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市場調查報告書
客戶契合技術（2011年）：技術市場分析 - POS終端/工作站
2011 Customer Engagement Technologies - Track 1: Technical Market Analysis - Volume 1 POS Terminals / Workstations
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客戶契合技術（2011年）：技術市場分析 - POS終端/工作站 是由出版商VDC Research Group在2011年05月所出版的。
這份英文市場調查報告書價格從美金5500起跳。
本報告，調查分析全球的POS終端以及工作站技術市場，彙整地區・最終使用者產業・顯示器類型・外觀形狀尺寸・OS・銷售通路別的出貨實績・預測（2010・2011年）、主要供應商的市佔率實績・預測（2010・2011年）、主要市場動向、競爭環境、主要企業檔案資料等，由下列摘要形式闡述。
報告摘要
- 2010年全球需求的大幅恢復・今後數年預期將成長
- 持續且階段性的恢復備受期待，不過要恢復到不景氣前的水準需要時間
- 最終使用者對價格的關注・競爭激烈化使得AFSP下滑・TCO逐漸受到嚴格監控
- 傳統型POS的展望：店舖內外的持續擴大
- 在恢復當中的市場機會的存在與新興市場的持續發展
- 與其他自動化技術的整合・行動POS以及其他裝置成為不確定的威脅
- 沒有可以提供給所有POS解決方案萬能產品的供應商・成長實現上必須在許多領域的策略計畫
調查範圍・調查方式
市場定義・區塊
- 各種零售業的自動化解決方案
- 配合客戶習慣・商業規則變化的POS終端・工作站的變化
- 市場區塊的定義・預測條件
- POS終端供應商的技術合作變得逐漸重要提携
- 直接銷售為主流，但是間接通路也在新興市場上扮演重要的角色
市場推算・預測
- 預測前提因子・考察
- 南北美為最大的地區市場・富成長機會的歐洲・中東・非洲地區
- 大型零售中心企業依然為大部分的使用者
- 觀光服務產業・零售產業依然為主要的POS使用者・IT策略・店舖型態為主要的需求變數
- 食品飲料雜貨店・超市的課題・各種法規促進美國藥局的需求
- 從需求直覺且人性化的UI，觸控螢幕的需求依然強勁
- 固定式POS的主要處理器為Intel・行動POS的主要處理器為Marvell
- 對行動POS的關注擴大・應用與裝置還有許多發展的空間
- Windows基礎的OS：POS的壓倒性主流
- 最終使用者逐漸對專業化的軟體・主機端解決方案的關注升高
- 關鍵的擴充性・客製化性・最終使用者希望SW的最大控制力
- 特別是在先進市場上主流的直接通路・新興市場上重要的間接通路
- 間接零售業者藉由新地區市場・新產業部門的參與創造價值
競爭分析
- 全球前10大供應商佔了市場的大部分市佔率
- 低成本供應商、行動裝置等、各種型態的競爭上威脅
- 以全球頂尖供應商領先的IBM・地區市場上的競爭激烈化
- 大型POS供應商為擴大全球市場的市佔率，以新興地區市場為目標
- NCR依然為地區市場的領導者，但是IBM也在接近當中
- Wincor也依然為地區市場的領導者，但是IBM的市佔率也在擴大當中
- 亞太地區為嚴竣的市場，但是對所有等級的供應商來說仍有成長機會
- 領先企業的市佔率擴大方式・與其他小型廠商的競爭
觀察・預測・建議
- 競爭技術的威脅與供應商的市場機會：彈性為關鍵
- 主機端解決方案與行動POS的持續導入・開發創造市場機會
- 亞太地區以及歐洲・中東・非洲地區的強勁復甦與成長・創造了地區市場的機會
- 為提供產品與範圍達到的擴大，合作依然重要
圖表
廠商檔案資料
- IBM CORPORATION
- MICROS SYSTEMS, INC.
- NCR
- RADIANT SYSTEMS
- WINCOR NIXDORF AG
This report is a part of "2011 Customer Engagement Technologies Market Intelligence Service Market Opportunities and Forecasts in 2011 - 2015".
Abstract
ABOUT THIS DOCUMENT
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This document presents the Table of Contents and List of Exhibits from: POS
Terminals / Workstations part of VDC Research Group' s 2011 CUSTOMER ENGAGEMENT
TECHNOLOGIES.
The full report is specifically designed to serve as a valuable decision
support tool for any company operating in, or targeting the, AutoID &
Transaction Automation market. Our market intelligence helps senior executives
and their teams define and respond to critical strategic and tactical
questions.
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ABOUT VDC RESEARCH
VDC Research Group (VDC) provides exceptionally detailed direct-contact
primary market research and consulting services to many of the world' s largest
technology suppliers, innovative start-ups and leading investors. The firm is
organized around six practices, each with its own focused area of coverage.
Our clients rely on us for highly segmented research and analysis which is
derived from our unwaver ing commitment to the idea that all markets are
collections of smaller market segments and that winning companies must develop
and execute strategies that are segment-specific.
Table of Contents
Executive Summary
- Page 8. Significant recovery in global demand seen in 2010; growth
expected over the next few years
- Page 9. Ongoing, gradual recovery expected, but returning to
pre-recessionary levels will require time
- Page 10. End user focus on Price, increased competition driving
down AFSP; TCO increasingly under scrutiny
- Page 11. Scope of the traditional - point of sale continues to
expand - both in-store and out
- Page 12. Opportunity exists as recovery continues and emerging
markets continue to develop
- Page 13. Integration with other automation technologies continues;
mobile POS and other devices are an uncertain threat
- Page 14. No supplier can provide a one type fits all POS Solution;
achieving growth requires strategic planning in a number of areas
Scope & Methodology
- Page 16. Three tracks focusing on technical segments, vertical
markets and distribution channels respectively
- Page 17. Original, direct-contact primary research is the keystone
of our data collection process
- Page 18. A wide range of public - and private - sources of
information contributed to the foundation of this report
Market Definition & Segmentation
- Page 20. Retail automation solutions vary along a number of segment
definitions
- Page 21. POS terminals and workstations are morphing to meet
changing consumer habits, business rules
- Page 22. Market Segment Definitions & Forecast Terms
- Page 23. POS terminal supplier technical partnerships are more
important than ever
- Page 24. Direct sales dominate, but indirect channels play a key
role in developing markets
Market Estimates & Forecasts
- Page 26. Forecast Assumptions & Considerations
- Page 27. The Americas remains the largest regional market; EMEA
leading growth opportunities
- Page 28. Large retail-focused enterprises remain majority user
- Page 29. Hospitality and retail remain key POS users; IT strategy
and store format key demand variables
- Page 30. Grocery / supermarket remains a challenge; regulations
driving demand from US pharmacies
- Page 31. Demand for touch screens remains strong due to
requirements for intuitive, familiar UI
- Page 32. Intel is the leading processor of choice for stationary
POS; Marvell for mobile
- Page 33. Interest in Mobile POS is growing, but applications and
devices have yet to develop fully
- Page 34. Windows based operating systems are far and away the
dominant choice for POS
- Page 35. Software becoming increasingly specialized; end user
interest in hosted solutions is growing
- Page 36. Extensibility and the ability to customize are key; end
users want maximum control over SW
- Page 37. Direct is dominant, especially in established markets;
indirect important in developing markets
- Page 38. Indirect resellers can yield value - especially in
entering new regional and vertical markets
Competitive Analysis
- Page 40. The top 10 global suppliers represent the vast majority of
market
- Page 41. Competitive threats take on various forms, including lower
cost suppliers and mobile devices
- Page 42. IBM takes the lead as top global supplier; competition
intensifying in regional markets
- Page 43. Seeking to increase global market share, major POS
suppliers target emerging regional markets
- Page 44. NCR remains the regional market leader, however, IBM is
closing the gap
- Page 45. Wincor remains the regional leader, but IBM is gaining
share
- Page 46. APAC is a challenging market - but offers prospects of
growth to suppliers of all tiers
- Page 47. Established leaders. Lots of questions about how they grow
share, compete with smaller vendors
Observations, Expectations & Recommendations
- Page 49. Competing technologies present threats - as well as
opportunities - to suppliers; flexibility is key
- Page 50. Ongoing adoption and development of hosted solutions and
mobile POS bring opportunity
- Page 51. Strong recovery / growth in APAC and EMEA; opportunity
exists for regional players
- Page 52. Partnerships remain important, both for broadening product
offerings and distribution reach
LIST OF EXHIBITS
Exhibits 2010
- Exhibit 1. Global Shipments of POS Terminals/Workstations Segmented
by Region (Millions of Dollars)
- Exhibit 2. Global Shipments of POS Terminals/Workstations Segmented
by Region (Thousands of Units)
- Exhibit 3. Global Shipments of POS Terminals/Workstations Segmented
by Region (Average Factory Selling Price - AFSP)
- Exhibit 4. Global Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Millions of Dollars)
- Exhibit 5. Global Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Thousands of Units)
- Exhibit 6. Global Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Average Factory Selling Price - AFSP)
- Exhibit 7. Americas Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Millions of Dollars)
- Exhibit 8. Americas Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Thousands of Units)
- Exhibit 9. Americas Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Average Factory Selling Price - AFSP)
- Exhibit 10. EMEA Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Millions of Dollars)
- Exhibit 11. EMEA Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Thousands of Units)
- Exhibit 12. EMEA Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Average Factory Selling Price - AFSP)
- Exhibit 13. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Millions of Dollars)
- Exhibit 14. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Thousands of Units)
- Exhibit 15. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Average Factory Selling Price - AFSP)
- Exhibit 16. Global Shipments of POS Terminals/Workstations
Segmented by Display Type (Millions of Dollars)
- Exhibit 17. Global Shipments of POS Terminals/Workstations
Segmented by Display Type (Thousands of Units)
- Exhibit 18. Global Shipments of POS Terminals/Workstations
Segmented by Display Type (Average Factory Selling Price - AFSP)
- Exhibit 19. Americas Shipments of POS Terminals/Workstations
Segmented by Display Type (Millions of Dollars)
- Exhibit 20. Americas Shipments of POS Terminals/Workstations
Segmented by Display Type (Thousands of Units)
- Exhibit 21. Americas Shipments of POS Terminals/Workstations
Segmented by Display Type (Average Factory Selling Price - AFSP)
- Exhibit 22. EMEA Shipments of POS Terminals/Workstations Segmented
by Display Type (Millions of Dollars)
- Exhibit 23. EMEA Shipments of POS Terminals/Workstations Segmented
by Display Type (Thousands of Units)
- Exhibit 24. EMEA Shipments of POS Terminals/Workstations Segmented
by Display Type (Average Factory Selling Price - AFSP)
- Exhibit 25. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Display Type (Millions of Dollars)
- Exhibit 26. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Display Type (Thousands of Units)
- Exhibit 27. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Display Type (Average Factory Selling Price - AFSP)
- Exhibit 28. Global Shipments of POS Terminals/Workstations
Segmented by Distribution Channel (Millions of Dollars)
- Exhibit 29. Americas Shipments of POS Terminals/Workstations
Segmented by Distribution Channel (Millions of Dollars)
- Exhibit 30. EMEA Shipments of POS Terminals/Workstations Segmented
by Distribution Channel (Millions of Dollars)
- Exhibit 31. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Distribution Channel (Millions of Dollars)
Exhibits 2011
- Exhibit 1. Global Shipments of POS Terminals/Workstations Segmented
by Region (Millions of Dollars)
- Exhibit 2. Global Shipments of POS Terminals/Workstations Segmented
by Region (Thousands of Units)
- Exhibit 3. Global Shipments of POS Terminals/Workstations Segmented
by Region (Average Factory Selling Price - AFSP)
- Exhibit 4. Global Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Millions of Dollars)
- Exhibit 5. Global Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Thousands of Units)
- Exhibit 6. Global Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Average Factory Selling Price - AFSP)
- Exhibit 7. Americas Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Millions of Dollars)
- Exhibit 8. Americas Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Thousands of Units)
- Exhibit 9. Americas Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Average Factory Selling Price - AFSP)
- Exhibit 10. EMEA Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Millions of Dollars)
- Exhibit 11. EMEA Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Thousands of Units)
- Exhibit 12. EMEA Shipments of POS Terminals/Workstations Segmented
by Vertical Market (Average Factory Selling Price - AFSP)
- Exhibit 13. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Millions of Dollars)
- Exhibit 14. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Thousands of Units)
- Exhibit 15. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Vertical Market (Average Factory Selling Price - AFSP)
- Exhibit 16. Global Shipments of POS Terminals/Workstations
Segmented by Display Type (Millions of Dollars)
- Exhibit 17. Global Shipments of POS Terminals/Workstations
Segmented by Display Type (Thousands of Units)
- Exhibit 18. Global Shipments of POS Terminals/Workstations
Segmented by Display Type (Average Factory Selling Price - AFSP)
- Exhibit 19. Americas Shipments of POS Terminals/Workstations
Segmented by Display Type (Millions of Dollars)
- Exhibit 20. Americas Shipments of POS Terminals/Workstations
Segmented by Display Type (Thousands of Units)
- Exhibit 21. Americas Shipments of POS Terminals/Workstations
Segmented by Display Type (Average Factory Selling Price - AFSP)
- Exhibit 22. EMEA Shipments of POS Terminals/Workstations Segmented
by Display Type (Millions of Dollars)
- Exhibit 23. EMEA Shipments of POS Terminals/Workstations Segmented
by Display Type (Thousands of Units)
- Exhibit 24. EMEA Shipments of POS Terminals/Workstations Segmented
by Display Type (Average Factory Selling Price - AFSP)
- Exhibit 25. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Display Type (Millions of Dollars)
- Exhibit 26. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Display Type (Thousands of Units)
- Exhibit 27. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Display Type (Average Factory Selling Price - AFSP)
- Exhibit 28. Global Shipments of POS Terminals/Workstations
Segmented by Form Factor (Millions of Dollars)
- Exhibit 29. Global Shipments of POS Terminals/Workstations
Segmented by Form Factor (Thousands of Units)
- Exhibit 30. Global Shipments of POS Terminals/Workstations
Segmented by Form Factor (Average Factory Selling Price - AFSP)
- Exhibit 31. Americas Shipments of POS Terminals/Workstations
Segmented by Form Factor (Millions of Dollars)
- Exhibit 32. Americas Shipments of POS Terminals/Workstations
Segmented by Form Factor (Thousands of Units)
- Exhibit 33. Americas Shipments of POS Terminals/Workstations
Segmented by Form Factor (Average Factory Selling Price - AFSP)
- Exhibit 34. EMEA Shipments of POS Terminals/Workstations Segmented
by Form Factor (Millions of Dollars)
- Exhibit 35. EMEA Shipments of POS Terminals/Workstations Segmented
by Form Factor (Thousands of Units)
- Exhibit 36. EMEA Shipments of POS Terminals/Workstations Segmented
by Form Factor (Average Factory Selling Price - AFSP)
- Exhibit 37. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Form Factor (Millions of Dollars)
- Exhibit 38. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Form Factor (Thousands of Units)
- Exhibit 39. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Form Factor (Average Factory Selling Price - AFSP)
- Exhibit 40. Global Shipments of POS Terminals/Workstations
Segmented by Operating Systems (Millions of Dollars)
- Exhibit 41. Global Shipments of POS Terminals/Workstations
Segmented by Distribution Channel (Millions of Dollars)
- Exhibit 42. Americas Shipments of POS Terminals/Workstations
Segmented by Distribution Channel (Millions of Dollars)
- Exhibit 43. EMEA Shipments of POS Terminals/Workstations Segmented
by Distribution Channel (Millions of Dollars)
- Exhibit 44. Asia-Pacific Shipments of POS Terminals/Workstations
Segmented by Distribution Channel (Millions of Dollars)
Supplier Share 2010
- Exhibit 1. Global Shipments of POS Terminals and Workstations by
Supplier Share (Percent of Dollars)
- Exhibit 2. Americas Shipments of POS Terminals and Workstations by
Supplier Share (Percent of Dollars)
- Exhibit 3. EMEA Shipments of POS Terminals and Workstations by
Supplier Share (Percent of Dollars)
- Exhibit 4. Asia-Pacific Shipments of POS Terminals and Workstations
by Supplier Share (Percent of Dollars)
Supplier Share 2011
- Exhibit 1. Global Shipments of POS Terminals and Workstations by
Supplier Share (Percent of Dollars)
- Exhibit 2. Americas Shipments of POS Terminals and Workstations by
Supplier Share (Percent of Dollars)
- Exhibit 3. EMEA Shipments of POS Terminals and Workstations by
Supplier Share (Percent of Dollars)
- Exhibit 4. Asia-Pacific Shipments of POS Terminals and Workstations
by Supplier Share (Percent of Dollars)
VENDOR PROFILES
- IBM CORPORATION
- MICROS SYSTEMS, INC.
- NCR
- RADIANT SYSTEMS
- WINCOR NIXDORF AG
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