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市場調查報告書

下一代行動電子商務技術

Next Generation Technologies for Mobile E-commerce

出版商 Technical Insights (Frost & Sullivan) 商品編碼 357817
出版日期 內容資訊 英文 54 Pages
商品交期: 最快1-2個工作天內
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下一代行動電子商務技術 Next Generation Technologies for Mobile E-commerce
出版日期: 2016年05月06日 內容資訊: 英文 54 Pages
簡介

一般認為美國,歐洲,亞洲,以及南美的主要零售經營者行動電子商務銷售成長在2015年各為39%,71%,249%以上,以及約50%。在這樣急速成長地區其課題不僅是消費者和製造企業,銷售企業,及服務供應商間的交易處理,若能讓行動電子商務更加便利就能更進一步推動成長,此外更能加深製造企業及服務供應商對於各種流通管道客戶的情報知識。為此,便有必要利用新世代的工具,活用各種流通管道得來的巨量資料,利用預測性分析進行解析,來提供各個客戶行動電子商務客製化服務。

本報告涵括下一代行動電子商務技術,鎖定行動電子商務市場上重點要項,詳查支援行動裝置上的電子商務的主要技術和所扮演的角色等資訊。

第1章 摘要整理

  • 調查範圍
  • 重要的調查結果
  • 調查手法

第2章 技術概況

  • 行動電子商務的新技術
  • 主要成長推動因素彙整 - 便利度情報
  • 主要成長阻礙因素彙整 - 財務的問題及整合化的課題
  • 行動電子商務的發展趨勢

第3章 行動電子商務的主要實行技術

  • 行動電子商務行銷的自動化
  • 行銷自動化的主要實行技術 - 行動分析
  • 行動電子商務行銷自動化技術供應商
  • 行動電子商務用內容管理系統
  • 內容管理系統的主要實行技術 - 用戶·介面用的響應型模板
  • 行動電子商務內容管理解決方案的供應商
  • 行動電子商務電子郵件行銷·解決方案
  • 電子郵件行銷·解決方案的主要實行技術 - 跨設備·轉換追蹤工具
  • 行動電子商務電子郵件行銷·解決方案的供應商
  • 行動電子商務用電子商務平台
  • 電子商務平台用主要實行技術 - 體驗管理工具
  • 行動電子商務用電子商務平台的供應商
  • 行動電子商務用社群媒體·分析
  • 社群媒體·分析的主要實行技術 - 巨量資料
  • 行動電子商務用社群媒體·分析的供應商

第4章 技術的集中化: 銷售擴大整合

  • 巨量資料·分析,全通路·通訊,及預測分析推動行動電子商務的銷售
  • 藉由NFC (近距離無線通訊) 付款實現了P2P共享和線上購買
  • 互動·消費
  • 更加方便的消費行動影像識別
  • 安全數位付款的生物識別認證消費
  • 藉由活用GPS的無人機來發送商品和服務
  • 分析師的考察與結論
  • 主要聯繫處
  • 免責事項

第5章 關於Frost&Sullivan

目錄
Product Code: D6E8-01-00-00-00

Individualizing the Customer Experience

According to outside sources, in 2015, mobile e-commerce in the United States is predicted to account for about 30% of all electronic commerce sales in the region, a reasonable assumption as mobile e-commerce sales for the top United States retailers have been pegged to increase nearly 39% in 2015, while mobile e-commerce sales for the key European, Asian, and Latin American retailers have been projected to increase by nearly 71%, over 249%, and nearly 50%, respectively, in 2015.

The challenge in all these regions is to facilitate this growth in mobile e-commerce by making it easier for consumers, manufacturers, distributors, and service providers to do more than merely conduct transactions. Mobile e-commerce must also provide manufacturers and service providers with greater intelligence about their customers based on different channels of information obtained from brick and mortar stores as well as their online shopping. This will require a new generation of tools that can leverage Big Data from multiple channels, analyze it by predictive analytics, and enable enterprises to customize their mobile e-commerce efforts to the individual level, similar to the personalization that is driving electronic home medical care and diagnostics.

This research service identifies the key demands in the mobile e-commerce market as well as the key technologies and role in supporting commerce over mobile devices as this practice continues to grow in the 21st century.

In brief, this research service provides the following:

  • A brief snapshot of the mobile e-commerce space
  • Segmentation of the key technologies that support mobile e-commerce space
  • Identification of key players in each segment
  • Descriptions of their solutions
  • Defining the applications they serve and benefits they provide at both ends of the value chain
  • Highlighting challenges to mobile e-commerce growth
  • Spotlighting emerging technologies and practices to address them

Table of Contents

1. EXECUTIVE SUMMARY

  • Research Scope
  • Key Findings
  • Research Methodology

2. OVERVIEW OF THE TOPIC

  • Emerging Technologies for Mobile E-Commerce
  • Key Drivers Summary - Convenience and Intelligence
  • Key Restraints Summary - Budgetary and integration challenges
  • Trends toward Developing Mobile E-commerce
  • Trends toward Developing Mobile E-Commerce (continued)

3. KEY ENABLING TECHNOLOGY SEGMENTS FOR MOBILE E-COMMERCE

  • Marketing Automation for Mobile E-Commerce
  • Key Enabling Technology for Marketing Automation - Behavioral Analytics
  • Providers of Marketing Automation for Mobile E-Commerce
  • Providers of Marketing Automation for Mobile E-Commerce (continued)
  • Content Management Systems for Mobile E-Commerce
  • Key Enabling Technology for Content Management Systems - Responsive Templates for User Interfaces
  • Providers of Content Management Solutions for Mobile E-Commerce
  • Providers of Content Management Solutions for Mobile E-Commerce (continued)
  • E-mail Marketing Solutions for Mobile E-Commerce
  • Key Enabling Technology for E-mail Marketing Solutions - Cross Device Conversion Tracking Tools
  • Providers of E-mail Marketing Solutions for Mobile E-commerce
  • E-Commerce Platforms for Mobile E-Commerce
  • Key Enabling Technology for E-Commerce Platforms - Experience Management Tools
  • Providers of E-commerce Platforms for Mobile E-commerce
  • Providers of E-Commerce Platforms for Mobile E-Commerce (continued)
  • Social Media Analytics for Mobile E-Commerce
  • Key Enabling Technology for Social Media Analytics - Big Data
  • Providers of Social Media Analytics for Mobile E-Commerce
  • Providers of Social Media Analytics for Mobile E-Commerce (continued)

4. TECHNOLOGY CONVERGENCE: INTEGRATING TO RAISE SALES

  • Big Data Analytics, Omni-channel Communications, and Predictive Analytics Could Boost Mobile E-Commerce Sales
  • NFC Payment to enable Peer to Peer Sharing and Online Purchase
  • Interactive Shopping
  • Mobile Image Recognition for more Convenient Shopping
  • Biometric Shopping for Secured Digital Payment
  • GPS-based Drone Delivery of Goods and Services
  • Analyst Insights and Conclusion
  • Key Contacts
  • Key Contacts (Continued)
  • Legal Disclaimer

5. THE FROST & SULLIVAN STORY

  • The Frost & Sullivan Story
  • Value Proposition: Future of Your Company & Career
  • Global Perspective
  • Industry Convergence
  • 360° Research Perspective
  • Implementation Excellence
  • Our Blue Ocean Strategy
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