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市場調查報告書

智慧型手錶:Apple Watch、WatchKit、Android Wear、Tizen、WebOS、內建OS:全球智慧型手錶設備、OS、連接技術、終端用途市場分析、預測

Smart Watches: Apple Watch, WatchKit, Android Wear, Tizen, WebOS, and Embedded OS: Global Market Analysis and Forecasts for Smart Watch Devices, Operating Systems, Connectivity Technologies and Application Markets

出版商 Tractica 商品編碼 324802
出版日期 內容資訊 英文 54 Pages; 52 Tables, Charts & Figures
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智慧型手錶:Apple Watch、WatchKit、Android Wear、Tizen、WebOS、內建OS:全球智慧型手錶設備、OS、連接技術、終端用途市場分析、預測 Smart Watches: Apple Watch, WatchKit, Android Wear, Tizen, WebOS, and Embedded OS: Global Market Analysis and Forecasts for Smart Watch Devices, Operating Systems, Connectivity Technologies and Application Markets
出版日期: 2015年02月24日 內容資訊: 英文 54 Pages; 52 Tables, Charts & Figures
簡介

從2014年秋天的Apple的發表以來,各競爭公司的配合措施也活化,今後預計在尺寸規格、功能、OS中將片斷化。智慧型手錶的年度出貨數,預計從2013年到2020年以71%的年複合成長率成長,從2013年的230萬台2020年擴大到9,490萬台。

本報告提供全球智慧型手錶市場趨勢的相關調查、市場成長的推進因素及障礙分析、用途、價格、技術相關分析、主要經營者簡介、出貨數及設備收益的變化與預測、各地區、終端用途市場的明細、相關經營者的策略性建議等彙整資料。

第1章 摘要整理

  • 簡介
  • 市場促進因素
  • 市場上的障礙
  • 技術課題
  • 價值鏈的策略性建議
  • 市場預測

第2章 市場課題

  • 市場促進因素
  • 市場上的障礙
  • 用途分析
  • 價格分析

第3章 技術課題

  • MPU vs MCU平台
  • UI/UX相關考察
  • 電池壽命
  • 連接技術
  • 智慧型手錶用OS

第4章 主要加入企業

  • Apple
    • SWOT分析
    • 企業簡介
  • LG
    • SWOT分析
    • 企業簡介
  • Motorola
    • SWOT分析
    • 企業簡介
  • Samsung
    • SWOT分析
    • 企業簡介
  • Sony
    • SWOT分析
    • 企業簡介
  • Fitbit
    • SWOT分析
    • 企業簡介
  • Omate
    • SWOT分析
    • 企業簡介
  • Basis
    • SWOT分析
    • 企業簡介
  • Garmin
    • SWOT分析
    • 企業簡介
  • Meta Watch
    • SWOT分析
    • 企業簡介
  • Withings
    • SWOT分析
    • 企業簡介
  • Pebble
    • SWOT分析
    • 企業簡介
  • 其他

第5章 市場預測

  • 定義、主要的前提條件
  • 各地區出貨數
    • 智慧型手錶出貨數
    • 智慧型手錶設備收益
  • 北美
    • 智慧型手錶出貨數:終各端用途市場
    • 智慧型手錶設備收益:各終端用途市場
    • 智慧型手錶出貨數:各連接技術
  • 歐洲
    • 智慧型手錶出貨數:各終端用途市場
    • 智慧型手錶設備收益:各終端用途市場
    • 智慧型手錶出貨數:連接各技術
  • 亞太地區
    • 智慧型手錶出貨數:各終端用途市場
    • 智慧型手錶設備收益:各終端用途市場
    • 智慧型手錶出貨數:連接各技術
  • 南美
    • 智慧型手錶出貨數:各終端用途市場
    • 智慧型手錶設備收益:各終端用途市場
    • 智慧型手錶出貨數:連接各技術
  • 中東、非洲
    • 智慧型手錶出貨數:各終端用途市場
    • 智慧型手錶設備收益:各終端用途市場
    • 智慧型手錶出貨數:連接各技術
  • 總論、建議

第6章 企業彙編

第7章 用語

第8章 目錄

第9章 圖表

第10章 調查範圍、資訊來源、調查手法、註記

圖表

目錄
Product Code: SW-15

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The Apple Watch is the most eagerly anticipated smart watch and wearable device to hit the market in 2015. It is not just Apple fans who are eagerly awaiting the biggest new product launch from Apple since the iPad; it is the entire wearables industry and supply chain. While Pebble succeeded in establishing the smart watch as a compelling product category, Apple's entry into this market is expected to provide the necessary boost to consumer awareness and interest that will truly kick off the market for the next wave of computing.


Since Apple's announcement in fall 2014, there has been a flurry of activity among competitors trying to position and reposition themselves. Companies like Samsung, LG, and Motorola have decided to compete head on with Apple in the high-end, multi-function smart watch segment. Swatch, the largest watchmaker in the world, has announced that it is launching a smart watch to rival Apple in 2015. Others like Garmin, Basis, and Wellograph will continue to focus on the fitness and wellness markets. And a third segment has emerged that includes incumbent watchmakers like Casio and newer names like Martian and Kairos, who have decided to take a different approach and introduce smart features in traditional watches, both analog and digital. Beyond the Apple Watch, Tractica expects a high degree of fragmentation in terms of form factor, functionality, and operating system. Overall, Tractica forecasts that annual smart watch shipments will grow from 2.3 million units in 2013 to 94.9 million in 2020, representing a compound annual growth rate (CAGR) of 71%.

This Tractica report examines global market trends for smart watches and provides 7-year market sizing and forecasts for smart watch device shipments and revenues during the period from 2013 through 2020. The report examines the technology issues, market opportunities, and barriers for smart watches and the relevant application markets including consumer, enterprise, industrial, healthcare, and sports. A separate analysis is provided around smart watch operating systems and the implications for watch app developers. Key industry players are analyzed in depth, including assessments of their relative strengths and weaknesses. Market forecasts are segmented by world region, application market, and connectivity technology.

Key Market Forecasts

  • Smart Watch Device Shipments and Revenue by Region, World Markets: 2013-2020
  • Smart Watch Shipments and Revenue by Application Market, World Markets: 2013-2020
  • Smart Watch Shipments and Revenue by Connectivity Technology, World Markets: 2013-2020
  • Smart Watch Average Selling Price by Watch Type, World Markets: 2013-2020
  • Smart Watch Shipments by Operating System, World Markets: 2013-2020
  • Smart Watch Market Share by Operating System, World Markets: 2013-2020

Operating Systems

  • Apple Watch
  • Android Wear
  • Tizen
  • WebOS
  • Embedded OS

Technologies

  • Wi-Fi
  • Bluetooth
  • NFC
  • Cellular
  • GPS

Applications

  • Consumer
  • Enterprise
  • Industrial
  • Public Safety
  • Healthcare
  • Sports

Geographies

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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Key Questions Addressed

  • What is the current state of the smart watch market and what will be the key stages of growth and development over the next several years?
  • How is the smart watch market tiered by device capabilities and price points, and how will this change over the next several years?
  • How does the scale of the market opportunity differ among application markets such as consumer, sports, healthcare, or enterprise? What are the reasons behind these differences?
  • How will the growth and adoption of smart watches vary by world region?
  • Which connectivity technologies will be most prevalent in smart watches?
  • How will smart watch unit shipments and revenues vary by world region, device category, and application market?

Who Needs This Report?

  • Smart watch manufacturers
  • Traditional watch manufacturers
  • Wearable device manufacturers
  • Consumer electronics companies
  • Semiconductor and component companies
  • Wearable application developers
  • Mobile network operators
  • Investor community

Table of Contents

SECTION 1 Executive Summary

  • 1.1 Introduction
  • 1.2 Market Drivers
  • 1.3 Market Barriers
  • 1.4 Technology Issues
  • 1.5 Strategic Recommendations for the Value Chain
  • 1.6 Market Forecast

SECTION 2 Market Issues

  • 2.1 Market Drivers
  • 2.2 Market Barriers
  • 2.3 Application Analysis
  • 2.4 Pricing Analysis

SECTION 3 Technology Issues

  • 3.1 MPU Versus MCU Platforms
  • 3.2 UI/UX Considerations
  • 3.3 Battery Life
  • 3.4 Connectivity Analysis
  • 3.5 Smart Watch Operating Systems

SECTION 4 Key Industry Players

  • 4.1 Apple
  • 4.2 LG
  • 4.3 Motorola
  • 4.4 Samsung
  • 4.5 Sony
  • 4.6 Fitbit
  • 4.7 Omate
  • 4.8 Basis
  • 4.9 Garmin
  • 4.10 Meta Watch
  • 4.11 Withings
  • 4.12 Pebble
  • 4.13 Other Smart Watch Companies

SECTION 5 Market Forecasts

  • 5.1 Definitions and Forecast Assumptions
  • 5.2 Shipments by Region
  • 5.3 North America
  • 5.4 Europe
  • 5.5 Asia Pacific
  • 5.6 Latin America
  • 5.7 Middle East & Africa
  • 5.8 Conclusions and Recommendations

SECTION 6 Company Directory

SECTION 7 Acronym and Abbreviation List

SECTION 8 Table of Contents

SECTION 9 Table of Charts and Figures

SECTION 10 Scope of Study

Sources and Methodology

Notes

TABLE OF CHARTS AND FIGURES

  • Chart 1.1 Smart Watch Market Share by OS, World Markets: 2013-2020
  • Chart 1.2 Smart Watch Shipments and Revenues, World Markets: 2013-2020
  • Chart 2.1 Smart Watch Shipments by Application Market, World Markets: 2013-2020
  • Chart 2.2 Smart Watch Device Revenue by Application Market, World Markets: 2013-2020
  • Chart 2.3 Smart Watch Average Selling Price by Watch Type, World Markets: 2013-2020
  • Chart 3.1 Smart Watch Shipments by Connectivity Technology, World Markets: 2013-2020
  • Chart 3.2 Smart Watch Shipments by OS, World Markets: 2013-2020
  • Chart 5.1 Smart Watch Shipments by Region, World Markets: 2013-2020
  • Chart 5.2 Smart Watch Device Revenue by Region, World Markets: 2013-2020
  • Chart 5.3 Smart Watch Shipments by Application Market, North America: 2013-2020
  • Chart 5.4 Smart Watch Device Revenue by Application Market, North America: 2013-2020
  • Chart 5.5 Smart Watch Shipments by Connectivity Technology, North America: 2013-2020
  • Chart 5.6 Smart Watch Shipments by Application Market, Europe: 2013-2020
  • Chart 5.7 Smart Watch Device Revenue by Application Market, Europe: 2013-2020
  • Chart 5.8 Smart Watch Shipments by Connectivity Technology, Europe: 2013-2020
  • Chart 5.9 Smart Watch Shipments by Application Market, Asia Pacific: 2013-2020
  • Chart 5.10 Smart Watch Device Revenue by Application Market, Asia Pacific: 2013-2020
  • Chart 5.11 Smart Watch Shipments by Connectivity Technology, Asia Pacific: 2013-2020
  • Chart 5.12 Smart Watch Shipments by Application Market, Latin America: 2013-2020
  • Chart 5.13 Smart Watch Device Revenue by Application Market, Latin America: 2013-2020
  • Chart 5.14 Smart Watch Shipments by Connectivity Technology, Latin America: 2013-2020
  • Chart 5.15 Smart Watch Shipments by Application Market, Middle East & Africa: 2013-2020
  • Chart 5.16 Smart Watch Device Revenue by Application Market, Middle East & Africa: 2013-2020
  • Chart 5.17 Smart Watch Shipments by Connectivity Technology, Middle East & Africa: 2013-2020
  • Chart 11.1 Tractica Research Methodology
  • Figure 2.1 Apple Watch
  • Figure 2.2 Kairos Smart Watch
  • Figure 3.1 Energous Wattup Wireless Charging Solution
  • Figure 4.1 Moto 360 Watch
  • Figure 4.2 Withings Activité Watch
  • Figure 4.3 Pebble Watch
  • Table 4.1 Additional Industry Participants
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