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市場調查報告書
鍵盤及袖珍鍵盤：北美 OEM 及市場需求分析 第 10 版
Keyboards and Keypads: North American OEM and Aftermarket Demand Analysis, 10th Edition
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本報告已在2011年05月30日停止出版。
Abstract
Overview
This report covers the North American market for those keyboard and keypad
products that are either produced and consumed within North America; or
produced elsewhere, and consumed in North America.
Report Highlights
- There is an overall shift in preference toward membrane switch-based
products, especially in the industrial, medical, and POS application markets,
which will drive a 7.2% annual growth for membrane switch products through
2008.
- POS and military/aerospace have exhibited the most significant growth
since 2002. Marked increases in share of consumption were also seen for
commercial equipment applications, whereas a decline in share was seen for
appliances/white goods, consumer electronics, industrial controls, and
datacom/telecom applications.
- A major application market for full and short travel rugged keyboards is
rugged mobile computing, e.g. rugged notebook PCs, tablet PCs, and handhelds,
that are used in military and industrial environments. This market is poised
for solid growth through 2008, and will drive the consumption of rugged full
travel and short travel keyboards.
- Wireless technology has made significant inroads for aftermarket
keyboards. Currently, the majority of wireless demand is in aftermarket
keyboards for PC and workstation applications, but demand is also emerging for
set-top ¥Internet applications, living room media centers,
entertainment/gaming applications, and accessories for portable devices such
as PDAs.
ANALYSIS COVERAGE
Product Categories
- Full Travel: X greater than 3.0 mm or X greater than 0.12 inches (Greater
than 3.0 mm)
- Short Travel: 3.0 mm greater than X greater than 1.5 mm or 0.12 inch
greater than X greater than 0.06 inch (Greater than or equal to 1.5 mm, but
less than or equal to 3.0 mm)
- Flat Panel: X less than 1.5 mm or X less than 0.06 inch (Less than 1.5 mm)
- Rugged/Industrial Characteristics
- Casing Types (stainless steel, polycarbonate, other)
- Enclosure Types (panel mount, rack mount, desktop/stand-alone)
- Peripheral/Feature Type (biometric, illumination, memory devices, etc.)
- Aftermarket Product Features
- Auxiliary pointing devices
- Backlighting
- Collapsible (for handheld devices)
- Ergonomics
- Hot keys
- Wireless
Switching Technologies
(Full Travel, Short Travel, Flat Panel, and Rugged only)
- Conductive rubber
- Mechanical
- Membrane
- - Tactile Metal Dome
- - Tactile Poly Dome
- - Non-Tactile No Dome
- Other switching technologies
- - Capacitance
- - Hall effect
- - Reed
- - Solid state piezo
- - PushGate�E
Vertical/Application Markets
Full Travel, Short Travel, Flat Panel, and Rugged/Industrial only
- Appliances/White Goods
- Commercial/Retail Equipment
- Consumer Electronics
- Data Processing/Computers/Peripherals
- Datacom/Telecom
- Industrial Controls/Process Automation
- Instrumentation
- Medical Devices
- Military/Aerospace
- Office Automation
- POS Devices/Kiosks
- Transportation/Automotive
Aftermarket only
- PC Gaming
- Home Entertainment/Media Center PC
- PC/Workstation/Laptop
- Handheld Devices
Geographic Regions
- North America (U.S., Canada, Mexico)
Table of Contents
- EXECUTIVE SUMMARY
- SCOPE AND METHODOLOGY
- OFFERED TECHNOLOGIES & EMERGING TRENDS
- KEYBOARD/KEYPAD TECHNOLOGY
- Introduction to Keyboards/Keypads
- Primary Keyboard & Keypad Switching Technologies (Vols. 1-4)
- Other Keyboard & Keypad Switching Technologies (Vols. 1-4)
- TRENDS IN KEYBOARD/KEYPAD TYPES AND TECHNOLOGIES
- INDUSTRY STRUCTURE AND COMPETITIVE LANDSCAPE
- INDUSTRY OVERVIEW
- Flow of Product
- ECONOMIC INFLUENCE
- SUPPLIER INFLUENCE
- CHANNEL INFLUENCE
- User Influence
- HISTORICAL ANALYSIS (Vols. 1-3)
- ADJUSTMENTS TO HISTORICAL DATA
- DISCUSSION OF EVENTS LEADING TO PRESENT MARKET
- Overall Market Trends
- Trends Relative to Switch Travel Distance & Switching Technology
- Trends Relative to Market Segments
- MARKET ANALYSIS, SEGMENTATION, FORECAST & DISCUSSIONS
- Vols. 1-4
- MARKET OVERVIEW
- SEGMENTATION AND FORECAST BY PRODUCT TYPES
- Consumption Growth by Switching Technology
- SEGMENTATION AND FORECAST BY CONSUMING VERTICAL MARKETS
- Share of Total Market
- Consumption Shares/Growth by Industry/Application
- SEGMENTATION AND FORECAST BY TECHNOLOGY
- TRAVEL TYPE SPECIFIC SEGMENTATION AND FORECAST
- Current and Forecast Consumption -- Standard vs. Custom Products
- CHANNELS OF DISTRIBUTION
- Sales Organizations
- Customer Classes
- COUNTRY MARKET SEGMENTATION AND FORECAST
- Vol. 5
- NORTH AMERICAN KEYBOARD/KEYPAD MARKET OVERVIEW
- OVERVIEW OF NORTH AMERICAN AFTERMARKET FOR KEYBOARDS
- Historical Trends
- Current Market
- SEGMENTATION AND FORECAST BY PRODUCT FEATURES & FUNCTIONS
- Auxiliary Pointing Devices
- Backlighting
- Collapsible/Foldable
- Ergonomics
- Hot Keys
- Wireless
- SEGMENTATION AND FORECAST BY APPLICATION
- Share of Total Market
- Consumption Growth by Application
- CHANNELS OF DISTRIBUTION
- Retail Channels
- Commercial/Corporate Channels
- SALES ORGANIZATIONS
- OEM ANALYSIS (Vols. 1-4)
- GROWTH, ISSUES & TRENDS
- Overall Growth
- Growth of Embedded Technologies/Features and Product Customization
- CHANGES AND DEMANDS IN PRODUCT CHARACTERISTIC
- Product Selection Criteria
- Safety/Regulatory Agencies
- Technology Utilization/New Applications
- Technology Displacement
- CHANGES AND DEMANDS IN PURCHASING BEHAVIOR
- Pricing
- VENDOR SELECTION CRITERIA
- Vendor Problems and Issues
- SOURCES OF DATA & INFORMATION
- END-USER ANALYSIS (Vol. 5)
- GROWTH OF AFTERMARKET KEYBOARD PURCHASES
- CHANGES & DEMANDS IN PURCHASING BEHAVIOR
- Retail Pricing
- Product Selection Criteria
- Vendor Selection Criteria
- Satisfaction Level
- Sources of Information
- VENDOR ANALYSIS
- VENDOR ENVIRONMENT
- OVERALL MARKET SHARES
- Overall Market Shares (Vols. 1-4)
- Overall Vendor Market Shares by Technology (Vols. 1-4)
- Vendor Market Shares by Principle Application (Vols. 1-4)
- SUMMARY OBSERVATIONS
- Vols. 1-3
- THE CURRENT KEYBOARD/KEYPAD MARKET
- PRODUCT & TECHNOLOGY OFFERINGS
- Broaden Product Portfolio
- Enhance Design, Features, and Functionality
- Maintain High Quality
- APPLICATION MARKET OPPORTUNITIES
- Vol. 4
- THE CURRENT RUGGED KEYBOARD/KEYPAD MARKET
- KEY SUCCESS REQUIREMENTS
- Integration
- Innovation
- Strategic Partnerships
- APPLICATION MARKET OPPORTUNITIES
- Vol. 5
- KEY SUCCESS REQUIREMENTS
- Product Development Strategies
- Channel Strategies
- NEAR-TERM OPPORTUNITIES
- VENDOR PROFILESF
- APPENDIX: VENDOR LIST
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