and international level. Low density areas will be well suited to collection points which mitigate the need for long delivery journeys, while higher density areas will have a need for fast fulfilment to prove an alternative to convenience retailing

Online is not just about having a transactional website. Those retailers without one, and without the ability to invest still need to have a significant and active online presence. This needs to be via their own websites as well as through social media. Engaging shoppers on both will be fundamental to increasing footfall

Reasons To Buy

  • Which countries will be the best for online grocery in the next 5, 10, 15 and 25 years owing to their projected population growth?
  • How can retailers adapt their models in countries where population density doesn't immediately suit itself to online grocery?
  • Which retailers will be able to expand their models internationally in order to take advantage of growing middle classes in emerging markets?
  • What impact will Amazon have on the global online grocery market and how will it be able to adapt its model to aid smaller retailers to move online?

Table of Contents

1. Overview

2. Key Findings

  • 2.1. Shoppers need a seamless experience
    • 2.1.1. Perfecting the customer journey will align instore and online offers
  • 2.2. Retailers must overcome resistance to online
    • 2.2.1. Population growth must shape online expansion plans
  • 2.3. Retailers need to adapt strategy to meet local requirements
    • 2.3.1. Regional population density variations will provide challenges
  • 2.4. Morrisons deal opens up Ocado for global expansion
    • 2.4.1. Pureplay retailers have a significant future
  • 2.5. Click and collect must become a bigger fulfilment channel
    • 2.5.1. Retailers must use alternatives to loss-making home delivery
    • 2.5.2. Online visual merchandising remains poor
    • 2.5.3. Interactivity brings instore service online
    • 2.5.4. Customers must be able to shop between channels
  • 2.6. Online doesn't necessarily mean transactional
    • 2.6.1. Social media connects retailers and shoppers
    • 2.6.2. Shoppers would rather engage than buy
    • 2.6.3. Word of mouth speaks volumes

3. Population Growth Should Shape Retailers' Expansion Plans

  • 3.1. Retailers must overcome resistance to online shopping
    • 3.1.1. Ageing population creates more resistance to adoption of online shopping
    • 3.1.2. Retailers must identify markets where demand is not catered for
    • 3.1.3. Younger populations will drive the growth in online shopping
  • 3.2. Which countries are ready for online shopping now?
    • 3.2.1. Poland's robust economy will support online shopping
    • 3.2.2. Turkey ready for online shopping, with a growing time-poor middle class
    • 3.2.3. Significant opportunities as well as challenges await in Australia
    • 3.2.4. Not all markets will work though
  • 3.3. Which countries will be ready for online shopping in 2020?
    • 3.3.1. Arab states offer opportunities for retailers
    • 3.3.2. Restrictions on women's rights provide opportunities in Saudi Arabia
  • 3.4. Which countries will be ready for online shopping in 2025?
    • 3.4.1. Two examples of demand that is not currently catered for
    • 3.4.2. India opening up provides retailers with opportunities
    • 3.4.3. Mobile growth must be the focus in South Africa

4. Regional Density Variations Provide Challenges for Retailers

  • 4.1. Retailers must adapt their strategy to meet local requirements
    • 4.1.1. There is not a one size fits all solution
    • 4.1.2. The developed UK model might not work elsewhere
    • 4.1.3. Retailers must be prudent in their approach to expansion
    • 4.1.4. Changing traditional shopping habits will take time
    • 4.1.5. Convenience will win out
    • 4.1.6. Fresh food remains a big challenge for retailers
  • 4.2. High population densities are the ideal testing ground
    • 4.2.1. Well-connected areas provide online shopping opportunities
    • 4.2.2. Retailers must invest in efficient fulfilment methods
    • 4.2.3. Despite nationwide coverage, regional differences will still exist
    • 4.2.4. Pureplays can work in densely populated areas
    • 4.2.5. Use of own delivery fleet not a necessity
    • 4.2.6. German example highlights that success is not guaranteed
  • 4.3. Retailers must be innovative to succeed in tougher locations
    • 4.3.1. Provides a much tougher proposition for retailers
    • 4.3.2. Using separate delivery companies will ease the pressure
    • 4.3.3. Lower expectations of online shopping
    • 4.3.4. Collection points can provide convenience
    • 4.3.5. Local solutions can fill gaps in the market
    • 4.3.6. High demand for online shopping in Brazil

5. Leasing the Pureplay Model

  • 5.1. Morrisons deal opens up Ocado for expansion
    • 5.1.1. Ocado is no longer a retailer
    • 5.1.2. UK model provides template in two ways
    • 5.1.3. Morrisons online model shows partnership potential
  • 5.2. Ocado unlikely to enter organically
    • 5.2.1. Not profitable without store based offer
    • 5.2.2. Product sourcing and competition challenges
  • 5.3. Grocery retailers with no online offer is the logical step
    • 5.3.1. Ocado model provides a quick route to market
    • 5.3.2. Investment in fulfilment centres
    • 5.3.3. Fast and scalable expansion for the retailer
    • 5.3.4. Fast and scalable expansion for Ocado
    • 5.3.5. Managing shopper expectations from the start
  • 5.4. Non-grocery retailers with growing competition
    • 5.4.1. Simple entry to grocery market
    • 5.4.2. Technical excellence gives edge over established grocers
    • 5.4.3. Product sourcing will be an issue
  • 5.5. Ocado not the only provider with potential
    • 5.5.1. Others can develop similar systems…
    • 5.5.2. …But high levels of investment are required
    • 5.5.3. Amazon offer has potential
    • 5.5.4. Teaming up with smaller retailers essential
    • 5.5.5. Model is replicable

6. What's the Collection Point?

  • 6.1. Click and collect must become a significant fulfilment channel
    • 6.1.1. Retailers must make it easier to click and collect
    • 6.1.2. Same day collection encourages widespread use

7. Methodology

  • 7.1. Verdict e-retail data

8. Appendix

  • 8.1. About Verdict Retail
  • 8.2. Disclaimer

List of Tables

  • Table 1: Rankings for the extent to which online shopping currently happens and how appealing it would be, 2013

List of Figures

  • Figure 1: Sainsbury's multiples of spend by channel, 2013
  • Figure 2: Boneless pork on Carrefour.fr, 2013
  • Figure 3: Morrisons interactive online butcher, 2013
  • Figure 4: Aldi UK, Kroger and Conad Centro Nord twitter feed, 2013
  • Figure 5: UN population forecasts and growth rates to 2050 based on median fertility
  • Figure 6: Frisco.pl transactional website, 2013
  • Figure 7: Migros promoting its online delivery service
  • Figure 8: Australian supermarket Coles encouraging online shopping
  • Figure 9: Carrefour operates in Saudi Arabia through franchise partner Majid Al Futtaim
  • Figure 10: Farm2Kitchen, India's first organic only food and grocery retailer
  • Figure 11: Pick n Pay promoting its non-transactional mobile app
  • Figure 12: Comparison of Australia, the UK and South Korea, 2013
  • Figure 13: Extension of Tesco virtual stores at a bus stop in South Korea, 2012
  • Figure 14: Woolworths in Australia advertising extended regional coverage for home delivery
  • Figure 15: Webvan's revived website after Amazon buyout, 2013
  • Figure 16: redmart.com transactional website in Singapore, 2013
  • Figure 17: Website of supermarkt.de after going out of business, 2013
  • Figure 18: Asda's standalone collection point at Green Park business hub in Reading, UK, 2013
  • Figure 19: South Devon butcher Gribble's website, 2013
  • Figure 20: Igluu promotional video on vimeo, 2013
  • Figure 21: Possible routes to market for Ocado, 2013
  • Figure 22: Analysis of global online grocery demand by country, 2013
  • Figure 23: AmazonFresh, 2014
  • Figure 24: AmazonFresh Seattle Spotlight, 2013
  • Figure 25: Food and grocery shoppers' most frequent online shopping method (%), 2013
  • Figure 26: Preferred method of fulfilment for existing home delivery users (%), 2013
  • Figure 27: Peapod Pick-up location in the US, 2013
  • Figure 28: Carrefour drive click and collect location in France, 2013
  • Figure 29: Asda's standalone collection point at Green Park business hub in Reading, UK, 2013
  • Figure 30: Carrefour drive locations in France, 2013
  • Figure 31: Tesco.com promoting free click and collect promotion, 2013
  • Figure 32: Amazon lockers
  • Figure 33: Tesco virtual store at a South Korean subway station
  • Figure 34: Majestic Wine website allows you to check product availability by store
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