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市場調查報告書

回饋信用卡部門的最佳業務實踐

Insight Report: Best Practice in the Reward Credit Card Sector

出版商 Timetric 商品編碼 305952
出版日期 內容資訊 英文 74 Pages
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回饋信用卡部門的最佳業務實踐 Insight Report: Best Practice in the Reward Credit Card Sector
出版日期: 2014年06月13日 內容資訊: 英文 74 Pages
簡介

本報告提供主要市場上提供客戶的回饋信用卡調查分析、目前市場趨勢與未來發展預測、主要推動因素、最佳業務實踐與主要策略、附加價值功能、案例研究等相關有系統的資訊。

第1章 摘要整理

第2章 全球回饋信用卡部門趨勢

  • 產業概要與未來發展預測
  • 主要趨勢與推動因素

第3章 主要市場上的回饋信用卡

  • 美國
  • 加拿大
  • 英國
  • 德國
  • 澳洲
  • 韓國

第4章 最佳業務實踐和案例研究

  • 最佳業務實踐
  • 案例研究

第5章 附錄

圖表

目錄
Product Code: VR1037MR

The report provides insights into reward credit cards offered to customers in key markets:

  • It provides a global snapshot of current market dynamics for reward credit cards and their future outlook.
  • It provides insights into the key factors driving increased focus on rewards and loyalty programs.
  • It provides insights into best practices and key strategies adopted by card issuers in key card markets.
  • It provides information on value-added features offered by different types of credit card to attract customers.
  • It provides case examples which highlight the successful implementation of best practices and strategies in key markets.

Summary

Banks are increasingly using rewards and loyalty programs as a tool for maintaining relationships with top-end customers, as these relationships provide high potential for revenue generation. Financial institutions are putting forward premium experiences and offers to increase loyalty and develop deeper banking relationships. Rightly positioned, unique rewards act as a key differentiator in a highly commoditized financial services market.

To remain profitable, banks have been making changes to their strategies and operational models which includes finding the optimum mix of funding options and reward offerings to achieve greater levels of customer loyalty and profitability. Both issuers and card schemes are partnering with airlines, hotels and popular brands to offer merchant-funded rewards. The strategy allows card issuers to improve the value of their reward credit cards without putting upward pressure on costs.

Consumers are traveling more than ever, and forecasts for outbound trips indicate that this trend will continue over the next five years in key economies. Consequently, card issuers and schemes offer credit cards that focus on travel benefits to increase customer retention and attract new customers. Travel credit card customers are often offered lounge access at airports, free or heavily discounted air tickets, preferential treatment at hotels and resorts, free valet parking, discounted limousine services, and insurance cover that ranges from travel accident to lost and delayed baggage, to trip cancellation.

There is increased investment in customer engagement strategies. Schemes and issuers are offering personal concierge services on their top-end credit cards, or access to exclusive events to differentiate their products. Issuers are also expanding their presence on social media and mobile platforms through various apps to drive brand loyalty. The increasing popularity of social media and smartphones also allows card issuers opportunities to enhance their marketing efforts while keeping costs low. In addition, customer check-ins at various locations using smartphones has opened up opportunities for a more targeted marketing effort that saves issuers resources, while providing more relevant deals and offers to customers.

Scope

  • This report covers the market size of credit cards in six key markets.
  • This report provides a comparative analysis of benefits and services offered by over 80 reward credit cards in key markets.
  • It covers key business drivers for card issuers to issue reward credit cards for various customer segments.
  • It covers key strategies adopted by card issuers for the six countries covered in the report.
  • It also provides case studies based on best practices adopted by the card issuers in these countries.

Reasons To Buy

  • Gain insights into market potential for reward credit cards in six key markets.
  • Gain insights into the product strategies of card issuers in key markets.
  • Gain insights into current and future sector dynamics for reward credit cards.
  • Understand emerging trends and drivers to streamline product offerings.

Table of Contents

1. Executive Summary

2. Global Reward Credit Card Sector Dynamics

  • 2.1. Industry Snapshot and Future Outlook
  • 2.2. Key Trends and Drivers
    • 2.2.1. Emerging trends
    • 2.2.2. Market drivers

3. Reward Credit Cards in Key Markets

  • 3.1. The US
    • 3.1.1. Market potential - credit card market size
    • 3.1.2. Product comparison
    • 3.1.3. Strategies
  • 3.2. Canada
    • 3.2.1. Market potential - credit card market size
    • 3.2.2. Product comparison
    • 3.2.3. Strategies
  • 3.3. The UK
    • 3.3.1. Market potential - credit card market size
    • 3.3.2. Product comparison
    • 3.3.3. Strategies
  • 3.4. Germany
    • 3.4.1. Market potential - credit card market size
    • 3.4.2. Product comparison
    • 3.4.3. Strategies
  • 3.5. Australia
    • 3.5.1. Market potential - credit card market size
    • 3.5.2. Product comparison
    • 3.5.3. Strategies
  • 3.6. South Korea
    • 3.6.1. Market potential - credit card market size
    • 3.6.2. Product comparison
    • 3.6.3. Strategies

4. Best Practices and Case Studies

  • 4.1. Best Practice
    • 4.1.1. Partnerships with merchants and service providers
    • 4.1.2. Product segmentation and rebranding to offer simplified products
    • 4.1.3. Redefining pricing based on nature of banking relationship
    • 4.1.4. Customer engagement using social media
  • 4.2. Case Studies
    • 4.2.1. Branding strategy - Hyundai Card's use of letter and number cards
    • 4.2.2. Customer engagement - BMO using promotions and digital channels to increase card sales
    • 4.2.3. Customer segmentation - Amex offering different cards to target wider customer base
    • 4.2.4. Lowering cost - Citibank offering rewards through mobile app

5. Appendix

  • 5.1. Methodology
  • 5.2. Contact Timetric
  • 5.3. About Timetric
  • 5.4. Timetric's Services
  • 5.5. Disclaimer

List of Tables

  • Table 1: Reward Credit Cards - Current Development and Future Outlook
  • Table 2: Outbound Business or Leisure Trips (Million)
  • Table 3: Social Media in Retail Banking Functions
  • Table 4: The US - Credit Cards in Circulation (Million), 2009-2018
  • Table 5: Cashback Credit Cards in the US
  • Table 6: Shopping Reward Point Credit Cards in the US
  • Table 7: Travel Reward Point Credit Cards in the US
  • Table 8: Canada - Credit Cards in Circulation (Million), 2009-2018
  • Table 9: Cashback Credit Cards in Canada
  • Table 10: Shopping Reward Point Credit Cards in Canada
  • Table 11: Travel Reward Point Credit Cards in Canada
  • Table 12: The UK - Credit Cards in Circulation (Million), 2009-2018
  • Table 13: Cashback Credit Cards in the UK
  • Table 14: Shopping Reward Point Credit Cards in the UK
  • Table 15: Travel Reward Point Credit Cards in the UK
  • Table 16: Germany - Credit Cards in Circulation (Million), 2009-2018
  • Table 17: Discount and Cashback Credit Cards in Germany
  • Table 18: Shopping Reward Point Credit Cards in Germany
  • Table 19: Travel Reward Point Credit Cards in Germany
  • Table 20: Australia - Credit Cards in Circulation (Million), 2009-2018
  • Table 21: Shopping Reward Credit Cards in Australia
  • Table 22: Travel Reward credit cards in Australia
  • Table 23: South Korea - Credit Cards in Circulation (Million), 2009-2018
  • Table 24: Discount and Cashback Credit Cards in South Korea
  • Table 25: Shopping Reward Point Credit Cards in South Korea
  • Table 26: Travel Reward Point Credit Cards in South Korea
  • Table 27: Amex - Credit Cards Offered

List of Figures

  • Figure 1: Rewards Credit Cards - Issuer Focus by Category
  • Figure 2: The US - Credit Cards in Circulation, 2009-2018
  • Figure 3: Canada - Credit Cards in Circulation, 2009-2018
  • Figure 4: The US - Credit Cards in Circulation, 2009-2018
  • Figure 5: Germany - Credit Cards in Circulation, 2009-2018
  • Figure 6: Australia - Credit Cards in Circulation, 2009-2018
  • Figure 7: South Korea - Credit Cards in Circulation, 2009-2018
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