Abstract
Market Overview
Continuation of projects and emerging standards to redefine how AutoID
Solutions are used and leveraged
Suppliers derived more than $663 million from the sales of barcode solutions
(scanners, printers and consumables) to government entities globally in 2010,
with over 70% of revenues coming in from North America and Europe. Both
military and civilian agencies are continuing to invest in AIDC technologies
to improve security, ensure compliance and reduce costs.
Primary applications for military solutions continue to revolve around mission
planning and operations, logistics, maintenance and repair / asset management
and border control/protection. Key solutions are becoming increasingly complex
- not only in terms of the types of applications supported, but also with
regard to the breadth of users, especially across multiple agencies.
As a result of the increased sophistication and also the fragmented approach
to adoption, government bodies are increasingly looking to consolidate and
standardize solutions.
While much of the growth associated with the North American stimulus has
played out, government agencies across the globe are expected to allocate
budgets toward investment in barcoding to reduce operating expenses, grow
revenues and improve services. Some of the high growth barcode applications
within the government sector include - asset tracking, security & access
control, and e-citations.
Mobile devices including handheld scanners and barcode label printers are in
particularly high demand within this vertical market environment as a means to
convey information to and facilitate data collection by police officials,
firefighters, etc. driven in large part by governments' concern for the safety
of their uniformed personnel - detailing information, in real time, pertaining
to occupants of vehicle they are about to pull over, for instance.
Federal government agencies are also investing significant amounts to improve
and expand their field operations with applications that harness real-time
data transfer and GPS tracking and navigation. A tremendous amount of
opportunity exists for the ISV community to extend the device platform, and
develop and support new applications.
Market Segmentation, Estimates & Forecasts
Significant convergence and high barriers to entry position ISVs and SIs as key gatekeepers
Despite longer sales cycles and higher education and training requirements,
the government sector is rife with opportunities for those suppliers and
channel organizations willing to invest in it.
Partnerships or acquisitions of ISVs and system integrators with deep market
knowledge and established footprints are typically required to conduct
business and grow share in this sector.
Convergence of AutoID solutions continues at a facilitated rate. The end user
is increasingly turning to their solution providers to support and leverage
multiple technologies - Barcode, RFID, RTLS, NFC, Sensors, etc. -as a means to
extend technology platforms and provide unprecedented visibility and benefits.
Consumer devices are expected to continue to penetrate - and play an increased
role in this sector. VDC expects more deployments of consumer mobile devices
in 2012, but the true level of adoption will be hard to pinpoint until the
existing deployments answer the question of whether a consumer device can be
successfully used in a rugged environment and if they are able to meet the
stringent security specifications.
Direct part marking of barcodes and alphanumeric information (date, lot #)
continues to gain traction in an increasing diversity of applications in this
sector.
- High compliance requirements in a 'harsh' label environments.
- Mandates such as Spec 2000 and UID
- Increased performance of imaging and verification solutions.
As the need to decode more information increases, demand for non-linear codes
will continue to scale, driving demand for low cost laser scanners and linear
imagers capable of decoding PDF417 barcode.
Table of Contents
Executive Summary
Scope & Methodology
- page 10 Scope of 2011 Barcode Business Planning Service
- page 11 Key Methodology Components
- page 12 Secondary Research
Market Definition & Segmentation
- page 14 Market Definitions & Segmentation
- page 15 Market Segment Definitions & Forecast Terms
Government Supply-Side Analysis
- page 17 Forecast Assumptions &Considerations
- page 18 Government Market Shipment Model
- page 19 Barcode Scanning
- page 20 Barcode Printing
End-User Demographics & Investment Analysis
- page 22 annual Revenue Segmentation
- page 23 Investment Drivers
Government - Technology Selection Criteria
- page 25 Handheld & Stationary Scanners
- page 26 Handheld Scanners - Selection Criteria
- page 27 Stationary Scanners - Selection Criteria
- page 28 Mobile & Stationary Barcode Printers
- page 29 Mobile Barcode Printers - Selection Criteria
- page 30 Stationary Barcode Printers - Selection Criteria
Summary Observations & Expectations
- page 32 Summary Observations & Expectations
Appendix
- page 34 Product Categories - Handheld Scanners
- page 35 Product Categories - Stationary Scanners
- page 36 Product Categories - Barcode Printers
- page 37 Vertical Markets
- page 38 Use Environments
- page 39 Distribution Channels
- page 40 2011 Notice of Copyright
LIST OF EXHIBITS
Government
- Exhibit 1 Forecasted Global Shipments of AIDC Hardware by Economic Sector
- Exhibit 2 Forecasted Americas Shipments of AIDC Hardware by Economic Sector
- Exhibit 3 Forecasted North America Shipments of AIDC Hardware by Economic
Sector
- Exhibit 4 Forecasted Latin America Shipments of AIDC Hardware by Economic
Sector
- Exhibit 5 Forecasted EMEA Shipments of AIDC Hardware by Economic Sector
- Exhibit 6 Forecasted European Shipments of AIDC Hardware by Economic Sector
- Exhibit 7 Forecasted Middle East/Africa Sipmetns of AIDC Hardware by
Economic Sector
- Exhibit 8 Forecasted Asia-Pacific Shipments of AID Hardware by Economic
Sector
- Exhibit 9 Forecasted Global shipments of Handheld Bar Code Scanners
Segmented by Product Type and Economic Sector
- Exhibit 10 Forecasted Americas Shipments of Handheld Bar Code Scanners
Segmented by Product Type and Economic Sector
- Exhibit 11 Forecasted EMEA Shipments of Handheld Bar Code Scanners
Segmented by Product Type and Economic Sector
- Exhibit 12 Forecasted APAC Shipments of Handheld Bar Code Scanners
Segmented by Product Type and Economic Sector
- Exhibit 13 Forecasted Global Shipments of Stationary Bar Code Scanners
Segmented by Product Type and Economic Sector
- Exhibit 14 Forecasted Americas Shipments of Stationary Bar Code Scanners
Segmented by Product Type and Economic Sector
- Exhibit 15 Forecasted EMEA Shipments of Stationary Bar Code Scanners
Segmented by Product Type and Economic Sector
- Exhibit 16 Forecasted APAC Shipments of Stationary Bar Code Scanners
Segmented by Product Type and Economic Sector
- Exhibit 17 Forecasted Global Shipments of Barcode Printers Segmented by
Product Type and Economic Sector
- Exhibit 18 Forecasted Americas Sipments of Barcode Printers Segmented by
Product Type and Economic Sector
- Exhibit 19 Forecasted EMEA Shipments of Barcode Printers Segmented by
Product Type and Economic Sector
- Exhibit 20 Forecasted APAC Shipments of Barcode Printers Segmented by
Product Type and Economic Sector
- Exhibit 21 Forecasted Global Barcode Printer Consumables by Product Type
and Economic Sector
- Exhibit 22 Forecasted Americas Barcode Printer Consumables by Product Type
and Economic Sector
- Exhibit 23 Forecasted EMEA Barcode Printer Consumables by Product Type and
Econoic Sector
- Exhibit 24 Forecasted APAC Barcode Printer Consumables by Product Type and
Econoic Sector
End-User Data
- Exhibit 1 Does your organization currently use or plan to install an
automatic identification/data collection (AIDC) system? n=15
- Exhibit 2 What is your current interest/involvement with AIDC systems at
your organization? n=15
- Exhibit 3 What is the principle business of your organization? n=15
- Exhibit 4 What were your organization's 2010 annual revenues in US
dollars? n=15
- Exhibit 5 What percentage of your 2010 revenues was derived from the
following regional markets? n=15
- Exhibit 6 How many people are currently employed at your organization?
n=15a
- Exhibit 7 What were your organization's initial primary drivers for
investing in AIDC technologies? n=15
- Exhibit 8 Please approximate your organization's annual budgets for AIDC
technologies for the following years. n=15
- Exhibit 9 Which of the following AIDC system components does your
organization use? n=15
- Exhibit 10 How was your company's 2010 AIDC system budget allocated by
system component and what will you r2011 budget allocation be? n=8
- Exhibit 11 How are your company's AIDC expenditures treated from an
accounting perspective? n=11
- Exhibit 12 How would you like your company to treat its AIDC expenditures
from an accounting perspective? n=11
- Exhibit 13 How often does your company replace the following AIDC devices?
n=5
- Exhibit 14 When installing your last AIDC system, what was your expected
return on investment (ROI) requirement for the supporting hardware components?
n=5
- Exhibit 15 What return on investment (ROI) did you actually achieve? n=5
- Exhibit 16 What types of environmental conditions are your AIDC systems
generally exposed to? n=5
- Exhibit 17 Approximately how many different bar code symbologies does/will
your organization scan/print? n=5
- Exhibit 18 Approximately how large is your organization's current
installed base (in units) for each of the following AIDC devices? n=5
- Exhibit 19 How are your organization's AIDC devices use connected to the
host computer or network? n=5
- Exhibit 20 On average, approximately how many labels do your stationary
printers print per day? n=7
- Exhibit 21 On average, approximately how many labels do your mobile
printers print per day? n=6
- Exhibit 22 Who is your organization's primary supplier for each for the
following types of AIDC hardware?
- Exhibit 23 Which types of HANDHELD BARCODE SCANNING technologies does your
organization currently use? Which other types of HANDHELD BARCODE SCANNING
technologies is your organization considering using n=7
- Exhibit 24 Who is your company's primary supplier for each of the HANDHELD
SCANNER technologies currently used? n=3
- Exhibit 25 Please rate the level of importance of each for the following
HANDHELD SCANNER selection criteria. n=7
- Exhibit 26 For each criteria listed, please rank your level of
satisfaction for EACH of your primary handheld scanner suppliers. n=7
- Exhibit 27 Do you currently use a Remote Device Management Solution for
your Handheld Scanning systems? n=7
- Exhibit 28 Which types of STATIONARY SCANNING technologies does your
organization currently use? Which other types of STATIONARY SCANNING
technologies is your organization considering using? n=5
- Exhibit 29 Which types of STATIONAR POS BARCODE SCANNING technologies
are/will be in use by your organization? n=5
- Exhibit 30 Please rate the level of importance of each for the following
STATIONARY SCANNER selection criteria. n=5
- Exhibit 31 For each of the following product selection criteria, please
select which STATIONARY BARCODE SCANNER supplier you perceive as having the
best solution/service/ n=5
- Exhibit 32 Do you currently use a Remote Device Management Solution for
your Stationary Scanning systems? n=5
- Exhibit 33 Which types of MOBILE BARCODE LABEL/RECEIPT PRINTERS does your
organization currently use? Which other types of MOBILE BARCODE LABEL/RECEIPT
PRINTERS is your organization considering using? n=5
- Exhibit 34 What are the system requirements/features for your
organization's MOBILE BARCODE LABEL/RECEIPT PRINTER solutions?
- Exhibit 35 What are the maximum print widths, for the MOBILE BARCODE
LABEL/RECEIPT PRINTERS your organization currently uses? n=11
- Exhibit 36 What operating system(s) do your MOBILE BARCODE LABEL/RECEIPT
PRINTERS currently support? n=5
- Exhibit 37 What barcode printing software package do you currently use for
MOBILE BARCODE LABEL/RECEIPT PRINTING? n=6
- Exhibit 38 Please rate the level of importance of each for the following
MOBILE BARCODE LABEL/RECEIPT PRINTER selection criteria. n=6
- Exhibit 39 For each of the following product selection criteria, please
select which MOBILE BARCODE LABEL/RECEIPT PRINTER supplier you perceive as
having the best solution/service. n=6
- Exhibit 40 Which types of STATIONARY PRINTERS does your organization
currently use? Which other types of STATIONARY PRINTERS is your organization
considering using n=5
- Exhibit 41 What are the system requirements/features for your
organization's STATIONARY PRINTING solutions?
- Exhibit 42 What are the maximum print widths, for the STATIONARY PRINTERS
your organization currently uses? n=9
- Exhibit 43 What operating system(s) do your STATIONARY PRINTERS currently
support? n=18
- Exhibit 44 What barcode printing software package do you currently use for
STATIONARY PRINTERS? n=7
- Exhibit 45 Please rate the level of importance of each for the following
STATIONAR PRINTER selection criteria. n=7
- Exhibit 46 For each of the following product selection criteria, please
select which STATIONARY PRINTER supplier you perceive as having the best
solution/service. n=7
- Exhibit 47 What source of assistance was most essential to your AIDC
investment decisions? n=15
- Exhibit 48 From which source(s) did you purchase your current AIDC
hardware? n=15
- Exhibit 49 Within your organization, where are decisions regarding AIDC
supplier selection made? n=15
