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市場調查報告書
澳洲的行動資料市場：急速增加的行動資料的管理・貨幣化
TOO MUCH OF A GOOD THING: MANAGING AND MONETISING AUSTRALIA'S MOBILE DATA EXPLOSION
| 出版商 |
Telsyte |
| 出版日期 |
2010年01月 |
商品編碼 |
117016 |
| 內容資訊 |
英文 |
| 價格 |
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澳洲的行動資料市場：急速增加的行動資料的管理・貨幣化 是由出版商Telsyte在2010年01月所出版的。
這份英文市場調查報告書價格從美金4395起跳。
本報告，針對澳洲急速增加的行動資料的情況進行詳細分析，並彙整行動資料市場的現狀、智慧型手機以及行動寬頻用戶的5年預測、行動資料用戶數的急速上升、電信業者的營運・成本・收益・收益性相關的分析、主要電信業主者對應行動資料需求增加上的定位等，由下列摘要形式闡述。
第1章 報告摘要
第2章 簡介
第3章 電信業者的新曙光：行動資料的超載
- 行動寬頻為產業的一個利益...但是
- 網路不振以及用戶的不良經驗
- 開始壓縮到電信業者的利益
第4章 行動資料成本/收益間的差異接近
- 成本管理策略
- 後置網路的升級以及IP移轉
- 智慧型網路的邊緣與「Fronthauling」傳輸
- 資料壓縮與最適化
- 4G/LTE的導入
- 收益擴大策略
- 行動QoS
- 個別的SLA以及積極的客戶服務ス
- 「開放花園」的內容入口、廣告以及上游的貨幣化
- 互補的下載服務以及室內費用
第5章 調查・結論
第6章 相關調查
圖表
Abstract
Produced annually as part of Telsyte' s Technology Research Series, this study
offers a detailed discussion on the Australian mobile data explosion
situation by providing:
- An analysis of the current situation supported by a five-year forecast of
smartphone and mobile broadband users, plus the associated growth in mobile
data bandwidth;
- An examination on the impacts of the mobile data boom on users, carriers'
operations, as well as carriers' costs, revenue and profitability; and how
well Telstra, Optus and VHA are positioned in response to rising mobile data
demands;
- Practical cost-control and revenue-enhancing strategies that carriers can
implement to not only mitigate but also benefit from those impacts, along with
key consideration factors for those strategies;
- A focused discussion on mobile QoS, a strategy expected to be widely
trialled and implemented by Australian carriers in 2010, based on Telsyte' s
recent primary research into the topic across eight international markets; and
- Telsyte observations and conclusion.
Too Much of a Good Thing: Managing and Monetising Australia' s Mobile Data
Explosion is a 23-page report includes 11 Figures and 1 Tables.
Table of Contents
- 1. EXECUTIVE SUMMARY
- 2. INTRODUCTION
- 2.1. Methodology
- 2.2. Definitions
- 3. CARRIERS' NEW DAWN: MOBILE DATA OVERLOAD
- 3.1. Mobile broadband an industry' s boon... but
- 3.2. Networks struggling and users getting bad experience
- 3.3. And carrier profits being squeezed
- 4. CLOSING MOBILE DATA COST/REVENUE GAP
- 4.1. Cost Management Strategies
- 4.1.1. Backhaul upgrade and IP migration
- 4.1.2. “Fronthauling” traffic with at-the-edge
intelligent networks
- 4.1.3. Data compression and optimisation
- 4.1.4. Deploying 4G/LTE
- 4.2. Revenue Enhancement Strategies
- 4.2.1. Mobile QoS
- 4.2.2. Individualised SLAs and proactive customer service
- 4.2.3. “Open garden” content portals, advertising
and upstream monetisation
- 4.2.4. Complementary offloading services and indoor tariffs
- 5. OBSERVATIONS AND CONCLUSION
- 6. RELATED RESEARCH
Figures
- Figure 1: Australian Smartphone and Mobile Broadband Users, 2009-2014
- Figure 2: Australian Mobile Data Traffic Forecast, 2009-2014
- Figure 3: Australian Consumer Mobile Content Market Forecast by Content
Type, 2008-2012
- Figure 4: Optus' HSDPA Weekly Download Data Volume, 2009
- Figure 5: Most Important Factors in Mobile Broadband Provider Selection,
2009
- Figure 6: Growing Mobile Data Cost/Revenue Gap, 2009-2014
- Figure 7: Mobile Backhaul Migration to IP Infrastructure
- Figure 8: Hybrid Mobile Network with Cell Site Aggregation
- Figure 9: Hong Kong' s CSL TIERD Mobile QoS Pricing Plans
- Figure 10: Use of Telecom Technologies in Australian Homes, 2009
- Figure 11: Current and Intended Adoptions of Consumer Mobile Applications,
2009
Tables
- Table 1: Mobile Data Traffic Consumption by Application and User Type, 2009
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