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市場調查報告書

印度的FM廣播產業:未來預測與市場機會

India FM Radio Market By Type (Traditional FM Radio, Internet FM Radio), By Sector (Retail, Real Estate, Automobile, Education, Others), By Ownership (Public and Private), By Region (North, East, West, South) Forecast & Opportunities, 2011-2021

出版商 TechSci Research 商品編碼 310641
出版日期 內容資訊 英文 167 Pages
商品交期: 最快1-2個工作天內
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印度的FM廣播產業:未來預測與市場機會 India FM Radio Market By Type (Traditional FM Radio, Internet FM Radio), By Sector (Retail, Real Estate, Automobile, Education, Others), By Ownership (Public and Private), By Region (North, East, West, South) Forecast & Opportunities, 2011-2021
出版日期: 2016年07月25日 內容資訊: 英文 167 Pages
簡介

調頻(FM),是以廣播無線電提供Hi-fi聲音的廣播技術。這5∼10年之間,FM廣播的成本效益與涵蓋廣大地理範圍成為支撐印度媒體產業的強力支柱。由於行動電話的銷售額增加,印度FM廣播市場這幾年強力成長,因此廣告產業成長。第1次及第2次間進行的競標,該產業構築第1級及第二級城市的基礎,還有透過馬上就要進行的第3次競標,預計普及到第3級城市。由此,對到目前為止難到達的小城市和農村的消費者來說,也增加了更具吸引力的廣告選項。還有隨著聽眾的增加,各種產業(不動產,藥物,教育,醫療等)的廣告宣傳費增加也預計使收益成長,從2016年到2021年市場規模預計以17%以上的年複合成長率發展。

本報告提供印度國內的FM廣播廣播產業相關分析,整體市場規模、佔有率與未來預測,FM局的經營模式,廣告的費用、概念和FM局的定位分析,市場趨勢的變化與新市場機會,競爭環境,相關人員的策略建議的內容,為您概述為以下內容。

第1章 報告概要

第2章 印度的FM廣播產業的演進

第3章 分析方法

第4章 分析師的見解

第5章 全球FM廣播市場概要

第6章 印度的FM廣播市場形勢

第7章 印度的FM廣播市場展望

  • 市場規模與其預測
    • 以金額為準
    • 各聽眾數(家中,交通運輸中,出外)
  • 市場佔有率與其預測
    • 各類型(傳統的FM廣播、網際網路FM廣播)
    • 各部門(零售、不動產、汽車、教育、政府、其他)
    • 各擁有形態(個人、公共)
    • 各地區(北部、西部、南部、東部)
    • 各企業

第8章 印度的傳統的FM廣播市場展望

  • 市場規模與其預測
    • 以金額為準
  • 市場佔有率與其預測
    • 各部門
    • 各地區

第9章 印度的網際網路FM廣播市場展望

  • 市場規模與其預測
    • 以金額為準
  • 市場佔有率與其預測
    • 各部門
    • 各地區

第10章 印度的FM廣播的市場魅力度指標

各類型 各部門 各擁有形態 各地區

第11章 市場動態

  • 衝擊分析
  • 市場成長的促進要素
  • 市場課題

第12章 市場趨勢及今後的發展

  • 成長的媒體、娛樂產業
  • 實況、活動數的增加
  • FM廣播的技術進步
  • 線上廣播的選擇增加
  • 車用收音機安裝的增加

第13章 政策、法規環境

第14章 印度經濟簡介

第15章 競爭環境

  • Prasar Bharti
  • Entertainment Network India Ltd.
  • Sun TV Network Limited
  • Reliance Broadcast Network Limited
  • Jagran Prakshan Limited
  • DB Corp Limited
  • HT Media Limited
  • Next Radio Limited
  • B.A.G. Films & Media Limited
  • Rajasthan Patrika

第16章 附錄

  • 印度各地的FM廣播局的定位分析
    • 新德里
    • 孟買
    • 班加羅爾
    • 清奈
    • 加爾各答
    • 海德拉巴
    • 普納
    • 巴特那
    • 昌迪加爾
    • 艾哈邁達巴德
    • 西姆拉
    • 特里凡得瑯
    • 查謨、克什米爾州
    • 齋浦爾
    • 勒克瑙
    • 朋迪榭裡
    • 布巴內什瓦爾
    • 西隆
    • 艾藻爾
    • 博帕爾
    • 賴布爾
    • 伊塔那噶
  • 印度的FM廣播產業的廣告費用及概念
  • 印度的FM廣播的成本結構模式

第17章 策略建議

圖表一覽

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目錄
Product Code: 9654

Frequency modulation is a broadcasting technology used to provide high fidelity sound over broadcast radio. Over the last 5-10 years, FM radio has emerged as a powerful pillar in India's media industry on account of its cost effectiveness and vast geographical reach. India FM radio market witnessed robust growth over the past few years, owing to increasing sales of mobile handsets, growing advertisement industry. The auctions during Phase I & II have helped industry expand its footprint in tier 1 & 2 cities, however with upcoming Phase III auctions the penetration would further expand to even tier 3 cities making it much more attractive advertisement option for hard to reach consumers in small towns or rural India. Increasing number of FM radio listeners coupled with the rising expenditure on advertisement campaigns by real-estate, pharmaceutical, education and healthcare sectors is expected to expand revenue growth in the country's FM radio market over the next five years.

According to “India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021” , FM radio market in the country is projected to grow at a CAGR over 17% during 2016 - 2021. Growing adoption of radios in cars, growing media & entertainment industry, coupled with technological advancements in FM radio are anticipated to further drive FM Radio market in the country. India FM Radio market is highly fragmented market, with several leading players such as Prasar Bharati, Entertainment Network (India) Limited, Sun TV Network Limited, Reliance Broadcast Network Limited, and D.B Corp Ltd. operating across the value chain.

“India FM Radio Market By Type, By Sector, By Ownership, Competition Forecast & Opportunities, 2011-2021” discusses the following aspects of the FM Radio market in India:

  • India FM Radio Market Size, Share& Forecast
  • Segmental Analysis - By Type (Traditional FM Radio, Internet FM Radio), By Sector (Retail, Real Estate, Automobile, Education & Others), By Ownership (Public and Private)
  • Policy and Regulatory Landscape
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations

Why You Should Buy This Report?

  • To gain an in-depth understanding of India FM Radio Market
  • To identify the on-going trends, and anticipated growth over the next five years
  • To help industry consultants, FM Radio providers and other stakeholders align their market-centric strategies
  • To obtain research-based business decisions and add weight to presentations and marketing material
  • To gain competitive knowledge of leading market players
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer's specific needs

Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with FM radio broadcasters and industry experts. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and other proprietary databases.

Table of Contents

1. Product Overview

2. India FM Radio Industry Evolution

3. Research Methodology

4. Analyst View

5. Global FM Radio Market Overview

6. India FM Radio Market Landscape

7. India FM Radio Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1.By Value
    • 7.1.2.By Number of Audience (Home, Transit, Out of Home)
  • 7.2. Market Share & Forecast
    • 7.2.1.By Type (Traditional FM Radio, Internet FM Radio)
    • 7.2.2.By Sector (Retail, Real Estate, Automotive, Education, Government, Others)
    • 7.2.3.By Ownership (Private, Public)
    • 7.2.4.By Region (North, West, South, East)
    • 7.2.5.By Company

8. India Traditional FM Radio Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1.By Value
  • 8.2. Market Share & Forecast
    • 8.2.1.By Sector
    • 8.2.2.By Region

9. India Internet FM Radio Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1.By Value
  • 9.2. Market Share & Forecast
    • 9.2.1.By Sector
    • 9.2.2.By Region

10. India FM Radio Market Attractiveness Index

  • 10.1. By Type
  • 10.2. By Sector
  • 10.3. By Ownership
  • 10.4. By Region

11. Market Dynamics

  • 11.1. Impact Analysis
  • 11.2. Drivers
  • 11.3. Challenges

12. Market Trends & Developments

  • 12.1. Growing Media & Entertainment Industry
  • 12.2. Increasing Number of Live Events
  • 12.3. Technology Advancements in FM Radio
  • 12.4. Rising Adoption of Internet Radio
  • 12.5. Growing Adoption of Radio in Cars

13. Policy & Regulatory Landscape

14. India Economic Profile

15. Competitive Landscape

  • 15.1. Prasar Bharti
  • 15.2. Entertainment Network India Ltd.
  • 15.3. Sun TV Network Limited
  • 15.4. Reliance Broadcast Network Limited
  • 15.5. Jagran Prakshan Limited
  • 15.6. DB Corp Limited
  • 15.7. HT Media Limited
  • 15.8. Next Radio Limited
  • 15.9. B.A.G. Films & Media Limited
  • 15.10. Rajasthan Patrika

16. Annexure

  • 16.1. FM Radio Players Positioning Analysis
    • 16.1.1. Delhi NCR
    • 16.1.2. Mumbai
    • 16.1.3. Bangalore
    • 16.1.4. Chennai
    • 16.1.5. Kolkata
    • 16.1.6. Hyderabad
    • 16.1.7. Pune
    • 16.1.8. Patna
    • 16.1.9. Chandigarh
    • 16.1.10. Ahmedabad
    • 16.1.11. Shimla
    • 16.1.12. Thiruvananthapuram
    • 16.1.13. Jammu & Kashmir
    • 16.1.14. Jaipur
    • 16.1.15. Lucknow
    • 16.1.16. Puducherry
    • 16.1.17. Bhubaneswar
    • 16.1.18. Shillong
    • 16.1.19. Aizawl
    • 16.1.20. Bhopal
    • 16.1.21. Raipur
    • 16.1.22. Itanagar
  • 16.2. India FM Radio Industry Advertisement Tariffs & Concept
  • 16.3. India FM Radio Cost Structure Model

17. Strategic Recommendations

List of Figures

  • Figure 1: India FM Radio Market Size, By Value, 2011-2021F (USD Million)
  • Figure 2: India Population, 2011-2021F (Million)
  • Figure 3: India FM Radio Listener Base Market Size, By Number of Audience, 2011-2021F (Million Individuals)
  • Figure 4: India FM Radio Listener Base Market Share, By User Segment, 2011-2021F
  • Figure 5: India FM Radio Market Share, By Type, By Value, 2011-2021F
  • Figure 6: India FM Radio Market Share, By Sector, By Value, 2011-2021F
  • Figure 7: India Retail Market Size, By Value, 2010-2020F (USD Billion)
  • Figure 8: India Real Estate Market Size, By Value, 2010-2020F (USD billion)
  • Figure 9: India New Personal Cars Registrations, 2011-2015 (Million Units)
  • Figure 10: India Number of Colleges and Universities, 2011-2014
  • Figure 11: India FM Radio Market Share, By Ownership, By Value, 2011-2021F
  • Figure 12: India FM Radio Listener Base Share, By Type, 2015
  • Figure 13: India FM Radio Market Size, By Region, By Value, 2011-2015 (USD Million)
  • Figure 14: India FM Radio Market Size, By Region, By Value, 2016E-2021F (USD Million)
  • Figure 15: North Region Share in India FM Radio Market, By Value, 2015 & 2021F
  • Figure 16: West Region Share in India FM Radio Market, By Value, 2015 & 2021F
  • Figure 17: South Region Share in India FM Radio Market, By Value, 2015 & 2021F
  • Figure 18: East Region Share in India FM Radio Market, By Value, 2015 & 2021F
  • Figure 19: India FM Radio Market Share, By Company, By Value, 2011-2021F
  • Figure 20: India Traditional FM Radio Market Size, By Value, 2011-2021F (USD Million)
  • Figure 21: India Traditional FM Radio Market Share, By Sector, By Value, 2011-2021F
  • Figure 22: India Retail Penetration, By Type, 2015
  • Figure 23: India Traditional FM Radio Market Size, By Region, By Value, 2011-2015 (USD Million)
  • Figure 24: India Traditional FM Radio Market Size, By Region, By Value, 2016E-2021F (USD Million)
  • Figure 25: North Region Share in India Traditional FM Radio Market, By Value, 2015 & 2021F
  • Figure 26: West Region Share in India Traditional FM Radio Market, By Value, 2015 & 2021F
  • Figure 27: South Region Share in India Traditional FM Radio Market, By Value, 2015 & 2021F
  • Figure 28: East Region Share in India Traditional FM Radio Market, By Value, 2015 & 2021F
  • Figure 29: India Internet FM Radio Market Size, By Value, 2011-2021F (USD Million)
  • Figure 30: India Internet FM Radio Market Share, By Sector, By Value, 2011-2021F
  • Figure 31: India Internet FM Radio Market Size, By Region, By Value, 2011-2015 (USD Million)
  • Figure 32: India Internet FM Radio Market Size, By Region, By Value, 2016E-2021F (USD Million)
  • Figure 33: North Region Share in India Internet FM Radio Market, By Value, 2015 & 2021F
  • Figure 34: Share of North Region Urban Population, By State & UT, 2011
  • Figure 35: West Region Share in India Internet FM Radio Market, By Value, 2015 & 2021F
  • Figure 36: Share of West Region Urban Population, By State & UT, 2011
  • Figure 37: South Region Share in India FM Internet Radio Market, By Value, 2015 & 2021F
  • Figure 38: Share of South Region Urban Population, By State & UT, 2011
  • Figure 39: East Region Share in India FM Internet Radio Market, By Value, 2015 & 2021F
  • Figure 40: Share of East Region Urban Population, By State, 2011
  • Figure 41: India FM Radio Market Attractiveness Index, By Type, By Value, 2016E-2021F
  • Figure 42: India FM Radio Market Attractiveness Index, By Sector, By Value, 2016E-2021F
  • Figure 43: India FM Radio Market Attractiveness Index, By Ownership, By Value, 2016E-2021F
  • Figure 44: India FM Radio Market Attractiveness Index, By Region, By Value, 2016E-2021F
  • Figure 45: India Feature phone and Smart phone users Market Size, 2014-2021F (Million)
  • Figure 46: India Advertising Industry Revenue, 2012-2021F (USD Billion)
  • Figure 47: India Media & Entertainment Market Size, By Value, 2011-2021F (USD Billion)
  • Figure 48: India Internet Users Base, 2014-2021F (Million)
  • Figure 49: India Number of Radio Taxi Services Market Size, By Volume, 2011-2021F (Million)
  • Figure 50: India Weekly Advertisement Tariff for 5 Spots per Day, By Channel, By City, 2016 (USD)
  • Figure 51: Delhi Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 52: Mumbai Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 53: Bangalore Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 54: Chennai Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 55: Kolkata Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 56: Hyderabad Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 57: Ahmedabad Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 58: Jaipur Weekly Advertisement Tariff, By Channel, By Spot per Day, 2016 (USD)
  • Figure 59: India FM Radio Company Capital Expense Components
  • Figure 60: India FM Radio Company Operating Expense Components

List of Tables

  • Table 1: India FM Radio Industry Total Channel Auctions, By City, 1999 & 2005
  • Table 2: India FM Radio Phase-III Policy Financial Eligibility Criteria, By City Category, 2016
  • Table 3: India FM Radio Listener Base Market Size, By User Segment, 2011-2015
  • Table 4: India FM Radio Listener Base Market Size, By User Segment, 2016E-2021F (Million)
  • Table 5: India FM Radio Market Size, By Type, 2011-2015 (USD Million)
  • Table 6: India FM Radio Market Size, By Type, 2016E-2021F (USD Million)
  • Table 7: India Online Radio Stations
  • Table 8: India FM Radio Market Size, By Sector, 2011-2015 (USD Million)
  • Table 9: India FM Radio Market Size, By Sector, 2016E-2021F (USD Million)
  • Table 10: India FM Radio Market Size, By Ownership, 2011-2015 (USD Million)
  • Table 11: India FM Radio Market Size, By Ownership, 2016E-2021F (USD Million)
  • Table 12: List of FM Radio Stations Presence in India, By Number of Cities
  • Table 13: Prasar Bharti Existing AIR Stations Presence in India, By State, By Number of cities
  • Table 14: Major FM Radio Channels in Delhi NCR, By Frequency
  • Table 15: Major FM Radio Channels in Haryana, By Frequency
  • Table 16: Major FM Radio Channels in Gujarat, By Frequency
  • Table 17: Major FM Radio Channels in Maharashtra, By Frequency
  • Table 18: Major FM Radio Channels in Tamil Nadu, By Frequency
  • Table 19: Major FM Radio Channels in West Bengal, By Frequency
  • Table 20: India Traditional FM Radio Market Size, By Sector, 2011-2015 (USD Million)
  • Table 21: India Traditional FM Radio Market Size, By Sector, 2016E-2021F (USD Million)
  • Table 22: List of Cities, By North India State and Number of FM Radio Channels for Auction
  • Table 23: List of Cities, By West India State and Number of FM Radio Channels for Auction
  • Table 24: List of Cities, By South India State and Number of FM Radio Channels for Auction
  • Table 25: List of Cities, By North India State and Number of FM Radio Channels for Auction
  • Table 26: India Internet FM Radio Market Size, By Sector, 2011-2015 (USD Million)
  • Table 27: India Internet FM Radio Market Size, By Sector, 2016E-2021F (USD Million)
  • Table 28: India Major Retail Players & Number of Stores, 2014
  • Table 29: Number of Certificates Issued by Censor Board, By Film Type, 2013-2015
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