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市場調查報告書

希臘的卡片、付款產業:新興趨勢與機會

The Cards and Payments Industry in Greece: Emerging trends and opportunities to 2020

出版商 GlobalData 商品編碼 361653
出版日期 內容資訊 英文 50 Pages
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希臘的卡片、付款產業:新興趨勢與機會 The Cards and Payments Industry in Greece: Emerging trends and opportunities to 2020
出版日期: 2016年12月30日 內容資訊: 英文 50 Pages
簡介

本報告提供希臘的卡片、付款產業調查分析,市場規模 (成果、預測) 、法規資訊,產業推動因素,市場分析,競爭情形等相關的系統性資訊。

第1章 定義與手法

第2章 主要資訊與活動

第3章 摘要整理

第4章 付款方式

  • 目前付款環境

第5章 電子商務

  • 電子商務市場分析

第6章 替代付款

  • 替代付款方式

第7章 卡片、付款產業的法規

  • 法律規範
  • 洗錢防制 (AML)
  • 來自外國的直接投資 (FDI) 法規

第8章 卡片、付款產業的推動因素分析

  • 人口統計的推動因素
  • 經濟的推動因素
  • 基礎設施的推動因素
  • 商務的推動因素

第9章 市場區隔

  • 市場區隔與對象

第10章 支付卡片

  • 支付卡片市場分析

第11章 轉帳卡

  • 轉帳卡市場分析

第12章 後付費卡

  • 後付費卡市場分析

第13章 商用後付費卡

  • 商用後付費卡市場分析

第14章 儲值卡

  • 儲值卡市場分析

第15章 附錄

圖表

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目錄

Greece was severely affected by the Eurozone crisis, due to government overspending, tax evasion, and a budget deficit that eventually spiraled out of control. Many banks faced liquidity problems and loan defaults, which had a direct impact on the cards and payments industry. With restrictions placed by the Greek government on cash withdrawals, consumers fear that banks might freeze available funds. This has driven debit card transaction volumes at point of sale (POS) terminals, which registered a review-period (2012-16) compound annual growth rate (CAGR) of 58.9%.

Government announced a number of initiatives to revive the economy, including cuts in public sector employment, defense, and other government spending. In 2010, the International Monetary Fund (IMF), the European Central Bank (ECB), and the European Commission (EC) announced a three-year aid package worth $115.7bn (EUR110bn) to bail out the Greek economy. A second bailout of $136.8bn (EUR130bn) followed in February 2012.

In August 2015, the EU approved a $90.5bn (EUR86bn) bailout, provided the Greek government impose austerity measures including a tax increase, public spending cuts, and efforts to tackle tax evasion by encouraging electronic payments. With the anticipated economic revival and the injection of liquidity into the banking sector, the Greek payment card market is anticipated to gradually shift towards sustainable growth over the forecast period (2016-20).

Despite the financial crisis, Greece's e-commerce space is one of the fastest-growing in Europe. It grew from $2.9bn (EUR2.8bn) in 2012 to $4.9bn (EUR4.7bn) in 2016, at a review-period CAGR of 13.6%. The preferred mode of payment for e-commerce transactions was payment cards, which accounted for 35% of the total transaction value. Digital and mobile wallets, as well as carrier billing, are gaining prominence in the country, collectively accounting for 28.4% of total e-commerce transaction value in 2016.

Ministry of Finance is also encouraging the use of debit and credit cards for payments by providing tax allowances on payment card usage. Tax payers can get additional allowances on using payment cards for 80% of expenditure annually. The ministry has also proposed incentives for businesses by reducing the tax rate on earnings from sales via payment cards. This will boost the usage of debit and credit cards and help resolve the problem of tax evasion.

The report "The Cards and Payments Industry in Greece: Emerging trends and opportunities to 2020" provides top-level market analysis, information and insights into the Greek cards and payments industry.

In particular, this report provides the following -

  • Current and forecast values for each market in the Greek cards and payments industry, including debit, credit and charge cards.
  • Detailed insights into payment instruments including credit transfers, cash, direct debit, payment cards and cheques. It also, includes an overview of the country's key alternative payment instruments.
  • E-commerce market analysis and payment methods.
  • Analysis of various market drivers and regulations governing the Greek cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Companies mentioned in this report: Piraeus Bank, National Bank of Greece, Alpha Bank, Eurobank Ergasias, Visa, MasterCard, American Express, Diners Club

Scope

  • In the wake of the economic crisis, the Greek government was forced to implement austerity measures to gain access to a $95.5bn (€86bn) bailout package from the IMF, the EU, and the ECB. Consequently, the government imposed capital controls and took a number of measures to arrest the outward flow of money, curb tax evasion, and encourage electronic payments, including restrictions on cash withdrawals at ATMs, remittances, and the use of payment cards abroad. The latest measure is the compulsory acceptance of card-based payments at retail outlets and by certain categories of professional (such as doctors, lawyers, electricians, and plumbers) effective from January 1, 2016. However, the restrictions imposed on cash withdrawals and fund transfers were relaxed in August 2016 to increase liquidity in the banking system.
  • To boost electronic payments, in November 2016 the Greek government proposed to provide tax benefits and other incentives to individuals and businesses for using payment cards. These include additional tax benefits to those who use cards for more than 80% of their total annual spending, and tax discounts on medical expenses paid with payment cards. The ministry has also proposed incentives for businesses by reducing the tax rate on earnings from sales via payment cards. The government also proposes to make it compulsory for businesses to pay their employees through a bank account if their annual salary is above $526.10 (€500).
  • While the government has placed restrictions on transactions from international online retailers, domestic e-commerce activities are outside the boundaries of the rules. To benefit from this, payment companies are introducing new online payment solutions for domestic online purchases. The latest of these was the June 2016 introduction of Masterpass by Mastercard. Masterpass stores all of a customer's payment cards in a single location. This service is supported by Alpha Bank, Piraeus Bank, Eurobank Ergasias, AXA Insurance, Leroy Merlin, Sephora, and Wind.

Reasons to buy

  • Make strategic business decisions, using top-level historic and forecast market data, related to the Greek cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in the Greek cards and payments industry.
  • Assess the competitive dynamics in the Greek cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Greece.
  • Gain insights into key regulations governing the Greek cards and payments industry.

Table of Contents

Table of Contents

  • 1. EXECUTIVE SUMMARY 2
  • 1.1. Market overview 2
  • 1.2. Key facts 4
  • 1.3. Top five industry events 5
  • 2. PAYMENT INSTRUMENTS 11
  • 2.1. Current payment environment 11
  • 3. E-COMMERCE AND ALTERNATIVE PAYMENTS 13
  • 3.1. E-commerce market analysis 13
  • 3.2. Alternative payment solutions 15
  • 3.2.1. Masterpass 15
  • 3.2.2. paysafecard 15
  • 3.2.3. winbank wallet 15
  • 3.2.4. my Alpha Wallet 15
  • 3.2.5. Viva Wallet 15
  • 4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16
  • 4.1. Regulatory framework 16
  • 4.1.1. SEPA cards framework 16
  • 4.1.2. Interchange fee regulation 16
  • 4.2. Anti-money laundering 17
  • 4.3. Foreign direct investment regulations 17
  • 5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 18
  • 6. PAYMENT CARDS 21
  • 7. DEBIT CARDS 23
  • 7.1. Debit card market analysis 23
  • 7.2. Competition in the debit card market 25
  • 7.3. Debit card comparison 26
  • 8. PAY-LATER CARDS 27
  • 8.1. Pay-later card market analysis 27
  • 8.2. Competition in the pay-later card market 29
  • 8.3. Pay-later cards comparison 30
  • 9. PREPAID CARDS 31
  • 10. APPENDIX 32
  • 10.1. Abbreviations and acronyms 32
  • 10.2. Supplementary data 33
  • 10.3. Definitions 44
  • 10.4. Methodology 46
  • 10.5. Bibliography 48
  • 10.6. Further reading 48

List of Tables

List of Tables

  • Table 1: Greece: key facts, 2016 4
  • Table 2: Greece: regional benchmarking of payment cards, 2016 4
  • Table 3: Greece: mode of entry of foreign banks 17
  • Table 4: Greece: debit card comparison and key features, 2016 26
  • Table 5: Greece: gold credit card comparison and key features, 2016 30
  • Table 6: Greece: premium credit card comparison and key features, 2016 30
  • Table 7: Greece: charge card comparison and key features, 2016 30
  • Table 8: Greece: payment instrument transaction values (€bn), 2012-16e 33
  • Table 9: Greece: payment instrument transaction values ($bn), 2012-16e 33
  • Table 10: Greece: payment instrument transaction volumes (millions), 2012-16e 33
  • Table 11: Greece: payment cards in circulation by type (millions), 2012-20f 33
  • Table 12: Greece: volume of payment card transactions (millions), 2012-20f 34
  • Table 13: Greece: value of payment card transactions (€bn), 2012-20f 34
  • Table 14: Greece: value of payment card transactions ($bn), 2012-20f 34
  • Table 15: Greece: debit cards in circulation (millions), 2012-20f 34
  • Table 16: Greece: debit card transaction volumes (millions), 2012-20f 35
  • Table 17: Greece: debit card transaction values (€), 2012-20f 35
  • Table 18: Greece: debit card transaction values ($), 2012-20f 35
  • Table 19: Greece: debit cards in circulation by scheme (millions), 2012-16e 36
  • Table 20: Greece: debit card transaction values by scheme (€bn), 2012-16e 36
  • Table 21: Greece: debit card transaction values by scheme ($bn), 2012-16e 36
  • Table 22: Greece: debit card transaction values by issuer (€bn), 2012-16e 36
  • Table 23: Greece: debit card transaction values by issuer ($bn), 2012-16e 36
  • Table 24: Greece: pay-later cards in circulation (millions), 2012-20f 37
  • Table 25: Greece: pay-later card transaction volumes (millions), 2012-20f 37
  • Table 26: Greece: pay-later card transaction values (€), 2012-20f 37
  • Table 27: Greece: pay-later card transaction values ($), 2012-20f 37
  • Table 28: Greece: pay-later cards in circulation by scheme (000s), 2012-16e 38
  • Table 29: Greece: pay-later card transaction values by scheme (€m), 2012-16e 38
  • Table 30: Greece: pay-later card transaction values by scheme ($m), 2012-16e 38
  • Table 31: Greece: pay-later card transaction values by issuer (€m), 2012-16e 38
  • Table 32: Greece: pay-later card transaction values by issuer ($m), 2012-16e 39
  • Table 33: Greece: credit cards in circulation (millions), 2012-20f 39
  • Table 34: Greece: credit card transaction volumes (millions), 2012-20f 39
  • Table 35: Greece: credit card transaction values (€), 2012-20f 39
  • Table 36: Greece: credit card transaction values ($), 2012-20f 40
  • Table 37: Greece: credit cards in circulation by scheme (000s), 2012-16e 40
  • Table 38: Greece: credit card transaction values by scheme (€m), 2012-16e 40
  • Table 39: Greece: credit card transaction values by scheme ($m), 2012-16e 40
  • Table 40: Greece: charge cards in circulation (millions), 2012-20f 40
  • Table 41: Greece: charge card transaction volumes (000s), 2012-20f 41
  • Table 42: Greece: charge card transaction values (€), 2012-20f 41
  • Table 43: Greece: charge card transaction values ($), 2012-20f 41
  • Table 44: Greece: charge cards in circulation by scheme (000s), 2012-16e 42
  • Table 45: Greece: charge card transaction values by scheme (€m), 2012-16e 42
  • Table 46: Greece: charge card transaction values by scheme ($m), 2012-16e 42
  • Table 47: Greece: prepaid cards in circulation (000s), 2012-20f 42
  • Table 48: Greece: prepaid card transaction values (€m), 2012-20f 42
  • Table 49: Greece: prepaid card transaction values ($m), 2012-20f 43
  • Table 50: Key definitions 44

List of Figures

List of Figures

  • Figure 1: Greece: payment instrument shares by transaction value (%), 2012 vs 2016 11
  • Figure 2: Greece: payment instrument shares by transaction volume (%), 2012 vs 2016 12
  • Figure 3: Greece: e-commerce value 13
  • Figure 4: Greece: population
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