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市場調查報告書
產科／婦科：品牌忠誠度
Obstetrics and Gynecology: Brand Loyalty
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產科／婦科：品牌忠誠度 是由出版商Valid Results, Inc在2008年04月所出版的。
這份英文市場調查報告書價格從美金7500起跳。
本報告書內容包括：產科／婦科相關產品的實績、滿意度、信任度等調查分析、競爭品牌的市場動向等。內容綱要摘記如下：
介紹及報告書概要
- 概要
- 評價目的
- 樣本設計及發送／測量及資料蒐集設計
- 本報告書的利用方式
實施概要及主要調查結果
詳細結果
- 產品使用、信任度、滿意度
- 子宮鏡
- 腹腔鏡
- 切除用内視鏡
- 流體管理系統
- 利用子宮鏡的子宮内膜切除系統
- 球狀子宮内膜切除系統
- 異常子宮出血荷爾蒙療法
- 口服避孕藥
- 非口服避孕藥
- 避妊工具
提案分析
著者介紹／有效結果
Abstract
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly
selected from a list of over 24,000 Ob/Gyns to participate in a
self-administered questionnaire (SAQ) featured on the internet.
The purpose of the study is to measure experience, satisfaction and loyalty
with a variety of products.
The results feature a summary of surgeons' product use and loyalty. In
addition to the loyalty measure, the report also features a satisfaction
measure for each of the featured products.
The results of the data analyses reveal significant market dynamics regarding
cross-use of competitive brands and brand switching within some of the product
categories. A clear and strong relationship between product use, loyalty and
satisfaction is identified. As might be expected, the products used most
frequently have the highest satisfaction and loyalty ratings. The relative
positioning of products, based on loyalty and satisfaction, identifies the
leading companies within various product categories. In spite of the
relationship between loyalty and market share there are a select group of
companies that have a small number of very satisfied and loyal users.
The information has applicability to marketing, advertising, sales,
communications, product launches, product development, and strategic planning,
as well as other business functions.
Table of Contents
Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample Design & Distribution
- Measurement & Data Collection Design
- How to read this report
Executive Summary & Key Findings
Detailed Findings
I. Product Use, Loyalty & Satisfaction
- a. Hysteroscopes
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- b. Laparoscopes
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- c. Resectoscopes
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- d. Fluid Management Systems
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- e. Hysteroscopic Endometrial Ablation (HEA) Systems
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- f. Global Endometrial Ablation (GEA) Systems
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- g. AUB Hormone therapy
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- h. Oral Birth Control
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- i. Non-Oral Birth Control
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
- j. Birth Control Devices
- i. Experience
- ii. Use, Satisfaction & Loyalty
- iii. Share
- iv. Positioning
Suggested Analysis
About the Author / Valid Results
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