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市場調查報告書

亞太地區(APAC)地區的啤酒市場:產業分析·規模·佔有率·成長與趨勢與預測

Asia Pacific Beer Market - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020

出版商 Transparency Market Research 商品編碼 309706
出版日期 內容資訊 英文 62 Pages
商品交期: 最快1-2個工作天內
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亞太地區(APAC)地區的啤酒市場:產業分析·規模·佔有率·成長與趨勢與預測 Asia Pacific Beer Market - Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020
出版日期: 2014年07月21日 內容資訊: 英文 62 Pages
簡介

啤酒是在亞太地區(APAC)以最快速度銷售的酒精飲料之一。APAC的啤酒市場額在2013年達到1,549億1,000萬美金的規模。該地區啤酒需求主要由於可支配所得的上升及西洋文化的接受度,預測在2014∼2020年預測期間將穩定成長。

ビールはアジア太平洋地域(APAC)において最も速いペースで売れているアルコール飲料のひとつです。APACのビール市場額は2013年に1,549億1,000万米ドルとなりました。同地域におけるビール需要は、主に可処分所得の上昇および西洋文化の受容により、2014-2020年の予測期間にわたって安定した成長が予測されています。 当レポートでは、アジア太平洋地域のビール市場について詳細に分析し、市場概要、種類・国別の分析を提供しており、市場規模・予測、企業のシェアおよび流通チャネルの分析をまとめ、お届けいたします。

本報告提供亞太地區的啤酒市場相關詳細分析,彙整市場概要,種類·各國的分析,市場規模與預測,企業的佔有率及流通管道分析,為您概述為以下內容。

第1章 序文

第2章 摘要整理

第3章 市場概要

  • 簡介
  • 價值鏈分析
  • 市場趨勢·展望
  • 波特的五力分析
  • 市場魅力:各類型

第4章 APAC的啤酒市場分析:各類型

  • 概要
  • 高級
    • 市場規模與預測
  • 主流
  • 經濟

第5章 APAC的啤酒市場分析與預測:各國

  • 中國的啤酒市場
    • 市場分析
    • 市場規模趨勢分析:金額(美金) vs. 數量(公升)
    • 企業佔有率分析
    • 流通管道分析
  • 印度的啤酒市場
  • 日本的啤酒市場
  • 韓國的啤酒市場
  • 澳洲的啤酒市場
  • 越南的啤酒市場
  • 新加坡的啤酒市場
  • 其他(斯里蘭卡,寮國,及泰國等)的啤酒市場

圖表清單

目錄

Beer is the most loved alcoholic beverage across people of all drinking age groups. It is the third favorite drink after water and tea. Beer is one of the fastest selling alcoholic beverages in the Asia Pacific region. Growing population, increasing disposable income, availability of beer in various flavors, innovative bottled packaging and launch of new innovative packaging have an imperative role in the growth of beer market in the region. The Asia Pacific beer was worth USD 154.91 billion in 2013. However, with the advent of bars and restaurants and the relaxation in the rules and regulations related to brewing, the demand for the beer is anticipated to rise in the next six years.

The demand for beer is expected to witness a robust growth throughout the forecast period. This is largely due to the increase in disposable income and adoption of western culture in the Asia Pacific region, as well as availability of beers of different flavors and tastes. Rising population, particularly in China, India and Vietnam, is expected to boost the market during the forecast period. Moreover, increase in the number of restaurants and creative marketing strategies have supported the growth of the beer market in the past few years. This trend is likely to continue throughout the forecast period.

Water, yeast, malt and hops are the basic ingredients used for manufacturing beer. Various salt solutions are used for giving different characteristics to water, and thus influence the beer. Depending on the type of beer, it is either cooked in hard water or soft water. Several biochemical processes are carried out to convert grain to malt. Malting is done to extract starch from grains and this becomes the most important form of energy. Hops give beer its bitter taste and aroma. The unique chemical composition of hops has made it difficult to replace them with other additives as it would affect the quality of the beer. Lager beer is prepared from bottom-fermenting yeast and ale, while porter and stout are prepared using top fermentation.

There are several types of beer such as premium, mainstream and economy. Increasing population in the region and growing disposable income are the major factors driving the market at present. The market is expected to see significant growth in the coming years as the demand for beer with different taste and flavor is expected to increase during the forecast period i.e. 2014 - 2020.

The beer market is volume driven market and thus demand and consumption varies significantly from one country to another. While some of the most populous countries such as China, India and Japan among others have high per- capita beer consumption in comparison to countries such as Laos and Sri Lanka among others.

This report has been segmented by type and countries. By countries, the market has been segmented into China, India, Japan, South Korea, Australia, Vietnam, Singapore and Others. The present market size and forecast until 2020 have been provided in the report along with the detailed analysis and opportunities in these regions.

The study includes beer market in terms of volume (Billion liters) and revenue (USD Billion) by product type. To have a full competitive advantage, the study also provides drivers, restraints and opportunities and their impact followed by three parameters such as low, medium and high for the short, medium and long term.

The study also provides market attractiveness analysis by product type. In order to ascertain market dynamics, Porter's five force analysis framework which identifies as well as analyzes five competitive forces that shape every industry, such as bargaining power of suppliers and buyers followed by the threat of substitutes and new entrant's and degree of competition is also provided.

The APAC beer market is segmented as below:

By types

  • Premium
  • Mainstream
  • Economy

By countries

  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Vietnam
  • Singapore
  • Others

Table of Contents

Chapter 1 - Preface

  • 1.1. Report description
  • 1.2. Research scope
  • 1.3. Research methodology

Chapter 2 - Executive Summary

Chapter 3 - Market overview

  • 3.1. Introduction
    • 3.1.1. Market Dynamics
    • 3.1.2. Drivers
      • 3.1.2.1. Increasing disposable income
      • 3.1.2.2. Increase in beer consuming population
    • 3.1.3. Restraints
      • 3.1.3.1. Strict rules and regulation
      • 3.1.3.2. Increasing health concerns
    • 3.1.4. Opportunities
      • 3.1.4.1. Increasing preference of distinctive beer
      • 3.1.4.2. Increasing preference for accessibility
  • 3.2. Value chain analysis
  • 3.3. Market trends and outlook
  • 3.4. Porter's five force analysis
    • 3.4.1. Bargaining power of suppliers - Low
    • 3.4.2. Bargaining power of buyers - High
    • 3.4.3. Degree of competition - High
    • 3.4.4. Threat from new entrants - Medium
    • 3.4.5. Threat from substitute products - Medium
  • 3.5. Market attractiveness by type, 2013

Chapter 4 - APAC Beer Market Analysis, by Types

  • 4.1. Overview
  • 4.2. Premium
    • 4.2.1. Premium beer market size and forecast, 2013 - 2020 (billion liters)
  • 4.3. Mainstream
    • 4.3.1. Mainstream beer market size and forecast, 2013 - 2020 (billion liters)
  • 4.4. Economy
    • 4.4.1. Economy beer market size and forecast, 2013 - 2020 (billion liters)

Chapter 5 - APAC Beer Market Analysis and Forecast, by Countries

  • 5.1. China beer market
    • 5.1.1. Market Analysis
    • 5.1.2. China beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 - 2020)
    • 5.1.3. China beer company share analysis (2013 - 2020)
    • 5.1.4. China beer distribution channel analysis (2013 - 2020)
  • 5.2. India beer market
    • 5.2.1. India beer market analysis, 2013 - 2020 (USD billion)
    • 5.2.2. India beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 - 2020)
    • 5.2.3. India beer company share analysis (2011 - 2013)
    • 5.2.4. India beer distribution channel analysis (2013 - 2020)
  • 5.3. Japan beer market
    • 5.3.1. Japan beer market analysis, 2014 - 2020 (USD billion)
    • 5.3.2. Japan beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 - 2020
    • 5.3.3. Japan beer company share analysis (2013 - 2020)
    • 5.3.4. Japan beer distribution channel analysis (2013 - 2020)
  • 5.4. South Korea beer market
    • 5.4.1. South Korea beer market analysis, 2014 - 2020 (USD billion)
    • 5.4.2. South Korea beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 - 2020)
    • 5.4.3. South Korea beer company share analysis (2013 - 2020)
    • 5.4.4. South Korea beer distribution channel analysis (2013 - 2020)
  • 5.5. Australia beer market
    • 5.5.1. Australia beer market analysis, 2014 - 2020 (USD billion)
    • 5.5.2. Australia beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 - 2020)
    • 5.5.3. Australia beer company share analysis (2013 - 2020)
    • 5.5.4. Australia beer distribution channel analysis (2013 - 2020)
  • 5.6. Vietnam beer market
    • 5.6.1. Vietnam beer market analysis, 2014 - 2020 (USD billion)
    • 5.6.2. Vietnam beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 - 2020)
    • 5.6.3. Vietnam beer company share analysis (2013 - 2020)
    • 5.6.4. Vietnam beer distribution channel analysis (2013 - 2020)
  • 5.7. Singapore beer market
    • 5.7.1. Singapore beer market analysis, 2014 - 2020 (USD billion)
    • 5.7.2. Singapore beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 - 2020)
    • 5.7.3. Singapore beer company share analysis (2013 - 2020)
    • 5.7.4. Singapore beer distribution channel analysis (2013 - 2020)
  • 5.8. Others (Sri Lanka, Laos and Thailand etc) beer market
    • 5.8.1. Others beer market analysis, 2014 - 2020 (USD billion)
    • 5.8.2. Others beer market size (USD billion) Vs Volume (Liter billion) trend analysis (2013 - 2020)
    • 5.8.3. Others beer company share analysis (2013 - 2020)

List of Figures

  • FIG. 1: Market segmentation: APAC beer market
  • FIG. 2: Asia Pacific beer market size and forecast, 2013 - 2020 (USD billion)
  • FIG. 3: APAC beer market value chain analysis
  • FIG. 4: Porter's five force analysis
  • FIG. 5: Beer market attractiveness, by type
  • FIG. 6: APAC beer market share and forecast, 2013 vs. 2020 (Volume consumption %)
  • FIG. 7: Premium beer market size and forecast, 2013 - 2020 (billion Liter)
  • FIG. 8: Mainstream beer market size and forecast, 2013 - 2020 (billion Liter)
  • FIG. 9: Economy beer market size and forecast, 2013 - 2020 (billion Liter)
  • FIG. 10: China beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 - 2020)
  • FIG. 11: Company share analysis for China 2011 - 2013
  • FIG. 12: Beer distribution channel analysis for China 2011 - 2013
  • FIG. 13: India beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 - 2020)
  • FIG. 14: Company share analysis for India 2011 - 2013
  • FIG. 15: Beer distribution channel analysis for India 2011 - 2013
  • FIG. 16: Japan beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 - 2020)
  • FIG. 17: Company share analysis for Japan 2011 - 2013
  • FIG. 18: Beer distribution channel analysis for Japan 2011 - 2013
  • FIG. 19: South Korea beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 - 2020)
  • FIG. 20: Company share analysis for South Korea 2011 - 2013
  • FIG. 21: Beer distribution channel analysis for South Korea 2011 - 2013
  • FIG. 22: Australia beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 - 2020)
  • FIG. 23: Company share analysis for Australia 2011 - 2013
  • FIG. 24: Beer distribution channel analysis for Australia 2011 - 2013
  • FIG. 25: Vietnam beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 - 2020)
  • FIG. 26: Company share analysis for India 2011 - 2013
  • FIG. 27: Beer distribution channel analysis for Vietnam 2011 - 2013
  • FIG. 28: Singapore beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 - 2020)
  • FIG. 29: Company share analysis for India 2011 - 2013
  • FIG. 30: Beer distribution channel analysis for Singapore 2011 - 2013
  • FIG. 31: Others beer market size (USD billion) vs volume (Liter billion) trend analysis (2013 - 2020)
  • FIG. 32: Company share analysis for Others (Sri Lanka, Laos and Thailand etc) 2011 - 2013

List of Tables

  • TABLE 1: APAC beer market snapshot
  • TABLE 2: Asia Pacific market size and forecast by application, 2013 - 2020 (USD billion)
  • TABLE 3: Drivers of APAC Beer Market: Impact Analysis
  • TABLE 4: Drivers of APAC Beer Market: Impact Analysis
  • TABLE 5: China beer, Market Analysis by value (2013 - 2020)
  • TABLE 6: China beer, Market Analysis by volume consumption (2013 - 2020)
  • TABLE 7: India beer, Market Analysis by value (2013 - 2020)
  • TABLE 8: India beer, Market Analysis by volume consumption (2013 - 2020)
  • TABLE 9: Japan beer, Market Analysis by value (2013 - 2020)
  • TABLE 10: Japan beer, Market Analysis by volume consumption (2013 - 2020)
  • TABLE 11: South Korea beer, Market Analysis by value (2013 - 2020)
  • TABLE 12: South Korea beer, Market Analysis by volume consumption (2013 - 2020)
  • TABLE 13: Australia beer, Market Analysis by value (2013 - 2020)
  • TABLE 14: Australia beer, Market Analysis by volume consumption (2013 - 2020)
  • TABLE 15: Vietnam beer, Market Analysis by value (2013 - 2020)
  • TABLE 16: Vietnam beer, Market Analysis by volume consumption (2013 - 2020)
  • TABLE 17: Singapore beer, Market Analysis by value (2013 - 2020)
  • TABLE 18: Singapore beer, Market Analysis by volume consumption (2013 - 2020)
  • TABLE 19: Others beer, Market Analysis by value (2013 - 2020)
  • TABLE 20: Others beer, Market Analysis by volume consumption (2013 - 2020)
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