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市場調查報告書
企業行動力解決方案（第6版）：第2卷 歐洲市場的分析（2009年）
ENTERPRISE MOBILITY SOLUTIONS, 2009 - SIXTH EDITION MARKET INTELLIGENCE SERVICE TRACK 3: ENTERPRISE MOBILITY SOLUTIONS CHANNEL TRACKER; VOLUME 2: 1 FULL REPORT, 1 UPDATE - EUROPE
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企業行動力解決方案（第6版）：第2卷 歐洲市場的分析（2009年） 是由出版商VDC Research Group在2009年08月所出版的。
這份英文市場調查報告書價格從美金12000起跳。
本報告書內容包括：歐洲（英國•法國•德國•義大利•瑞典等）的企業適用行動力解決方案市場調查、行動計算機的外形尺寸（行動終端／PDA、筆記型電腦/旋轉折疊式電腦、平板電腦、智慧手機）、流通管道（附加價值轉售業者、獨立型系統整合商、獨立型軟體供應商等）及通路合作夥伴等，內容綱要摘記如下：
調查範圍•調查方法
通路統計
通路合作夥伴
- 收益：產業市場•應用別
- 利益幅度的動向
- 行動硬體合作夥伴的選擇標準
- 通路計畫成功的通路計畫成功的條件
調查結果的摘要•建議
附錄
圖表
Abstract
RESEARCH OVERVIEW:
- Pages: 97
- Exhibits: 48
- Market Forecast Coverage: 2008-2009
- Regional Market Coverage: Europe
DETAILED OVERVIEW:
Many mobile hardware vendors are struggling to achieve the anticipated levels
of cost savings and value creation with multi-channel distribution and
fulfillment channels. SG&A remains disproportionately high for many
enterprise mobility hardware vendors. Historically many vendors have kept
their product portfolios in silos, limiting ability to cross sell and serve
partners and end customers consistently across product lines. Over time these
vertical or product-centric approaches spawned their own distinct and discrete
channels, causing suppliers to assume costs associated with supporting
multiple, parallel channels. In effort to reduce distribution and fulfillment
costs and improve service, mobile hardware vendors are attempting to
consolidate disparate channels.
Table of Contents
Executive Summary
- Scope and Methodology
- Channel Demographics
- Organization type and size
- Technology and service coverage
- Channel Partner Analysis
- Revenue by vertical market and application
- Margin trends
- Mobile hardware partner selection criteria
- Channel program success requirements
- Summary Observations and Recommendations
- Appendices
DEMOGRAPHICS
- 1.1 Organization Classification
- 1.2 Types of Mobile and Wireless Products and Services Offered
- 1.3 Number of Employees
- 1.4 Employees Dedicated Towards Enterprise Mobility Solutions
- 1.5 Employees Dedicated Towards Mobile Software Application Development
- 1.6 2008 Revenues
- 1.7 H1 2009 Growth Expectation (Over H1 2008)
- 1.7 H2 2009 Growth Expectation (Over H2 2008)
- 1.8 Percent of 2008 Revenues Generated by Enterprise Mobility Solutions
- 1.9 2008 Enterprise Mobility Revenues by Regional/Country Market
- 1.10 2008 Enterprise Mobility Revenues by European Country Market
MOBILE BUSINESS
- 2.01 Percent of 2008 Enterprise Mobility Revenues by Offering
- 2.02 2008 Mobile Software Revenues by Business Model
- 2.03 2008 Enterprise Mobility Revenues by Customer Class/ Tier
- 2.04 2008 Enterprise Mobility Revenues by End User Sector
- 2.05 2009 Growth Expectation by Sector
- 2.06 Gross Margins for Core Enterprise Mobility Solution Offerings
- 2.07 Current Mobile Hardware Partners
- 2.08 Primary (top three) Mobile Hardware Partners
- 2.091 Best in Class Overall Partner Program
- 2.092 Best in Class Supply Chain Services
- 2.093 Best in Class Value Add Services
- 2.094 Best in Class Technical Services
- 2.13 Rugged PDA Partner Most Frequently Lead With
- 2.2 Planning on Adding or Dropping Hardware Partners
- 2.3 Primary Reason to Add New Partners
- 2.4 Primary Reason to Drop New Partners
PARTNER EVALUATION
- 3.01 Level of Confidence in Partner Hardware Performance
- 3.02 Level of Confidence in Partner Support & Market Development Ability
- 3.03 Level of Confidence in Partner Pricing and Discounting Policies
- 3.04 Level of Confidence in Partner Technical Services
- 3.05 Level of Confidence in Partner Supply Chain Service
- 3.06 Level of Confidence in Partner Value Added Programs
- 3.07 Level of Importance of Criteria When Evaluating Hardware Partners
- 3.08 Level of Satisitaction in Partner Company Brand/ Reputation
- 3.09 Level of Satisitaction in Partner Software Tools
- 3.10 Level of Satisitaction in Partner Hardware Performance
- 3.11 Level of Satisitaction in Partner Lead Generation
- 3.12 Level of Satisitaction in Quality of Partner Program
- 3.13 Level of Satisitaction in Partner Technical Support
- 3.14 Level of Satisitaction in Partner Industry Knowledge
- 3.15 Level of Satisitaction in Partner Wireless Expertise
- 3.16 Level of Satisitaction in Partner Scale of Distribution
- 3.17 Level of Satisitaction in Partner Value Added Services
- 3.18 Prefer to Purchase Directly From Hardware Manufacture or From
Distributors
- 3.19 Rank Supply Chain Order Policy Scenarios
- 3.20 Rank Value Added Services in Order of Importance
- 3.21 Preferred Method of Partner Communication
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