整形外科機會

整形外科機會 是由出版商Valid Results, Inc在2006年12月所出版的。 這份英文市場調查報告書包含66 pages 價格從美金3500起跳。

簡介

目錄

Abstract

Introduction:

The results feature a summary of surgeons' perceptions regarding the importance of specific features in evaluating manufacturers, as well as the relative performance of featured manufacturers. The analysis includes a multivariate metric to compare the relative positioning of competing manufacturers. Also included is a positioning of competitive manufacturers based on the perceived strength of association with listed qualities.

The results of the data analyses indicate there are a number of leading companies currently servicing orthopedic surgeons, but none emerged as dominant. Each of the leading companies featured in the research is rated highest in one to three areas, but rated lower than competing companies in other critical areas. For instance, Arthrex is outstanding in the perceived quality of their products, but they are not rated as high as Zimmer in customer support, another critical consideration.

The information has applicability to advertising, sales, communications, product launches, forecasting, and strategic planning, as well as other business functions.

Methodology and Purpose of this Research

102 American Medical Association (AMA) board certified orthopedic surgeons were randomly selected from a list of 16,100 surgeons to participate in a self-administered questionnaire (SAQ) featured on the internet. Upon completion of the SAQ, 10 of the participants were selected to participate in a follow-up depth interview conducted via the telephone.

The purpose of the study is to develop an overview of the perceived positioning of featured companies and the considerations associated with determining a company' s position.

Measurement Objectives

• Importance of various considerations in determining product preferences
  • Rating of featured considerations
  • Importance weighting of various categories of considerations
    • Product quality
    • Pricing
    • Innovation
    • Training / Continuing education
    • Sales reps
    • Surgeon support / Customer service
    • Clinical data
    • Business assistance (marketing, advertising)
• Manufacturer awareness and experience
  • Arthrex
  • ArthroCare
  • Biomet
  • ConMed / Linvatec
  • DePuy Orthopedics (J&J)
  • DePuy Mitek (J&J)
  • Encore
  • Ethicon
  • Smith & Nephew Orthopedics
  • Smith & Nephew Endoscopy
  • Stryker Orthopedic / Howmedica Osteonics
  • Stryker Biotech
  • Zimmer
  • Ortho Development
• Measure overall perception of manufacturers (top-of-mind word associations)
  • First-to-mind product for various manufacturers (listed above)
  • Manufacturers associated with featured considerations
    • Traditional
    • Up and coming
    • Declining
    • Cutting edge
    • Flexible
    • Professional
    • Established
• Measure manufacturers' relative positioning
  • Best medical device company overall
  • Worst medical device company overall
• Measure overall perceived performance of featured companies (listed on previous page)
• Measure perceived performance of featured companies on various considerations
  • Product quality
  • Pricing
  • Innovation
  • Training / Continuing education
  • Sales reps
  • Surgeon support / Customer service
  • Clinical data
  • Business assistance (marketing, advertising)
• Identify market opportunities based on gaps in importance and perceived performance

Table of Contents

• Introduction & Report Overview
  • Abstract
  • Measurement Objectives
  • Sample design and distribution
  • Measurement & Data Collection design
  • How to read this report
• Executive Summary & Key Findings
• Detailed Findings
  • I. Importance of various considerations for ortho surgeons in selecting product preference
    • a. Important considerations influencing product preferences for orthopedic surgeons
      • i. Product quality
      • ii. Pricing
      • iii. Innovation
      • iv. Training / Continuing education
      • v. Sales reps
      • vi. Surgeon support / Customer service
      • vii. Clinical data
      • viii. Business assistance (marketing, advertising)
    • b. Orthopedic Surgeons ratings of importance considerations
      • (1= No Importance...5= Very Important)
      • i. Product quality
      • ii. Pricing
      • iii. Innovation
      • iv. Training / Continuing education
      • v. Sales reps
      • vi. Surgeon support / Customer service
      • vii. Clinical data
      • viii. Business assistance (marketing, advertising)
  • II. Awareness & Associations of Orthopedic Surgery Product Manufacturers
    • a. Orthopedic Surgeons Awareness and experience with featured manufacturers
      • (Unaware)
      • (Aware but don' t use)
      • (Currently use)
      • (Used in the past but discontinued)
      • i. Arthrex
      • ii. ArthroCare
      • iii. Biomet
      • iv. ConMed / Linvatec
      • v. DePuy Orthopedics (J&J)
      • vi. DePuy Mitek (J&J)
      • vii. Encore
      • viii. Ethicon
      • ix. Smith & Nephew Orthopedics
      • x. Smith & Nephew Endoscopy
      • xi. Stryker Orthopedic / Howmedica Osteonics
      • xii. Stryker Biotech
      • xiii. Zimmer
      • xiv. Ortho Development
    • b. Top of mind products for featured manufacturers to orthopedic surgeons
    • c. For orthopedic surgeons, which manufacturer comes to mind given the following terms
      • i. Traditional
      • ii. Professional
      • iii. Established
      • iv. Flexible
      • v. Up and Coming
      • vi. Declining
      • vii. Cutting Edge
  • III. Orthopedic Surgeons Perceptions of Manufacturer Performance
    • a. Which of these companies is best overall according to orthopedic surgeons
      • i. Arthrex
      • ii. ArthroCare
      • iii. Biomet
      • iv. ConMed / Linvatec
      • v. DePuy Orthopedics (J&J)
      • vi. DePuy Mitek (J&J)
      • vii. Encore
      • viii. Ethicon
      • ix. Smith & Nephew Orthopedics
      • x. Smith & Nephew Endoscopy
      • xi. Stryker Orthopedic / Howmedica Osteonics
      • xii. Stryker Biotech
      • xiii. Zimmer
      • xiv. Ortho Development
    • b. Which of these companies is worst overall according to orthopedic surgeons
      • i. Arthrex
      • ii. ArthroCare
      • iii. Biomet
      • iv. ConMed / Linvatec
      • v. DePuy Orthopedics (J&J)
      • vi. DePuy Mitek (J&J)
      • vii. Encore
      • viii. Ethicon
      • ix. Smith & Nephew Orthopedics
      • x. Smith & Nephew Endoscopy
      • xi. Stryker Orthopedic / Howmedica Osteonics
      • xii. Stryker Biotech
      • xiii. Zimmer
      • xiv. Ortho Development
    • c. Manufacturer performance ratings on the following considerations
      • i. Product quality
      • ii. Pricing
      • iii. Innovation
      • iv. Training / Continuing education
      • v. Sales reps
      • vi. Surgeon support / Customer service
      • vii. Clinical data
      • viii. Business assistance (marketing, advertising)
    • d. Relative positioning ratings standardized by featured considerations
    • e. Relative positioning ratings standardized by featured manufacturer
    • f. Derived manufacturer performance ratings by featured considerations
• Conclusions
  • Recommendations
  • Suggested Analysis
• About the Author / Valid Results

Table of Figures

• Figure A-1 Geographical Spread of Respondents
• Table 1-1 Considerations Influencing Product Preferences
• Table 1-2 Categories of Considerations Influencing Product Preferences
• Figure 1-1 Top 3 Important Considerations (categorized)
• Table 1-3 Importance of Considerations
• Figure 1-2 90% Confidence Intervals Importance Means
• Table 2-1 Company Product Experience
• Table 2-2 Arthrex ? Top of Mind Product
• Table 2-3 ArthroCare Top of Mind Product
• Table 2-4 Biomet Top of Mind Product
• Table 2-5 ConMed / Linvatec Top of Mind Product
• Table 2-6 DePuy Orthopedics (J&J) Top of Mind Product
• Table 2-7 DePuy Mitek (J&J) Top of Mind Product
• Table 2-8 Encore Top of Mind Product
• Table 2-9 Ethicon Top of Mind Product
• Table 2-10 Smith and Nephew Orthopedics Top of Mind Product
• Table 2-11 Smith and Nephew Endoscopy Top of Mind Product
• Table 2-12 Stryker Orthopedic / Howmedica Osteonics Top of Mind Product
• Table 2-13 Stryker Biotech Top of Mind Product
• Table 2-14 Zimmer Top of Mind Product
• Table 2-15 Ortho Development Top of Mind Product
• Figure 2-1 Summary of Manufacturer and Product Associations
• Table 2-16 Top of Mind Company
• Table 2-17 Top of Mind Company continued
• Figure 2-2 Relative Positioning of Various Companies
• Table 3-1 Best Companies Overall
• Table 3-2 Worst Companies Overall
• Figure 3-1 90% Confidence Interval Overall Opinion Mean Ratings
• Figure 3-2 90% Confidence Interval Quality Mean Rating
• Figure 3-3 90% Confidence Interval Pricing Mean Ratings
• Figure 3-4 90% Confidence Interval Innovation Mean Ratings
• Figure 3-5 90% Confidence Interval Training/Education Means Ratings
• Figure 3-6 90% Confidence Interval Sales Rep Mean Ratings
• Figure 3-7 90% Confidence Interval Support Mean Ratings
• Figure 3-8 90% Confidence Interval Clinical Data Mean Ratings
• Figure 3-9 90% Confidence Interval Business Assistance Mean Ratings
• Figure 3-10 90% Overall Value Mean Ratings
• Figure 3-11 Arthrex Derived Performance
• Figure 3-12 ArthroCare Derived Performance
• Figure 3-13 Biomet Derived Performance
• Figure 3-14 ConMed / Linvatec Derived Performance
• Figure 3-15 DePuy Orthopedics Derived Performance
• Figure 3-16 DePuy Mitek Derived Performance
• Figure 3-17 Encore Derived Performance
• Figure 3-18 Ethicon Derived Performance
• Figure 3-19 Smith and Nephew Orthopedics Derived Performance
• Figure 3-20 Smith and Nephew Endoscopic Derived Performance
• Figure 3-21 Stryker Orthopedics Derived Performance
• Figure 3-22 Stryker Biotech Derived Performance
• Figure 3-23 Zimmer Derived Performance
• Figure 3-24 Ortho Development Derived Performance

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