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市場調查報告書
澳洲行動市場分析預測（2005年至2010年）
Market Demographics and Forecast Series, Australian Mobile Market, 2005-2010
| 出版商 |
Telsyte |
| 出版日期 |
2006年05月 |
商品編碼 |
42319 |
| 內容資訊 |
英文 31-page report includes 14 Figures and 7 Tables. |
| 價格 |
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澳洲行動市場分析預測（2005年至2010年） 是由出版商Telsyte在2006年05月所出版的。
這份英文市場調查報告書包含31-page report includes 14 Figures and 7 Tables. 價格從美金1320起跳。
Abstract
Best characterised by increasing saturation, slower growth and falling profit
margins, the Australian mobile market remains one of the most competitive and
dynamic segments of the telecom industry. The most notable development last
year was the launch of 3G services by the nation's three largest mobile
operators, joining Hutchison and kicking off a busy Christmas shopping season
filled with new mobile handsets and innovative offerings.
This Telsyte research report analyses the Australian mobile market in 2005 and
provides forecast for 2006-2010.
This report presents:
- A snapshot of the Australian mobile market for the year ended December
2005, including the market's key performance indicators (KPIs) such as
subscriber numbers and service revenue;
- Brief profiles of major mobile operators, including their performance and
strategies;
- Analysis of industry trends with discussion on technology and regulatory
developments, adoption, and market drivers and inhibitors;
- Telsyte's five-year forecast of the market from 2006 to 2010, in terms of
subscribers and revenue, by network generation (2G/2.5G vs. 3G/3.5G), service
(voice vs. data), and billing (prepaid vs. postpaid); and
- Conclusion and recommendations.
Table of Contents
Contents
Tables
Figures
Report Licence
Executive Summary
1. Introduction
- 1.1 Methodology
- 1.2 Definitions
2. Market Review
- 2.1 Market Overview 2005
- 2.1.1 Subscriber growth leads revenue growth
- 2.1.2 One in ten mobile users now multi-SIM users
- 2.2 Carrier Performance Review 2005
- 2.2.1 Telstra
- 2.2.2 Optus
- 2.2.3 Vodafone
- 2.2.4 Hutchison
- 2.2.5 MVNOs
- 2.3 Preliminary 1Q2006 Market Review
3. Market Outlook and Forecast
- 3.1 Market Outlook
- 3.2 Market Forecast
- 3.2.1 Forecast assumptions
- 3.2.2 Rise of "tween" segment as penetration exceeds 100%
- 3.2.3 Revenue growth slows as market saturates
- 3.2.4 Generational inflection not expected until 2010
- 3.2.5 Strong growth in voice minutes but zero growth in revenue
4. Conclusion and Recommendations
5. Related Research
Tables
- Table 1. - Australian Mobile Market Key Performance Indicators, 2005
- Table 2. - Telstra Mobile Key Performance Indicators, 2005
- Table 3. - Optus Mobile Key Performance Indicators, 2005
- Table 4. - Vodafone Mobile Key Performance Indicators, 2005
- Table 5. - Hutchison Mobile Key Performance Indicators, 2005
- Table 6. - MVNO Mobile Key Performance Indicators, 2005
- Table 7. - Australian Mobile Subscriber and Revenue Forecast, by
Generation, Service and Billing Arrangement, 2005-2010
Figures
- Figure 1. - Industry Low Price Trends for a 3-Minute Call, 2004-2006
- Figure 2. - Australian Mobile Subscribers and Annual Revenue, 2003-2005
- Figure 3. - Australian Mobile Penetration, 2003-2005
- Figure 4. - Australian Mobile Subscribers by Technology, 2003-2005
- Figure 5. - Australian Annual Mobile Revenue by Technology, 2003-2005
- Figure 6. - Australian Mobile Subscriber Share by Provider, 2005
- Figure 7. - Australian Mobile Revenue Share by Provider, 2005
- Figure 8. - Wireless and Wireline Technology Roadmap
- Figure 9. - Australian Mobile Penetration Forecast, 2005-2010
- Figure 10. - Australian Mobile Subscribers and Revenue Forecast, 2005-2010
- Figure 11. - Australian Mobile Subscribers Forecast by Technology,
2005-2010
- Figure 12. - Australian Mobile Revenue Forecast by Technology, 2005-2010
- Figure 13. - Australian Mobile Voice Minutes and Cost Per Minute Forecast,
2005-2010
- Figure 14. - Australian Mobile Revenue Forecast by Voice and Data,
2005-2010
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