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市場調查報告書

全球的創新行動附加價值服務(VAS)市場:服務創新帶來收益和顧客的成長

Global Innovative Mobile VAS 2014: Revenue and Customer Growth Through Service Innovation

出版商 Telspro 商品編碼 308356
出版日期 內容資訊 英文 88 Pages
商品交期: 最快1-2個工作天內
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全球的創新行動附加價值服務(VAS)市場:服務創新帶來收益和顧客的成長 Global Innovative Mobile VAS 2014: Revenue and Customer Growth Through Service Innovation
出版日期: 2014年05月30日 內容資訊: 英文 88 Pages
簡介

本報告分析世界各國行動通訊附加價值服務(VAS)市場上的創新服務的開設以及運用狀況,彙整8個領域共計30件以上的事例,提供其詳細的情報(開始目的、服務內容概略、市場參與策略、目標市場、宣傳活動、業績(ARPU)、對自家事業的影響度等)。

報告摘要

第1章:概要

  • 簡介
  • 分析手法
  • 全球及各地區的市場成長率與預測
  • 全球及各地區的附加價值服務(VAS)成長率與預測

第2章 創新行動醫療VAS

  • 簡介
  • 個案研究
    • Verizon:Converged Health Management System
    • O2 United Kingdom:Help at Hand
    • Safaricom Kenya:M-Health Initiatives
    • Vodafone:SMS for Life

第3章 創新行動教育VAS

  • 簡介
  • 個案研究
    • Tata Docomo:Mobile Tutor
    • Airtel India:M-Education
    • Telecom Italia:educ@tion
    • AT&T:Campus Guide

第4章 創新行動資訊娛樂VAS

  • 簡介
  • 個案研究
    • Orange Austria:Name That Number
    • NTT Docomo:口語翻譯
    • Orange:Travel Angel App
    • Docomo India:Offers Near Me

第5章 創新行動娛樂VAS

  • 簡介
  • 個案研究
    • O2 United Kingdom:TU GO
    • Airtel:Mobile Video
    • Orange:Google SMS
    • Tata Docomo:My Call My Tune

第6章 創新行動商務VAS

  • 簡介
  • 個案研究
    • KT:Moca Wallet
    • China Mobile:Simpass NFC
    • Telefonica:Direct Operator Billing
    • Vodafone:Premium SMS

第7章 創新M-Youth VAS

  • 簡介
  • 個案研究
    • Orange:Nisort
    • Etisalat:Dot Me
    • Aircel:Facebook Update
    • T-Mobile:Bobsled

第8章 創新M-Automotive(聯網車)VAS

  • 簡介
  • 個案研究
    • Vodafone與BMW
    • Telenor與Volvo

第9章 其他創新VAS

  • 個案研究
    • Mobilink:Double Up Number
    • Vodafone:Credit Card
    • T-Mobile Germany:Navigator
    • Orange:Free Education Access in AMEA
    • Grameenphone:Quick Search
    • Orange Ivory Coast:Duty Chemist
    • Vodafone UK:Split Bill

第10章 未來的電子通訊服務

目錄

Our global analyst team has identified and analyzed more than 30 examples of best practice within the topic of value added services. These case studies provide clear working and insights into the strategic goals underpinning VAS initiatives, the implementation tactics, as well as analyzing the impact these have had on their businesses.

The case studies span a broad range of categories i.e. m-education, m-health, m-commerce, entertainment, information etc. to present the detailed analysis of content, service, interface & monetization issues related to value added services,

The report provides in depth case studies.

Every case study includes:

  • Objective for deploying a particular plan
  • Complete service analysis
  • Go-To-Market used by the operator
  • Segments targeted
  • Promotions and campaign done
  • Results in terms of pre and post ARPU figures

“In the face of increasing competition, both from within and without the mobile industry, operators are now beginning to realize just how much their future success relies on Innovating VAS models.” - Senior Research Analyst, Telspro.

Reasons to adopt a particular strategy looking at financial KPI's, dynamics, competitive environment:

Objective of the strategy

Fundamentals including enhancing ARPU, Customer Acquisition, Driving AMPU, Reducing Churn.

Approach and execution method working of a plan

Branding, Go-To-Market Strategies, Post Results - Pre and Post ARPU figures, Churn Levels, Revenues.

Who Should Buy This Report?

This report will help you optimally position your VAS services and choose the strategies that have proven successful among various segments.

The report also analyzes services that make a subscriber less likely to leave your network and helps you evaluate whether current strategies will stimulate usage without damaging your bottom line.

The analytical study shows how carriers can greatly enhance their revenue through innovative proposition affecting the ARPU/AMPU. The Case study led report presents Go-To-Market strategies with recommendations and conclusions for the local markets and how the successful strategies can be effectively implemented in local markets.

This Report is a must Read for Personnel directly associated with Mobile CONVERGENCE PORTFOLIO, Strategy, marketing, product development and VAS strategies.

Highlights From This Report

  • Mobile Tutor is a unique service that connects people who want to learn and acquire knowledge with subjects experts. Results
    • Service witnessed rapid uptake.
    • One million users exceeded within 12 months
    • Revenue from the service exceeded forecast
  • Dot Me a SMS based message board service which allows customers to share information and stay connected on the go. Results
    • The service increased 'talkability' among targeted audience.
    • Dot Me contributed to increased subscriber growth of 21.41%.
  • T-Mobile Bobsled allowed users free calls and messages using cellular data or WiFi competing with Skype, Whatsapp and so on.
  • Results
    • The service successfully elevated T-Mobile to the #1 position in social networking for 22 countries and simultaneously lifted organic downloads to new heights.
    • In less than 15 months of launch service had over 2 million users who had made 10 million calls between them.

Table of Contents

Executive Summary

Chapter 1: Overview

  • 1.1. Introduction
  • 1.2. Methodology
  • 1.3. Global and regional Market Growth and Projection
  • 1.4. Global and regional VAS Growth and Projection

Chapter 2: Innovative M-Health VAS

  • 2.1. Introduction
  • 2.2. Case Studies
    • 2.2.1. Verizon - Converged Health Management System
    • 2.2.2. O2 United Kingdom - Help at Hand
    • 2.2.3. Safaricom Kenya - M - Health Initiatives
    • 2.2.4. Vodafone - SMS for Life

Chapter 3: Innovative M-Education VAS

  • 3.1. Introduction
  • 3.2. Case Studies
    • 3.2.1. Tata Docomo - Mobile Tutor
    • 3.2.2. Airtel India - M-Education
    • 3.2.3. Telecom Italia - educ@tion
    • 3.2.4. AT&T - Campus Guide

Chapter 4: Innovative M-Infotainment VAS

  • 4.1. Introduction
  • 4.2. Case Studies
    • 4.2.1. Orange Austria - Name That Number
    • 4.2.2. NTT Docomo - Hanashite Honyaku
    • 4.2.3. Orange - Travel Angel App
    • 4.2.4. Docomo India - Offers Near Me

Chapter 5: Innovative M-Entertainment VAS

  • 5.1. Introduction
  • 5.2. Case Studies
    • 5.2.1. O2 United Kingdom - TU GO
    • 5.2.2. Airtel - Mobile Video
    • 5.2.3. Orange - Google SMS
    • 5.2.4. Tata Docomo - My Call My Tune

Chapter 6: Innovative M-Commerce VAS

  • 6.1. Introduction
  • 6.2. Case Studies
    • 6.2.1. KT - Moca Wallet
    • 6.2.2. China Mobile - Simpass NFC
    • 6.2.3. Telefonica - Direct Operator Billing
    • 6.2.4. Vodafone - Premium SMS

Chapter 7: Innovative M-Youth VAS

  • 7.1. Introduction
  • 7.2. Case Studies
    • 7.2.1. Orange - Nisort
    • 7.2.2. Etisalat - Dot Me
    • 7.2.3. Aircel - Facebook Update
    • 7.2.4. T-Mobile - Bobsled

Chapter 8: Innovative M-Automotive (connected cars) VAS

  • 8.1. Introduction
  • 8.2. Case Examples
    • 8.2.1. Vodafone and BMW
    • 8.2.2. Telenor and Volvo

Chapter 9: Other Innovative VAS

  • 9.1. Case Studies
    • 9.1.1. Mobilink - Double Up Number
    • 9.1.2. Vodafone - Credit Card
    • 9.1.3. T-Mobile Germany - Navigator
    • 9.1.4. Orange - Free Education Access in AMEA
    • 9.1.5. Grameenphone - Quick Search
    • 9.1.6. Orange Ivory Coast - Duty Chemist
    • 9.1.7. Vodafone UK - Split Bill

Chapter 10: Future Telecommunication Services

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