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市場調查報告書
企業行動解決方案（2010年・第7版）TRACK 1 企業行動硬體, 第1卷 行動裝置
ENTERPRISE MOBILITY SOLUTIONS, 2010 MARKET INTELLIGENCE SERVICE, SEVENTH EDITION - TRACK 1: ENTERPRISE MOBILITY HARDWARE - Vol 1 Mobile Devices
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企業行動解決方案（2010年・第7版）TRACK 1 企業行動硬體, 第1卷 行動裝置 是由出版商VDC Research Group在2010年08月所出版的。
這份英文市場調查報告書價格從美金6250起跳。
本報告，調查分析做為企業行動的行動裝置市場，並彙整產業結構、主要產品的特徵、產品類型・區域・終端用戶產業等各種因子別的市場規模實績・預測（∼2014年）、主要供應商的分析、主要成功條件的分析等，由下列摘要形式闡述。
調查內容
- 市場概要・產業結構
- 價值鏈
- 銷售・支援通路
- 產業團體
- 產業規格
- 法規上的課題
- M&A，等
- 市場推算・預測
- 2007-2009年實績
- 2009・2010年推算
- 2010-2014年預測
- 市場區塊別分析
- 終端用戶產業別
- 國內銷售&服務
- 政府方案
- 醫療服務
- 製造
- 公共安全
- 零售店舖
- 運輸
- 批發/DSD
- 倉庫
- 應用別
- 區域別
- 產品類型別，等
- 主要成功條件的分析
- 主要產品的特徵
- 技術特徵
- 短期市場機會
- 產業發展條件
- 各種合作
- 牢固等級
- 無線通訊
- 輸出入
- 鍵盤/袖珍鍵盤
- 觸控鍵盤
- 條碼掃描器
- 觸控螢幕，等
- OS
- Windows XP
- Windows Vista
- Windows 7
- Windows CE.Net
- Windows Mobile
- DOS
- Linux
- webOS
- OSX/Leopard
- Symbian
- Android
- Blackberry，等
- 顯示器大小
- 銷售通路，等
Abstract
The 2010 Enterprise Mobility Solutions Market Intelligence Service is designed
to serve as a guide for any company operating in, or targeting, the enterprise
mobility markets. The market research reports in this service will provide:
(1) supply side analysis with market estimates and forecasts from 2010 - 2014,
(2) demand-side analysis focused on technical and commercial requirements &
preferences and investment plans, and; (3) channel research including analysis
of traditional (VAR) and emerging (ISV) channels.
Table of Contents
2010 Rugged Mobile Computer Market Beginning to Rebound After Disastrous 2009
- Slide 2 However, outlook remains unstable
Resurgence in Non-rugged Market Driven by New Form Factors
- Slide 3 Demand to extend enterprise applications to mobile devices
Panasonic & Motorola are Clear Leaders in their Respective Segments ...
- Slide 4 However, competition is intensifying
Soft Market Drives 2009 Drop in Average Selling Price (ASPs)
- Slide 5 High degree of price competition eroding market value
VDC Research Methodologies
- Slide 7 Enterprise mobility primary research
- Slide 8 Enterprise mobility secondary research
- Slide 9 Forecast methodology
- Slide 10 Enterprise mobility research scope
VDC Research Definitions
- Slide 11 Enterprise mobility research scope
Rugged Notebooks: More Stable Than Other Segments
- Slide 13 Lift by military and other government sectors
Rugged Slate Tablets: Niche Segment
- Slide 14 Diverse mix of niche applications - iPad to provide segment
lift?
Rugged on Board: Tale of Two Markets
- Slide 15 Demand for enhanced workstation functionality
Rugged Handheld / PDA: Severe Contraction in 2009
- Slide 16 Rebound in retail sector and return of Tier I deals driving
positive outlook
Rugged Wearable: Project-based Solution
- Slide 17 Focus on warehouse environments leading segment highly exposed
Distribution: Major Strategic Focus
- Slide 18 Vendors increasingly emphasizing indirect distribution - could
lead to over-distribution
Carriers Become an Increasingly Important Enterprise Mobility Distribution Channel
Large Form Factor OS: Windows 7 Driving Upgrade
- Slide 20 Critical will be Windows 7 support of touchscreen solutions
Small Form Factor OS: Unclear Outlook
- Slide 21 Windows Embedded CE and Mobile to remain leading platforms in
near term...future less certain
I / O Trends: Multifunctional Demand
- Slide 22 GPS, voice and imaging demand is strong; touch is critical; RFID
looks strong but unpredictable
Integrated Wireless: Standard Requirement
- Slide 23 New business model opportunities enabled by software defined
modems
Fully Rugged Mobile Devices: Stable Outlook
- Slide 25 Less severe contraction than overall rugged market...some
' trading down' to semi-rugged devices
Fully Rugged by Region
- Slide 26 Resurgence of commercial sector to drive growth as government
shipments slow
Fully Rugged by Vertical
- Slide 27 Specialized differentiators that can further streamline logistics
needed
- Slide 28 Low-cost data plans and GPS navigation drive adoption of new
mobile solutions
- Slide 29 Evidence management and command / control leading application
opportunities
Distribution: Split Between Custom & OTS Strategies
- Slide 30 Fully rugged demands more expertise from the channel
Commercial-grade Notebooks: Major ASP Erosion
- Slide 32 Threat of sales cannibalization of notebook sales by the netbook
Commercial-grade Slate Tablets: iPad Euphoria
- Slide 33 Success of iPad drives resurgence in slate tablet opportunity
Commercial-grade UMPC: Market in Transition
- Slide 34 UMPC vendors rethinking strategies on heels of success of netbooks
Commercial-grade Netbook: Slowing Growth
- Slide 35 Low price point drives adoption, however, is it enterprise ready?
Commercial-grade Smartphone
- Slide 36 Strong momentum for enterprise applications among knowledge
workers
Smartphone Application Support Moving Beyond Wireless Email & PIMS
Competitive Analysis: Rugged Notebook
- Slide 39 Panasonic remains clear leader...however, lost some ground to
Dell and Getac
- Slide 40 Panasonic remains clear leader...however, lost some ground to
Dell and Getac
Competitive Analysis: Rugged Slate Tablet
- Slide 41 Motion Computing share gains driven by repositioning complete
product portfolio as rugged
- Slide 42 Motion Computing share gains driven by repositioning complete
product portfolio as rugged
Competitive Analysis: On Board / Fixed Vehicle
- Slide 43 DRS increases market share
- Slide 44 DRS increases market share
Competitive Analysis: Forklift Mounted
- Slide 45 Overall market contracts...Motorola grows based on product
refresh and pent up demand
- Slide 46 Overall market contracts...Motorola grows based on product
refresh and pent up demand
Competitive Analysis: Rugged Handheld / PDA
- Slide 47 Tier I vendors lose share to emerging Asia-based vendors
- Slide 48 Tier I vendors lose share to emerging Asia-based vendors
Competitive Analysis: Wearable Mobile Computing
- Slide 49 Historically high growth rates threatened by recession and
saturation of target applications
- Slide 50 Historically high growth rates threatened by recession and
saturation of target applications
Competitive Analysis: Commercial Grade Notebooks
- Slide 51 HP gains share in shipments for enterprise mobility
- Slide 52 HP gains share in shipments for enterprise mobility
Competitive Analysis: Smartphones
- Slide 53 Apple iPhone, Android and RIM/BlackBerry represent success
stories of 2009
- Slide 54 Apple iPhone and Android represent success stories of 2009
Summary Observations
- Slide 55 What happened in 2009 and predictions for 2010
- Slide 56 Succeeding in a recession
List of Exhibits
Market Forecasts
- Exhibit III-1 Worldwide Shipment and Average Selling Price Forecasts for
Rugged Form Factor Mobile Computers
- Exhibit III-2 Americas Shipment and Average Selling Price Forecasts for
Rugged Form Factor Mobile Computers
- Exhibit III-3 EMEA Shipment and Average Selling Price Forecasts for Rugged
Form Factor Mobile Computers
- Exhibit III-4 Asia-Pacific Shipment and Average Selling Price Forecasts
for Rugged Form Factor Mobile Computers
- Exhibit III-5 Current and Forecast Large Form Factor Rugged Mobile
Computer Shipments for Consumption in Regions and Major Countries
- Exhibit III-6 Current and Forecast Small Form Factor Rugged Mobile
Computer Shipments for Consumption in Regions and Major Countries
- Exhibit III-7 Current and Forecast Rugged Mobile Computer Large Form
Factor Shipments for Consumption in Regions and Major Countries
- Exhibit III-8 Current and Forecast Rugged Mobile Computer Small Form
Factor Shipments for Consumption in Regions and Major Countries
- Exhibit III-9 Current and Forecast Worldwide Rugged Mobile Computer
Shipments for Consumption by Major Industries/Sectors
- Exhibit III-10 Current and Forecast Worldwide Rugged Mobile Form Factor
Computer Shipments for Consumption by Industries/Secto
- Exhibit III-11 Current and Forecast Americas Rugged Mobile Form Factor
Computer Shipments for Consumption by Industries/Sectors
- Exhibit III-12 Current and Forecast EMEA Rugged Mobile Form Factor
Computer Shipments for Consumption by Industries/Sectors
- Exhibit III-13 Current and Forecast Asia/Pacific Rugged Mobile Form Factor
Computer Shipments for Consumption by Industries/Sectors
- Exhibit III-14 Current and Forecast Worldwide Rugged Mobile Computer
Shipments for Consumption by Major Deployment Environment
- Exhibit III-15 Current and Forecast Worldwide Rugged Mobile Form Factor
Computer Shipments for Consumption by Major Deployment Environment
- Exhibit III-16 Current and Forecast Americas Rugged Mobile Form Factor
Computer Shipments for Consumption by Major Deployment Environment
- Exhibit III-17 Current and Forecast EMEA Rugged Mobile Form Factor
Computer Shipments for Consumption by Industries/Sectors
- Exhibit III-18 Current and Forecast Asia/Pacific Rugged Mobile Form Factor
Computer Shipments for Consumption by Industries/Sectors
- Exhibit III-19 Current (2009) Worldwide Large Form Factor Rugged Mobile
Computer Shipments for Consumption by Industry and Application Matrix
- Exhibit III-20 Current (2009) Worldwide Small Form Factor Rugged Mobile
Computer Shipments for Consumption by Industry and Application Matrix
- Exhibit III-21 Current (2009) Worldwide Forklift Shipments for Consumption
by Industry and Application Matrix
- Exhibit III-22 Current (2009) Worldwide Handheld Shipments for Consumption
by Industry and Application Matrix
- Exhibit III-23 Current and Forecast Worldwide Shipments of Rugged Mobile
Computers with Integrated Wireless Communications, by Types of Wireless
Networks*
- Exhibit III-24 Current and Forecast Worldwide Rugged Form Factor Mobile
Computer Shipment Shares by Types of Input Devices
- Exhibit III-25 Current and Forecast Worldwide Rugged Mobile Computer
Shipments Segmented by Screen Size
- Exhibit III-26 Current and Forecast Worldwide Rugged Mobile Computer
Shipments by Operating System
- Exhibit III-27 Current and Forecast Worldwide Rugged Form Factor Mobile
Computer Shipments by Operating System Being Used
- Exhibit III-28 Current and Forecast Rugged Mobile Computer Worldwide Sales
Through Channels of Distribution
- Exhibit III-29 Current and Forecast Rugged Mobile Computer Worldwide Sales
Through Channels of Distribution
- Exhibit III-30 Worldwide Shipment and Average Selling Price Forecasts for
Fully Rugged Form Factor Mobile Computers
- Exhibit III-31 Current and Forecast Fully Rugged Mobile Computer Shipments
for Consumption in Regions and Major Countries
- Exhibit III-32 Current and Forecast Worldwide Fully Rugged Mobile Computer
Shipments for Consumption by Major Industries/Sectors
- Exhibit III-33 Current and Forecast Worldwide Fully Rugged Mobile Computer
Shipments for Consumption by Major Deployment Environment
- Exhibit III-34 Current and Forecast Worldwide Shipments of Fully Rugged
Mobile Computers with Integrated Wireless Communications, by Types of Wireless
Networks
- Exhibit III-35 Current and Forecast Worldwide Fully Rugged Form Factor
Mobile Computer Shipment Shares by Types of Input
- Exhibit III-36 Current and Forecast Worldwide Fully Rugged Mobile Computer
Shipments Segmented by Screen Size
- Exhibit III-37 Worldwide Shipment and Average Selling Price Forecasts for
Commercial-Grade Mobile Computers (Computers not designed to be more
"ruggedized" in design or performance)
- Exhibit III-38 Worldwide Commercial Grade Mobile Computer Unit Shipments
by User Type (Computers not designed to be more "ruggedized" in design or
performance)
- Exhibit III-39 Worldwide Commercial Grade Mobile Computer Revenue
Shipments by User Type (Computers not designed to be more "ruggedized" in
design or performance) Dollar Volume (In Millions)
- Exhibit III-40 Current and Forecast Commercial Grade Mobile Computer
Shipments for Consumption in Regions and Major Countries Dollar Volume (In
Millions)
- Exhibit III-41 Current and Forecast Worldwide Commercial Grade Mobile
Computer Shipments for Consumption by Major Industries/S Dollar Volume (In
Millions)
- Exhibit III-42 Current and Forecast Worldwide Shipments of Commercial
Grade Mobile Computers Shipments with Integrated Wireless Communications Unit
Volume (In Thousands)
- Exhibit III-43 Current and Forecast Worldwide Shipments of Commercial
Grade Mobile Computers with Integrated Wireless Communications, by Types of
Wireless Networks* Unit Volume
- Exhibit III-44 Current and Forecast Worldwide Small Form Factor
Commercial-Grade Mobile Computer Shipment Shares by Operating System Being
Used -- Shipments (In Units)
- Exhibit III-45 Current and Forecast Commercial-Grade Mobile Computer
Worldwide Sales Through Channels of Distribution Dollar Volume (In Millions)
Market Shares
- Exhibit IV-1 Large Form Factor Rugged Mobile Computer Shipments by
Regional Market (USD Millions)
- Exhibit IV-2 Worldwide Vendor Shipments and Shares of Rugged
Notebook/Convertible Notebook Computers
- Exhibit IV-2a Worldwide Vendor Shipments and Shares of Rugged
Notebook/Convertible Notebook Computers
- Exhibit IV-3 Worldwide Vendor Shipments and Shares of Rugged Mobile On
Board/Fixed Vehicle Computers
- Exhibit IV-4 Forklift Mounted Rugged Mobile Computer Shipments by Regional
Market (USD Millions)
- Exhibit IV-4a Forklift Mounted Rugged Mobile Computer Shipments by
Regional and Country Market (USD Millions)
- Exhibit IV-5 Worldwide Vendor Shipments and Shares of Rugged Slate Tablet
Computers
- Exhibit IV-6 Small Form Factor Rugged Mobile Computer Shipments by
Regional Market (USD Millions)
- Exhibit IV-7 Handheld/PDA Form Factor Rugged Mobile Computer Shipments by
Regional Market (USD Millions)
- Exhibit IV-7a Handheld/PDA Form Factor Rugged Mobile Computer Shipments by
Regional and Country Market
- Exhibit IV-7b Worldwide Vendor Shipments and Shares of Rugged Handheld/PDA
Mobile Computers Segmented by Vertical Market/Industry
- Exhibit IV-8 Wearable Form Factor Rugged Mobile Computer Shipments by
Regional Market (USD Millions)
Vendor Profiles
- BELTRONIC
- BLUEBIRD SOFT
- CIPHERLAB
- DATALOGIC MOBILE SRL
- DATALOGIC MOBILE INC.
- DELL COMPUTER CORPORATION
- DENSO WAVE
- ADVANTECH-DLOG
- DRS TECHNOLOGIES, INC.
- DRS TACTICAL SYSTEMS, INC.
- DT RESEARCH
- FIMI PHILIPS
- GENERAL DYNAMICS
- GENERAL DYNAMICS ITRONIX CORP.
- GETAC INC.
- MITAC TECHNOLOGY CORP.
- HANDHELD EUROPE
- HOFT & WESSEL
- HONEYWELL SCANNING AND MOBILITY
- INTERMEC
- JANAM TECHNOLOGIES
- JLT MOBILE
- LXE, INC.
- M3 MOBILE
- MOTION COMPUTING
- MOTOROLA ENTERPRISE MOBILITY BUSINESS
- PANASONIC CORPORTATION
- PANASONIC COMPUTER SOLUTIONS CO.
- PSION PLC
- PSION TEKLOGIX
- QUALCOMM, INC.
- ROPER MOBILE TECHNOLOGYTRIPOD
- DATA SYSTEMS
- XPLORE TECHNOLOGIESR
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