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市場調查報告書
企業行動力解決方案（第6版）：第2卷 超級行動電腦•行動上網元件•小筆電 （2009年）
ENTERPRISE MOBILITY SOLUTIONS, 2009 - SIXTH EDITION MARKET INTELLIGENCE SERVICE TRACK 01: ENTERPRISE MOBILITY MARKETS; VOLUME 02: ULTRA-MOBILE PC, MOBILE INTERNET DEVICES AND NETBOOKS
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企業行動力解決方案（第6版）：第2卷 超級行動電腦•行動上網元件•小筆電 （2009年） 是由出版商VDC Research Group在2009年09月所出版的。
這份英文市場調查報告書價格從美金6250起跳。
本報告書內容包括：包含超級行動電腦（UMPC）、行動上網元件（MID）及小筆電在內的新型超級行動元件市場調查、行動運算及通訊解決方案中這些產品的可實現性評估、對於企業用行動應用之的價值的衡量、供應側的市場規模、競爭分析、終端使用者需求、及對市場參與企業而言的主要成功條件等分析，內容綱要摘記如下：
- 次世代行動元件的外形尺寸
- UMPC：處於過渡期市場
- 小筆電：爆炸性的成長
- 市場佔有率
- 市場靈活度促進2009年ASP的大幅下跌
- VDC Research的調查方法
- 次世代行動元件的外形尺寸
- UMPC：價值命題的重新評估
- 強悍的UMPC：2009年的數個明朗的好預兆
- 小筆電：爆炸性成長的延續
- 無線動向：多功能的需求
- 螢幕尺寸的動向：尺寸與可搬運性的平衡
- 流通：主要策略的焦點
- 合作夥伴開拓
- 通路合作夥伴計畫
- 以UMPC應用為目標：企業使用者
- UMPC的產業別應用為目標
- 對勞工生產性的投資
- UMPC導入的阻礙因素
- 做為替代解決方案的UMPC
- MID網路的成長
- 以MID應用為目標：企業使用者
- 競爭分析：UMPC
- 競爭分析：小筆電
- 調查的摘要
- 圖表清單
Abstract
RESEARCH OVERVIEW:
- Pages: 45
- Exhibits: 56
- Regional Market Coverage: Global
DETAILED OVERVIEW:
This report focuses on the emerging segment of ultra mobile devices, including
netbooks, UMPCs and Mobile Internet Devices (MIDs). The objective of the
research is to evaluative the viability of these products in the broader
context of mobile computing and communications solutions and more specifically
determine their value for enterprise mobility applications. Included in the
report is supply side market sizing and competitive analysis, end user demand
and requirements analysis and key success requirements for organizations
participating or looking to enter this market.
For the senior executive working in this market, this report:
- Provides accurate market sizing and growth estimates for ultra mobile
devices.
- Identifies and characterize key end user adoption drivers, product
requirements and target applications.
- Prescribes key success requirements for organizations participating in
this market or looking to enter market.
Table of Contents
Next Generation Mobile Form Factors
- Slide 2. Still looking for perfect marriage between functionality
and portability
UMPC: Market In Transition
- Slide 3. UMPC vendors rethinking strategies on heels of success of
netbooks
Netbook: Explosive Growth
- Slide 4. Low price point drives adoption, however, is it enterprise
ready?
Market Share
- Slide 5. Following slow start Panasonic' s U1 beginning to ramp in
2009
Market softness driving significant drop in 2009 ASPs
- Slide 6. High degree of price competition eroding market value
VDC Research Methodologies
- Slide 8. Primary research
- Slide 9. Secondary research
- Slide 10. Forecast methodology
- Slide 11. Research scope
Next Generation Mobile Form factors
- Slide 13. Succeeding where others have failed
UMPCs: Reevaluation of Value Proposition
- Slide 14. Sustainability as a standalone category in question
Rugged UMPCs: Some Signs of Life In 2009
- Slide 15. However, economics of solutions remain a major barrier
Netbooks: Explosive Growth Continues
- Slide 16. However, will this segment experience a hangover effect
as performance limitations are realized
Wireless Trends: Multifunctional Demand
- Slide 17. Promise of ‘always-on' connectivity the Achilles
Heel
Display Size Trends: Balancing Size and Portability
- Slide 18. Display size for both segments continues to creep upward
Distribution: Major Strategic Focus
- Slide 19. Vendors increasingly emphasizing indirect distribution -
could lead to over-distribution
Partner Development
- Slide 20. Critical is finding correct balance - over-recruitment
becoming a critical issue
Channel Partner Programs Largely Miss the Mark
- Slide 21. Few programs effectively handle the volume vs.
value-creation issue for resellers
Target UMPC Applications: Enterprise Users
- Slide 23. Mix of communications and vertical applications
Target UMPC Vertical Applications
- Slide 24. Field Sales and Service Automation Represent Prime
Opportunities
Worker Productivity Investments
- Slide 25. Strategic value of mobility evidenced by key deployment
drivers
UMPC Adoption Barriers
- Slide 26. Hardware cost a key issue for potential users
UMPC As a Replacement Solution
MID Interest Growing
- Slide 28. However, confusion around positioning and target
applications remains
Target MID Applications: Enterprise Users
- Slide 29. Difficulty identifying key applications
- Slide 30. Lack of application requirements - not adoption cost -
the critical issue
Competitive Analysis: UMPC
- Slide 32. Separation between Panasonic and “rest of
market”
- Slide 33. Competitive Analysis: UMPC
Competitive Analysis: Netbooks
- Slide 34. Motion Computing achieves largest share gains
- Slide 35. Competitive Analysis: Netbooks
Summary Observations
- Slide 37. What happened in 2008 and predictions for 2009
- Slide 38. Succeeding in a recession
List of Exhibits
Market Statistics
- Exhibit I-1: Worldwide Shipment and Average Selling Price Forecasts
for Mobile Computers by Form Factor and Smartphones
- Exhibit I-2: Worldwide Shipments of UMPCs and Netbooks by Primary
User
- Exhibit I-3: Regional Shipments of UMPCs
- Exhibit I-4: Regional Shipments of Netbooks
- Exhibit I-5: Global Market Share
- Exhibit I-6: Global Netbook Market Share
- Exhibit I-7: Shipments of UMPCs by Display Size
- Exhibit I-8: Shipments of Netbooks by Display Size
- Exhibit I-9: Shipments of UMPCs with Integrated Wireless
Communications Functionality
- Exhibit I-10: Shipments of Netbooks with Integrated Wireless
Communications Functionality Rugged UMPC
- Exhibit II-1: Worldwide Shipment and Average Selling Price
Forecasts for Rugged UMPCs
- Exhibit II-2: Regional Shipments of Rugged UMPCs by Regional Market
- Exhibit II-3: Global Shipments of Rugged UMPCs by End User Market
End User Statistics
- Exhibit III-1: Significance of IT Investment in Mobility
- Exhibit III-2: Level of Benefit Achieved Through Mobility Solutions
- Exhibit III-3: Primary Mobility Investment Barriers
- Exhibit III-4: Mobile Device Selection Criteria
- Exhibit III-5: Mobile Application Selection Criteria
- Exhibit III-6: Mobile Devices Currently Used and Under Evaluation
- Exhibit III-7: Small Form Factor Display Size
- Exhibit III-8: Large Form Factor Display Size
- Exhibit III-9: Rugged Mobile Computer Use
- Exhibit III-10: Wireless Requirements
- Exhibit III-11: Connectivity Profile
- Exhibit III-12: Application Design: Client Profile
- Exhibit III-13: Application Design: Deployment Profile
End User UMCP Requirements
- Exhibit IV-1: Is your company using or planning to deploy UMPCs?
- Exhibit IV-2: In terms of your organization' s enterprise mobility
solutions, which of the following are you involved in?
- Exhibit IV-3: Rank the following factors in terms of their impact
of keeping your organization from evaluating or fully implementing UMPCs
- Exhibit IV-4: You indicated that you did not evaluate or implement
a UMPC due to the cost of mobile hardware.
What would be your target unit price for such devices?
- Exhibit IV-5: You indicated that you did not evaluate or implement
a UMPC based on the form factor of the mobile device(s).
What were the issues encountered?
- Exhibit IV-6: You indicated that you did not evaluate or implement
UMPCs due to the functionality of the mobile device(s).
What were the limitations of the UMPC?
- Exhibit IV-7: What were the desired and actual battery lives of the
UMPCs evaluated or deployed?
- Exhibit IV-8: For the target user applications, what were the
desired and actual screen sizes for the UMPCs evaluated or deployed?
- Exhibit IV-9: Rate the following characteristics in terms of their
importance when evaluating UMPCs.
- Exhibit IV-10: How many total employees at your location? In entire
company?
- Exhibit IV-11: What were your organization' s approximate 2007
revenues?
- Exhibit IV-12: What is your organization' s principal industry
sector/business?
- Exhibit IV-13: Which applications is your organization currently
supporting or looking to support with its UMPCs?
- Exhibit IV-14: Which of the following vertical market applications
is the most important your organization looking to support with the UMPC?
- Exhibit IV-15: Within your organization, in which of the following
environments will UMPCs be used/ deployed?
- Exhibit IV-16: What is the primary strategic action your
organization is implementing to increase worker productivity?
- Exhibit IV-17: What has been the greatest challenge faced during
your recent UMPC implementation?
- Exhibit IV-18: Were UMPCs considered as a replacement/ alternative
to existing mobile computers?
- Exhibit IV-19: Which of the following capabilities does your
organization possess - or will it develop?
- Exhibit IV-20: What type of wireless security does your
organization use?
End User MID Evaluation
- Exhibit V-1: Which of the following devices do you use and do you
use them for work, personal use or both?
- Exhibit V-2: Are you familiar with Mobile Internet Devices (MID)?
- Exhibit V-3: Have you evaluated MIDs for purchase?
- Exhibit V-4: What would your level of interest be in MIDs
- Exhibit V-5: What is the primary MID adoption barrier?
- Exhibit V-6: You indicated that you did not evaluate or purchase a
MID due to the cost of mobile hardware.
What would be your target unit price for such devices?
- Exhibit V-7: You indicated that you did not evaluate or purchase a
MID based on the form factor of the mobile device(s).
What were the issues encountered?
- Exhibit V-8: What were the desired and actual battery lives of the
MIDs evaluated or deployed?
- Exhibit V-9: For the target user applications, what were the
desired and actual screen sizes for the MIDs evaluated or purchased?
- Exhibit V-10: Which is the single most important MID application?
Vendor Profiles
- Acer
- ASUStek Computer Inc.
- Beltronic
- Data ltd.
- Dell Computer Corporation
- Hewlett Packard
- OQO, Inc.
- Panasonic Corporation
- Panasonic Computer Solutions Co.
- Roper Mobile TechnologY
- Samsung America
- Tablet Kiosk
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