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市場調查報告書

智慧擴增實境眼鏡的全球市場的分析與預測 - 抬頭顯示器·全像顯示器·智慧頭盔

Smart Augmented Reality Glasses - Head-Up Displays, Mixed Reality Holographic Displays, Smart Helmets for Consumer, Enterprise, Industrial, Sports, Healthcare and Public Safety Applications: Market Analysis and Forecasts

出版商 Tractica 商品編碼 331276
出版日期 內容資訊 英文 67 Pages; 52 Tables, Charts & Figures
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智慧擴增實境眼鏡的全球市場的分析與預測 - 抬頭顯示器·全像顯示器·智慧頭盔 Smart Augmented Reality Glasses - Head-Up Displays, Mixed Reality Holographic Displays, Smart Helmets for Consumer, Enterprise, Industrial, Sports, Healthcare and Public Safety Applications: Market Analysis and Forecasts
出版日期: 2015年05月28日 內容資訊: 英文 67 Pages; 52 Tables, Charts & Figures
簡介

智慧AR眼鏡市場中包含了各種產品與技術,其中有從Google Glass那般單純的抬頭顯示器(HDD)(具有第二螢幕的功能,可點閱即時資訊、內容、影像),到Microsoft HoloLens、Magic Leap那般複雜的全像顯示器(伴有身臨其境體感眼鏡),這樣極端的產品。但在藉由用戶視野(FOV)來發展擴增實境經驗上是沒有差別的。目前市場正位於轉換期,Google朝產品的再設計、再定義上發展,第2代、第3代HUD產品,及使用3D、4D技術的新產品陸續出現。現在雖然智慧AR眼鏡的應用領域仍停留在商務用上,但如何讓消費者購買這個具有潛在破壞性的新一代型運算平台則是業界今後的課題。

本報告提供全球AR (擴增實境) 眼鏡的市場相關分析,提供您產品種類和特徵·用途,主要市場促進·阻礙因素,市場規模 (以數量、金額為準) 趨勢預測 (總計8年份),各地區·各用途·不同連線方式的詳細趨勢之調查·考察。

第1章 摘要整理

第2章 市場問題

  • 「現實」和「虛擬性」的關聯
  • 定義
  • 推動市場要素
    • 行動AR的吸引力擴大
    • 客廳成了螢幕,海濱變成露天劇場
    • 免持成了現場利用中具有價值的因素
    • 「當事人觀點」職場上有助於溝通
    • 智慧眼鏡能改善業務工作流程
  • 市場障礙
    • 設計與「社會接受度」,成為消費者用智慧眼鏡而言的重要因素
    • 產業流程的更進一步自動化也有改變當初活用方法的可能性
    • 視野狹窄化和等候時間降低了用戶體驗
  • 主要的用途
    • 消費者
    • 企業
      • 土木·建築公司3D/CAD建模
      • 擴增實境:對企業而言的下一代運算·平台
    • 產業
      • 倉庫/物流用應用
      • 製造業的工作現場檢驗
      • 改善工作流程
      • 行動人力資源管理
    • 公共安全
    • 運動
    • 醫療
  • AR眼鏡用軟體

第3章 技術課題

  • 智慧眼鏡技術比較
  • 智慧AR眼鏡用用戶界面
    • 手勢控制
    • 語音控制
    • 全像·觸控·控制

第4章 產業的主要企業

  • APX Labs
  • Augmate
  • Augmedix
  • DAQRI
  • Seiko Epson
  • Google
  • Kopin Corporation
  • Magic Leap
  • Microsoft
  • Meta Glasses
  • Metaio
  • Wikitude
  • Osterhaut Design Group
  • Pristine
  • Qualcomm
  • Recon Instruments
  • Vuzix
  • 其他的市場參與企業

第5章 市場預測

  • 全球及各地區市場
  • 各用途市場
    • 定義
    • 全球市場
    • 北美
    • 歐洲
    • 亞太地區
    • 南美
    • 中東·非洲
  • 連接性技術
  • 結論及策略性建議
    • 結論
    • 策略性建議

第6章 企業目錄

第7章 大寫字母及簡稱清單

第8章 目錄

第9章 圖表一覽

第10章 分析範圍·資訊來源·分析方法·註記

目錄
Product Code: SARG-15

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The smart augmented reality (AR) glasses market is a combination of different technologies, from simple head-up displays (HUDs) like Google Glass that act as a second screen, readily accessible with a glance, displaying text or images, to more complex holographic display technologies like the Microsoft HoloLens or Magic Leap that provide immersive and tangible experiences. While many would consider the Magic Leap and HoloLens in a different league from Google Glass, in essence, all of them provide an AR experience, layering elements in a user's field of view (FOV), on top of the real world.


The market is currently undergoing a transition, since Google decided to go back to the drawing board, redesigning Google Glass, although the original Glass product is still seeing adoption in industrial settings through the Glass at Work program. In the meantime, other vendors, including Vuzix, Epson, and Sony, have ramped up their activity, releasing second- or third-generation HUD-type smart AR glasses products. Others such as Meta, Atheer Labs, and DAQRI are trying to stretch the boundaries of AR by providing 3D or 4D features. Most of these products are being rolled out in small pilots and trials for industrial use cases, including warehouses, manufacturing shop floors, and mobile workforce management. While initial adoption will occur in the enterprise, the most formidable challenge for the industry will be convincing mainstream consumers to invest in this immersive and potentially disruptive next-generation computing platform.

This Tractica report covers the various types of smart AR glasses products, from simple HUDs to mixed reality (MR) holographic displays and smart helmets. The different application markets for smart AR glasses that are covered in depth include consumer, enterprise, industrial, public safety, and healthcare. The study includes competitive analysis of the various hardware and software vendors, along with strategic recommendations for players in the value chain. Market forecasts are included for the period from 2013 to 2020, with unit shipment and revenue data segmented by region, application market, and connectivity technology.

Key Questions Addressed:

  • What is the current technology and product landscape for smart AR glasses?
  • What is mixed reality and how will this impact the smart AR glass market?
  • What are the main challenges facing smart AR glasses that could impact growth?
  • What are the prospects for smart AR glasses in various application markets: enterprise, industrial, consumer, public safety, healthcare, sports, and education?
  • What are the key opportunities for smart AR glasses in the enterprise market?
  • Which companies are driving innovation in the smart AR glasses market?
  • How can smart AR glasses vendors best position themselves to succeed in the long run?

Who Needs This Report?

  • Smart AR glasses vendors
  • Smart AR glasses software companies
  • Mobile AR platform and software companies
  • Content creation providers
  • Enterprise IT managers
  • Semiconductor and component companies
  • Investor community

Table of Contents

1. Executive Summary

  • 1. Introduction
  • 2. Market Drivers
  • 3. Market Barriers
  • 4. Key Applications
  • 5. Market Forecasts

2. Market Issues

  • 1. The Reality-Virtuality Continuum
  • 2. Definitions
  • 3. Market Drivers
    • 1. Mobile AR Is Gaining Traction
    • 2. The Living Room Becomes the Screen and the Beach Becomes an Amphitheater
    • 3. Hands-Free Is a Valuable Resource for Workplace Applications
    • 4. First-Person View Will Benefit Workplace Communications
    • 5. Smart Glasses Can Improve Industrial Workflows
  • 4. Market Barriers
    • 1. Design and Social Acceptability Are Key Factors for Consumer-Facing Smart Glasses
    • 2. Increasing Automation of Industrial Processes Could Impact Primary Use Cases
    • 3. Narrow Field of View and Latency Could Diminish the User Experience
  • 5. Key Applications
    • 1. Consumer
    • 2. Enterprise
      • 1. 3D/CAD Modeling for Engineering or Architectural Firms
      • 2. Augmented Reality: The Next Enterprise Computing Platform
    • 3. Industrial
      • 1. Warehouse/Logistics Applications:
      • 2. Manufacturing Shop Floor Inspection
      • 3. Workflow Improvement
      • 4. Mobile Workforce Management
    • 4. Public Safety
    • 5. Sports
    • 6. Healthcare
  • 6. Augmented Reality Glasses Software

3. Technology Issues

  • 1. Technology Comparisons for Smart Glasses
  • 2. User Interfaces for Smart AR Glasses
    • 1. Gesture Control
    • 2. Voice Control
    • 3. Holographic Touch Control

4. Key Industry Players

  • 1. APX Labs
  • 2. Augmate
  • 3. Augmedix
  • 4. DAQRI
  • 5. Epson
  • 6. Google
  • 7. Kopin Corporation
  • 8. Magic Leap
  • 9. Microsoft
  • 10. Meta Glasses
  • 11. Metaio
  • 12. Wikitude
  • 13. Osterhaut Design Group
  • 14. Pristine
  • 15. Qualcomm
  • 16. Recon Instruments
  • 17. Vuzix
  • 18. Additional Industry Participants

5. Market Forecasts

  • 1. Global and Regional Markets
  • 2. Application Markets
    • 1. Definitions
    • 2. Global Market
    • 3. North America
    • 4. Europe
    • 5. Asia Pacific
    • 6. Latin America
    • 7. Middle East & Africa
  • 3. Connectivity Technologies
  • 4. Conclusions and Strategic Recommendations
    • 1. Conclusions
    • 2. Strategic Recommendations

6. Company Directory

7. Acronym and Abbreviation List

8. Table of Contents

9. Table of Charts and Figures

10. Scope of Study, Sources and Methodology, Notes

List of Charts, Figures, and Tables

Charts

  • Smart AR Glasses Shipments, World Markets: 2013-2020
  • Smart AR Glasses Device Revenue, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Region, World Markets: 2013-2020
  • Smart AR Glasses Revenue by Region, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Application Market, World Markets: 2013-2020
  • Smart AR Glasses Revenue by Application Market, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Application Market, North America: 2013-2020
  • Smart AR Glasses Revenue by Application Market, North America: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Europe: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Europe: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Asia Pacific: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Asia Pacific: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Latin America: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Latin America: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Middle East & Africa: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Middle East & Africa: 2013-2020
  • Smart AR Glasses Shipments by Connectivity Technology, World Markets: 2013-2020

Figures

  • The Reality-Virtuality Continuum
  • Living Room Applications for Microsoft HoloLens
  • Magic Leap Cinematic Reality Visualizations
  • Enterprise and Industrial Wearables Value Chain
  • Gesture Control for Construction Worker Application
  • Voice Control for Smart Glasses Application on Manufacturing Shop Floor
  • DAQRI Smart Helmet
  • Epson Moverio BT-200 Smart Glasses
  • Magic Leap Product Diagram from Patent Filing
  • Microsoft HoloLens
  • Microsoft HoloLens Medical Education Application
  • Microsoft HoloLens Architecture Application
  • Meta Pro Smart Glasses
  • ODG's AR Glasses for BMW MINI Augmented Vision
  • Recon Jet Smart Glasses
  • Vuzix M100 Smart Glasses for Warehouse Applications

Tables

  • Smart AR Glasses Shipments, World Markets: 2013-2020
  • Smart AR Glasses Device Revenue, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Region, World Markets: 2013-2020
  • Smart AR Glasses Revenue by Region, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Application Market, World Markets: 2013-2020
  • Smart AR Glasses Revenue by Application Market, World Markets: 2013-2020
  • Smart AR Glasses Shipments by Application Market, North America: 2013-2020
  • Smart AR Glasses Revenue by Application Market, North America: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Europe: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Europe: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Asia Pacific: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Asia Pacific: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Latin America: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Latin America: 2013-2020
  • Smart AR Glasses Shipments by Application Market, Middle East & Africa: 2013-2020
  • Smart AR Glasses Revenue by Application Market, Middle East & Africa: 2013-2020
  • Smart AR Glasses Shipments by Connectivity Technology, World Markets: 2013-2020
  • Smart Glasses Product and Technology Comparisons
  • Additional Industry Participants
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