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市場調查報告書
印度咖啡廳/咖啡店市場展望：2016年
India Coffee Shops / Cafes Market Outlook 2016
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印度咖啡廳/咖啡店市場展望：2016年 是由出版商TechSci Research在2011年05月所出版的。
這份英文市場調查報告書包含55 Pages 價格從美金1000起跳。
印度是最適合開設咖啡店/咖啡廳的市場之一，印度的咖啡連鎖市場有大幅度的成長紀錄，預計未來至2016年也會維持急速成長，中產階級的消費者接受全球化生活方式並展現高度的支出意願，使當地的咖啡廳也隨之擴張。
本報告針對印度咖啡店/咖啡廳市場現況與預測進行調查分析，提供市場規模與收益實績・預測（∼2016年）、分店・地區分類市場潛力、咖啡消費動向、消費者行動分析、主要市場動向、連鎖店市場機會、主要企業分析，目錄介紹如下。
第1章 摘要整理
第2章 印度咖啡市場環境
第3章 印度咖啡連鎖市場展望：2016年
第4章 咖啡消費動向
- 單人消費
- 過濾與即溶咖啡
- 飲料消費佔有率
- 現場消費與非現場消費
- 地區分類消費
第5章 消費者行動
- 生活方式的變化
- 單人所得的増加
- 飲料支出
- 中產階層的擴大
- 年輕的年齡層
第6章 市場動向・發展
- 投資擴大
- 商品
- 咖啡吧
- 咖啡酒
- 專注在食物與本土化
第7章 咖啡廳連鎖
第8章 政策・規範構成
第9章 五力分析
第10章 主要企業
- Cafe Coffee Day
- Barista Lavazza Cafe
- Java Green
- Coffee N U
- Costa Coffee
- Coffee Bean and Tea Leaf
- Mocha
圖表
Abstract
India has emerged as one of the favored destinations for coffee shops
popularly termed as Cafes. The coffee chains market in India has witnessed a
robust growth so far and is expected to grow rapidly during 2010 - 16. With
the Indian middle class consumer ready to spend more and be a part of global
lifestyle and culture, coffee parlors in the country are on an expansion
spree. From small-sized coffee parlors to classy coffee lounges leading coffee
retailers such as Cafe Coffee Day, Barista, and Costa Coffee have all been
fighting hard to lure India' s growing middle class. According to our analysis
Coffee Chains market in India will witness phenomenal growth in near future.
The outlook for the cafe outlet market in India seems very promising as the
overall consumer spending is increasing in the country. Rising per capita
income, increased literacy and rapid urbanization have caused rapid growth and
change in demand patterns. The availability of more disposable income is
driving consumers to experience high end products. Having said this, the
players in the industry need to be more innovative in order to gain a big
share of the ever growing coffee consumption market in India. "India Coffee
Shops / Cafes Market Outlook 2016" discusses the following aspects related
to Coffee Chains in India:
- Market Size & Revenues
- Market Potential By Outlet & Region
- Coffee Consumption Trends
- Consumer Behavior
- Market Trends & Developments
- Policy & Regulatory Landscape
- Franchising Opportunities
"India Coffee Shops / Cafes Market Outlook 2016" gives detailed and
unprejudiced overview on the coffee chains market in India. Report has
critically evaluated all the aspects related to coffee shops market and helps
reader to get complete overview on latest trends and coffee parlors market
potential in India. It will help readers to get familiar with current and
expected future trends with respect to the Indian Coffee Chains market.
Table of Contents
1.Executive summary
2.Indian Coffee Market Landscape
3.Indian Coffee Chain Market Outlook 2016
- 3.1 Market Overview
- 3.2 Key Players
- 3.3 Market Potential by Outlet & Region
4.Coffee Consumption Trends
- 4.1 Per Capita Consumption
- 4.2 Filter & Instant Coffee
- 4.3 Share in Beverages Consumption
- 4.4 Off Trade & On Trade Consumption
- 4.5 Consumption by Region
5. Consumer Behaviour
- 5.1 Changing Lifestyle
- 5.2 Rising Per Capita Income
- 5.3 Spending on Beverages
- 5.4 Rising Middle Class
- 5.5 Young Population
6.Market Trends & Development
- 6.1 Rising Investments
- 6.2 Merchandising
- 6.3 Coffee Lounge
- 6.4 Liqueur Coffee
- 6.5 Focus on Food & Localize Menu
7.Cafe Franchising
8.Policy & Regulatory Framework
9.Porters Five Force Analysis
10.Key Players
- 10.1 Cafe Coffee Day
- 10.2 Barista Lavazza Cafe
- 10.3 Java Green
- 10.4 Coffee N U
- 10.5 Costa Coffee
- 10.6 Coffee Bean and Tea Leaf
- 10.7 Mocha
List of Figures and Tables
- Figure 2 1: Coffee Consumption (Tonnes), FY' 09-FY' 12
- Figure 3 1: Coffee Retail Outlet Market (Rs. Crore), 2010-2016
- Figure 3 2: All India Average Bill Amount across Coffee Chains (Rs.),
2010 & 2014
- Figure 3 3: Average Bill Amount across Coffee Chains in Mumbai,
Hyderabad, Bengaluru, NCR, Chennai, Kolkata & (Rs.), 2010
- Figure 3 4: Share of Beverages in Coffee Retail Outlet Market Revenue
(%), 2010 & 2014
- Figure 3 5: Factors Affecting the Choice of Coffee Outlet (%), 2010
- Figure 3 7: Top Five Visible Coffee Chain Brands, 2010
- Figure 3 6: Percentage of Customer Willing to Visit Various Coffee
Outlet Again (%), 2010
- Figure 3 8: Minimum & Maximum Outlet Potential
- Figure 3 9: Coffee Retail Outlet Market Potential by Region (%)
- Figure 4 1: India Per capita Coffee Consumption Comparison
- Figure 4 2: Average Number of Tea & Coffee Cups Consumed Per Day
- Figure 4 3: Average Number of Coffee Cups Consumed during Summer &
Winter
- Figure 4 4: All India Coffee Consumption by Instant & Filter Coffee,
2010
- Figure 4 5: South India Coffee Consumption by Instant & Filter Coffee,
2010
- Figure 4 6: Share of Coffee in All type of Beverage Consumption, 2010
- Figure 4 7: Off Trade v/s On Trade Consumption of Coffee (%), 2010
- Figure 4 8: Breakup of On Trade Consumption by Outlet (Hotels, Coffee
Chain, Canteen, etc.), 2010
- Figure 4 9: All India Coffee Consumption by Zones (%), 2010
- Figure 4 10: Off Trade v/s On Trade Consumption by Zones (%), 2010
- Figure 4 11: All India Filter & Instant Coffee Consumption by Zones
(%), 2010
- Figure 5 1: Percapita Income (Rs.), FY' 09 & FY' 10
- Figure 5 3: Number of Middle Income Households (Million)
- Figure 5 2: Share of Middle Class Household in Total Households (%),
FY' 10
- Figure 5 4: Population by Age Structure (%), 2010
- Figure 5 5: All India Coffee Drinking Consumer Profile by Age Group (%)
- Figure 6 1: Share of Merchandising in Coffee Chains Revenue (%)
- Figure 6 2: Consumer Response towards Coffee Chain Merchandising (%)
- Figure 6 3: Coffee Lounge Average Top Line Growth over Regular Cafes (%)
- Figure 6 4: Consumer Preference towards Liqueur Coffee Consumption (%)
- Figure 6 5: Consumer Response towards Liqueur Coffee Price (%)
- Figure 6 6: Share of Food in Coffee Retail Outlet Market Revenue (%),
2010 & 2014
- Figure 6 7: Share of Food in Youngster Spending Pattern (%)
- Figure 8 1: FDI Pattern in Single Branded Retail
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