Insight Report: Insurers' Engagement with Social Media
|出版日期||內容資訊||英文 38 Pages
|保險公司的社群媒體的措施 Insight Report: Insurers' Engagement with Social Media|
|出版日期: 2015年03月22日||內容資訊: 英文 38 Pages||
Timetric's Insight Report: Insurers' Engagement with Social Media report analyzes the effectiveness of insurers in capitalizing on the benefits of social media across insurance business functions. As internet access and smartphone adoption increase, a growing number of internet users are becoming involved with social networking. The increased social media user base provided significant opportunities for these companies to connect with customers and promote their products and services. Insurers and distributors across developed as well as emerging markets are, therefore, increasingly focusing on developing their processes to be able to respond to web-oriented consumers.
The report discusses in detail how the insurers across different markets use social media platforms across different business functions including product development, sales and marketing, underwriting, claims management and customer services. It also discusses the key issues and challenges faced by insurers for successful implementation of social media strategies.
The report provides top-level market analysis, information and insights into social media in the insurance industry. It provides: