2011年英國顧客分析: Tesco - 服裝 是由出版商Verdict Research Limited在2011年03月所出版的。
這份英文市場調查報告書包含Pages: 68 價格從美金4495起跳。
本報告針對英國零售商顧客為對象每年實施調查的整理結果，提供購買Tesco服裝的核心顧客性別、年齡、社會地位、電視播放區域、婚姻狀況、不動產狀況、住宅地區分類與檔案分析、顧客支持與離開的因素、非典型顧客相關分析等，目錄介紹如下。
摘要
顧客數量佔有率
- 購買層分類佔有率
- 電視播放地區分類佔有率
- 各年齡分類Tesco普及狀況
- 其他各種指標與住宅地區分類佔有率
變動與不變
- 購買層分類與地區分類顧客中主要使用者變動率
- 各年齡分類顧客中主要使用者變動率
- 不變動顧客
顧客分析
- 電視播放地區分類顧客分析
- 各年齡分類顧客分析
- 其他各種指標與住宅地區分類顧客分析
忠誠度
- 購買層分類與地區分類主要使用者忠誠度
- 各年齡分類主要使用者忠誠度
- 忠誠度變動基本因素
- 忠誠度提高因素詳細內容
競爭
附錄
- 定義
- 調查方法
- 國會議員選區選擇
- 普查區選擇
- 受訪者選擇
- 調查後調整
Description
Introduction
Verdict Research - UK Customer Insights 2011 are based around individual
retailers and provide a highly detailed, data-rich overview of a retailer' s
customers, drawing on a nationwide survey of 6,000 shoppers each year.
Features and benefits
• Analysis by non-standard demographics is also presented to give a
comprehensive picture of a retailer' s customers.
• Key demographics include among others, sex, age, social class,
television region, marital status, housing tenure, working status and ACORN
group.
Highlights
A comprehensive analysis of a retailer' s customer profile.
Your key questions answered
• Discover the profile of the core shopper for individual
retailers.
• Understand what drives shopper loyalty and disloyalty.
Table of Contents
AT A GLANCE SUMMARY
Tesco clothing
SHARE OF SHOPPERS
Tesco share of shoppers by demographics
Tesco share of shoppers by TV region
Tesco penetration of shoppers by household
characteristics
Tesco share of shoppers by other characteristics and ACORN
classification
CONVERSION AND NON-CONVERSION
Tesco conversion of visitors to main user by demographics
and region
Tesco conversion of visitors to main user by household
characteristics
Non-converting customers
PROFILE OF SHOPPERS
Tesco profile of shoppers by television region
Tesco profile of shoppers by household characteristics
Tesco profile of shoppers by other characteristics and
ACORN classification
LOYALTY
Tesco loyalty of main users by demographics and region
Tesco loyalty of main users by household
characteristics
Tesco basic drivers of loyalty and disloyalty
Tesco detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
APPENDIX
Methodology
The selection of parliamentary
constituencies
The selection of enumeration
districts
The selection of respondents
Post survey weighting
Ask the analyst
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