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市場調查報告書
企業行動力解決方案（第6版）：第1卷 北美市場的分析（2009年）
ENTERPRISE MOBILITY SOLUTIONS, 2009 - SIXTH EDITION MARKET INTELLIGENCE SERVICE TRACK 3: ENTERPRISE MOBILITY SOLUTIONS CHANNEL TRACKER; VOLUME 1: 1 FULL REPORT, 1 UPDATE - NORTH AMERICA
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企業行動力解決方案（第6版）：第1卷 北美市場的分析（2009年） 是由出版商VDC Research Group在2009年08月所出版的。
這份英文市場調查報告書價格從美金12000起跳。
本報告書內容包括：北美（加拿大•墨西哥•美國）的企業適用行動力解決方案市場調查、行動計算機的外形尺寸（行動終端／PDA、筆記型電腦／旋轉折疊式電腦、平板電腦、智慧手機）、流通管道（附加價值轉售業者、獨立型系統整合商、獨立型軟體供應商等）及通路合作夥伴等，內容綱要摘記如下：
調查範圍•調查方法
程序
通路合作夥伴
- 收益：產業市場•應用別
- 利益幅度的動向
- 行動硬體合作夥伴的選擇標準
- 通路計畫成功的條件
調查結果的摘要•建議
附錄
圖表
Abstract
RESEARCH OVERVIEW:
- Deliverables: Throughout 2009
- Market Forecast Coverage 2008-2009
- Regional Market Coverage: Global
RESEARCH SUMMARY:
Clients of the Enterprise Mobility Solutions Service are provided with
information and insights through an extensive and robust schedule of research,
including:
- In-depth analysis of global market opportunity for enterprise mobility
solutions, with detailed market definitions and segmentations including:
mobile devices, mobile software (application software and middleware) and
professional services
- Market penetration scenarios, estimates and forecasts for suppliers of
mobile devices, enabling technologies, mobile software and professional
services
- Customers' technical and commercial requirements and preferences,
including enterprise end-user investment drivers and applications, system
integrator/OEM selection criteria, and distribution channel capabilities
- Analysis of the structure of the enterprise mobility solutions providers'
supplier community, including market share, position, direction and profiles
of leading device manufacturers, software manufacturers, etc.
- Analysis of the indirect channel for enterprise mobility solutions,
including peer channel partner program analysis, profiles of largest and
fastest growing channel organizations by region and vertical market, key
success requirements for vendor channel management, etc.
- Discussion of key issues, forces and trends driving and restraining market
growth and development, including opportunities and requirements for supplier
to grow share and profit
METHODOLOGY:
ANALYSIS METHODS
- Market Segmentation and Definition: Definition of market segments, target
customers, and competing solutions are critical to building accurate: sizing
estimates, forecasts, supplier position and shares, and customer requirements.
- Market Sizing and Forecasts: Models based on supplier shipments, user
budget analysis, recent installations, and future purchasing plans. Other key
inputs include supplier forecasts of future growth rates, historical data, and
economic outlook data.
- Supplier Share and Position: Derived directly from structured, in-depth
interviews of leading and emerging suppliers, with specific emphasis placed on
current and projected shipments in combination with VDC' s data repository.
- Customer and Channel Requirements and Preferences: Focus on customer and
channel partner priorities driving consideration. Topics include a range of
product and supplier selection criteria. We will explore current and future
preferences for various technologies, feature sets, suppliers and sources of
supply.
- Data Verification: Primary and secondary research on target communities
and companies is used to validate our results and includes conducting
supplemental interviews at target firms, crosschecking with channel partners,
estimates from competing firms and checking historical performance.
Table of Contents
Executive Summary
- Scope and Methodology
- Channel Demographics
- Organization type and size
- Technology and service coverage
- Channel Partner Analysis
- Revenue by vertical market and application
- Margin trends
- Mobile hardware partner selection criteria
- Channel program success requirements
- Summary Observations and Recommendations
- Appendices
- Vendor Profiles
- About VDC
- Ways to work with us
- Licensing terms and conditions
- Excel files are attached in a separate document
DEMOGRAPHICS
- 1. Organization Classification
- 2. Types of Mobile and Wireless Products and Services Offered
- 3. Number of Employees
- 4. Employees Dedicated Towards Enterprise Mobility Solutions
- 5. Employees Dedicated Towards Mobile Software Application Development
- 6. 2008 Revenues
- 7. H1 2009 Growth Expectation (Over H1 2008)
- 8. H2 2009 Growth Expectation (Over H2 2008)
- 9. Percent of 2008 Revenues Generated by Enterprise Mobility Solutions
- 10. 2008 Enterprise Mobility Revenues by Regional/Country Market
MOBILE BUSINESS
- 11. Percent of 2008 Enterprise Mobility Revenues by Offering
- 12. 2008 Mobile Software Revenues by Business Model
- 13. 2008 Enterprise Mobility Revenues by Customer Class/ Tier
- 14. 2008 Enterprise Mobility Revenues by End User Sector
- 15. 2009 Growth Expectation by Sector
- 16. Gross Margins for Core Enterprise Mobility Solution Offerings
- 17. Current Mobile Hardware Partners
- 18. Primary (top three) Mobile Hardware Partners
- 19. Best in Class Overall Partner Program
- 20. Best in Class Supply Chain Services
- 21. Best in Class Value Add Services
- 22. Best in Class Technical Services
- 23. Rugged Notebook/ Tablet Partner Most Frequently Lead With
- 24. Rugged PDA Partner Most Frequently Lead With
- 25. Planning on Adding or Dropping Hardware Partners
- 26. Primary Reason to Add New Partners
- 27. Primary Reason to Drop New Partners
PARTNER EVALUATION
- 28. Level of Confidence in Partner Hardware Performance (1=Not Confident; 6=Very Confident)
- 29. Level of Confidence in Partner Support & Market Development Ability (1=Not Confident; 6=Very Confident)
- 30. Level of Satisfaction in Partner Pricing and Discounting Policies (1=Not Satisfied; 6=Very Satisfied)
- 31. Level of Confidence in Partner Technical Services (1=Not Confident; 6=Very Confident)
- 32. Level of Confidence in Partner Supply Chain Service (1=Not Confident; 6=Very Confident)
- 33. Level of Confidence in Partner Value Added Programs (1=Not Confident; 6=Very Confident)
- 34. Level of Importance of Criteria When Evaluating Hardware Partners (1=Not Important; 6=Very Important)
- 35. Level of Satisitaction in Partner Company Brand/ Reputation (1=Not Satisfied; 6=Very Satisfied)
- 36. Level of Satisitaction in Partner Software Tools (1=Not Satisfied; 6=Very Satisfied)
- 37. Level of Satisitaction in Partner Hardware Performance (1=Not Satisfied; 6=Very Satisfied)
- 38. Level of Satisitaction in Partner Lead Generation (1=Not Satisfied; 6=Very Satisfied)
- 39. Level of Satisitaction in Quality of Partner Program (1=Not Satisfied; 6=Very Satisfied)
- 40. Level of Satisitaction in Partner Technical Support (1=Not Satisfied; 6=Very Satisfied)
- 41. Level of Satisitaction in Partner Industry Knowledge (1=Not Satisfied; 6=Very Satisfied)
- 42. Level of Satisitaction in Partner Wireless Expertise (1=Not Satisfied; 6=Very Satisfied)
- 43. Level of Satisitaction in Partner Scale of Distribution (1=Not Satisfied; 6=Very Satisfied)
- 44. Level of Satisitaction in Partner Value Added Services (1=Not Satisfied; 6=Very Satisfied)
- 45. Prefer to Purchase Directly From Hardware Manufacture or From Distributors
- 46. Rank Supply Chain Order Policy Scenarios (Average Ranking)
- 47. Rank Value Added Services in Order of Importance (Average Ranking)
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