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市場調查報告書

歐洲、舊蘇聯各國的礦山機器部門中產業的成功與維持:2015年

Winning and Retaining Business in the European and Former Soviet Union Mining Equipment Sector, 2015

出版商 GlobalData 商品編碼 329155
出版日期 內容資訊 英文 51 Pages
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歐洲、舊蘇聯各國的礦山機器部門中產業的成功與維持:2015年 Winning and Retaining Business in the European and Former Soviet Union Mining Equipment Sector, 2015
出版日期: 2015年04月28日 內容資訊: 英文 51 Pages
簡介

本報告提供歐洲、舊蘇聯各國的礦山機器部門中客戶的偏好調查分析,以礦山管理者、採購管理者、其他決策者的採訪為基礎,提供選擇供應商的優先順序、供應商的業績、滿意度等相關的系統性資訊。

第1章 摘要整理

第2章 選擇供應商的客戶的優先順序

  • 簡介
  • 選擇供應商的主要要素
  • 選擇供應商的主要要素:各礦山類型
  • 選擇供應商的主要要素:各地區
  • 選擇供應商的主要要素:各商品
  • 選擇供應商的主要要素:各企業規模
  • 摘要

第3章 供應商的業績和主要成功因素

  • 簡介
  • 供應商的業績全體
  • 滿意度:各地區
  • 主要供應商:各類別
  • 主要供應商的基準
  • 主要製造商:各設備類型
  • 供應商的差異化

第4章 客戶維繫主要的改善領域

  • 簡介
  • 銷售後的供應商的滿意度
  • 對競爭群組的主要供應商的客戶的評估
  • 今後5年以內的轉換預測
  • 產品與服務提升的主要領域

第5章 行動計劃與建議

第6章∼第8章 附錄

圖表

目錄
Product Code: MMIN0015MR

This report provides a detailed analysis of customer preferences throughout the European and Former Soviet Union mining sector, focusing on the factors that influence purchasing decisions and the performance of major equipment suppliers. The analysis is based on Timetric's extensive survey of 100 mine managers and procurement managers.

Areas of analysis include:

  • Customer priorities when buying mining equipment, with ratings of the importance of 18 separate factors, and the satisfaction ratings on 16 factors, for customers when choosing mining equipment, including cost factors, supplier attributes and product attributes.
  • Ratings of existing suppliers across the same factors, identifying best-performing suppliers and how well suppliers performed versus the importance of each factor.
  • In-depth analysis of the major suppliers, namely Caterpillar, Atlas Copco, and Sandvik, including their overall performance ratings, and their ratings for each factor relative to its importance.
  • Rankings of the leading suppliers for each equipment type, with respondents indicating who they viewed as the top suppliers throughout Europe and the former Soviet Union for trucks, excavators, loaders, shovels, dozers, drills, continuous miners, engines, tyres, pumps and mining software.
  • Insight into the likelihood of switching supplier and key action points for suppliers for product and service improvements required.

Summary

Overall trends in the data revealed:

  • Customer priorities in supplier selection are product quality and availability of parts
  • Suppliers perform well, but have lower levels of satisfaction in key areas
  • Caterpillar received the highest average satisfaction ratings in nine of the 16 factors, and was considered the leading supplier for most categories of mining equipment
  • Account managers make a significant impact in the selection process, alongside suppliers' ability to deliver on time
  • Customers in Europe and the former Soviet Union are happy with their current supplier but almost one-third are open to change in the medium term
  • Product quality and reliability was the stand out area identified for improvement

Scope

The report is based on responses from a survey of 100 senior managers at operating European and former Soviet Union mines, responsible for the purchase of equipment for plant and mine operations, along with its consumables. Survey respondents came from 23 different countries including: Russia, Sweden, Kazakhstan, Turkey, United Kingdom, Finland, Spain and Ukraine. This included five different commodity groups and a range of surface and underground mining operations.

Reasons To Buy

  • Identify key areas for differentiation by understanding what factors most influence choice of supplier
  • Target product and service improvement areas based on where mining equipment suppliers are currently underperforming relative to customer expectations
  • Develop successful sales and marketing strategies through an understanding of the leading competitors and their strengths and weaknesses.

Table of Contents

1. Executive Summary

2. Customer Priorities in Supplier Selection

  • 2.1. Introduction
  • 2.2. Key Factors when Choosing a Supplier
  • 2.3. Key Factors when Choosing a Supplier - By Mine Type
  • 2.4. Key Factors when Choosing a Supplier - By Region
  • 2.5. Key Factors when Choosing a Supplier - By Commodity
  • 2.6. Key Factors when Choosing a Supplier - By Company Size
  • 2.7. Summary

3. Supplier Performance and Key Success Factors

  • 3.1. Introduction
  • 3.2. Overall Supplier Performance
  • 3.3. Satisfaction Ratings by Region
  • 3.4. Leading Suppliers by Category
  • 3.5. Benchmarking Key Suppliers
    • 3.5.1. Caterpillar
    • 3.5.2. Atlas Copco
    • 3.5.3. Sandvik
    • 3.5.4. Comparison of leading suppliers
    • 3.5.5. Overview of the remaining suppliers
  • 3.6. Leading Manufacturers by Equipment Type
  • 3.7. How Suppliers Differentiated Themselves
    • 3.7.1. Comparison of leading suppliers

4. Customer Retention and Key Areas of Improvement

  • 4.1. Introduction
  • 4.2. Post-Sales Satisfaction with Suppliers
  • 4.3. Customer Ratings of Main Supplier Relative to Peer Group
  • 4.4. Anticipated Switching Within the Next Five Years
  • 4.5. Key Areas for Product and Service Improvement

5. Action Points and Recommendations

6. Appendix I

  • 6.1. Selected Data Tables

7. Appendix II

  • 7.1. Survey Background
  • 7.2. Analysis of the Survey Sample
  • 7.3. Equipment Sourced from Main Supplier

8. Appendix III

  • 8.1. What is This Report About?
  • 8.2. Methodology
  • 8.3. Contact Timetric
  • 8.4. About Timetric
  • 8.5. Disclaimer

List of Tables

  • Table 1: Highest Average Rated Supplier for Each Criterion, 2014/15
  • Table 2: Respondent Countries and Regions, 2014/15
  • Table 3: Average Ratings for Key Factors When Choosing an Equipment Supplier, 2014/15
  • Table 4: Average Ratings for Key Factors When Choosing an Equipment Supplier, 2014/15
  • Table 5: Average Ratings for Key Factors when Choosing an Equipment Supplier by Mine Type, 2014/15
  • Table 6: Average Importance Ratings vs. Average Performance Ratings for Main Supplier, 2014/15
  • Table 7: Main Heavy Mobile Equipment Suppliers by Share of Respondents (%), 2014/15
  • Table 8: Caterpillar - Customer Satisfaction Ratings and Average Importance Ratings, 2014/15
  • Table 9: Atlas Copco - Customer Satisfaction Ratings and Average Importance Ratings, 2014/15
  • Table 10: Sandvik - Customer Satisfaction Ratings and Average Importance Ratings, 2014/15
  • Table 11: When Choosing this Supplier, Where do you Feel They Differentiated Themselves from the Competition? (%), 2014/15
  • Table 12: If You Had The Choice Again, Would You Choose The Same Manufacturer? (%), 2014/15
  • Table 13: View of Main Mobile Mining Equipment Supplier vs. Peers in the Market (%), 2014/15
  • Table 14: Do You Anticipate Switching to a Different Supplier Within the next Five Years? (%), 2014/15

List of Figures

  • Figure 1: Average Ratings for Key Factors When Choosing an Equipment Supplier - Highest- and Lowest-Rated Criteria, 2014/15
  • Figure 2: Average Importance Ratings vs Average Performance Rating for Main Supplier, 2014/15
  • Figure 3: Areas Where Main Suppliers Differentiated Themselves from Their Competitors (%), 2014/15
  • Figure 4: If You Had the Choice Again, Would You Choose the Same Manufacturer? (%), 2014/15
  • Figure 5: Do You Anticipate Switching to a Different Supplier Within the Next Five Years? (%), 2014/15
  • Figure 6: Areas of Improvement for Equipment Suppliers, 2014/15
  • Figure 7: Average Ratings for Key Factors When Choosing an Equipment Supplier, 2014/15
  • Figure 8: Average Ratings for Key Factors When Choosing an Equipment Supplier by Mine Type, 2014/15
  • Figure 9: Average Ratings of Key Factors When Choosing an Equipment Supplier by Region, 2014/15
  • Figure 10: Average Ratings of Key Factors When Choosing an Equipment Supplier for Precious and Base Metals, 2014/15
  • Figure 11: Average Ratings of Key Factors When Choosing an Equipment Supplier for Coal and Iron Ore, 2014/15
  • Figure 12: Ratings of Six Key Factors When Choosing an Equipment Supplier by Company Size, 2014/15
  • Figure 13: Average Importance Ratings vs. Average Performance Rating for Main Supplier, 2014/15
  • Figure 14: Performance Ratings by Region, 2014/15
  • Figure 15: Main Heavy Mobile Equipment Suppliers by Share of Respondents (%), 2014/15
  • Figure 16: Caterpillar - Breakdown of Respondents by Mine Type and Mineral (%), 2014/15
  • Figure 17: Caterpillar - Customer Satisfaction Ratings and Average Importance Ratings, 2014/15
  • Figure 18: Atlas Copco - Breakdown of Respondents by Mine Type and Mineral (%), 2014/15
  • Figure 19: Atlas Copco - Customer Satisfaction Ratings and Average Importance Ratings, 2014/15
  • Figure 20: Sandvik - Breakdown of Respondents by Mine Type and Mineral (%), 2014/15
  • Figure 21: Sandvik - Customer Satisfaction Ratings and Average Importance Ratings, 2014/15
  • Figure 22: Customer Satisfaction Ratings for Sandvik, Atlas Copco and Caterpillar, 2014/15
  • Figure 23: Leading Suppliers by Share of Respondents - Underground Equipment (%), 2014/15
  • Figure 24: Leading Suppliers by Share of Respondents - Surface Equipment (%), 2014/15
  • Figure 25: Leading Suppliers by Share of Respondents - Software (%), 2014/15
  • Figure 26: Areas Where Main Suppliers Differentiated Themselves from their Competitors (%), 2014/15
  • Figure 27: When Choosing this Supplier, Where do you Feel They Differentiated Themselves from the Competition? (%), 2014/15
  • Figure 28: If you had the Choice Again would you Choose the Same Manufacturer? (%), 2014/15
  • Figure 29: 'Would you Choose the Same Manufacturer Again?' by Region (%), 2014/15
  • Figure 30: 'Would you Choose the Same Manufacturer Again?' by Main Supplier (%), 2014/15
  • Figure 31: View of Main Mobile Mining Equipment Supplier vs Peers in the Market (%), 2014/15
  • Figure 32: Do you Anticipate Switching to a Different Supplier within the Next Five Years? (%), 2014/15
  • Figure 33: Do you Anticipate Switching to a Different Supplier within the Next Five Years? (by Region) (%), 2014/15
  • Figure 34: Areas for Improvement for Equipment Suppliers, 2014/15
  • Figure 35: Areas for Improvement for Equipment Suppliers by Region, 2014/15
  • Figure 36: Areas for Improvement for Equipment Suppliers by Commodity, 2014/15
  • Figure 37: Respondent Countries, 2014/2015
  • Figure 38: Survey Respondents by Region (%), 2014/15
  • Figure 39: Survey Respondents by Mine Type (%), 2014/15
  • Figure 40: Survey Respondents by Commodity (%), 2014/15
  • Figure 41: Equipment Supplied by Respondents' Major Equipment Supplier by Type (%), 2014/15
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