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市場調查報告書
產科／婦科：顧客關係
Obstetrics and Gynecology: The Customer Connection
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產科／婦科：顧客關係 是由出版商Valid Results, Inc在2008年04月所出版的。
這份英文市場調查報告書價格從美金7500起跳。
本報告書內容包括：產科／婦科領域中製藥公司的營業及專業教育動向、外科醫生的見解及利用產品的態度等。內容綱要摘記如下：
介紹及報告書概要
- 概要
- 評價目的
- 樣本設計及發送／測量及資料蒐集設計
- 本報告書的利用方式
實施概要及主要調查結果
詳細結果
- 醫療銷售業務負責人
- 接觸產科／婦科醫生的方法
- 負責直接拜訪的銷售負責人
- 訪問頻度
- 提供資訊的品質
- 對拜訪頻率的看法
- 専門醫療教育
- 企業支援的專業教育
- 企業支援活動
- 支援專業教育的品質
- 行銷及資訊來源
- 與新產品相關的知識學習
- 關於新方法、新技術、新治療方法的學習
- 行銷動向
- 花在購讀網路及醫療雑誌上的時間
- 外科醫生的見解
提案分析
著者介紹／有效結果
Abstract
100 AMA-member (American Medical Association) Ob/Gyn respondents were randomly
selected from a list of over 24,000 Ob/Gyns to participate in a
self-administered questionnaire (SAQ) featured on the internet.
The purpose of the study is to provide information relative to sales and
professional education to help companies improve their performance in these
critical areas.
The results feature a summary of surgeons' experience with, and perceptions
of, sales reps and professional education. A multivariate derived metric
provides for a relative comparison and positioning of the featured companies.
Also included is a summary of advertising and training preferences, as well as
an overview of attitudes regarding product adoption.
The results of the data analysis reveal the frequency and value of sales
representatives' visits vary across the featured companies. Some company reps
are seen multiple times in a year and others may only be seen once a year, if
at all. Pharmaceutical reps visit with much greater frequency than medical
device reps. The perceived value of sales rep visits also varies across the
featured companies. Participation in company sponsored education events is
popular and while the value of these events varies, overall, they could all be
improved. The information has applicability to sales, professional education,
communications, advertising, as well as other business functions.
Table of Contents
Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample Design & Distribution / Measurement & Data Collection Design
- How to read this report
Executive Summary & Key Findings
Detailed Findings
I. Medical Sales Representatives
- a. What type of contact do Ob/Gyn' s consider a visit
- b. Sales reps seen
- c. Frequency of specific sales rep visits
- d. Quality of information presented
- e. Preference for frequency of sales rep visits
II. Professional Medical Education
- a. Company sponsored professional education events attended
- b. Identification of companies sponsoring events
- c. Quality of sponsored professional education events attended
III. Marketing and Information Sources
- a. Preferences for learning about new products
- b. Preferences for learning about new methods, techniques, treatments
- c. Marketing practices
- d. Time spent on internet & reading medical journals for professional
purposes
IV. Surgeon Attitudes
- a. Level of agreement with featured product considerations
Suggested Analysis
About the Author / Valid Results
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