消費者統計（ 2005 年版）：年輕消費群

Consumer Demographics 2005 - Youth Consumers

出版商	Verdict Research Limited
出版日期	2005年05月	商品編碼	33951
內容資訊	英文 Pages: 79
價格	本報告書已不再販售

簡介
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本報告已在2011年07月19日停止出版。

15-24 year olds generally have more time to shop than their older counterparts as many of them are students, or do not have the responsibilities of looking after a household or children. This means that often young customers shop around more and are consequently less loyal than older customers. Young shoppers are more likely to view shopping as a social event, and will spend more time browsing shops looking for items that appeal most. The spending habits of 15-24 year olds differ greatly from the population as a whole. Youth consumers spend proportionally far less on food & groceries than the general population with a greater emphasis placed on comparison shopping, particularly the clothing, footwear and music & video sub sectors.

About the cDNA programme
Section 1: Executive summary
- -At a glance summary
- -Retail expenditure
- -Shopper base &shopping around
- -Loyalty
Section 2: Demographic change
- -Long term population change 2004-2024
- -Medium term population change 2004-2014
- -Medium term population change by gender 2004-2014
- -Influences on youth consumers & implications for retailers
Section 3: Market dynamics
- -Range & price as drivers of loyalty
- -Convenience & quality as drivers of loyalty
- -Service & layout as drivers of loyalty
- -Facilities & ambience as drivers of loyalty
Section 4: Shopping patterns
- -Clothing
  - -Summary
  - -Key data
  - -Visited stores
  - -Main stores
  - -Conversion and loyalty
  - -Store compatibility
- -DIY
  - -Summary
  - -Key data
  - -Visited stores
  - -Main stores
  - -Conversion and loyalty
  - -Store compatibility
- -Electricals
  - -Summary
  - -Key data
  - -Visited stores
  - -Main stores
  - -Conversion and loyalty
  - -Store compatibility
- -Food &grocery
  - -Summary
  - -Key data
  - -Visited stores
  - -Main stores
  - -Conversion and loyalty
  - -Store compatibility
- -Footwear
  - -Summary
  - -Key data
  - -Visited stores
  - -Main stores
  - -Conversion and loyalty 4
  - -Store compatibility
- -Homewares
  - -Summary
  - -Key data
  - -Visited stores
  - -Main stores
  - -Conversion and loyalty
  - -Store compatibility
- -Music & video
  - -Summary
  - -Key data
  - -Visited stores
  - -Main stores
  - -Conversion and loyalty
  - -Store compatibility
- -Personal care
  - -Summary
  - -Key data
  - -Visited stores
  - -Main stores
  - -Conversion and loyalty
  - -Store compatibility
Section 5: Winners and losers
- -Clothing
- -DIY
- -Electricals
- -Food &grocery
- -Footwear
- -Homewares
- -Music & video
- -Personal care
Appendix
- -Basic methodology
- -Detailed methodology