Abstract
Introduction:
Plastic surgery is currently undergoing a dynamic transition. Surgeons are
moving their practices away from reconstructive procedures and increasing
their cosmetic cases. Increasing insurance difficulties for reconstructive
procedures, coupled with technological advancements and cultural acceptance of
cosmetic procedures, are driving this change.
There are currently a number of leading companies that dominate the various
product categories within plastic surgery. In addition to being used by a
majority of surgeons, these companies also have the highest satisfaction,
highest loyalty and clearly defined positions within plastic surgery.
A Snapshot of Plastic Surgeons' Practices, Procedures, Trends and Sites of Care
The results feature a summary of surgeons' self-reported procedures by
category (non-invasive, minimally invasive, invasive, cosmetic, and
reconstructive) and site of care. Also included is a summary of patient
characteristics and trends in converting consultations into procedures.
The results indicate plastic surgery is changing as new cosmetic minimally
invasive procedures become more popular. Surgeons are migrating away from
traditional treatments and sites of care, to take advantage of the new
treatments and the increasing popularity and acceptance of cosmetic
treatments. Insurance issues are driving surgeons away from reconstructive
procedures and segments are beginning to evolve based on the type of
procedures a surgeon performs. There are significant growth opportunities for
both surgeons and manufacturers of plastic surgery products.
The information has applicability to marketing, sales, advertising, training,
professional education, forecasting and other business functions.
Plastic Surgery - The Customer Connection - How to Increase the Efficiency and Effectiveness of Sales Calls, Marketing and Professional Education
The results feature a summary of surgeons' experience with, and perceptions
of, sales reps and professional education. A multivariate derived metric
provides for a relative comparison and positioning of the featured companies.
Also included is a summary of advertising and training preferences, as well as
an overview of attitudes regarding product adoption.
The results of the data analysis reveal the frequency and value of sales
representatives' visits vary across the featured companies. Some company reps
are seen multiple times in a year and others may only be seen once a year, if
at all. The perceived value of sales reps visits also varies across the
featured companies. Participation in company sponsored education events is
popular and while the value of these events varies, overall, they could all be
improved. The analysis also indicates the plastic surgeon population may be
effectively segmented based on their preferred methods for learning about new
products as, well as their preferences for learning new techniques or methods.
The information has applicability to marketing, sales, professional education,
communications, advertising, as well as other business functions.
Plastic Surgery - Customer Value Drivers - Understanding the Value Drivers that Determine Surgeons' Product Preferences
The results feature a summary of surgeons' perceptions regarding the relative
influence of various considerations in determining preferences. A conjoint
analysis provides the relative importance, as well as the magnitude of
influence for featured factors. Also included are the surgeons' perceptions of
the considerations most important in determining patient satisfaction with
treatments. The results identify the considerations most influential in
influencing surgeons' preferences, as well as the determinants of patient
satisfaction. Through the use of factor analysis, 5 latent factors underlying
surgeons' preferences are identified and defined. The factors include:
treatment efficacy, marketing, ease of use, short term satisfaction and
physical/economic pain. The final results provide a means for quantifying the
relative influence of considerations shaping surgeons' preferences and are
validated through the use of various analyses.
The information has applicability to marketing, product development, research
& development, communications, advertising, sales, mergers & acquisitions, and
other business functions.
The Plastic Surgery Opportunity Index: Capitalizing on Market Gaps
The results feature a summary of surgeons' perceptions regarding the
importance of specific features in evaluating manufacturers, as well as the
relative performance of featured manufacturers. The analysis includes a
multivariate metric to compare the relative positioning of competing
manufacturers. Also included is a positioning of competitive manufacturers
based on the perceived strength of association with listed qualities.
The information has applicability to marketing, advertising, sales,
communications, product launches, forecasting, and strategic planning, as well
as other business functions.
Plastic Surgery - Brand Loyalty - Improving your Competitive Position
The results feature a summary of surgeons' product use and loyalty. Included
is a multivariate derived metric estimating the relative value of brands in
comparison to competitive products? In addition to the loyalty measure, the
report also features a satisfaction measure for each of the featured products.
The results of the data analysis reveal a clear and strong relationship
between product use, loyalty and satisfaction. As might be expected, the
products used most frequently have the highest satisfaction and loyalty
ratings. The relative positioning of products, based on loyalty and
satisfaction, identifies the leading companies within various product
categories. Qualitative commentary provides strategic direction for companies
to increase loyalty among their customers.
The information has applicability to marketing, advertising, sales,
communications, product launches, product development, and strategic planning,
as well as other business functions.
Table of Contents
UNLOCKING THE PLASTIC SURGERY MARKET- UNDERSTANDING THEIR BEHAVIORS, ATTITIDES AND PERCEPTIONS TABLE OF CONTENTS
TABLE OF CONTENTS - RECOMMENDATIONS
- Introduction & Report Overview
- Recommendations
- A Snapshot of Plastic Surgeons Practices, Procedures, Trends and Sites of
Care
- Plastic Surgery -The Customer Connection - How to Increase the Efficiency
and Effectiveness of Sales Calls, Marketing and Professional Education
- Plastic Surgery - Customer Value Drivers - Understanding the Value Drivers
that Determine Product Preferences
- The Plastic Surgery Opportunity Index - Capitalizing on Market Gaps
- Plastic Surgery - Brand Loyalty: Improving your Competitive Position
- Executive Summary
- Key Findings
- A Snapshot of Plastic Surgeons Practices, Procedures, Trends and Sites of
Care
- Plastic Surgery - The Customer Connection - How to Increase the Efficiency
and Effectiveness of Sales Calls, Marketing and Professional Education
- Plastic Surgery - Customer Value Drivers - Understanding the Value Drivers
that Determine Product Preferences
- The Plastic Surgery Opportunity Index - Capitalizing on Market Gaps
- Plastic Surgery - Brand Loyalty: Improving your Competitive Position
- Suggested Analysis
- A Snapshot of Plastic Surgeons Practices, Procedures, Trends and Sites of
Care
- Plastic Surgery - The Customer Connection - How to Increase the Efficiency
and Effectiveness of Sales Calls, Marketing and Professional Education
- Plastic Surgery - Customer Value Drivers - Understanding the Value Drivers
that Determine Product Preferences
- The Plastic Surgery Opportunity Index - Capitalizing on Market Gaps
- Plastic Surgery - Brand Loyalty: Improving your Competitive Position
- About Valid Results, Inc.
TABLE OF CONTENTS - A SNAPSHOT OF PLASTIC SURGEONS PRACTICES, PROCEDURES, TRENDS AND SITES OF CARE
- Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample Design & Distribution
- Measurement & Data Collection Design
- How to read this report
- Executive Summary & Key Findings
- Detailed Findings
- I. Plastic Surgeon Demographics
- a. Plastic Surgeon Years in practice
- b. Plastic Surgeon Sites of care (where do they perform their
procedures)
- i. Primary hospitals
- ii. Surgery centers
- iii. Private offices
- c. Plastic Surgeon gender
- II. Plastic Surgeons Procedures
- a. Plastic Surgeons procedures performed by category
- i. Reconstructive
- ii. Cosmetic non-invasive
- iii. Cosmetic minimally invasive
- iv. Cosmetic surgical invasive
- v. Other
- b. Plastic Surgeons cosmetic surgical procedures performed by type
- i. Rhinoplasty
- ii. Liposuction
- iii. Blepharoplasty
- iv. Breast augmentation
- v. Rhytidectomy
- vi. Abdominoplasty
- vii. Brow lift
- c. Plastic Surgeons cosmetic surgical procedures performed at various
sites of care22
- i. Hospital
- ii. Ambulatory / Surgery center
- iii. Private office
- d. Plastic Surgeons cosmetic surgical procedural trends
- i. Increase from past year
- ii. Decrease from past year
- iii. No change from past year
- e. Plastic Surgeons cosmetic non-surgical treatments by type
- i. Botox Injections
- ii. Chemical Peels
- iii. Microdermabrasion
- iv. Laser Hair Removal
- v. Sclerotherapy
- vi. Soft Tissue Filler
- f. Plastic Surgeons cosmetic non-surgical treatments performed at
various sites of care
- i. Hospital
- ii. Ambulatory / Surgery center
- iii. Private office
- g. Plastic Surgeons cosmetic non-surgical treatment trends
- i. Increase from past year
- ii. Decrease from past year
- iii. No change from past year
- III. The Cosmetic Patient Profile
- a. Plastic Surgeons patients seen by procedural type
- i. Overall / Typical month
- ii. Cosmetic
- b. Plastic Surgeons cosmetic patients conversion trends
- i. Consultation
- ii. Cosmetic Procedural Outcomes
- c. Repeat patients treated by surgeon personally vs. another surgeon
- d. Patient age
- e. Patient gender
- f. Patient ethnicity
- Conclusions
- Recommendations
- Suggested Analysis
- About the Author / Valid Results
Table of Figures
- Figure A-1 Geographical Spread of respondents
- Table 1-1 Number of Years in Practice
- Figure 1-1 Years in Practice Pie chart (Quartile %)
- Figure 1-2 Years in Practice Histogram
- Table 1-2 Sites of Care
- Table 1-3 Operating Suites
- Table 1-4 Other Plastic Surgeons
- Figure 1-3 Sites of Care Demographic
- Table 1-5 Male vs. Female Surgeon Respondents
- Figure 1-4 Surgeon Respondent Gender Pie Chart
- Table 2-1 Specific Procedures Performed Per Month
- Figure 2-1 Number of Specific Procedures Performed Per Month
- Table 2-2 Specific Cosmetic Surgical Procedures Performed Per Month
- Figure 2-2 Specific Cosmetic Surgical Procedures Performed Per Month
- Table 2-3 Specific Cosmetic Surgical Procedures Performed at Various Sites
of Care
- Figure 2-3 Percentage of Specific Cosmetic Surgical Procedures Performed
at Various Sites of Care
- Table 2-4 Changes to the Number of Cosmetic Surgical Procedures Over The
Past Year
- Figure 2-4 Net Percentage of Surgeons Reporting an Increase in the Number
of Featured Procedures
- Table 2-5 Specific Cosmetic Non-Surgical Procedures Performed Per Month
- Figure 2-5 Number of Specific Cosmetic Non-Surgical Procedures Performed
Per Month
- Table 2-6 Specific Cosmetic Non-Surgical Procedures Performed at Various
Sites of Care
- Figure 2-6 Percent of Specific Cosmetic Non-Surgical Procedures Performed
at Various Sites of Care
- Table 2-7 Changes to the Number of Cosmetic Non-Surgical Procedures Over
the Past Year
- Figure 2-7 Net Percent of Surgeons Reporting an Increase in the Number of
Featured Procedures per Year..
- Table 3-1 Cosmetic Patients Seen and Not Treated
- Figure 3-1 Cosmetic vs. Reconstruction Patients and Consultation Only vs.
Therapy Received
- Table 3-2 Changes in the Number of Patients Electing Cosmetic Treatments
Following Consultation
- Figure 3-2 Percent of Surgeons Who Experience Changes in the Number of
Patients Electing Cosmetic Treatments Following Consultation
- Table 3-3 Repeat Patients Treated by Surgeons Personally vs. another
Surgeon
- Figure 3-3 Percentage of Repeat Patients Treated by Surgeons Personally
vs. another surgeon
- Table 3-4 Cosmetic Patients per Age Category
- Figure 3-4 Percentage of Cosmetic Patients per age Category
- Table 3-5 Cosmetic Patients Gender
- Figure 3-5 Percentage of Female vs. Male Cosmetic Patient
- Table 3-6 Cosmetic Patients Race
- Figure 3-6 Percentage of Cosmetic Patients per Race Category
TABLE OF CONTENTS - PLASTIC SURGERY - PLASTIC SURGERY - THE CUSTOMER CONNECTION - HOW TO INCREASE THE EFFICIENCY AND EFFECTIVENESS OF SALES CALLS, MARKETING AND PROFESSIONAL EDUCATION - HOW TO INCREASE THE EFFICIENCY AND EFFECTIVENESS OF SALES CALLS, MARKETING AND PROFESSIONAL EDUCATION
- Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample Design & DistributionMeasurement & Data Collection Design
- How to read this report
- Executive Summary & Key Findings
- Detailed Findings
- IV. Medical Sales Representatives seen by Plastic Surgeons
- a. # of times sales reps are seen in a typical month (for any company)
- b. Frequency of specific sales rep visits for each of the listed
companies
- i. Allergan
- ii. Bard / Davol
- iii. BioForm
- iv. Byron Medical
- v. Candela
- vi. Ethicon
- vii. Implantech
- viii. Inamed
- ix. Integra
- x. Medicis
- xi. Mentor
- xii. Spectrum
- xiii. Thermage
- xiv. Tyco
- c. Quality of information presented in sales rep meetings for specific
companies
- (New and Valuable)
- (New, Not Valuable)
- (Not New, Valuable)
- (Neither New nor Valuable)
- i. Allergan
- ii. Bard / Davol
- iii. BioForm
- iv. Byron Medical
- v. Candela
- vi. Ethicon
- vii. Implantech
- viii. Inamed
- ix. Integra
- x. Medicis
- xi. Mentor
- xii. Spectrum
- xiii. Thermage
- xiv. Tyco
- d. How often do plastic surgeons prefer to be seen by sales reps
- i. Weekly
- ii. 2 Times per Month
- iii. Monthly
- iv. 3-4 Times per Year
- v. 1 Time per Year or Less
- vi. Never
- vii. Only When I Request
- viii. Only When They Have New Products or Information to Share
- V. Professional Medical Education for Plastic Surgeons
- a. How many professional education events do plastic surgeons attend
annually
- b. How often do plastic surgeons attend events by the following
companies
- i. Allergan
- ii. Bard / Davol
- iii. BioForm
- iv. Byron Medical
- v. Candela
- vi. Ethicon
- vii. Implantech
- viii. Inamed
- ix. Integra
- x. Medicis
- xi. Mentor
- xii. Spectrum
- xiii. Thermage
- xiv. Tyco
- c. What is the quality of the professional education events attended
by plastic surgeons
- (Poor)
- (Needs Improvement)
- (About Average)
- (Good)
- (Excellent)
- i. Allergan
- ii. Bard / Davol
- iii. BioForm
- iv. Byron Medical
- v. Candela
- vi. Ethicon
- vii. Implantech
- viii. Inamed
- ix. Integra
- x. Medicis
- xi. Mentor
- xii. Spectrum
- xiii. Thermage
- xiv. Tyco
- VI. Information Sources for Plastic Surgeons
- a. Plastic Surgeons preferences for learning about new products
- i. Internet
- ii. Journals
- iii. Conventions
- iv. Sales reps
- v. Company sponsored events
- vi. Colleagues
- vii. Multimedia (CD/DVD)
- viii. Academic environment (University, Grand rounds, etc.)
- b. Plastic Surgeons preferences for learning about new methods,
techniques, treatments
- i. Internet
- ii. Journals
- iii. Conventions
- iv. Sales reps
- v. Company sponsored events
- vi. Colleagues
- vii. Multimedia (CD/DVD)
- viii. Academic environment (University, Grand rounds, etc.)
- c. What are the marketing practices of Plastic Surgeons
- i. Print advertising (magazine, newspaper, billboard, yellow pages)
- ii. TV advertising
- iii. Radio
- iv. Web site or internet
- v. Networking / Developing additional referring physicians
- vi. Educational seminars / Q & A sessions for public
- vii. Community activities or charitable involvement
- viii. Contact with workers comp case managers
- ix. Contact with large companies in local area
- d. Time spent on internet & reading medical journals for professional
purposes
- VII. Plastic Surgeon Attitudes
- What are plastic surgeons level of agreement with featured product
statements
- (Strongly Disagree)
- (Disagree)
- (Slightly Disagree)
- (Neutral)
- (Slightly Agree)
- (Agree)
- (Strongly Agree)
- i. I am pleased with the quality of the products I currently use in
surgery
- ii. I prefer performing surgery over consulting with patients
- iii. I am committed to monitoring emerging products and methods in
my field
- iv. Cost is a very important consideration when I select products
- v. I believe medical manufacturers understand the needs of the
surgeon
- vi. I will not try a new product unless it is supported with
published clinical evidence
- vii. I am very specific regarding my product preferences and will
request a specific product
- viii. I like to try new products and procedures / methods
- ix. I tend to stick with products and am reluctant to adopt the
"latest and greatest"
- x. My peers influence my selection of products, methods or techniques
- xi. Patient requests influence my decision to try new products or
treatments
- xii. I believe direct to consumer advertising is effective for
cosmetic procedures
- xiii. I believe too many resources are expended on refining or
developing products for which there is no pressing need
- xiv. The influence of surgeons in hospital purchasing is increasing
- xv. I am unlikely to request a product not on contract with the
hospital/ facility
- xvi. For the most part I believe all approved medical products are
the same
- Conclusion
- Recommendations
- Suggested Analysis
- About the Author / Valid Results
Table of Figures
- Figure A-1 Geographical Spread of Respondents
- Table 1-1 Sales Reps Seen in an Average Month
- Figure 1-1 Sales Rep Visits per Month
- Figure 1-2 Sales Rep Visits (Histogram)
- Table 1-2 Sales Reps Seen in the Last 12 Months (by company)
- Figure 1-3 Average Sales Rep Visits pet Year
- Figure 1-4 Percentage Selecting 1 or More Visits
- Table 1-3 Impressions of Information Provided Suring Sales Rep Visits
- Figure 1-5 Standardized Information Ratings (sales rep visits)
- Table 1-4 Preferred Frequency of Sales Rep Visits
- Figure 1-6 Preferred Frequency of Sales Rep Visits
- Table 2-1 Company Sponsored Professional Education Events Attended in an
Average Year
- Figure 2-1 # of Professional Education Events Attended (Pie Chart)
- Table 2-2 Specific Sponsored Events Attended
- Figure 2-2 % Surgeons Attending Featured Company Sponsored Education Events
- Figure 2-3 Quality Ratings of Specific Sponsored Events Attended
- Table 2-4 Standardized Scores for Quality Ratings of Specific Sponsored
Events Attended
- Figure 2-4 Professional Education Events - Standardized Derived Ratings
- Table 3-1 Information Sources for New Products
- Table 3-2 Information Sources for New Methods, Techniques and Treatments
- Figure 3-1 Preferred Sources of Learning - New Products vs. New Methods
- Table 3-3 Current Marketing Activities
- Table 3-4 Average Time (hours) Spent Reading Journals and on internet
- Figure 3-2 Average hours on the internet and reading journals
- Table 4-1 Level of Agreement with Product Statements
TABLE OF CONTENTS - PLASTIC SURGERY - CUSTOMER VALUE DRIVERS - UNDERSTANDING THE VALUE DRIVERS THAT DETERMINE PRODUCT PREFERENCES
- Introduction & Report Overview
- Abstract
- Measurement Objectives
- Sample Design & Distribution
- Measurement & Data Collection Design
- How to read this report
- Executive Summary & Key Findings
- Detailed Findings
- VIII. Plastic Surgeons influential product considerations
- a. Plastic Surgeons product selection influences
- i. Training required to complete the procedure
- ii. Patient request for specific treatment / Product / Brand
- iii. Manufacturer of equipment
- iv. Incision required
- v. Ease of use / Skill required
- vi. Time required to complete procedure
- vii. Short term magnitude of appearance change
- viii. Long term magnitude of appearance change
- ix. Patient satisfaction with short-term effect
- x. Patient satisfaction with long-term effect
- xi. Speed of recovery
- xii. Patient post-operative comfort
- xiii. Patient cost
- xiv. Cost to the surgeon
- xv. Surgeon satisfaction with cosmesis
- xvi. Surgeon satisfaction with post-operative trauma
- xvii. Published clinical data
- xviii. Complication rates
- b. What factors are driving the influences of plastic surgeons to
choose products
- IX. Conjoint Analysis
- Importance of product considerations to plastic surgeons
- X. Patient Satisfaction
- What considerations are most important to the plastic surgeons patient
- i. Duration of the treatment effect (how long does the change last)
- ii. Magnitude of the treatment effect (is the difference in before
and after correct)
- iii. Cost of the treatment
- iv. Number of treatments (visits) required to obtained desired effect
- v. Lifestyle changes required to maintain effect
- vi. Recovery time
- Conclusion
- Recommendations
- Suggested Analysis
About the Author / Valid Results
Table of Figures
- A-1 Geographical Spread of Respondents
- Table 1-1 Influences on Product Selection
- Figure 1-1 90% Confidence Intervals of Average Considerations Scores
- Figure 1-2 Influences on Product Selection - Standardized Values
- Figure 1-3 % Selecting Factors Influencing Product Preferences
- Table 1-2 Derived Factors and Considerations
- Figure 2-1 % Selecting Factors Influencing Product Preferences
- Table 2-1 Factors and Levels
- Table 3-1 Importance of Considerations
- Figure 3-1 Influences on Customer Satisfaction - Standardized Values
TABLE OF CONTENTS - THE PLASTIC SURGERY OPPORTUNITY INDEX - CAPITALIZING ON MARKET GAPS INTRODUCTION & REPORT OVERVIEW
- Abstract
- Measurement Objectives
- Sample design and distribution
- Measurement & Data Collection design
- How to read this report
- Executive Summary & Key Findings
- Detailed Findings
- I. Importance of various considerations for plastic surgeons in
selecting product preference
- a. Important considerations influencing product preferences for
plastic surgeons
- i. Product quality
- ii. Pricing
- iii. Innovation
- iv. Training / Continuing education
- v. Sales reps
- vi. Surgeon support / Customer service
- vii. Clinical data
- viii. Business assistance (marketing, advertising)
- b. Plastic Surgeons ratings of importance considerations
- (1= No Importance...5= Very Important)
- i. Product quality
- ii. Pricing
- iii. Innovation
- iv. Training / Continuing education
- v. Sales reps
- vi. Surgeon support / Customer service
- vii. Clinical data
- viii. Business assistance (marketing, advertising)
- II. Awareness & Associations of Plastic Surgery Product Manufacturers
- a. Plastic Surgeons Awareness and experience with featured
manufacturers
- (Unaware)
- (Aware but don' t use)
- (Currently use)
- (Used in the past but discontinued)
- i. Allergan
- ii. Bard / Davol
- iii. BioForm
- iv. Byron Medical
- v. Candela
- vi. Ethicon
- vii. Implantech
- viii. Inamed
- ix. Integra
- x. Medicis
- xi. Mentor
- xii. Spectrum
- xiii. Thermage
- xiv. Tyco
- b. Top of mind products for featured manufacturers to plastic surgeons
- c. For plastic surgeons, which manufacturer comes to mind given the
following terms
- i. Traditional
- ii. Professional
- iii. Established
- iv. Flexible
- v. Up and Coming
- vi. Declining
- vii. Cutting Edge
- III. Plastic Surgeons Perceptions of Manufacturer Performance
- a. Which of these companies is the best overall according to plastic
surgeons
- i. Allergan
- ii. Bard / Davol
- iii. BioForm
- iv. Byron Medical
- v. Candela
- vi. Ethicon
- vii. Implantech
- viii. Inamed
- ix. Integra
- x. Medicis
- xi. Mentor
- xii. Spectrum
- xiii. Thermage
- xiv. Tyco
- b. Which of these companies is the worst overall according to plastic
surgeons
- i. Allergan
- ii. Bard / Davol
- iii. BioForm
- iv. Byron Medical
- v. Candela
- vi. Ethicon
- vii. Implantech
- viii. Inamed
- ix. Integra
- x. Medicis
- xi. Mentor
- xii. Spectrum
- xiii. Thermage
- xiv. Tyco
- c. Manufacturer performance ratings on the following considerations
- i. Product quality
- ii. Pricing
- iii. Innovation
- iv. Training / Continuing education
- v. Sales reps
- vi. Surgeon support / Customer service
- vii. Clinical data
- viii. Business assistance (marketing, advertising)
- d. Derived positioning ratings by featured manufacturers
- e. Derived performance ratings by featured considerations
- Conclusions
- Recommendations
- Suggested Analysis
- About the Author / Valid Results
Table of Figures
- Figure A-1 Geographical Spread of Respondents
- Table 1-1 Considerations Influencing Product Preferences
- Table 1-2 Categories of Considerations Influencing Product Preferences
- Figure 1-1 Top 3 Important Considerations
- Table 1-3 Importance of Considerations
- Figure 1-2 90% Confidence Intervals Importance Means
- Table 2-1 Company Product Experience
- Table 2-2 Allergan - Top of Mind Product
- Table 2-3 Bard/Davol Top of Mind Product
- Table 2-4 Bioform Medical Top of Mind Product
- Table 2-5 Byron Medical Top of Mind Product
- Table 2-6 Candela Top of Mind Product
- Table 2-7 Ethicon Top of Mind Product
- Table 2-8 Implantech Top of Mind Product
- Table 2-9 Inamed Top of Mind Product
- Table 2-10 Integra Top of Mind Product
- Table 2-11 Medicis Top of Mind Product
- Table 2-12 Mentor Top of Mind Product
- Table 2-13 Spectrum Top of Mind Product
- Table 2-14 Thermage Top of Mind Product
- Table 2-15 Tyco Top of Mind Product
- Figure 2-1 Summary of Manufacturer and Product Associations
- Table 2-16 Top of Mind Company
- Table 2-17 Top of Mind Company continued
- Figure 2-2 Relative Positioning of Various Companies
- Table 3-1 Best Companies Overall
- Table 3-2 Worst Companies Overall
- Figure 3-1 90% Confidence Interval Overall Opinion Mean Ratings
- Figure 3-2 90% Confidence Interval Quality Mean Rating
- Figure 3-3 90% Confidence Interval Pricing Mean Ratings
- Figure 3-4 90% Confidence Interval Innovation Mean Ratings
- Figure 3-5 90% Confidence Interval Training/Education Means Ratings
- Figure 3-6 90% Confidence Interval Sales Rep Mean Ratings
- Figure 3-7 90% Confidence Interval Support Mean Ratings
- Figure 3-8 90% Confidence Interval Clinical Data Mean Ratings
- Figure 3-9 90% Confidence Interval Business Assistance Mean Ratings
- Figure 3-10 90% Overall Value Mean Ratings
- Figure 3-11 Allergan Derived Performance
- Figure 3-12 Bard/Davol Derived Performance
- Figure 3-13 BioForm Derived Performance
- Figure 3-14 Byron Derived Performance
- Figure 3-15 Candella Derived Performance
- Figure 3-16 Ethicon Derived Performance
- Figure 3-17 Implantech Derived Performance
- Figure 3-18 Inamed Derived Performance
- Figure 3-19 Integra Derived Performance
- Figure 3-20 Medicis Derived Performance
- Figure 3-21 Mentor Derived Performance
- Figure 3-22 Spectrum Derived Performance
- Figure 3-23 Thermage Derived Performance
- Figure 3-24 Tyco Derived Performance
TABLE OF CONTENTS - PLASTIC SURGERY - BRAND LOYALTY: IMPROVING YOUR COMPETITIVE POSITION INTRODUCTION & REPORT OVERVIEW
- Abstract
- Measurement Objectives
- Sample Design & Distribution
- Measurement & Data Collection Design
- How to read this report
- Executive Summary & Key Findings
- Detailed Findings
- IV. Plastic Surgeons Product Use
- a. 3 most frequently used products / brands by plastic surgeons
- b. Loyalty and satisfaction ratings for those products used by plastic
surgeons
- c. 3 most important products / brands used by plastic surgeons
- d. Most frequently used product by type of procedure for plastic
surgeons
- i. Non-invasive (no needle required)
- 1. Most frequently used device / Equipment
- 2. Most frequently used pharmaceutical
- 3. Most frequently used post-procedure skin therapy product
- ii. Minimally invasive (needle or small incision required)
- 1. Most frequently used suture
- 2. Most frequently used tissue filler / Collagen / Injectable
- iii. Invasive (incision required)
- 1. Most frequently used suture
- 2. Most frequently used implant (breast surgery)
- 3. Most frequently used implant (facial surgery)
- 4. Most frequently used post-op pain therapy/Pain device/Pain
prescription
- 5. Most frequently used post-op wound care product
- V. Plastic Surgeons Product Experience
- Plastic Surgeons Experience with featured products
- i. Inamed breast implants
- ii. Mentor breast implants
- iii. Silimed breast implants
- iv. Implantech facial implants
- v. AART facial implants
- vi. Silimed facial implants
- vii. Spectrum facial implants
- viii. Ethicon sutures
- ix. Tyco / U.S Surgical / Syneture sutures
- x. Dermabond topical skin adhesive
- xi. Indermil topical skin adhesive
- xii. Allergan Botox
- xiii. Medicis Restylane
- xiv. BioForm Med Radiesse
- xv. Lumenis microdermabrasion
- xvi. Aesthetic Technologies / Parisian Peel microdermabrasion
- xvii. Candela lasers
- xviii. Lumenis lasers
- xix. Byron liposuction equipment
- xx. Tulip liposuction equipment
- xxi. Mentor liposuction equipment
- xxii. Shippert Medical Tech liposuction equipment
- xxiii. Ethicon EndoSurgery endoscopic instruments
- xxiv. Integra Life Sciences endoscopic instruments
- xxv. Shippert Medical endoscopic instruments
- xxvi. Snowden-Pencer / Cardinal Health endoscopic instruments
- VI. Plastic Surgeons Product Loyalty
- a. Loyalty and satisfaction ratings
- i. Continued Use Scale: 1= Very Unlikely to continue use...5= Very
Likely to continue use
- b. Loyalty and satisfaction positioning
- i. Satisfaction Scale: 1= Very Dissatisfied...5= Very Satisfied
- Conclusions
- Recommendations
- Suggested Analysis
- About the Author / Valid Results
Table of Figures
- Figure A-1 Geographical Spread of Respondents
- Table 1-1 Most Frequently Used Products
- Figure 1-1 Percentage Indicating Products Used Most Frequently
- Table 1-2 Loyalty and Satisfaction Ratings
- Figure 1-2 Loyalty and Satisfaction Ratings
- Table 1-3 Most Frequently Used Products - Derived Values
- Figure 1-3 Relative Positioning Derived Standardized Scores
- Table 1-4 Three Most Important Products
- Figure 1-4 Percentage Indicating Most Important Products
- Table 1-5 Three Most Important Products - Derived Values
- Figure 1-5 Relative Importance Derived Standardized Scores
- Table 1-6 Most Frequently Used Products - Non-Invasive Procedures
- Table 1-7 Most Frequently Used Products - Minimally Invasive Procedures
- Table 1-8 Most Frequently Used Products - Invasive Procedures
- Table 2-1 Product Experience
- Table 2-2 Product Experience (continued)
- Table 3-1 Loyalty and Satisfaction Ratings
- Table 3-2 Loyalty and Satisfaction Ratings (continued)
