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The Global Market for Stationary POS Barcode Scanners

出版商 VDC Research Group, Inc. 商品編碼 318573
出版日期 內容資訊 英文 25 Pages; 61 Exhibits
商品交期: 最快1-2個工作天內
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全球固定式POS條碼掃描器市場 The Global Market for Stationary POS Barcode Scanners
出版日期: 2016年01月06日 內容資訊: 英文 25 Pages; 61 Exhibits




  • 主要調查結果


  • 全球市場的見解及考察
    • 5年預測:深入雷射掃描機領域的成像器


  • 南北美洲
  • 見解及考察
  • 歐洲、中東、非洲地區
  • 見解及考察
  • 亞太地區
  • 見解及考察


  • 見解及考察


  • 見解及考察
    • 供應商相關考察


  • 見解及考察




Inside this Report

This research analyzes the key strategic issues, trends, and market drivers for stationary point-of-sale scanners. Market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities are offered across the following dimensions: technology types, end-user industries, distribution channels, and geographies.

What questions are addressed?

  • How important is imaging now to the in-counter POS scanner market?
  • How should vendor strategies evolve to meet changing market requirements for application development and multi-functional solutions?
  • Which vendors are succeeding in the in-counter and on-counter POS scanner markets?
  • How should vendors differentiate, remain competitive, and pursue new market opportunities?

Executive Summary

The year 2014 was a growth year for stationary/fixed-position point-of-sale (POS) scanner hardware vendors. Revenues grew more than XX% year-over-year, with VDC predicting another XX% growth in 2015. We forecast global revenues to get to $XX by 2019 at a CAGR of XX%. Presentation scanners will lead this revenue increase through 2019 and will account for almost XX% of overall sales. Mini-slot or single window scanner sales will, however, decline at XX% due to a sharp drop in revenues from the Americas. This is being brought on by little-to-no investments in new product development for this form factor and rising popularity of on-counter presentation scanners. In-counter bioptic scanners/imagers will generate the most interest from engineering, innovation, and product development perspectives especially as vendors look to migrate their customers (Tier 1, in particular) from laser-based bioptic scanners to 100% camera-based solutions. Imagers will continue to gain favor, across both in-counter and on-counter form factors, given their ability to facilitate multiple applications with a single device. Tier 1 retailers will, however, drive investment in and upgrades to 100% camera-based multi-plane bioptic imagers. Their contribution will depend on vendors' ability to quantify productivity enhancements at the retail POS checkout. In collaboration with barcode alternatives like Digimarc's invisible barcode, present all over the product packaging, vendors have the distinct opportunity to communicate the significantly improved checkout times and faster process.

Challenges including pricing pressures due to hardware commoditization and availability of a broad range of alternative technology investment options - multi-functionality supporting mobile devices (rugged or consumer grade), cloud-based applications, and both online and offline payment security initiatives - will deter retailers from directing investments toward upgrading to more expensive fixed-position scanning solutions. POS scanner solution providers need to communicate the incremental benefits of newer product offerings that outweigh the benefits of directing those resources elsewhere. Applications like reading loyalty/gift cards off consumers' personal mobile devices and 2D barcoded coupons right at the checkout station with a single device will drive interest in the next-generation of POS scanning solutions. Vendors that focus on application development at the POS, including for loyalty, customer interaction, theft prevention, and advanced real-time analytics, in collaboration with their solution partners, as well as value creation, will be most successful in ramping up stationary POS scanner investment and implementation.

Key Findings

  • The high-volume retail landscape (like grocery stores, large discount stores with large customer market baskets) is now starting to move to in-counter camera-based scanning solutions with these devices gaining favor with big-name retailers in the US and Europe. Presentation scanner sales will also spike with investments from a broad range of installation environments and business sizes.
  • Recent data breaches at large retail chains have made organizations acutely aware of the need for enhanced payment security. Coupled with growing enterprise interest and investments in EMV, NFC (including new mobile payment options like Apple Pay™ functional today at retailers including CVS, Shaws, and Walgreens), and low energy Bluetooth, these initiatives will prompt retailers to realign their technology investments, shifting them away from scanners, unless hardware vendors are able to proactively communicate incremental benefits and value propositions.
  • The retail vertical is, and will continue to be, the leading adopter of these POS scanners. Other customer-facing environments like health care and Transportation & Logistics (T&L) will, however, present opportunities for market/application expansion and revenue generation. Presentation scanners are especially well-suited for such deployments due to their small form factor, ease of deployment, integration and use, and (relatively) low acquisition costs.

XX Commercial in Confidence.

About the Author

Richa Gupta is responsible for VDC's strategic research on the global markets for data capture technologies, including barcode scanners and printers and machine vision solutions, among others. Data capture hardware vendors and solution providers rely on her expertise in the AIDC market for key market development initiatives, and her highly actionable data and insights help them formulate their long-term business strategies. She undertakes market opportunity sizing and forecasting, competitive landscape analysis, and strategic marketing assistance while also providing valuable thought leadership for this technology market segment. Richa holds a degree in Computer Engineering from University of Pune and an MBA from NMIMS in India.

David Krebs has more than 10 years of experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies, and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise.

Table of Contents

Inside this Report

  • What questions are addressed?
  • Who should read this report?


Executive Summary

  • Key Findings

Global Market Overview and Forecast

  • Exhibit 1: Forecasted Global Shipments by Region of Stationary POS Scanners
  • Exhibit 2: Forecasted Global Shipments by Form Factor of Stationary POS Scanners
  • Global Market Ideas & Insights
    • Five-Year Forecast: On-counter POS scanners now mostly camera-based

Regional Forecasts

  • The Americas
    • Exhibit 3: Americas Forecasted Shipments by Form Factor of Stationary POS Scanners
  • Ideas & Insights
  • Europe, the Middle East, and Africa (EMEA)
    • Exhibit 4: EMEA Forecasted Shipments by Form Factor of Stationary POS Scanners
  • Ideas & Insights
  • Asia-Pacific (APAC)
    • Exhibit 5: APAC Forecasted Stationary POS Scanner Shipments by Form Factor
  • Ideas & Insights

Comparative Vertical Forecast

  • Exhibit 6: Global Shipments of Stationary POS Scanners by Economic Sector
  • Ideas & Insights

Competitive Landscape

  • Exhibit 7: Global Vendor Shares of Stationary POS Scanners
  • Ideas & Insights
    • Vendor Insights

VDC Research

  • About the Author
  • About VDC Research
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