印度的淨水器市場分析:2011年 是由出版商TechSci Research在2011年09月所出版的。
這份英文市場調查報告書價格從美金1400起跳。
印度每年約有10萬人因水質污染的疾病而死亡。印度600個地區中3分之一的地下水，所含的氟化物和鐵，鹽分及砷超過標準，不適合作為飲用水。由於對污染水風險的認識度提高，淨水器的需求也急遽增加。過去數年，印度的淨水器產業以年複合成長率22％以上成長。
本報告提供印度淨水器的消費者行動和產業趨勢，未來趨勢等彙整資料，為您概述為以下內容。
第1章 摘要整理
第2章 印度的淨水器市場
第3章 消費者調查分析
- 人口統計
- 品牌意願(18間公司)
- 主要企業的基準
- 購買行動模式
- 最適合的價格點調查
第4章 摘要
圖表清單
- 政府機關與地方政府機關的飲用水有100％徹底消毒嗎。
- 飲用水來自哪裡?
- 以下的淨水器製造商中請列舉認識的公司。
- 當您決定購買時從下列特點請列出最重要的事項。
- 針對淨水器的過濾，評價以下的公司。
- 針對淨水器的設計，評價以下的公司。
- 針對淨水器的售後服務，評價以下的公司。
- 請舉出是什麼原因讓您想要購買淨水器。
- 什麼樣的水才喝得安心，怎樣才可稱為安全飲用水。
- 都在哪裡購買淨水器。
- 想要購買兩台淨水器時，您認為最合理的價格是多少錢。
- 家庭一個月的所得是多少。
- 您家裡購買決定權是在誰的手裡。
- 一個月的飲用水平均費用是多少。
Abstract
The importance of consumer survey can be best found by listening to results.
Regardless of the type of business one is in, getting input from the customers
is critical to everyone' s success. It doesn' t matter how long or how
successful one as an individual may be; they will never cease to better their
business without learning from their customers. This is one of the first steps
to successful improvement of customer service.
In India, over one lakh people die of water borne diseases annually. It is
reported that groundwater in one-third of India' s 600 districts is not fit for
drinking as the concentration of fluoride, iron, salinity and arsenic exceeds
the tolerance levels. With increasing number of people becoming conscious of
the risks of drinking contaminated water, the demand for water purifiers is
rising rapidly. In the past few years, Indian water purifier industry has
witnessed an exponential growth of more than 22% CAGR.
TechSci Research conducted a survey across 10 major cities in India with 500
users of water purifier to understand the consumer behaviour patterns. The
cities covered in survey were, Delhi, Mumbai, Kolkata, Chennai, Bangalore,
Hyderabad, Ahmedabad, Chandigarh, Pune and Bhopal. The Indian market has
tremendous potential which is more evident from the fact that global majors
such as Philips and Hindustan Lever have stepped in and are looking to
increase their share of the market. The three principal players today are
Eureka Forbes, KENT RO and HUL. In the years to come, we are likely to see
others entering the fray. “India Water Purifier Consumer Survey Analysis
2011” discusses the changing consumer behaviour in the Indian water
purifier industry:
“India Water Purifier Consumer Survey Analysis, 2011” gives a
detailed and unbiased unprejudiced overview on the consumer behaviour towards
different water purifier available in India. This report help readers to
identify the on-going trends in the industry and expected anticipated growth
in the coming years or future, as a consequence of depending upon changing
industry dynamics in the coming years. The report will help industry
consultants, water purifier companies and other stakeholders to align their
market-centric strategies according to on-going and expected future trends in
future.
Table of Contents
- 1. Executive Summary
- 2. India Water Purifier Market
- 3. Consumer Survey Analysis
- a. Demographic
- b. Brand Awareness (18 Companies)
- c. Key Players Benchmarking
- d. Buying Behaviour Pattern
- e. Optimum Price Point Research
- 4. Key Takeaways
List of Figures
- Figure A: Do you think that the drinking water supply by Municipal
Corporation / Government is 100% disinfected?
- Figure B: From where do you get your drinking water?
- Figure C: Below mentioned is a list of water purifier companies. Please
let us know which ones are you aware of:
- Figure D: How would you rate the following attributes in accordance with
their importance while making a buying decision?
- Figure E: How would you rate the following companies in terms of water
purifier' s quality of filtering water?
- Figure F: How would you rate the following companies in terms of water
purifier' s design?
- Figure G: How would you rate the following companies in terms of after
sales service?
- Figure H: Please rate the below mentioned motivational factors behind
buying water purifier?
- Figure I: Which ones would you say is more secure and safe drinking water?
- Figure J: From where do you buy your water purifier?
- Figure K: What is an optimum price that you would be willing to shell out
for your next water purifier purchase?
- Figure L: What is your household monthly income?
- Figure M: Who makes the household buying decision in your family?
- Figure N: On an average how much does your household spend on drinking
water in a month?
