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市場調查報告書
管理服務企業行動裝置方案（2009年）：市場要件與市場機會分析 第1卷 管理服務，企業行動裝置方案
MANAGED SERVICES ENTERPRISE MOBILITY SOLUTIONS, 2009 MARKET REQUIREMENTS AND OPPORTUNITIES ANALYSIS - Volume 1: Managed Services - Enterprise Mobility Solutions
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管理服務企業行動裝置方案（2009年）：市場要件與市場機會分析 第1卷 管理服務，企業行動裝置方案 是由出版商VDC Research Group在2010年02月所出版的。
這份英文市場調查報告書價格從美金6000起跳。
本報告書對於管理服務的各種企業行動方案的利用動向進行調査分析，方案種類與末端使用者&應用區分・各地區導入要件・利用經驗・利用計畫、市場規模成果與預測、市場機會分析、建議等等，概述如下。
目次
- 總綱
- 調査範圍・調査手法
- 市場規模・成長預測
- 使用者要件・經驗・利用計畫
- 主要應用
- 企業行動管理服務的市場機會
- 大綱與建議
調査範圍
- 服務範圍
- 導入・統合
- 裝置管理
- 保全管理
- 正當使用與否管理
- 應用虛擬主機
- 地區
- 行動應用
- LOB/末端使用者市場應用
- 店舖直接配送（DSD：Direct Stores Delivery）
- 現場販賣&服務
- 零售服務
- 輸送管理
- 倉庫管理
- 其他
- 企業應用
- ERP
- CRM
- 商業知識/客戶知識
- 醫療情報系統
- 企業訊息與溝通
- 其他
Abstract
Report Scope
Service Scope
- Deployment & Integration
- Device Management
- Security Management
- Compliance Management
- Application Hosting
Geographic Coverage
- Americas (North and South America)
- EMEA (Europe, Middle East, Africa)
- Asia-Pacific (Australia, Asia, Pacific Rim)
Mobile Applications
- Line of Business/Vertical Market Applications
- Direct Store Delivery (DSD)
- Field Sales & Service
- Retail Service
- Transportation Management
- Warehouse Management
- Others
- Enterprise Applications
- ERP
- CRM
- Business Intelligence/Customer Intelligence
- Healthcare Information Systems
- Enterprise messaging and Communications
- Others
Table of Contents
- Demand for Managed Mobility Services - Beyond Application Hosting
- Slide 2 & 3 ...is beginning to gain momentum
- A Key Demand Driver is the Structural & Organizational Change Among Users
- Users Requirements are Becoming Clearer - if not Less Challenging
- SaaS Deployments Driving Mobile Opportunities...or Mobile Requirements
Driving SaaS Adoption?
- However, SaaS Opportunity for True Mobile Applications Remains Nascent
- The Market is Highly Fragmented
- Industry Definitions
- Slide 10 Mobile managed services - or mobile as a service - combines
various well-established IT disciplines
- Mobile Managed Services Ecosystem: Beyond SaaS
- Slide 11 A broad cross-section of vendors are in position to support
managed services in enterprise mobility
- Worldwide Shipment Forecast - Enterprise Mobility Device Shipments
Supported by Managed Service
- Worldwide Shipment Forecast - Mobile Software
- Enterprise Mobility Investment & Evaluation Strong
- Slide 16 Investment in enterprise mobility solutions remains strong
through tough economic period
- ...and are Justified with Strong Fundamentals
- Slide 17 Consistently strong reporting of mobile worker performance and
productivity improvements
- Factors Driving Shift Towards Mobility Services
- Slide 18 Lack of internal support resources and appetitive for more
seamless deployment driving demand
- Leading Mobile Managed Service Investment Drivers
- Slide 19 Drivers for SaaS-based mobile solutions map well to overall
managed service drivers
- Strong Cost Savings From Managed Mobile Services
- Slide 20 Cost savings expectations in 10-30% range through adoption of
turnkey managed mobile services
- ...and Mobile SaaS-based Applications
- Slide 21 Similar to managed services end users expecting costs savings
of 10-30% through SaaS-based mobile apps
- Reduction in IT Support Key to Cost Savings
- Slide 22 Almost 50% of mobile SaaS end users are reporting a reduction
in IT support requirements
- IT Staff Reductions by Function
- Slide 23 Not surprisingly reduction in IT support greatest for ' help
desk' function
- Enterprise Mobility Applications Proliferating
- Slide 25 End users are reporting demand for much greater variety of
mobile applications
- Mobilizing Enterprise Apps Migrating Beyond CRM
- Slide 26 Providing mobile access to enterprise apps critical to scaling
real time decision making in the field
- Growing Demand to Mobilize Established Workflows
- Slide 27 Key is enabling greater collaboration and communication across
a increasingly mobile workforce
- LOB Application Demand Remains Highly Nuanced
- Slide 28 Workforce management and SFA applications gaining traction
- Leading Mobility Investment Concerns
- Slide 30 Organizations increasingly concerned with ability to
effectively manage mobile solutions
- Mobile Application Selection Criteria
- Slide 31 Enterprise app integration could be Achilles Heel for many
mobile SaaS solutions
- Technology Related Investment Barriers
- Slide 32 Security still top of mind...especially among tier I
organizations
- Business Related Investment Barriers
- Slide 33 Recession expected to fuel adoption by justifying ROI
- Current Mobile Solution Delivery Methods
- Slide 34 End users are expressing strong interest in mobile SaaS
evaluation and potential deployment
- End Users' Level of Receptivity High for Mobile Services
- Slide 35 Level of receptivity boosted by the recession
- Which of the following SaaS-based enterprise applications your
organization is currently using or
- planning to deploy?
- Slide 36 CRM applications leading the SaaS-based enterprise mobility
solutions
- Current SaaS-based Enterprise Mobility Applications
- Slide 37 Device and security management applications represent strongest
near term opportunities for SaaS models
- Mobile SaaS Solution Evaluation
- Slide 38 Level of satisfaction for core mobile SaaS functionality
generally strong
- Approach to SaaS-based Solutions
- Slide 39 Demand growing for SaaS-based mobile solutions
- Priority for Advantages of Using SaaS
- Slide 40 For mobile SaaS investments it is all about ease of deployment
and decreasing risk of capital exposure
- Priority for Concerns of Using SaaS
- Slide 41 Conversely, issues relating to integration with other
enterprise platforms and data security are real issues
- Migration to Enterprise Mobility Managed Services
- Slide 42 Value of ' hardware as a service' models starting to crystallize
- especially regarding management
- Diversified Interest in Mobile Services
- Slide 43 Strong momentum for various mobile services observed
- Summary Observations & Recommendations
- Slide 45 Managed mobile services and mobile SaaS represent an
alternative addressing current investment concerns
- Slide 46 Systematic approach to development of next generation delivery
models required
- Implementation Time Expectations for Mobility Solutions
- Slide 47 Projects are mostly completed within the time promised
- Uptime Percentage of SaaS- Based Mobility Solutions
- Slide 48 Users benefit from competition in uptime percentage
- SaaS Subscription Pricing Models
- Slide 49 Migration towards fewer selection of subscription models
expected
- SaaS Payment Pricing Models
- Slide 50 Varying interest to diverse payment models
- Summary Observations & Recommendations
- Slide 51 Organizations best positioned to deliver mobile services
depends much on service and account type
- Positioning in Delivery of Services
- Slide 52 Solution providers starting to see some competition
- Target Users by Geographic Regions
- Slide 53 Highest traction coming from North America market
- Target Users by Revenues
- Slide 54 SMB demand going strong in addition to growing interest from
others
- Target Users by Company Size
- Slide 55 Enterprise accounts almost caught up with small firms, MNCs
looking promising
- Target Users by Number of Mobile Workers
- Slide 56 Number of mobile workers expected to increase as the economy
starts growing
- Target Users - Classification of Mobile Workers
- Slide 57 Executives continue to dominate the mobile workers, increasing
adoption from other groups is expected to take place
- Target Verticals
- Slide 58 Broad representation across multiple vertical markets in
research sample
- Primary OSes Supported - Small Form Factor
- Slide 59 Issue with CL-IL devices is becoming the "hot topic"
- Primary OSes Supported - Large Form Factor
- Slide 60 Introduction of Windows 7 is expected to boost the segment
- Types of Mobile Devices Deployed
- Slide 61 Large form factors continue to lose share to small form factors
- Technical End User Preferences
- Slide 62 Migration towards thin client is expected to take place
- Web Browser Preferences
- Slide 63 IE still the market leader, higher traction from the rest of
the market is expected
- Mobile Solution Awareness
- Slide 64 Awareness fueled by publications
- Information Gathering on Mobile Solutions
- Slide 65 Decision makers vary by the organization size
- Leading Applications & Target Vendors
- Slide 66 Suppliers are expected to implement differentiation strategies,
as they face more and more traction from the ecosystem
- Channels Involved in Purchasing Mobile Solutions
- Slide 67 Succeeding channels: VARs and SIs
- Investment Drivers
- Slide 68 Security and privacy policies still distracting the users
- Time to Implement Mobility Solution
- Slide 69 Typical implementation time for SaaS-based solutions is 1-3
months
- Enterprise Mobility Applications Evaluation
- Slide 70 Higher satisfaction in patient administration expected with
advancements in compliance management
List of Exhibits
Market Size and Growth Expectations
- Exhibit I-1 The demand for third part mobile management solutions
(hardware as a service) gains momentum.
- Exhibit II-2 However, demand for mobile application SaaS will likely be
uneven in near to mid term.
User Requirements
- Exhibit II-1 Is your company using or planning to deploy enterprise
mobility solutions to support frontline and/or mobile workers?
- Exhibit II-2 Considering your organization' s most recent mobile
deployment, what benefits has your organization achieved?
- Exhibit II-3 Which of the following are the most important factors driving
the shift towards a service-based mobility deployment model?
- Exhibit II-4 How much of a cost savings of your mobile and wireless IT
budget do you expect to generate from a turnkey service-based mobile solution
over the next year?
- Exhibit II-5 How much of a cost savings of your mobile and wireless IT
budget do you expect to generate from a SaaS-based mobile solution over the
next year?
- Exhibit II-6 Has the SaaS-based mobile solution enabled IT staff
reductions OR do you expect the SaaS-based mobile solution to enable IT staff
reductions?
- Exhibit II-7 Has the SaaS-based mobile solution enabled IT staff
reductions OR do you expect the SaaS-based mobile solution to enable IT staff
reductions?
Leading Applications
- Exhibit III-1 Which of the back-end enterprise systems is your
organization extending out/porting onto mobile devices?
- Exhibit III-2 Which of the line of business process applications is your
organization currently supporting?
- Exhibit III-3 Which of the following LOB / vertical enterprise mobility
applications is your organization currently supporting or planning to deploy?
EMOB MS Opportunity
- Exhibit IV-1 Rate the following mobility issues or concerns in terms of
their level of importance to your firm (1=Extremely unimportant; 6=Extremely
important)
- Exhibit IV-2 When evaluating mobile applications, what are the most
important selection criteria?
- Exhibit IV-3 What was the single most important technology-related barrier
keeping your organization from evaluating or fully implementing an enterprise
mobility solution?
- Exhibit IV-4 What was the single most important business-related barrier
keeping your organization from evaluating or fully implementing an enterprise
mobility solution?
- Exhibit IV-5 Is your organization currently using or planning to deploy a
SaaS-based enterprise mobility application?
- Exhibit IV-6 SaaS-based enterprise application adoption
- Exhibit IV-7 For your organization' s SaaS-based mobile solution, how would
you rate your satisfaction in the following? (1=Very Dissatisfied; 5= Very
Satisfied)
- Exhibit IV-8 Which of the following represent that viewpoints and/or
approaches your organization is taking regarding SaaS-based mobile solutions?
- Exhibit IV-9 Rank the following criteria in terms of their priority
regarding the advantages of using a SaaS rather than an on-premise software
solution for enterprise mobility applications (1=Very Low; 5= Very High)
- Exhibit IV-10 Rank the following criteria in terms of their priority
regarding the concerns of using a SaaS rather than an on-premise software
solution for enterprise mobility applications (1=Very Low; 5= Very High)
- Exhibit IV-11 How interested would your organization be to source your
enterprise mobility solutions as part of a broader managed service?
- Exhibit IV-12 Rate the following mobile services in terms of their level
of priority regarding their inclusion in a broader mobile service delivery
platform (1=Very Unimportant; 5=Very Important)
Appendices
- Exhibit V-1 How did that compare to the expected time to get the
SaaS-based mobility solution up and running?
- Exhibit V-2 What is the uptime percentage your SaaS vendor is guaranteeing
/ would like them to guarantee?
- Exhibit V-3 Rate the following SaaS subscription options on the basis of
your preference? (1=Very unpopular, 5=Very popular)
- Exhibit V-4 Rate the following SaaS payment options on the basis of your
preference? (1=Very unpopular, 5=Very popular)
- Exhibit V-5 Rate the following types of companies in terms of their
position to deliver managed mobility services? (1=Very poorly positioned,
5=Very well positioned)
- Exhibit V-6 Where are your organization' s headquarters located?
- Exhibit V-7 What are your organization' s approximate annual revenues (USD)?
- Exhibit V-8 What is your organization' s total number of employees?
- Exhibit V-9 How many mobile workers does your organization have? (VDC
defines a mobile worker as an employee who does not have one fixed place of
work and spends less than 50% of their time at a desktop or fixed location)
- Exhibit V-10 What is your organization' s principal industry sector /
business?
- Exhibit V-11 Through what type of interface do you use / want to use your
mobile SaaS applications?
- Exhibit V-12 Which mobile web browsers are you using/ supporting?
- Exhibit V-13 Thinking about your organization, how do people become aware
of mobile solutions?
- Exhibit V-14 Thinking about your organization, how do people become aware
of mobile solutions?
- Exhibit V-15 What Channels / Partners do you involve in the purchase of a
mobile solution?
- Exhibit V-16 Rank the following criteria in terms of their priority
regarding your evaluation of mobile SaaS solution providers? (1=Very low, 5=
Very high)
- Exhibit V-17 Approximately how long did it take to get your SaaS-based
mobility solution up and running?
- Exhibit V-18 How would you evaluate your current enterprise mobility
applications according to those criteria? (1=Poor, 10=Excellent)
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