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市場調查報告書
全球行動印表機市場：需求分析
MOBILE TRANSACTION PRINTERS: GLOBAL MARKET DEMAND ANALYSIS (THIRD EDITION)
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本報告已在2012年02月24日停止出版。
Abstract
Venture Development Corporation' s Mobile Transaction Printers: Global Market
Demand Analysis provides analysis of the mobile printer market, including both
rugged and commercial-grade printers. The study includes quantitative and
qualitative coverage of a number of product offerings, including analysis of
demand in a number of regional, vertical, and distribution channel market
segments.
Study Scope
Product Offering Segments
Form Factor
- Portable/Handheld
- Strap/Clip
- Cart-mounted
- Vehicle-mounted
- Workboard
Print Technology
- Impact
- Inkjet
- Laser
- Thermal - direct
- Thermal - transfer
Print Width
- 2-inch
- 3-inch
- 4-inch
- 6-inch
- 8-inch and larger
Output Type
- Bar code labels
- Forms/Invoices
- Paper documents
- Receipts
- Tags/Tickets
Connectivity Method
- Cable
- IrDA
- Bluetooth
- 802.11 a/b/g
Geographic Regions
- North America: United States and Canada
- Latin America/South America: (including Brazil, Mexico, Argentina,
Venezuela, etc.)
- EMEA (Europe/Middle East/Africa): Western Europe, Central Europe,
Eastern Europe, Middle East (including Saudi Arabia, Turkey, Israel, Egypt,
etc.), and Africa
- Asia-Pacific: Primary Asia (including Japan, China, India, Korea,
etc.), Southeast Asia (including Hong Kong, Thailand, Indonesia, etc.), the
South Pacific (including Australia, New Zealand, etc.), and others
Vertical Markets
- Field Workforce
- Hospital
- Hospitality/Entertainment
- Manufacturing (Shop Floor)
- Public Safety
- Retail (Floor/In-store)
- Route Accounting/DSD
- Transportation/Fleet
- Warehouse/Distribution Center
Research Statistics
- Total Pages: 132
- Phone Survey Sample: 30
- Profiled Vendors: 15
- Total Exhibits: 115
- Web Survey Sample: 200
- Market Forecast Coverage: 2007-2012
Table of Contents
I. EXECUTIVE SUMMARY
II. SCOPE AND METHODOLOGY
- SCOPE & METHODOLOGY
- Introduction
- Report Contents
- Market Estimate and Forecast Calculation Terminology
- Methodology
III. MARKET ANALYSIS
- SUMMARY
- REGIONAL ANALYSIS
- AVERAGE SELLING PRICE ANALYSIS
- PRINT TECHNOLOGY - DEFINITIONS
- PRINT TECHNOLOGY - ANALYSIS
- FORM FACTOR - DEFINITIONS
- FORM FACTOR - ANALYSIS
- CONNECTIVITY METHOD - DEFINITIONS
- CONNECTIVITY METHOD - ANALYSIS
- PRINT WIDTH DEFINITIONS AND ANALYSIS
- MEDIA OUTPUT DEFINITIONS
- MEDIA OUTPUT ANALYSIS
- INSTALLATION ENVIRONMENT ANALYSIS
- SUMMARY
- SEGMENT DEFINITIONS
- FIELD WORKFORCE MARKET ANALYSIS
- HOSPITAL MARKET ANALYSIS
- HOSPITALITY/ENTERTAINMENT MARKET ANALYSIS
- MANUFACTURING MARKET ANALYSIS
- PUBLIC SAFETY MARKET ANALYSIS
- RETAIL MARKET ANALYSIS
- ROUTE ACCOUNTING/DSD MARKET ANALYSIS
- TRANSPORTATION/FLEET MARKET ANALYSIS
- WAREHOUSE/DC MARKET ANALYSIS
IV. CHANNEL ANALYSIS
- DISTRIBUTION ANALYSIS
- INTRODUCTION
- DEFINITIONS
- CHANNEL SALES FORECASTS
- CHANNEL EXPECTATIONS ANALYSIS
V. END USER ANALYSIS
- INTRODUCTION
- Demographics
- Adoption Barriers
- Form Factor, Functionality and Pricing Requirements
- Non-User Purchase Intentions
- Mobile Printer Budgets
VI. COMPETITIVE ANALYSIS
- SUPPLIER ANALYSIS
- Zebra Technologies:
- Intermec:
- O' Neil:
- Pentax:
VII. SUMMARY
VIII. VENDOR PROFILES
- AVERY DENNISON / PAXAR CORPORATION
- BIXOLON
- BROTHER INTERNATIONAL
- CITIZEN SYSTEMS JAPAN
- EPSON AMERICA
- EXTECH DATA SYSTEMS
- FUJITSU COMPONENT LIMITED
- HEWLETT PACKARD
- INTERMEC TECHNOLOGIES
- O' NEIL PRODUCT DEVELOPMENT, INC.
- PENTAX CORPORATION
- PRINTEK INC.
- SATO CORPORATION
- SEIKO INSTRUMENTS INC.
- ZEBRA TECHNOLOGIES CORPORATION
LIST OF EXHIBITS
I. EXECUTIVE SUMMARY
- I-1 Global Shipments of Mobile Printers Segmented by Regional Market
(Millions of Dollars)
- I-2 Global Shipments of Mobile Printers Segmented by Technology (Millions
of Dollars)
- I-3 Global Shipments of Mobile Printers Segmented by Technology (Units)
- I-4 Global Shipments of Mobile Printers Segmented by Primary Installation
Environment (Millions of Dollars)
- I-5 Global Shipments of Mobile Printers Segmented by Primary Media Output
(Millions of Dollars)
- I-6 Global Shipments of Mobile Printers Segmented by Distribution Channel
(Millions of Dollars)
- I-7 Global Shipments of Branded Mobile Printers Segmented by Supplier
Share (Percent of Units)
III. MARKET ANALYSIS
- Figure III-1 Mobile Transaction Printer Types and Subcategories
- III-1 Global Shipments of Mobile Printers Segmented by Regional Market
(Millions of Dollars)
- III-2 Global Shipments of Mobile Printers Segmented by Regional Market
(Unit Shipments)
- III-3 Global Average Selling Prices of Mobile Printers Segmented by
Regional Market (US Dollars)
- III-4 Global Shipments of Mobile Printers Segmented by Technology
(Millions of Dollars)
- III-5 North American Shipments of Mobile Printers Segmented by Technology
(Millions of Dollars)
- III-6 Latin/South American Shipments of Mobile Printers Segmented by
Technology (Millions of Dollars)
- III-7 EMEA Shipments of Mobile Printers Segmented by Technology (Millions
of Dollars)
- III-8 Asia-Pacific Shipments of Mobile Printers Segmented by Technology
(Millions of Dollars)
- III-9 Global Shipments of Mobile Printers Segmented by Technology (Units)
- III-10 North America Shipments of Mobile Printers Segmented by Technology
(Units)
- III-11 Latin/South American Shipments of Mobile Printers Segmented by
Technology (Units)
- III-12 EMEA Shipments of Mobile Printers Segmented by Technology (Units)
- III-13 Asia-Pacific Shipments of Mobile Printers Segmented by Technology
(Units)
- III-14 Global Average Selling Prices of Mobile Printers Segmented by
Technology (Dollars)
- III-15 North America Average Selling Prices of Mobile Printers Segmented
by Technology (Dollars)
- III-16 Latin/ South American Average Selling Prices of Mobile Printers
Segmented by Technology (Dollars)
- III-17 EMEA Average Selling Prices of Mobile Printers Segmented by
Technology (Dollars)
- III-18 Asia-Pacific Average Selling Prices of Mobile Printers Segmented by
Technology (Dollars)
- III-19 Global Shipments of Mobile Printers Segmented by Primary
Installation Environment (Millions of Dollars)
- III-20 North America Shipments of Mobile Printers Segmented by Primary
Installation Environment (Millions of Dollars)
- III-21 Latin/South America Shipments of Mobile Printers Segmented by
Primary Installation Environment (Millions of Dollars)
- III-22 EMEA Shipments of Mobile Printers Segmented by Primary Installation
Environment (Millions of Dollars)
- III-23 Asia-Pacific Shipments of Mobile Printers Segmented by Primary
Installation Environment (Millions of Dollars)
- III-24 Global Shipments of Mobile Printers Segmented by Form Factor
(Millions of Dollars)
- III-25 North America Shipments of Mobile Printers Segmented by Form Factor
(Millions of Dollars)
- III-26 Latin/South America Shipments of Mobile Printers Segmented by Form
Factor (Millions of Dollars)
- III-27 EMEA Shipments of Mobile Printers Segmented by Form Factor
(Millions of Dollars)
- III-28 Asia-Pacific Shipments of Mobile Printers Segmented by Form Factor
(Millions of Dollars)
- III-29 Global Shipments of Mobile Printers Segmented by Device
Connectivity (Millions of Dollars)
- III-30 North America Shipments of Mobile Printers Segmented by Device
Connectivity (Millions of Dollars)
- III-31 Latin/South America Shipments of Mobile Printers Segmented by
Device Connectivity (Millions of Dollars)
- III-32 EMEA Shipments of Mobile Printers Segmented by Device Connectivity
(Millions of Dollars)
- III-33 Asia-Pacific Shipments of Mobile Printers Segmented by Device
Connectivity (Millions of Dollars)
- III-34 Global Shipments of Mobile Printers Segmented by Print Width
(Millions of Dollars)
- III-35 North America Shipments of Mobile Printers Segmented by Print Width
(Millions of Dollars)
- III-36 Latin/South America Shipments of Mobile Printers Segmented by Print
Width (Millions of Dollars)
- III-37 EMEA Shipments of Mobile Printers Segmented by Print Width
(Millions of Dollars)
- III-38 Asia-Pacific Shipments of Mobile Printers Segmented by Print Width
(Millions of Dollars)
- III-39 Global Shipments of Mobile Printers Segmented by Primary Media
Output (Millions of Dollars)
- III-40 North America Shipments of Mobile Printers Segmented by Primary
Media Output (Millions of Dollars)
- III-41 Latin/South America Shipments of Mobile Printers Segmented by
Primary Media Output (Millions of Dollars)
- III-42 EMEA Shipments of Mobile Printers Segmented by Primary Media Output
(Millions of Dollars)
- III-43 Asia-Pacific Shipments of Mobile Printers Segmented by Primary
Media Output (Millions of Dollars)
IV. CHANNEL ANALYSIS
- IV-1 Global Shipments of Mobile Printers Segmented by Distribution Channel
(Millions of Dollars)
- IV-2 North America Shipments of Mobile Printers Segmented by Distribution
Channel (Millions of Dollars)
- IV-3 Latin/South America Shipments of Mobile Printers Segmented by
Distribution Channel (Millions of Dollars)
- IV-4 EMEA Shipments of Mobile Printers Segmented by Distribution Channel
(Millions of Dollars)
- IV-5 Asia-Pacific Shipments of Mobile Printers Segmented by Distribution
Channel (Millions of Dollars)
- IV-6 Global Share of Market by Distribution Channel (Percent of Total
Revenue)
- IV-7 North America Share of Market by Distribution Channel (Percent of
Total Revenue)
- IV-8 Latin/South America Share of Market by Distribution Channel (Percent
of Total Revenue)
- IV-9 EMEA Share of Market by Distribution Channel (Percent of Total
Revenue)
- IV-10 Asia-Pacific Share of Market by Distribution Channel (Percent of
Total Revenue)
- IV-11 Channel Respondents Segmented by Business Classification (percent of
responses)
- IV-12 Channel Respondents Segmented by 2007 Revenue (percent of responses)
- IV-13 Channel Respondents Segmented by Percent of Annual Revenue
Attributed to Mobile Solutions (percent of responses)
- IV-14 Channel Respondents Segmented by Mobile System Product Offerings
(percent of responses)
- IV-15 Channel Respondents Segmented by Revenue from Mobile Product
Categories (percent of responses)
- IV-16 Currently Supported Mobile Printer Technologies and Print Widths
(percent of responses)
- IV-17 Planned Support for Mobile Printers by Technology and Print Width
(percent of responses)
- IV-18 Perceived End User Demand by Print Technology (weighted average.
Scale 1-5, 1 = highest demand by end users)
- IV-19 Perceived End User Demand by Connectivity Method (weighted average.
Scale 1-5, 1 = highest demand by end users)
- IV-20 Perceived End User Demand by Form Factor (weighted average. Scale
1-5, 1 = highest demand by end users)
- IV-21 Perceived End User Demand by Web Width (weighted average. Scale 1-5,
1 = highest demand by end users)
- IV-22 Perceived End User Demand by Media Output (weighted average. Scale
1-5, 1 = highest demand by end users)
- IV-23 Channel Respondents Segmented by Currently Supported Mobile Printer
Brands (percent of respondents supporting)
- IV-24 Top Five Ranked Mobile Printer Vendors by Category
- IV-25 Channel Respondents' Revenue by Installation Environment (percent of
responses)
- IV-26 Applications Currently Supported (percent of responses)
- IV-27 Applications Planning to Support (percent of respondents)
- IV-28 Average Order Sizes of Mobile Printer Sales (percent of responses)
- IV-29 2007 Mobile Printer Unit Sales by Channel Respondents (percent of
responses)
- IV-30 Channel Respondents' Expected 2008 Mobile Printer Unit Sales
(percent of responses)
V. END USER ANALYSIS
- V-1 Primary Business Category of End User Respondents (percent of
respondents)
- V-2 Organization Size by Annual Sales/Revenue (percent of respondents)
- V-3 Current Mobile Printer Use (percent of respondents)
- V-4 Primary Barriers to Mobile Printer Adoption (percent of responses)
- V-5 Current Installation Environments for Mobile Printers (percent of
responses)
- V-6 Comparison of Whether Mobile Printers Replace or Complement Stationary
Printers in Different Installation Environments (percent of responses)
- V-7 Battery Life Requirements for Mobile Printer Solution (percent of
responses)
- V-8 Mobile Printer Connectivity Requirements (percent of responses)
- V-9 Mobile Printer Form Factor Requirements (percent of responses)
- V-10 Primary Media Requirements (percent of responses)
- V-11 Media Width Requirements (percent of responses)
- V-12 Per-Unit Mobile Printer Price Requirements (percent of responses)
- V-13 Mobile Print Technology Requirements (percent of responses)
- V-14 Mobile Printer Weight Requirements by Industry (percent of responses)
- V-15 Average Daily Output per Mobile Printer (average
labels/receipts/forms/etc.)
- V-16 Environments Where Prospects Are Evaluating or Planning to Install
Mobile Printing Solutions (percent of respondents evaluating/planning)
- V-17 Will Mobile Printers Replace or Complement Stationary Models?
(percent of responses)
- V-18 Number of Mobile Printers to be Purchased (percent of responses)
- V-19 Mobile Printer Vendors Being Evaluated and/or Are Likely to Purchase
From (percent of responses)
- V-20 Devices To Be Used with Mobile Printers (percent of responses)
- V-21 Environmental Concerns for Mobile Printer Operation (percent of
responses)
- V-22 Primary Source of Information About Mobile Printer Solutions (percent
of responses)
- V-23 Vendor Selection Criteria Ranked by Order of Importance (weighted
average; Scale 1 to 8; 1 = most important; 8 = least important)
- V-24 Source of Mobile Printer Purchase (percent of responses)
- V-25 Mobile Component Selection Order (percent of responses)
- V-26 Planned and Actual ROI Period for Mobile Printer Solution (percent of
respondents)
- V-27 Factors Considered in ROI/TCO Models (percent of respondents)
VI. COMPETITIVE ANALYSIS
- VI-1 Global Shipments of Branded Mobile Printers Segmented by Supplier
Share (Percent of Units)
- VI-2 Americas Shipments of Branded Mobile Printers Segmented by Supplier
Share (Percent of Units)
- VI-3 EMEA Shipments of Branded Mobile Printers Segmented by Supplier Share
(Percent of Units)
- VI-4 Asia-Pacific Shipments of Branded Mobile Printers Segmented by
Supplier Share (Percent of Units)
- VI-5 Global Market Share Change 2006-2007
- VI-6 Americas Market Share Change 2006-2007
- VI-7 EMEA Market Share Change 2006-2007
- VI-8 Asia-Pacific Market Share Change 2006-2007
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