英國人口統計的變化 是由出版商Verdict Research Limited在2010年07月所出版的。
這份英文市場調查報告書包含Pages: 42 價格從美金1910起跳。
Abstract
Introduction
Verdict Research gave a presentation on changing UK demographics at the
Marketing Week Conference in June 2010. This is the slide pack from that
presentation, which focuses on the changes in the population over the next
five years and the issues for retailers. It concentrates on the 15-24 year
olds and the mature shopper and highlights the issues and opportunities for
retailers.
Scope
*UK population changes 2009-2015 and retail growth rates.
*The change in numbers of 15-24 year olds, their shopping propensities in
different sectors, drivers of loyalty by gender and spend per head.
*Changing 65+s and the male shopper, plus the electrical shopper and different
loyalty drivers by age and gender.
*Summary and recommendations on retailer responses.
Highlights
The two largest sections of the UK population are getting bigger over the next
five years and while one has no spending power at all, the other' s power is
declining.
The 15-24 year old age group is declining and has increasing pressure on its
disposable income, and men and women in this age group have different drivers
of loyalty, therefore retailers must develop new propositions to drive
spending. This presentation highlights how.
The mature shopper is more likely to buy electricals than other age groups,
but there are different drivers behind the shopping habits of men and women in
the sector. Developing a proposition that satisfies both will give an edge in
a sector which is struggling in the face of heavy price competition.
Reasons to Purchase
*Develop a strategy in advance of your competitors to ensure you can exploit
population changes to your advantage
*Understand the issues facing retailers and how these can be solved by
adapting your proposition to attract the loyalty of your shopper
Table of Contents
Introduction & context
UK population changes
Focus on 15-24 year
olds
The older consumer
Summary
