觸控式螢幕感測器與顯示裝置 : 全球的需求與顧客條件分析 第1，2卷合輯 是由出版商VDC Research Group在2010年02月所出版的。
這份英文市場調查報告書價格從美金8900起跳。
本報告書合輯為觸控式螢幕感測器與觸控式螢幕顯示裝置產業的供應端與使用端動向之調查分析，包含供應商的收益成果・預測（依各種項目・∼2013年）、末端使用者條件、產品與販售者選定基準、產業構造與價值鏈、產品・技術概要、主要販售者市場佔有率、主要販售者資料等，概述如下。
各卷目次
總綱
調査範圍・調査手法
產品概要・技術・動向
産業構造
- 參加企業・價值鏈
- 販賣・支援路徑
- 顧客集團
- 產業團體
市場推計・預測
- 供應商收益成果・預測
- 依產品種類
- 依末端使用者產業
- 依裝置種類
- 依地區
- 依螢幕尺寸
- 依販賣組織・形態
- 依顧客水準
使用者要件分析
- 喜好
- 要件
- 選定基準
- 產品
- 販售者
- 可用性・配送
- 品牌名認知度
- 保持・支援
- 價格
- 評論
- 技術支援
競爭分析
販售者資料
- 企業概要
- 提供產品・服務
- 販賣對象地區・產業・裝置
- 流通路徑
- 產品開發・戰略的方向性
- 觀察
主要成功要件
- 產品種類
- 產品的主要特徴
- 市場機會
- 宣傳要件
- 合作
Abstract
Touch screens are increasingly penetrating a broad range of industrial,
commercial and consumer applications. Whether used in a mobile or stationary
device, integrated into a large or small screen form, touch technology is
rapidly becoming the preferred human-machine interface. The touch screen
market has been growing at greater than 10% CAGR. While the largest
application for touch screens has been mobile devices, the technology' s value
propositions continue to create new opportunities for touch solution
manufacturers.
This expanding demand is creating new OEM account opportunities for touch
screen suppliers almost weekly. As we might imagine, not all OEMs bring the
same requirements and preferences, so the OEM market support is presenting
some challenges as well. With this rapid adoption, accelerated cost reduction
associated with the new economies of scale, and sustained customer
‘pull' the technology is becoming a must have for channels. VDC - in a
new, updated edition of our 2006 report - is proposing an objective,
comprehensive analysis of this increasingly rare growth opportunity in 2009.
Our analysis will cover current and near-term forces that will define the
market opportunities and requirements, competitive landscape, user
requirements and preferences, and industry trends of touch screen display and
sensor markets.
Some of the questions VDC will likely explore:
- What is the market size and forecast for touch screens?
- Which markets and device types present the best opportunities for touch
screen displays and sensors?
- How do the markets differ and what challenges will vendors face in trying
to penetrate them?
- What touch screen technologies have the highest growth?
- What are the adoption drivers and barriers to entry into specific markets?
The 2009 touch screen sensors and displays program consists of two volumes.
- Volume 1: Touch Screen Sensors - Supply-side and demand side
analysis of the global market for touch screen sensors, including segments by
types, industries and devices.
- Volume 2: Touch Screen Displays - Supply-side and demand side
analysis of the global market for touch screen displays, including segments by
types, industries and devices.
RESEARCH SUMMARY
The touch screen sensors and displays program will provide:
- In-depth analysis of global market opportunities for touch screen sensors
and displays, with detailed market definitions and trend analyses
- Market estimates and forecasts for touch screen sensors and displays,
including segmentations by product/services, applications, and market segments
- Detailed OEM and VAR/systems integrator requirements analysis, including
component and sub-system vendor selection criteria, component performance and
feature requirements
- Analysis of the structure of the screen sensor and display community,
including leading and emerging supplier market share, position, direction and
profiles
- Discussion of key issues, forces and trends, including current economic
conditions and changes in vertical market business model requirements
RESEARCH SCOPE
The 2009 touch screen sensors and displays program will provide the following coverage:
- PRODUCT TYPE COVERAGE
- TOUCH SCREEN SENSORS
- Resistive sensors
- Examples include: 4-wire, 5-wire, 6-wire, 8-wire
- Capacitive
- Examples include: surface, projected, 3D
- Infrared
- SAW
- TOUCH SCREEN DISPLAYS
- INDUSTRY COVERAGE
- Retail
- Industrial
- Medical/Health Care
- Government/Institutional
- Transportation
- Gaming
- Military/Aerospace
- Consumer Products
- Finance/Enterprise
- DEVICE COVERAGE
- STATIONARY DEVICES
- Kiosks/POI
- POS
- Instrumentation/Diagnostics
- Operator Interface Terminals/Monitors
- Other (including gaming terminals)
- MOBILE DEVICES
- Handheld
- Vehicle
- PDA/Smart Phones
- Laptop/Mobile Computing
- Instrumentation/Diagnostics
- Operator Interface Terminals/Monitors
- Other
- REGIONAL COVERAGE
- Americas (North and South America)
- Europe, Middle East, Africa (EMEA)
- Asia-Pacific
About VDC Research Group
VDC Research Group (VDC) is a leading technology market research and
strategy consulting firm that advises clients in a number of technology
markets including: Automatic Identification and Data Collection, Embedded
Hardware and Systems, Embedded Software and Tools, Industrial Automation and
Control, Mobile and Wireless, and Power Conversion and Control. Using rigorous
primary research and analysis techniques, the firm helps its clients identify,
plan for, and capitalize on current and emerging market opportunities. We
strive to deliver exceptional value to our clients by leveraging the
considerable technical, operational, educational and professional experience
of our research and consulting staff. During our nearly four decades of
ongoing operation, we have had the pleasure of serving most of the world' s
leading technology companies, many high-profile start-ups and numerous
blue-chip early and later stage investors. Our products and services consist
of research reports, annual research programs and custom research and
consulting services. Founded in 1971, the firm is located in the Boston area.
PROCESS AND METHODOLOGY
VDC Research strives to create valid and accurate primary market research
using a structured approach, analytic tools, and proven analytic methods
reinforced by information from secondary sources when appropriate.
METHODOLOGY
The rigor of VDC' s research methodology yields data we translate into
information and knowledge to create insights that lead to innovation and
business results for our clients. This market research service includes a
number of data collection and analytic methods:
- Market Segmentation and Definition: Definition of market segments, target
customers, and competing solutions are critical to building accurate sizing
estimates, forecasts, supplier position and shares, and customer requirements.
- Market Sizing and Forecasts: Models based on supplier shipments, user
budget analysis, recent installations, and future purchasing plans. Other key
inputs include supplier forecasts of future growth rates, historical data, and
economic outlook data.
- Data Verification: Via primary and secondary research within the same
target communities and companies. Verification includes conducting
supplemental interviews with multiple personnel at target firms, crosschecking
with target firm channels and partners, requesting estimates from competing
firms, and reviewing historical performance.
- Supplier Share and Position: Derived directly from structured, in-depth
interviews of leading and emerging suppliers of touch screen sensors and
displays, with specific emphasis placed on current and projected shipments in
combination with VDC' s data repository.
- Customer and Channel Requirements and Preferences: Focused on customer and
channel partner priorities driving consideration. Topics include a range of
product and supplier selection criteria. We will explore current and future
preferences for various technologies, feature sets, suppliers and sources of
supply.
STRUCTURED APPROACH AND TOOLS
- Segmentation and Models: Detailed accounts of the vertical markets, market
segments, customer class communities, applications, products/ technologies and
channels that comprise the touch screen sensor and display industry.
- Technical/Solution Value Chain: Defining the hardware, software, services,
etc. that constitute the touch screen sensor and display value-chain.
- Commercial Value Chain: Analysis of the relationships between suppliers,
integrators, channel partners, and enterprise customers that participate in
the touch screen sensor and display market. Industry Structure/Commercial
Value Chain: Analysis of the relationships between component and subsystem
suppliers, solution developers, their channel partners and enterprise
customers that participate in the touch screen sensor and display market.
- Survey Tools: Includes in-depth telephone interviews and supplemental
Web-based surveys.
- Survey Target Databases: Includes VDC proprietary sources, research
program sponsors, and industryspecific third parties (trade publications, Web
sites, conferences, etc.).
Table of Contents
Executive Summary
- Market overview, industry structure, product technologies and trends,
market estimates and forecasts, user requirements and preferences, competitive
analysis
Scope and Methodology
- Definitions, industry segmentation, product category segmentation,
analysis methods, infrastructure and tools
Product Descriptions, Technologies and Trends
- Brief description of products and technologies under study
Industry Structure
- Industry participants and value chain, sales and support channels,
customer groups, industry associations
Market Estimates and Forecasts
- Supplier shipment revenues for base year actuals (2008) and estimates and
forecasts (2009-2013) by product types, industries, devices, major geographic
regions, screen sizes, sales organizations (field sales, inside sales,
manufacturer' s reps, internet) and customer classes (distributors, OEMs,
system integrators and VARs)
User Requirements Analysis
- Preferences, requirements and selection criteria by various segments (see
outline below for further details)
Competitive Analysis
- Product shipments and shares of leading vendors globally and by geographic
regions
Vendor Profiles
- Corporate overview, product offerings, geographic markets served,
industries and devices markets served, distribution channels, product
developments and strategic direction and outlook
Key Success Requirements
- Product types, key product characteristics, market opportunities,
promotion requirements, alliances and partnerships
觸控式螢幕市場以CAGR10％以上成長
2010年03月23日
Global Information, Inc.已開始銷售總公司設在波士頓之調查公司VDC Research Group所發行的報告書「TOUCH SCREENS AND TOUCH SCREEN SENSORS：GLOBAL MARKET DEMAND ANALYSIS AND CUSTOMER ANALYSIS（觸控式螢幕傳感器&顯示器：全球的需求•顧客要件分析 第1•2卷）」
觸控技術運用到人機介面(HMI)上，越發受歡迎。觸控式螢幕在商業、產業及消費者廣泛用途方面已急速普及。事實上，觸控式螢幕市場以年複利成長率10％以上成長。現在，觸控式螢幕的最大用途是運用在行動設備方面。然尚須延續技術價值的命題，使觸控式解決方案廠商發展新機會。
增加觸控式螢幕技術的需求，朝成為觸控式螢幕商品供應者之目標，逐漸衍生有新的OEM顧客之機會。面臨急速引進，加速因新的規模經濟利益（scale merit）伴隨而來的削減成本情形，「贏得」顧客繼續使用的技術對通路而言是必要的。
該書以觸控式螢幕傳感器（例如抵抗膜式傳感器、静電容量方式、紅外線方式、SAW）及觸控式螢幕顯示器（例如CRT、LCD）2個主要產品類型為對象。設備有2個主要範疇：固定設備（例如POS、小亭子/POI、計裝/診斷，遊戲終端）及行動設備（例如車輛、膝上型輕便電腦/行動計算、PDA/智慧手機、終端機）。該書同時提供以零售、工業、遊戲、交通、消費品等廣泛產業為對象的調查結果。
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