產科／婦科：創造顧客價値的因素 是由出版商Valid Results, Inc在2008年04月所出版的。
這份英文市場調查報告書價格從美金7500起跳。
本報告書內容包括：產科／婦科領域的產品特性及行銷活動、外科醫生的偏好、患者的滿意度等。內容綱要摘記如下：
介紹及報告書概要
- 概要
- 評價目的
- 樣本設計及發送／測量及資料蒐集設計
- 本報告書的利用方式
實施概要及主要調查結果
詳細結果
提案分析
著者介紹／有效結果
Abstract
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly
selected from a list of over 24,000 Ob/Gyns to participate in a
self-administered questionnaire (SAQ) featured on the internet.
The purpose of the study is to provide information on the influence of general
product attributes and marketing activities, in order to help companies better
understand what drives surgeon preferences.
The results feature a summary of surgeons' perceptions regarding the relative
influence of various considerations in determining preferences. A conjoint
analysis provides the relative importance, as well as the magnitude of
influence for featured factors.
The results of the data analyses identify the considerations most influential
in influencing surgeons' preferences, as well as the determinants of patient
satisfaction. Ob/Gyn surgeons are clear in identifying safety and efficacy
as the primary determinants driving their preference of products. Assuming
perceived equality of competing products on safety and efficacy, the data
reveals a number of additional discriminating factors driving preferences.
The information has applicability to marketing, product development, research
& development, communications, advertising, sales, mergers & acquisitions, and
other business functions.
Table of Contents
- Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample Design & Distribution
- Measurement & Data Collection Design
- How to read this report
- Executive Summary & Key Findings
- Detailed Findings
- I. Independent Consideration Influences
- a. Product selection influences
- b. Factors driving influences
- II. Conjoint Analysis
- Importance of product considerations
- Preferred attribute combinations
- Suggested Analysis
- About the Author / Valid Results
