The Global Market for Stationary Thermal Barcode Printers: Need for Greater Supply Chain Traceability and Visibility to Drive Labeling Solution Investments
|出版商||VDC Research Group, Inc.||商品編碼||317511|
|出版日期||內容資訊||英文 23 Pages; 113 Exhibits
|固定式熱感式條碼列印機的全球市場:是成熟技術部門但預計產品革新將促進成長 The Global Market for Stationary Thermal Barcode Printers: Need for Greater Supply Chain Traceability and Visibility to Drive Labeling Solution Investments|
|出版日期: 2017年09月22日||內容資訊: 英文 23 Pages; 113 Exhibits||
This research report analyzes the key strategic issues, trends, and market drivers for stationary thermal barcode printers. The report offers market analysis (historical, prior year, and forecast revenues and unit shipments), vendor considerations, and growth opportunities across the following dimensions: technology types, end-user industries, distribution channels, and geographies.
This annual research program has been carefully designed for senior decision-makers at barcode technology and solution provider companies, including those individuals with the following roles:
The global stationary thermal barcode printer market will grow 4.4% from 2016 to almost $XX in 2017, and will post a CAGR of 5.1% through 2021, reaching $XX. VDC's research indicates that revenues are picking up so far in 2017 compared to the year-ago period, due to factors including new product introductions by vendors like Honeywell, TSC Printers, and Zebra Technologies, and efforts to address traceability-related requirements in manufacturing and warehousing. 2015 was a banner year for printer hardware vendors, especially Zebra; this makes the 2016 comparison difficult. Hardware vendors in this market continue to face intense competition and commoditization, along with significant pricing pressures. This is prompting them to launch new products and new capabilities around software and services, while also altering their go-to-market strategies. Building a comprehensive ISV partner program is a prerogative for printer hardware vendors today and includes application developers and labeling solution providers among others. This is to help integrate printers with disparate solutions to serve applications across verticals including logistics, manufacturing, retail, and health care.
Desktop printers today generate a higher percentage of overall revenues at the expense of high-performance and relatively more expensive industrial printers, which speaks to the broader applicability of the lower cost form factor, like in the above-mentioned verticals. Honeywell, SATO, Toshiba TEC, and Zebra Technologies cannot rely on brand name recognition and product quality alone to achieve their sales and profitability targets. Competition is especially acute in high-growth regions like China, Germany, and South Korea where the vendor landscape is a healthy mix of market leaders and emerging contenders. VDC considers it critical for hardware vendors to meet compliance legislation, pricing, and application-specific labeling requirements of leading end-user verticals in every region in which they compete.