英國的DIY以及園藝相關零售市場：2011年

英國的DIY以及園藝相關零售市場：2011年 是由出版商Verdict Research Limited在2011年02月所出版的。 這份英文市場調查報告書包含Pages: 214 價格從美金4495起跳。

簡介

英國DIY以及園藝市場於2005年以後持續不振，2010年預期將比起前一年減少0.8％，達126億英鎊。在英國，抑制租金的增加，另一方面，稅金和生計費用上漲的緣故，此狀況在2011年持續的可能性高，特別是熱潮過後，住宅修繕需求不高的DIY市場會是嚴峻的狀況。另一方面，園藝市場受到高齡化戰後嬰兒潮世代的園藝人口增加，和全球暖化的影響等，預期2011年將增加1.7％的成長。

本報告，調查英國DIY以及園藝相關產品零售市場的最新動向，分析造成各個市場巨大影響的重要問題和各家公司於成長領域上的動向、各市場的規模等，彙整今後5年的預測和新趨勢的分析等，由下列摘要形式闡述。

報告摘要

• 主要調查結果
• 主要結論

重要課題

• DIY以及園藝市場
• DIY市場
• 園藝市場

市場分析

• 市場定義
• 概要
• DIY市場
• 園藝市場
• 銷售通路

DIY大型商場

• 大型商場在多角化上發現出路

企業資料分析

• 因市場環境的惡化與競爭的激烈化感受到危機感的專門店
• 經營上的統計資料
• 銷售空間的分配
• 廣告支出

DIY專門店

• B&Q
• Homebase
• Focus
• Wickes

較小型的DIY專門店

• Robert Dyas
• Tile Giant
• Topps Tiles

園藝用品店

• The Garden Centre Group

較小型的園藝用品店

• 園藝在消費者間的意願高漲
• Dobbies
• Notcutts

綜合超市

• Argos
• Wilkinson

食品雜貨店

• 活用多通路展開能力，擴大DIY與園藝相關商品的齊全度
• Asda
• Sainsbury's
• Tesco
• Outlooks

建築資材銷售店

• 修繕比起搬家更對消費者的趨勢有正面幫助
  • Jewson
  • Travis Perkins
  • Wolseley
• 展望

用語集

附錄

圖表

目錄

Abstract

Introduction

UK DIY & gardening Retailers 2011: Examines the latest developments in DIY & gardening, providing comprehensive analysis of both sectors to identify the key issues impacting each of them and how growth opportunities can be exploited. Details the size of each market, with five year forecasts and analysis of emerging trends. Key retailers in the each sector are profiled and critically assessed.

Features and benefits

• Key metrics of DIY & gardening retailers: sales growth, space, store numbers, store sizes and sales densities.
• Analysis of B&Q, Homebase, Wickes, Focus, The Garden Centre Group, Dobbies, builders merchants, small DIY specialists, and independent garden centres.
• Profiles of key players operating in the location, including operating statistics, recent key events and outlook and market shares for 2006 to 2011.
• Comprehensive analysis of the issues impacting the market, identifying emerging trends and growth opportunities, recommending strategies for success.

Highlights

The collapse of the DIY & gardening sector which began in 2005 - entirely due to the DIY sub sector - continued in 2010 with a fall we estimate at 0.8% to £12.6bn. We forecast that the market will remain in negative territory in 2011 with a further fall of 0.1% as consumers reel from subdued wage growth, higher taxes and increased living costs.

DIY, deteriorating further with a decline of 0.9% in 2011, is falling out of fashion, and suffering from a subdued demand for home improvements. Gardening, the sector' s saving grace with growth of 1.7% in 2011, is benefitting from the rise in popularity of gardening among a booming older population, and an increasingly warm climate.

In DIY, specialists are facing more competition, forcing them to diversifying into new categories, exposing them to new rivals, especially in kitchens & bathrooms. In gardening, specialists are coming under huge pressure as more retailers look to capitalise on the growth potential available, changing the competitive dynamics of the market.

Your key questions answered

• Benchmark retailer performance against the market. Understand the competitive dynamics of each sector, their composition and prospects
• Identify the growth prospects of key players in both DIY and gardening retailing
• Analyse the key issues impacting the individual markets and identify the strategies for success for each

Table of Contents

EXECUTIVE SUMMARY

• Key findings
  • DIY & gardening' s torrid time continues
  • DIY to blame as it suffers from waning interest and falling demand
  • Property market provides limited fillip to growth
  • Core DIY biggest culprit - new products needed
  • Gardening continues to benefit from embedded consumer and climate trends
  • Players should transfer green lesson from garden to DIY
  • Traditional specialists fight encroachment of grocers and general merchandisers
  • Grocers offer lower prices and one-stop shop
  • High street offer hots up too
  • Garden centres redefine themselves

• Main conclusions
  • DIY & gardening' s torrid time continues
  • DIY to blame as it suffers from waning interest and falling demand
  • Property markets provides limited fillip to growth
  • Core DIY biggest culprit - new products needed
  • Gardening continues to benefit from embedded population and climate trends
  • Players should transfer green lesson from garden to DIY
  • Traditional specialists fight encroachment of grocers and general merchandisers
  • Grocers offer lower prices and one-stop shop
  • High street offer hots up, too
  • Garden centres redefine themselves

KEY ISSUES

• DIY & gardening
  • Difficult time set to continue, with only gardening providing some relief
  • Growth is on the horizon

• DIY
  • New strategies mitigate demise of core DIY
  • Diversifying into new areas
  • Move towards trade
  • Enhancing customer offer

• Gardening
  • Growth becoming more elusive, but opportunities remain
  • Threat of Dobbies
  • Evolution of garden centres
  • Non-specialists enter market
  • Competition intensifies
  • Growth becomes steadier

MARKET ANALYSIS

• Market definition
• Overview
  • Prevalent trends worsen in recession
  • Gardening main driver of growth in DIY & gardening
  • Inflation still remains a big factor in growth
  • Spend by sub sector: gardening continues to grow share
  • DIY & gardening sales excluding VAT

• DIY
  • Sub sector continues to struggle
  • Decline in core DIY categories continues
  • DIY sales excluding VAT

• Gardening
  • After rapid growth, gardening continues to blossom
  • Gardening sales excluding VAT

• Channels of distribution
  • Grocers exert more pressure on specialists

DIY SUPERSTORES

• Superstores find safety in diversification
  • Sales including VAT
  • Space
  • Stores
  • DIY superstore sales excluding VAT

COMPANY DATA ANALYSIS

• Specialists feel the heat as trading conditions harden and competition intensifies
  • Specialists continue to dominate the market, but fortunes are mixed
  • Non-specialists make the biggest market share gains

• Operating statistics
  • Key financials and space data of major players

• Space allocation
  • DIY & Gardening retailers
  • Gardening specialists

• Advertising spend
  • B&Q and Wickes raise spend in 2009

DIY SPECIALISTS

• B&Q
  • Leads in share but lags in growth
  • Recent key events - Evolves to limit exposure to decline in core DIY
  • Proposition
  • Financials - Recovery in 2010 will not continue into 2011
  • Space- Freeze on store numbers in 2011 to hold profits
  • Sector performance - DIY & gardening - Steady as she goes
  • Market share - Strong value offer and frequent promotions helps maintain share
  • Outlook - Needs to respond quicker

• Homebase
  • Cost reductions threaten service levels
  • Recent key events - Value proposition developed in tandem with innovative initiatives
  • Proposition
  • Financials - Improved ranges and high promotional activity boost performance
  • Space - Store numbers squeezed as focus turns to profitability
  • Sector performance - DIY & gardening - Suffering from decline in demand
  • Market share - Manages to maintain share in challenging environment
  • Outlook - Greater strategic focus on DIY needed

• Focus
  • Recovery not coming into focus just yet
  • Recent key events - Endeavouring to create a niche in the market through local stores
  • Proposition
  • Financials - Mixed performance as retailer implements turnaround strategy
  • Space - Strong performance from new stores boost sales
  • Space allocation
  • Sector performance - DIY & gardening - Greater focus on show room categories dents sales
  • Market share - Manages to stem big declines in share
  • Outlook - Signs of recovery but still a long way to go

• Wickes
  • Continues to outperform
  • Recent key events - Pursuing the right strategy
  • Proposition
  • Financials -Navigating economic downturn
  • Space - Space expansion back on the agenda
  • Market share - Space expansion and range enhancements help maintain share
  • Outlook - Pursuing a winning strategy

SMALLER DIY SPECIALISTS

• Robert Dyas
  • Store openings prompt speculation on expansion outside south-east
  • Market share - Greater focus on other categories sees share maintained
  • Outlook - Competition on the high street hots up

• Tile Giant
  • Focus on expansion lifts sales but not profits
  • Market share - Hit by lack of demand for core DIY
  • Outlook - Margins need to be addressed

• Topps Tiles
  • Steady operations cannot mitigate falling profits
  • Market share - Struggles against weak demand
  • Outlook - Competitive pressures mount

GARDEN CENTRES

• The Garden Centre Group
  • Rebranded and rejuvenated but lacks direction
  • Recent key events - Redefining the traditional garden centre
  • Proposition
  • Financials - Recovering sales set scene for future growth
  • Space - Growth on hold with focus on revamps
  • Space allocation
  • Market share - Focus remains on protecting profits rather than share gains
  • Outlook - Lack of consistency in group strategy may lead to long term problems

SMALL GARDEN CENTRES

• Capitalise on increasing consumer desire for gardening
• Dobbies
  • Ambitious plans to create a £1.0bn business by 2020

• Notcutts
  • Stage is being set for robust growth

GENERAL MERCHANDISERS

• Argos
  • Competition mounts in increasingly challenging trading conditions
  • Recent key events - Focuses on value credentials and store refurbishments
  • Proposition
  • Financials - Margins sacrificed for growth in selling space
  • Space - Store numbers rising despite move to online
  • Sector performance - DIY & gardening - Low exposure to core DIY and big ticket items promotes sales
  • Market share - Solid retention of market share
  • Outlook - Under threat from the grocers, but DIY & gardening not a priority

• Wilkinson
  • Value proposition strikes note with consumers
  • Recent key events - Making strong gains with appealing proposition
  • Proposition
  • Financials - Profits highest of decade
  • Space - Growth continues but target of 500 stores by 2012 likely to be missed
  • Sector performance - DIY & gardening - Boosted by range enhancement and space expansion
  • Market share - Value proposition helps gain share
  • Outlook - Increased competition in the sector drives need for innovation

GROCERS

• Leveraging multichannel capabilities to broaden DIY & gardening offer
  • Grocers continue to increase share of DIY & gardening market

• Asda
  • Aims to become number one in non-food

• Sainsbury' s
  • DIY & gardening not a key priority as it expands non-food

• Tesco
  • Direct provides comprehensive DIY & gardening offer

• Outlooks
  • Great opportunity to grow share in DIY & gardening

BUILDERS MERCHANTS

• Benefit from improve not move trend
  • Jewson
  • Travis Perkins
  • Wolseley

• Outlook
  • Trading conditions to remain tough

GLOSSARY

• Financial Statistics - VAT
• Trading Record
• Physical Development
• Computer Rounding
• Abbreviations

APPENDIX

• Financials
  • Financial Statistics - VAT
  • Definitions

• Ask the analyst
• Verdict consulting
• Disclaimer

TABLES

• Table: DIY & gardening market definition 2011
• Table: Consumer spend on DIY & gardening products 2001 - 11e
• Table: DIY & gardening sales excluding VAT 2006 - 11e
• Table: Total consumer expenditure on DIY products 2006 - 11e
• Table: Breakdown of consumer spend on DIY products 2006 - 11e
• Table: DIY sales excluding VAT 2006 - 11e
• Table: Total consumer spend on gardening products 2006 - 11e
• Table: Breakdown of consumer spend on gardening 2006 - 11e
• Table: Gardening sales excluding VAT 2006 - 11e
• Table: DIY & gardening channels of distribution 2006 & 2011e
• Table: DIY superstores sales, stores and space 2006 - 11e
• Table: DIY superstore sales ex VAT 2006 - 11e
• Table: DIY & gardening retailers market shares 2006 - 11e
• Table: DIY & gardening major specialists - trading 2009/10
• Table: DIY & gardening major specialists - stores 2009/10
• Table: Summary of space allocation for leading DIY & gardening retailers 2010
• Table: Summary of space allocation for leading DIY & gardening retailers 2010 (continued)
• Table: Summary of space allocation for leading DIY & gardening retailers 2010 (continued)
• Table: Summary of space allocation for leading gardening retailers 2010
• Table: Major DIY specialists advertising spend 2006 - 09
• Table: Major DIY specialists advertising spend by media 2009
• Table: B&Q company overview 2011
• Table: B&Q retail proposition 2011
• Table: B&Q UK key operating statistics 2006 - 11e
• Table: B&Q UK trading record 2001 - 11e
• Table: B&Q store portfolio 2000 - 11e
• Table: B&Q space allocation 2011
• Table: B&Q space allocation 2011 (Continued)
• Table: Homebase company overview 2011
• Table: Homebase retail proposition 2011
• Table: Homebase UK key operating statistics 2006 - 11e
• Table: Homebase UK trading record 2000 - 11e
• Table: Homebase store portfolio 2000 - 11e
• Table: Homebase DIY & gardening space allocation 2010
• Table: Homebase DIY & gardening space allocation 2010
• Table: Focus overview 2011
• Table: Focus retail proposition 2010
• Table: Focus retail proposition 2010 (continued)
• Table: Focus key operating statistics 2006 - 2011e
• Table: Focus UK trading record 2001 - 2011e
• Table: Focus store profile 2001 - 2011e
• Table: Focus space allocation 2010
• Table: Focus space allocation 2010 (continued)
• Table: Wickes company overview 2011
• Table: Wickes retail proposition 2011
• Table: Wickes UK key operating statistics 2006 - 11e
• Table: Wickes UK trading record 2001 - 11e
• Table: Wickes store portfolio 2000 - 11e
• Table: Wickes space allocation 2011
• Table: Wickes space allocation 2011 (continued)
• Table: Robert Dyas UK key operating statistics 2006 - 11e
• Table: Tile Giant UK key operating statistics 2006 - 11e
• Table: Tile Giant space allocation 2010
• Table: Topps Tiles UK key operating statistics 2006 - 11e
• Table: Topps Tiles space allocation 2010
• Table: The Garden Centre Group overview 2011
• Table: The Garden Centre Group retail proposition 2011
• Table: The Garden Centre Group key operating statistics 2006 - 11e
• Table: The Garden Centre Group UK trading record 2001 - 11e
• Table: The Garden Centre Group store profile 2001 - 11e
• Table: The Garden Centre Group space allocation 2010
• Table: Dobbies UK key operating statistics 2005 - 11e
• Table: Dobbies space allocation 2010
• Table: Dobbies space allocation 2010
• Table: Notcutts UK key operating statistics 2006 - 11e
• Table: Argos company overview 2011
• Table: Argos retail proposition 2011
• Table: Argos UK key operating statistics 2006 - 11e
• Table: Argos UK trading record 2000 - 2011e
• Table: Argos store portfolio 2000 - 2011e
• Table: Wilkinson company overview 2011
• Table: Wilkinson retail proposition 2011
• Table: Wilkinson UK key operating statistics 2006 - 11e
• Table: Wickes UK trading record 2001 - 2011e
• Table: Wilkinson store portfolio 2000 - 11e
• Table: Supermarket DIY & gardening market 2005 - 11e
• Table: Grocers key operating statistics 2009/10

FIGURES

• Figure: DIY & gardening year-on-year growth 2010 - 2014
• Figure: DIY retailers seek growth through diversification and offer enhancement 2011
• Figure: Shrinking consumer expenditure on DIY products between 2006 and 2011
• Figure: Five-year change % in sales via DIY channels between 2006 and 2011
• Figure: Diversification of product offer by DIY specialists 2011
• Figure: B&Q exploits opportunities in trade with launch of TradePoint 2011
• Figure: Adapting offer to appeal to trade customers 2011
• Figure: Aspects of proposition being improved to enhance customer offer 2011
• Figure: Tesco kitchens set high standard on service 2011
• Figure: B&Q and Homebase eco products 2010
• Figure: DIY players become more multichannel 2011
• Figure: B&Q provides expert advice and support on DIY projects 2011
• Figure: Growth in gardening becoming steadier 2011
• Figure: Dobbies is increasing competitive pressures in gardening market 2011
• Figure: Evolution of garden centres 2011
• Figure: Garden Centre Group - play areas 2011
• Figure: Non-specialists enter market to exploit growth opportunities 2011
• Figure: Growth in gardening sector vs. DIY 2006 - 11e
• Figure: Year-on-year growth in DIY & gardening 2001 - 11e
• Figure: DIY & gardening inflation vs. total retail inflation 2005 - 11e
• Figure: DIY & gardening market composition 2010e
• Figure: DIY category shares of DIY & gardening market 2006 & 2011e
• Figure: Garden category shares of DIY & garden spend 2006 & 2011e
• Figure: Change in category shares of DIY & garden spend 2011e on 2006
• Figure: DIY superstores sales (current prices) 2009 - 11e
• Figure: DIY superstores space (m sq ft) 2009 - 11e
• Figure: DIY superstores stores 2009 - 11e
• Figure: Market shares of leading channels of distribution 2011e
• Figure: Change in market share of leading players 2011 on 2006
• Figure: B&Q fascia 2011
• Figure: One Planet Home Initiative
• Figure: B&Q UK sales and growth to January 2006 - 11e
• Figure: B&Q UK operating profit to January 2005 - 10
• Figure: B&Q DIY & gardening sales in calendar years 2006 - 11e
• Figure: B&Q share of total DIY & gardening market 2006 - 11e
• Figure: Homebase store 2010
• Figure: Transforming the nation - Carlisle station waiting area 2010
• Figure: Homebase UK sales and growth to February 2006 - 11e
• Figure: Homebase UK operating profit to February 2005 - 10
• Figure: Homebase DIY & gardening sales in calendar years 2006 - 11e
• Figure: Homebase share of total DIY & gardening market 2006 - 11e
• Figure: Focus fascia 2011
• Figure: Focus retail sales and growth to February 2006 - 2011e
• Figure: Focus DIY & gardening sales and growth 2006 - 2011e
• Figure: Focus DIY & gardening market share 2005 - 2011e
• Figure: Wickes fascia 2011
• Figure: Wickes UK sales and growth to December 2006 - 11e
• Figure: Wickes UK operating profit to December 2004 - 09
• Figure: Wickes DIY & gardening sales in calendar years 2006 - 11e
• Figure: Wickes share of total DIY & gardening market 2006 - 11e
• Figure: Robert Dyas DIY & gardening market share 2006 - 11e
• Figure: Tile Giant DIY & gardening market share 2006 - 11e
• Figure: Topps Tiles DIY & gardening market share 2006 - 11e
• Figure: The Garden Centre Group - Wyevale fascia 2011
• Figure: Garden Centre Group retail sales & growth to Dec 2006 - 11e
• Figure: Garden Centre Group operating profit 2005 - 10
• Figure: Garden Centre Group DIY & garden sales and growth calendar 2006 - 11e
• Figure: Garden Centre Group DIY & garden market share 2006 - 11e
• Figure: Garden centres DIY & gardening sales and growth rate 2005 - 11e
• Figure: Dobbies share of total DIY & gardening market 2006 - 11e
• Figure: Notcutts share of total DIY & gardening market 2006 - 11e
• Figure: Argos fascia 2010
• Figure: Argos UK sales and growth to February 2006 - 11e
• Figure: Argos UK operating profit to February 2005 - 10
• Figure: Argos DIY & gardening sales in calendar years 2006 - 11e
• Figure: Argos share of total DIY & gardening market 2006 - 11e
• Figure: Wilkinson fascia 2011
• Figure: Wilkinson retail sales and growth to January 2006 - 11e
• Figure: Wilkinson operating profit to January 2005 - 10
• Figure: Wilkinson DIY & gardening sales in calendar years 2006 - 11e
• Figure: Wilkinson share of total DIY & gardening market 2006 - 11e
• Figure: DIY & gardening sales via supermarkets and growth rate 2005 - 11e
• Figure: Asda share of DIY & gardening market 2006 - 11e
• Figure: Sainsbury' s share of DIY & gardening market 2006 - 11e
• Figure: Tesco share of DIY & gardening market 2006 - 11e
• Figure: Value of builders merchants DIY & gardening sales and growth rate 2005 - 11e

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