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市場調查報告書

智慧型手錶的全球市場 - 2014∼2020年 (各種價格、各作業系統) - 產業分析、市場規模、市場佔有率、成長性、趨勢、未來預測

Smartwatches Market [By Price Range - High-end Smartwatches, Mid-end Smartwatches, and Low-end Smartwatches; By Operating System - Android Wear, Watch OS, and Others] - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020

出版商 Transparency Market Research 商品編碼 327813
出版日期 內容資訊 英文 100 Pages
商品交期: 最快1-2個工作天內
價格
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智慧型手錶的全球市場 - 2014∼2020年 (各種價格、各作業系統) - 產業分析、市場規模、市場佔有率、成長性、趨勢、未來預測 Smartwatches Market [By Price Range - High-end Smartwatches, Mid-end Smartwatches, and Low-end Smartwatches; By Operating System - Android Wear, Watch OS, and Others] - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2014 - 2020
出版日期: 2015年02月27日 內容資訊: 英文 100 Pages
簡介

主要的企業相繼進入智慧型手錶市場,成為近幾年大幅度增加氣勢的市場。

本報告提供智慧型手錶的全球市場詳查、推動市場成長要素、阻礙因素、市場機會,市場趨勢等的詳細檢驗分析、今後的市場預測。還有相關企業和投資者的策略,為了引導商務成功應緊急進行事項綜合性的評估,再加上全球主要企業財務狀況和商務策略,還有企業發展的分析、詳細的企業簡介。

第1章 序論

  • 關於本報告
  • 調查範圍
  • 調查手法

第2章 摘要整理

  • 市場概況: 智慧型手錶的全球市場
  • 智慧型手錶全球市場 - 收益額及與前一年同期比較成長率
  • 各種價格智慧型手錶全球市場
  • 各作業系統智慧型手錶全球市場
  • 各地區智慧型手錶全球市場

第3章 智慧型手錶全球市場概要

  • 序論
  • 推動市場成長要素
    • 網際網路及智慧型手機的普及率上升和青年人對技術性愛好的變化
    • 從創投公司轉移到跨國公司的智慧型手錶市場動態
    • 由於價格低,激發對價格敏感的消費階層的需求
    • 推動市場成長要素的影響度分析
  • 阻礙市場成長要素
    • 缺乏充分發展的應用生態系統
    • 電池壽命受限,還有電池尺寸也有限制
    • 阻礙市場成長要素的影響度分析
  • 市場機會
    • 跨平台支付得起的智慧型手錶
  • 市場趨勢及未來發展預測
    • 市場趨勢
      • 產業重點項目從硬體設備轉移到軟體
      • 設計的提高
    • 未來發展預測
      • 雲端、物聯網,及穿戴式技術的融合
  • 價值鏈分析: 智慧型手錶全球市場
  • 智慧型手錶全球市場佔有率分析
  • 智慧型手錶全球市場魅力分析

第4章 各種價格智慧型手錶全球市場收益額

  • 概要
    • 各種價格的智慧型手錶全球市場的收益佔有率
  • 高級智慧型手錶
    • 高級智慧型手錶全球市場收益額
  • 中級智慧型手錶
    • 中級智慧型手錶全球市場收益額
  • 普及品智慧型手錶
    • 普及品智慧型手錶全球市場收益額

第5章 各作業系統智慧型手錶全球市場收益額

  • 概要
    • 各作業系統的智慧型手錶全球市場的市場佔有率
  • Android軟體
    • Android軟體OS的智慧型手錶全球市場佔有率
  • 觀察OS (iOS)
    • 觀察OS的智慧型手錶全球市場佔有率
  • 其他(Tizen OS、Pebble OS、Linkit OS、其他)
    • 其他OS的智慧型手錶全球市場佔有率

第6章 智慧型手錶全球市場的各地區收益額

  • 概要
    • 智慧型手錶全球市場的各地區收益額
    • 比較分析: 智慧型手錶全球市場的各地區收益比率
  • 北美
    • 北美智慧型手錶市場收益額
    • 北美智慧型手錶市場出貨台數
    • 北美智慧型手錶市場各種價格收益額
    • 北美智慧型手錶市場各作業系統市場規模及未來預測
  • 歐洲
    • 歐洲智慧型手錶市場收益額
    • 歐洲智慧型手錶市場出貨台數
    • 東歐
    • 西歐
  • 亞太地區
    • 亞太地區智慧型手錶市場收益額
    • 亞太地區智慧型手錶市場出貨台數
    • 日本以外亞太地區 (APEJ)
    • 日本
  • 南美
    • 南美智慧型手錶市場收益額
    • 南美智慧型手錶市場出貨台數
    • 南美智慧型手錶市場各種價格收益額
    • 南美智慧型手錶市場各作業系統市場規模及未來預測
  • 中東及非洲 (MEA)
    • MEA地區智慧型手錶市場收益額
    • MEA地區智慧型手錶市場出貨台數
    • MEA地區智慧型手錶市場各種價格收益額
    • MEA地區智慧型手錶市場各作業系統市場規模及未來預測

第7章 主要企業簡介

  • Pebble Technology Corporation
    • 公司概要
    • 財務狀況概要
    • 商務策略
    • 主要的企業發展
  • Samsung Electronics Co. Ltd.
  • Nike Inc.
  • Garmin Ltd.
  • Sony Electronics Inc.
  • Fitbit Inc.
  • Martian Watches
  • ConnecteDevice Ltd. (COOKOO)
  • Apple Inc.
  • Qualcomm Incorporated
目錄

The smartwatch market has gained significant momentum in recent years due to the entry of several major players in the smartwatch market. Most component suppliers and smartphone vendors such as: Samsung Electronics, Inc., Sony Corporation, and Apple Inc. are expanding their wearable product offerings. Furthermore, most smartwatches available in the market currently work as companion devices; thus, the presence of a large number of existing smartphone users is a key factor anticipated to drive the market in the next few years. Companies manufacturing smartwatches are customizing their operating systems for use in wearable devices. For instance, Google, Inc. has launched Android Wear, a customized version of the Android OS for use in wearable devices. Most hardware manufacturers are entering in the smartwatch market with Android Wear as the pre-installed OS; thus, the Android Wear OS has been experiencing significant growth in the smartwatch market.

The research report on smartwatch market provides a detailed analysis of the different categories of smartwatches, and helps in understanding the driving forces behind the popularity of the wearable products. It also provides an analysis of the major segments of the smartwatch market for the period from 2012 to 2020. The report includes extensive analysis of the industry drivers, restraints, opportunities, and market trends. The study provides comprehensive assessment of the stakeholder strategies and imperatives for succeeding in the business. This research study focuses on providing market data and insights, including the size and growth of the smartwatch market. The report provides a thorough analysis of the emerging industry trends, and the current state of the market. It offers a comprehensive coverage of the underlying technological and economic factors influencing the smartwatch business. The prevalent competition in the market is highlighted through the market share analysis of key players in the market. Furthermore, the value chain analysis is included in the report with an aim to provide strategic insights across the supply chain of the smartwatch market.

The report segregates the global smartwatch market based on operating systems, and the price range. Operating systems in the smartwatch market have been categorized into: Android Wear OS, Watch OS, and others. The others segment includes: Tizen OS, Pebble OS, Firefox OS, and LinkIt OS. The study also includes the categorization of smartwatch market on the basis of price range. High-end smartwatches, mid-end smartwatches, and low-end smartwatches are the price range categories included in the report. The report aims to provide a comprehensive cross-sectional analysis of the component, type, and application segments across North America, Eastern Europe, Western Europe, Asia Pacific excluding Japan (APEJ), Japan, Latin America, and the Middle East and Africa (MEA).

Additionally, the report also includes competitive profiling of leading players in the industry and various business strategies adopted by them. In addition, report explores potential opportunities that are estimated to increase profitability of market participants. The company profiles section in the report provides overview of the companies, annual revenue generated for the past two/three years, business strategies, and recent developments. Companies profiled in this report include Pebble Technology Corporation, Samsung Electronics Co. Ltd., Apple Inc., Nike Inc., Garmin Ltd., Sony Electronics Inc., Fitbit Inc., Martian Watches, ConnecteDevice Ltd., and Qualcomm Incorporated

The global smartwatches market is categorized into the following segments:

Smartwatches Market, by Price Range

  • High-end Smartwatches
  • Mid-end Smartwatches
  • Low-end Smartwatches

Smartwatches Market, by Operating System

  • Android Wear
  • Watch OS (iOS)
  • Others

Smartwatches Market, by Geography

  • North America
  • Europe
    • Eastern Europe
    • Western Europe
  • Asia Pacific
    • Asia Pacific Excluding Japan
    • Japan
  • Latin America
  • Middle East and Africa

Table of Contents

Chapter 1 - Preface

  • 1.1. Report Description
  • 1.2. Report Scope
  • 1.3. Research Methodology

Chapter 2 - Executive Summary

  • 2.1. Market Snapshot: Global Smartwatches Market (2013 and 2020)
  • 2.2. Global Smartwatches Market, 2012 - 2020, Revenue (US$ Mn) and Y-o-Y Growth (%)
  • 2.3. Global Smartwatches Market, by Price-range, 2013 (US$ Mn)
  • 2.4. Global Smartwatches Market, by Operating System, 2015 (US$ Mn)
  • 2.5. Global Smartwatches Market, by Geography, 2013 (US$ Mn)

Chapter 3 - Global Smartwatches Market Overview

  • 3.1. Introduction
  • 3.2. Market Drivers
    • 3.2.1. Rise in Internet and Smartphone Penetration and Changing Technological Preferences of Young Population
    • 3.2.1. Shift of Smartwatches Market Dynamics from Start-ups to Multinational Corporations
    • 3.2.2. Fall in Prices to Drive Demand Among Price-Sensitive Consumers
    • 3.2.3. Impact Analysis of Drivers
  • 3.3. Market Restraints
    • 3.3.1. Lack of a Fully-Developed Application Ecosystem
    • 3.3.2. Limited Battery Life and Limitation on Size of Power Source
    • 3.3.3. Impact Analysis of Restraints
  • 3.4. Market Opportunities
    • 3.4.1. Cross Platform and Affordable Smartwatches
  • 3.5. Market Trends and Future Outlook
    • 3.5.1. Market Trends
      • 3.5.1.1. Shift of industry focus from hardware to software
      • 3.5.1.2. Design improvements
    • 3.5.2. Future Outlook
      • 3.5.2.1. Convergence between Cloud, Internet of Things, and Wearable Technologies
  • 3.6. Value Chain Analysis: Global Smartwatches Market
  • 3.7. Global Smartwatches Market Share Analysis, 2013 (% Revenue)
  • 3.8. Global Smartwatches Market Attractiveness Analysis

Chapter 4 - Global Smartwatches Market Revenue, by Price Range

  • 4.1. Overview
    • 4.1.1. Smartwatches Market Revenue Share, by Price Range, 2013 and 2020 (%)
  • 4.2. High-end Smartwatches
    • 4.2.1. Global High-end Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • 4.3. Mid-end Smartwatches
    • 4.3.1. Global Mid-end Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • 4.4. Low-end Smartwatches
    • 4.4.1. Global Low-end Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)

Chapter 5 - Global Smartwatches Market Revenue, by Operating System

  • 5.1. Overview
    • 5.1.1. Global Smartwatches Market Shares, By Operating System, 2013 and 2020 (Revenue %)
  • 5.2. Android Wear
    • 5.2.1. Global Smartwatches Market Revenue by Android Wear OS, 2012 - 2020 (US$ Mn)
  • 5.3. Watch OS (iOS)
    • 5.3.1. Global Smartwatches Market Revenue by Watch OS (iOS), 2012 - 2020 (US$ Mn)
  • 5.4. Others (Tizen OS, Pebble OS, LinkIt OS, etc.)
    • 5.4.1. Global Smartwatches Market Revenue by Others, 2012 - 2020 (US$ Mn)

Chapter 6 - Global Smartwatches Market Revenue, by Geography

  • 6.1. Overview
    • 6.1.1. Global Smartwatches Market Revenue, by Geography, 2012 - 2020 (US$ Mn)
    • 6.1.2. Comparative Analysis: Global Smartwatches Market Revenue Shares, by Geography, 2013 & 2020 (Value %)
  • 6.2. North America
    • 6.2.1. North America Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
    • 6.2.2. North America Smartwatches Market Volume, 2012 - 2020 (Mn Units)
    • 6.2.3. North America Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
    • 6.2.4. North America Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • 6.3. Europe
    • 6.3.1. Europe Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
    • 6.3.2. Europe Smartwatches Market Volume, 2012 - 2020 (Mn Units)
    • 6.3.3. Eastern Europe
      • 6.3.3.1. Eastern Europe Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
      • 6.3.3.2. Eastern Europe Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
      • 6.3.3.3. Eastern Europe Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
    • 6.3.4. Western Europe
      • 6.3.4.1. Western Europe Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
      • 6.3.4.2. Western Europe Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
      • 6.3.4.3. Western Europe Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • 6.4. Asia Pacific
    • 6.4.1. APAC Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
    • 6.4.2. APAC Smartwatches Market Volume, 2012 - 2020 (Mn Units)
    • 6.4.3. Asia Pacific Excluding Japan (APEJ)
      • 6.4.3.1. APEJ Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
      • 6.4.3.2. APEJ Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
      • 6.4.3.3. APEJ Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
    • 6.4.4. Japan
      • 6.4.4.1. Japan Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
      • 6.4.4.2. Japan Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
      • 6.4.4.3. Japan Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • 6.5. Latin America
    • 6.5.1. Latin America Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
    • 6.5.2. Latin America Smartwatches Market Volume, 2012 - 2020 (Mn Units)
    • 6.5.3. Latin America Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
    • 6.5.4. Latin America Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • 6.6. Middle East and Africa (MEA)
    • 6.6.1. MEA Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
    • 6.6.2. MEA Smartwatches Market Volume, 2012 - 2020 (Mn Units)
    • 6.6.3. MEA Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
    • 6.6.4. MEA Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)

Chapter 7 - Company Profiles

  • 7.1. Pebble Technology Corporation
    • 7.1.1. Company Overview
    • 7.1.2. Financial Overview
    • 7.1.3. Business Strategies
      • 7.1.3.1. Innovation in Application and Software Development
    • 7.1.4. Key Developments
  • 7.2. Samsung Electronics Co. Ltd.
    • 7.2.1. Company Overview
    • 7.2.2. Financial Overview
    • 7.2.3. Business Strategies
      • 7.2.3.1. Development and Innovation
    • 7.2.4. Key Developments
  • 7.3. Nike Inc.
    • 7.3.1. Company Overview
    • 7.3.2. Financial Overview
    • 7.3.3. Business Strategies
      • 7.3.3.1. Development of Software and Services
    • 7.3.4. Recent Developments
  • 7.4. Garmin Ltd.
    • 7.4.1. Company Overview
    • 7.4.2. Financial Overview
    • 7.4.3. Business Strategies
      • 7.4.3.1. Development of Industry-Specific Smartwatches
    • 7.4.4. Recent Developments
  • 7.5. Sony Electronics Inc.
    • 7.5.1. Company Overview
    • 7.5.2. Financial Overview
    • 7.5.3. Business Strategies
      • 7.5.3.1. Research and Development with Continuous Innovation
    • 7.5.4. Recent Developments
  • 7.6. Fitbit Inc.
    • 7.6.1. Company Overview
    • 7.6.2. Financial Overview
    • 7.6.3. Business Strategies
      • 7.6.3.1. Improving Focus on Lifestyle and Fitness Monitoring
    • 7.6.4. Key Developments
  • 7.7. Martian Watches
    • 7.7.1. Company Overview
    • 7.7.2. Financial Overview
    • 7.7.3. Business Strategies
      • 7.7.3.1. Designing Innovative Products
    • 7.7.4. Key Developments
  • 7.8. ConnecteDevice Ltd. (COOKOO)
    • 7.8.1. Company Overview
    • 7.8.2. Financial Overview
    • 7.8.3. Business Strategies
      • 7.8.3.1. Development of Connectivity Solutions
    • 7.8.4. Key Developments
  • 7.9. Apple Inc.
    • 7.9.1. Company Overview
    • 7.9.2. Financial Overview
    • 7.9.3. Business Strategies
      • 7.9.3.1. Continuous Innovation, and Research and Development
    • 7.9.4. Recent Developments
  • 7.10. Qualcomm Incorporated
    • 7.10.1. Company Overview
    • 7.10.2. Financial Overview
    • 7.10.3. Business Strategies
      • 7.10.3.1. Research and Development
    • 7.10.4. Recent Developments

List of Figures

  • FIG. 1: Market Segmentation: Global Smartwatches Market
  • FIG. 2: Global Smartwatches Market, 2012 - 2020, Revenue (US$ Mn) and Y-o-Y Growth (%)
  • FIG. 3: Global Smartwatches Market, by Price-range, 2013 (US$ Mn)
  • FIG. 4: Global Smartwatches Market, by Operating System, 2015 (US$ Mn)
  • FIG. 5: Global Smartwatches Market, by Geography, 2013 (US$ Mn)
  • FIG. 6: Value Chain Analysis: Global Smartwatches Market
  • FIG. 7: Global Smartwatches Market Share Analysis, 2013 (% Revenue)
  • FIG. 8: Global Smartwatches Market Attractiveness Analysis by Geography, 2013
  • FIG. 9: Smartwatches Market Revenue Share, by Price Range, 2013 and 2020 (%)
  • FIG. 10: Global High-end Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 11: Global Mid-end Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 12: Global Low-end Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 13: Global Smartwatches Market Shares, by Operating System, 2013 and 2020 (Revenue %)
  • FIG. 14: Global Smartwatches Market Revenue by Android Wear OS, 2012 - 2020 (US$ Mn)
  • FIG. 15: Global Smartwatches Market Revenue by Watch OS (iOS), 2012 - 2020 (US$ Mn)
  • FIG. 16: Global Smartwatches Market Revenue by Others OS, 2012 - 2020 (US$ Mn)
  • FIG. 17: Comparative Analysis: Global Smartwatches Market Revenue, by Geography, 2013 & 2020 (Value %)
  • FIG. 18: North America Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 19: North America Smartwatches Market Volume, 2012 - 2020 (Mn Units)
  • FIG. 20: Europe Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 21: Europe Smartwatches Market Volume, 2012 - 2020 (Mn Units)
  • FIG. 22: Eastern Europe Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 23: Western Europe Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 24: APAC Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 25: APAC Smartwatches Market Volume, 2012 - 2020 (Mn Units)
  • FIG. 26: APEJ Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 27: Japan Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 28: Latin America Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 29: Latin America Smartwatches Market Volume, 2012 - 2020 (Mn Units)
  • FIG. 30: MEA Smartwatches Market Revenue, 2012 - 2020 (US$ Mn)
  • FIG. 31: MEA Smartwatches Market Volume, 2012 - 2020 (Mn Units)
  • FIG. 32: Samsung Electronics Co. Ltd.: Annual Revenue, 2011 - 2013 (US$ Bn)
  • FIG. 33: Nike, Inc. Annual Revenue, 2012 - 2014 (US$ Bn)
  • FIG. 34: Garmin, Ltd.: Annual Revenue, 2011 - 2013 (US$ Mn)
  • FIG. 35: Sony Electronics Inc.: Annual Revenue, 2011 - 2013 (US$ Bn)
  • FIG. 36: Apple Inc.: Annual Revenue, 2012 - 2014 (US$ Bn)
  • FIG. 37: Qualcomm Incorporated: Annual Revenue, 2011 - 2013 (US$ Bn)

List of Tables

  • TABLE 1: Market Snapshot: Global Smartwatches Market (2013 and 2020)
  • TABLE 2: Impact Analysis of Drivers
  • TABLE 3: Impact Analysis of Restraints
  • TABLE 4: Global Smartwatches Market Revenue, by Geography, 2012 - 2020 (US$ Mn)
  • TABLE 5: North America Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
  • TABLE 6: North America Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • TABLE 7: Eastern Europe Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
  • TABLE 8: Eastern Europe Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • TABLE 9: Western Europe Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
  • TABLE 10: Western Europe Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • TABLE 11: APEJ Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
  • TABLE 12: APEJ Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • TABLE 13: Japan Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
  • TABLE 14: Japan Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • TABLE 15: Latin America Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
  • TABLE 16: Latin America Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
  • TABLE 17: MEA Smartwatches Market Revenue, by Price Range, 2012 - 2020 (US$ Mn)
  • TABLE 18: MEA Smartwatches Market Size and Forecast, by Operating System, 2012 - 2020 (US$ Mn)
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