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市場調查報告書

固定式熱感式條碼列印機的全球市場:供應鏈的可追溯性的擴大的必要性及標籤解決方案投資促進預測

The Global Market for Stationary Thermal Barcode Printers: Need for Greater Supply Chain Traceability and Visibility to Drive Labeling Solution Investments

出版商 VDC Research Group, Inc. 商品編碼 317511
出版日期 內容資訊 英文 23 Pages; 113 Exhibits
商品交期: 最快1-2個工作天內
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固定式熱感式條碼列印機的全球市場:供應鏈的可追溯性的擴大的必要性及標籤解決方案投資促進預測 The Global Market for Stationary Thermal Barcode Printers: Need for Greater Supply Chain Traceability and Visibility to Drive Labeling Solution Investments
出版日期: 2017年09月22日 內容資訊: 英文 23 Pages; 113 Exhibits
簡介

全球固定式熱感式條碼列印機的市場從2014年到2015年以5.2%的成長率發展,而從2015年到2016年的成長率估計為2.3%。可是到2020年的年複合成長率預計為4.3%,估計2020年的市場規模達到16億美元。

本報告提供全球固定式熱感式條碼列印機的市場調查,全球及各地區的出貨台數的預測,掃描技術、尺寸規格等各種區分的明細,市場影響因素分析,競爭環境與主要供應商的市場佔有率等彙整資料。

目錄

  • 本報告
  • 摘要整理
  • 全球市場概要、預測
  • 地區市場預測
  • 各產業預測、比較
  • 競爭環境
  • 供應商的考察
  • 關於VDC Research

圖表

  • 全球固定式熱感式條碼列印機出貨台數的預測:各掃描技術
  • 南北美洲市場上出貨台數的預測:各尺寸規格
  • 歐洲、中東、非洲市場上出貨台數的預測:各尺寸規格
  • 亞太地區市場上出貨台數的預測:各尺寸規格
  • 全球市場的5年預測:各產品部門
  • 全球廠商市場佔有率

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目錄

Inside This Report

This research report analyzes the key strategic issues, trends, and market drivers for stationary thermal barcode printers. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: technology types, end-user industries, distribution channels, and geographies.

What questions are addressed?

  • What are the next growth centers for barcode printers in terms of regions and verticals?
  • Is the relative lack of innovation in this market hampering leading vendors' growth potential?
  • What are the key considerations for channel success in this market?
  • How are vendors altering their product, market, and channel development strategies to make their products available and the solutions-of-choice in this fragmented, competitive, and relatively commoditized marketplace?

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Who should read this report?

This annual research program has been carefully designed for senior decision-makers at barcode technology and solution provider companies, including those individuals with the following roles:

  • CEO and other C-level executives
  • Corporate development and M&A teams
  • Marketing executives
  • Business development and sales leaders
  • Product development and product strategy leaders
  • Channel management and channel strategy leaders

executive summary

The global stationary thermal barcode printer market will grow 4.4% from 2016 to almost $XX in 2017, and will post a CAGR of 5.1% through 2021, reaching $XX. VDC's research indicates that revenues are picking up so far in 2017 compared to the year-ago period, due to factors including new product introductions by vendors like Honeywell, TSC Printers, and Zebra Technologies, and efforts to address traceability-related requirements in manufacturing and warehousing. 2015 was a banner year for printer hardware vendors, especially Zebra; this makes the 2016 comparison difficult. Hardware vendors in this market continue to face intense competition and commoditization, along with significant pricing pressures. This is prompting them to launch new products and new capabilities around software and services, while also altering their go-to-market strategies. Building a comprehensive ISV partner program is a prerogative for printer hardware vendors today and includes application developers and labeling solution providers among others. This is to help integrate printers with disparate solutions to serve applications across verticals including logistics, manufacturing, retail, and health care.

Desktop printers today generate a higher percentage of overall revenues at the expense of high-performance and relatively more expensive industrial printers, which speaks to the broader applicability of the lower cost form factor, like in the above-mentioned verticals. Honeywell, SATO, Toshiba TEC, and Zebra Technologies cannot rely on brand name recognition and product quality alone to achieve their sales and profitability targets. Competition is especially acute in high-growth regions like China, Germany, and South Korea where the vendor landscape is a healthy mix of market leaders and emerging contenders. VDC considers it critical for hardware vendors to meet compliance legislation, pricing, and application-specific labeling requirements of leading end-user verticals in every region in which they compete.

key findings

  • Retailer performance is affecting labeling solution investments, especially in North America. Slowdown in the retail vertical in North America is a cause for concern. However, omnichannel fulfillment-related trends now lead to significant investments in warehouses and distribution centers. This will shift the product mix more to high-performance printers as operators look to support tracking-intensive e-commerce workflows and modernize operations.
  • Product innovation must return to the forefront. There is need for a strong focus on new product development and introduction in this highly competitive and fragmented marketplace. There are specific user requirements not currently addressed by existing options, which represents opportunity for incumbents and newer entrants. These features include high-resolution printing capabilities on desktop printers and in-line verification in industrial printers.
  • Partner network development is essential for success. Even as Zebra has a stronghold on the label printer market in North America and Europe, it is essential for competitors to build value-driven channel relationships that will enable them to tap into segments with high growth potential. Offering software, services, and other value-added capabilities will help differentiate in the fragmented marketplace. VDC believes that vendors must be more hands-on with these organizations to address the diverse application requirements of deploying enterprises.

Table of Contents

Inside This Report

  • What questions are addressed?
  • Who should read this report?

Executive Summary

  • Key Findings

Global Market Overview and Forecast

  • At a Glance
  • Global Market Ideas & Insights
  • Five-Year Forecast: Market leaders register mixed performance

Regional Forecasts

  • The Americas
  • Europe, the Middle East, and Africa
  • Asia-Pacific

Comparative Vertical Forecast

  • At a Glance
  • Ideas & Insights

Competitive Landscape

  • At a Glance
  • Ideas & Insights

Vendor Insights

VDC Research

list of exhibits

  • Exhibit 1: Forecasted Global Shipments by Form Factor of Stationary Thermal Barcode Printers
  • Exhibit 2: Forecasted Global Shipments by Form Factor of Stationary Thermal Barcode Printers
  • Exhibit 3: Americas Forecasted Shipments by Form Factor of Stationary Thermal Barcode Printers
  • Exhibit 4: EMEA Forecasted Shipments by Form Factor of Stationary Thermal Barcode Printers
  • Exhibit 5: APAC Forecasted Shipments by Form Factor of Stationary Thermal Barcode Printers
  • Exhibit 6: Five-Year Forecast: Global Shipments of Stationary Thermal Barcode Printers by Economic Sector
  • Exhibit 7: Global Vendor Shares of Stationary Thermal Barcode Printers
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