Abstract
Hosted Telephony or IP Centrex was considered the next wave of leading edge
communications services, earlier in the millennium, which never materialised
in the MLE market in Australia. However, in recent times, Australian carriers
and service providers have responded to prevailing market conditions, by
offering Hosted Telephony/Unified Communication services, which encompasses
feature-rich overlay. Cloud Computing has evolved from Mainframe Computing to
also resurfaced as the leading edge alternative to current distributed and
fragmented computing model.
As Australian businesses look to take full advantage of the Unified
Communications (UC) and computing platform, the reduction of costs, increase
in workforce productivity and business process improvements will be among the
priorities for decision makers in 2009.
This Telsyte report looks at the re-emergence of the Cloud-based computing and
communication services for the mid and large enterprise market:
- The uptake, drivers and inhibitors to the uptake of Cloud Computing and
Softwareas- a-Service;
- The issues to consider for MLE decision makers about the adoption of Cloud
Computing and SaaS;
- The uptake, drivers and inhibitors to the uptake of Hosted Telephony and
UC;
- A typical profile of MLE businesses with a likelihood of Hosted
Communications adoption;
- Current Hosted Telephony and UC offerings from equipment vendors,
Australian carriers and service providers;
- The future of Hosted Communication services in the Australian MLE market;
and
- Conclusion and Recommendations.
Table of Contents
1. EXECUTIVE SUMMARY
2. INTRODUCTION
- 2.1 Methodology
- 2.2 Definitions
3. CLOUD COMPUTING
- 3.1 Cloud Computing Overview
- 3.2 Drivers for Cloud Computing
- 3.3 Inhibitors to Cloud Computing
- 3.4 Issues to Consider for Cloud Computing Adoption
4. HOSTED TELEPHONY SERVICES
- 4.1 What is Hosted Telephony?
- 4.2 Benefits of Hosted Telephony
- 4.2.1 Application Integration
- 4.2.2 Manageability and Ease of Administration
- 4.2.3 Avoid System Integration & Infrastructure Management
- 4.2.4 End-User Mobility
- 4.3 Drawbacks of Hosted Telephony
- 4.4 Hosted Telephony Service Adoption in Australia
- 4.5 MLE Hosted Telephony Customer Profile
5. HOSTED UNIFIED COMMUNICATIONS
- 5.1 Hosted UC Adoption Intentions in Australia
- 5.2 Drivers for Hosted UC Adoption
- 5.3 Inhibitors to Hosted UC Adoption
- 5.4 Hosted Telephony and UC Offerings for the Australian MLE Market
- 5.4.1 Vendor Offerings to Service Providers
- 5.4.2 Telstra IP Telephony (TIPT)
- 5.4.3 Optus IP Centrex
- 5.4.4 Integ iTaaS
- 5.4.5 Other Hosted Telephony/UC Offerings in Australia
- 5.5 Key to Success for Carriers/Service Providers
6. CONCLUSION AND RECOMMENDATIONS
- 6.1 Recommendations for MLE Decision Makers
- 6.2 Recommendations for Carriers/Service Providers
7. RELATED RESEARCH
Figure
- Figure 1 - Cloud Computing Architecture
- Figure 2 - Australian MLE Cloud Computing and SaaS Adoption
- Figure 3 - Key Drivers for Cloud Computer for Australian MLE
- Figure 4 - Key Inhibitors to Cloud Computer for Australian MLE
- Figure 5 - Hosted Telephony Architecture
- Figure 6 - Australian MLE Hosted Telephony Service Adoption Intentions
- Figure 7 - Australian MLE Hosted UC Adoption Intentions
- Figure 8 - Preference of UC Components to be Delivered Hosted Service
- Figure 9 - Preferred Hosted UC Service Provider
- Figure 10 - Key Drivers of Hosted UC for Australian MLE
- Figure 11 - Key Drivers of On-Premise UC Adoption
- Figure 12 - Cisco Hosted UC Solution for Carrier/Service Provider
- Figure 13 - Nortel Hosted UC (Microsoft + IBM)
- Figure 14 - Integ iTaas
- Figure 15 - Factors Contributing to the Success of Hosted Communication
Services
- Tables
Table
- Table 1 - Perceived Value of Hosted Telephony Service
- Table 2 - MLE Hosted Telephony Customer Profile
- Table 3 - Perceived Value of Hosted UC
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