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市場調查報告書

非洲的礦山機器部門的產業的成功和維持 (2016年):對主要買主、決策者的調查

Winning and retaining business in the African mining equipment sector, 2016 - A survey of key buyers and decision makers

出版商 GlobalData 商品編碼 363551
出版日期 內容資訊 英文 52 Pages
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非洲的礦山機器部門的產業的成功和維持 (2016年):對主要買主、決策者的調查 Winning and retaining business in the African mining equipment sector, 2016 - A survey of key buyers and decision makers
出版日期: 2016年07月21日 內容資訊: 英文 52 Pages
簡介

在非洲的礦山機器市場中,任何廠商都有出色的業績,不過,整備和物流,零件的採購相關的客戶方面 (礦山企業)的不滿居高不下。同時,中期性考慮轉換供應商的客戶維持在10%左右,所有客戶企業目前大概滿意目前的供應商。

本報告以對非洲各國 (共15個國家:南非,尚比亞,坦尚尼亞,辛巴威等)的礦山企業的經營者、採購負責人 (總合110名) 的問卷調查為基礎,提供礦山機器、零件的採購處選擇的實情和滿意度相關分析,新選擇供應商時客戶方面 (礦山企業) 所重視的事項,及供應商的滿意度和要因,在供應商方面的獲得、維持客戶策略 (差異化策略等),今後的改善事項等的相關調查增加。

第1章 摘要整理

第2章 主要重機廠商

  • 簡介
  • 非洲的主要重機廠商
  • 代表性廠商:機器的各類型
  • 各製造商市場佔有率:各國
  • 主要製造商的選擇情形:各商品

第3章 選擇供應商時的主要因素

  • 簡介
  • 新選擇供應商時的主要因素
  • 新選擇供應商時的主要因素:各國
  • 新選擇供應商時的主要因素:各地區
  • 新選擇供應商時的主要因素:主要製造商的情況
  • 新選擇供應商時主要的考慮要素
  • 獲得了新客戶的供應商的差異化策略
  • 獲得了新客戶的供應商的差異化策略:各國
  • 主要製造商的差異化策略比較

第4章 供應商的業績和顧客滿意度

  • 簡介
  • 供應商的整體業績
  • 顧客滿意度:各國
  • 顧客滿意度:各商品
  • 顧客滿意度:各企業規模 (收益額)
  • 顧客滿意度:礦山的各規模
  • 主要供應商的顧客滿意度
    • Caterpillar:調查受訪者的明細和滿意度的評估
    • Sandvik:調查受訪者的明細和滿意度的評估
    • 小松製作所:調查受訪者的明細和滿意度的評估
    • Atlas Copco:調查受訪者的明細和滿意度的評估
  • 各製造公司今後也將維持主要供應商的地位的可能性
    • 回答了「沒有」的受訪者的理由
  • 運作中的設備的預期壽命 (中位數)
  • 運作中的設備的預期壽命 (中位數、各國)

第5章 各製造公司的主要的改善點

  • 簡介
  • 零件的可得性:現在也是最大的改善點
  • 現在、未來的改善點
  • 改善點:主要製造商的情況
  • 改善點:各地區
  • 改善點:各企業規模 (收益額)

第6章 行動計劃及建議

第7章 附錄I

第8章 附錄II

  • 分析的背景情況
  • 調查樣品分析

第9章 附錄III

  • 本報告概要
  • 分析方法
  • 對Timetric的聯絡處
  • 關於Timetric
  • 免責聲明

圖表一覽

目錄
Product Code: MMIN0030MR

This report provides a detailed analysis of customer preferences throughout the African mining sector, focusing on the factors that influence purchasing decisions and the performance of major equipment suppliers in the region. The analysis is based on Timetric's extensive survey of over 110 senior decision makers.

Areas of analysis include:

  • Customer satisfaction ratings across 16 categories on the performance of their main equipment supplier. Identifying which areas of business suppliers are excelling, and which suppliers are out-performing the competition.
  • Identify which factors influence the decision making process for choosing an equipment supplier.
  • Analysis of the major suppliers, namely Caterpillar, Sandvik, Komatsu and Atlas Copco, including their performance ratings compared to the overall average.
  • Rankings of the leading suppliers for each equipment type, with respondents indicating who they viewed as the top suppliers throughout Africa for trucks, excavators, loaders, shovels, dozers, drills, continuous miners, engines, tyres, pumps.
  • Insight into the likelihood of switching supplier, and the average perceived lifespan, in years, for select mining equipment.
  • Key action points for suppliers for product and service improvements, highlighted by their customers.

Summary

Overall trends in the data revealed:

  • Customer priorities in supplier selection are samples of products and services to trial, including demonstrations from trusted brands in the market
  • Suppliers perform well, but have lower levels of satisfaction in key maintenance and logistical issues
  • Caterpillar received the highest average satisfaction ratings and was considered the leading supplier for most categories of surface mining equipment
  • Account managers made a significant impact in the selection process, alongside having a trusted brand in the market.
  • Customers in Africa are very happy with their current supplier with only 10% are open to change in the medium term
  • The availability of parts was the standout area highlighted for improvement

Scope

The report is based on responses from a survey of over 110 senior decision makers at operating African mines, responsible for the purchase of equipment for plant and mine operations, along with its consumables. Survey respondents came from 15 different countries, including South Africa, Zambia, Tanzania and Zimbabwe. This included four different commodity groups and a range of surface and underground mining operations.

Reasons To Buy

  • Identify key areas for differentiation by understanding what factors most influence choice of supplier
  • Target product and service improvement areas based on where mining equipment suppliers are currently underperforming relative to customer expectations
  • Develop successful sales and marketing strategies through an understanding of the leading competitors and their strengths and weaknesses.

Table of Contents

1. Executive Summary

2. Main Manufacturers of Heavy Equipment

  • 2.1. Introduction
  • 2.2. Major Heavy Equipment Suppliers in Africa
  • 2.3. Leading Manufacturers by Equipment Type
  • 2.4. OEM Shares by Country
  • 2.5. Choice of Main OEM by Commodity

3. Key Factors When Choosing A Supplier

  • 3.1. Introduction
  • 3.2. Key Factors in Choosing a New Supplier
  • 3.3. Key Factors when Choosing a New Supplier, by Country
  • 3.4. Key Factors when Choosing a New Supplier, by Region
  • 3.5. Key Factors when Choosing a New Supplier, by Current Main OEM
  • 3.6. Key Consideration When Choosing a New Supplier
  • 3.7. How Winning Suppliers Differentiated Themselves
  • 3.8. How Winning Suppliers Differentiated Themselves, by Country
  • 3.9. Comparison Differentiation by Current Main Supplier

4. Supplier Performance and Customer Satisfaction

  • 4.1. Introduction
  • 4.2. Overall Supplier Performance
  • 4.3. Satisfaction Ratings by Country
  • 4.4. Satisfaction Ratings by Commodity
  • 4.5. Satisfaction Ratings by Company Revenue
  • 4.6. Satisfaction Ratings by Mine Size
  • 4.7. Satisfaction by Main Supplier
    • 4.7.1. Caterpillar - respondent breakdown and satisfaction ratings
    • 4.7.2. Sandvik - respondent breakdown and satisfaction ratings
    • 4.7.3. Komatsu - respondent breakdown and satisfaction ratings
    • 4.7.4. Atlas Copco - respondent breakdown and satisfaction ratings
  • 4.8. Likelihood for OEM to Continue as a Main Supplier for the Next 5 Years
    • 4.8.1. Reasons why respondents said 'no'
  • 4.9. Median Expected Lifespan of Equipment On-Site
  • 4.10. Median Lifespan of Equipment by Country

5. Key Improvement Areas For Manufacturers

  • 5.1. Introduction
  • 5.2. Parts Availability Remains the Overall Key Area for Improvement
  • 5.3. Areas for Improvement - 2014 versus 2016
  • 5.4. Areas for Improvement Based on Main OEM
  • 5.5. Areas for Improvement Based on Region
  • 5.6. Areas for Improvement Based on Company Revenue

6. Action Points and Recommendations

7. Appendix I

8. Appendix II

  • 8.1. Survey Background
  • 8.2. Analysis of the Survey Sample

9. Appendix III

  • 9.1. What is This Report About?
  • 9.2. Methodology
  • 9.3. Contact Timetric
  • 9.4. About Timetric
  • 9.5. Disclaimer

List of Tables

  • Table 1: Countries Covered in Western, Southern and Eastern Africa, 2016
  • Table 2: Top Improvement Areas For Caterpillar Customers by Country (%), 2016
  • Table 3: Importance of Factors When Choosing a New Supplier by Country, 2016
  • Table 4: Importance of Factors When Choosing a New Supplier by Main OEM, 2016
  • Table 5: Areas Where Main Suppliers Differentiated Themselves From Their Competitors (%), 2016
  • Table 6: Differentiation by Country (%), 2016
  • Table 7: Differentiation by Main OEM (%), 2016
  • Table 8: Comparison of Average Satisfaction Ratings, 2014 versus 2016
  • Table 9: Average Satisfaction Ratings by Country, 2016
  • Table 10: Average Satisfaction Ratings by Region, 2016
  • Table 11: Average Satisfaction Ratings by Commodity, 2016
  • Table 12: Average Satisfaction Ratings by Main OEM, 2016
  • Table 13: Average Satisfaction Ratings by Company Revenue (%), 2016
  • Table 14: Areas for Improvement for Equipment Suppliers, 2016
  • Table 15: Areas for Improvement Comparison - 2014 versus 2016 (%)
  • Table 16: Areas for Improvement by Main OEM (%), 2016
  • Table 17: Areas for Improvement by Region (%), 2016
  • Table 18: Areas for Improvement by Company Revenue (%), 2016

List of Figures

  • Figure 1: Total Number of Operating Mines by Respondent Countries, 2016
  • Figure 2: Total Operating Mines by Commodity in Key Countries in Africa, 2016
  • Figure 3: Main OEMs by Share of Mines Surveyed in Africa (%), 2016
  • Figure 4: Leading Suppliers by Share of Respondents - Underground Equipment (%), 2016
  • Figure 5: Leading Suppliers by Share of Respondents - Surface Equipment (%), 2016
  • Figure 6: Choice of Main OEMs Across Top Countries (%), 2016
  • Figure 7: Choice of Main OEMs Across Top Commodity Sectors (%), 2016
  • Figure 8: Importance of Factors When Choosing a New Supplier (%), 2016
  • Figure 9: Importance of Factors When Choosing a New Supplier by Country (%), 2016
  • Figure 10: Importance of Factors When Choosing a New Supplier by Region (%), 2016
  • Figure 11: Importance of Factors When Choosing a New Supplier by OEM (%), 2016
  • Figure 12: Key Considerations When Choosing a New Supplier (%), 2016
  • Figure 13: Areas Where Main Suppliers Differentiated Themselves from their Competitors (%), 2016
  • Figure 14: Differentiation by Country (%), 2016
  • Figure 15: Differentiation by Main OEM (%), 2016
  • Figure 16: Average Satisfaction Ratings of Main OEM, 2016
  • Figure 17: Comparison of Satisfaction, 2014 versus 2016
  • Figure 18: Average Satisfaction Ratings by Country, 2016
  • Figure 19: Average Satisfaction Ratings by Commodity, 2016
  • Figure 20: Average Satisfaction Ratings by Company Revenue, 2016
  • Figure 21: Average Satisfaction Ratings by Mine Size, 2016
  • Figure 22: Average Satisfaction Ratings by Main OEM, 2016
  • Figure 23: Caterpillar - Respondent Breakdown (%), 2016
  • Figure 24: Caterpillar Satisfaction Versus Overall Ratings (%), 2016
  • Figure 25: Sandvik - Respondent Breakdown (%), 2016
  • Figure 26: Sandvik Satisfaction Versus Overall Ratings (%), 2016
  • Figure 27: Komatsu - Respondent Breakdown (%), 2016
  • Figure 28: Komatsu Satisfaction Versus Overall Ratings (%), 2016
  • Figure 29: Atlas Copco - Respondent Breakdown (%), 2016
  • Figure 30: Atlas Copco Satisfaction Versus Overall Ratings (%), 2016
  • Figure 31: OEMs to Remain as the Main Supplier for the Next Five Years (%), 2016
  • Figure 32: Median Lifespan for Equipment in Africa (Years), 2016
  • Figure 33: Median Lifespan Expectations by Country (Years), 2016
  • Figure 34: Areas for Improvement for Equipment Suppliers, 2016
  • Figure 35: Areas for Improvement - Q3 2014 versus Q1 2016 (%)
  • Figure 36: Areas for Improvement by Main OEM (%), 2016
  • Figure 37: Areas for Improvement by Region (%), 2016
  • Figure 38: Areas for Improvement by Company Revenue (%), 2016
  • Figure 39: Share of Respondents by Country (%), 2016
  • Figure 40: Share of Respondents by Mine Type (%), 2016
  • Figure 41: Share of Respondents by Commodity (%), 2016
  • Figure 42: African Mines by Company Revenue (%), 2016
  • Figure 43: African Mines by Mine Size (%), 2016
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