Impact of Gamification in Key Industries
|出版商||Frost & Sullivan||商品編碼||340912|
|出版日期||內容資訊||英文 46 Pages
Motivate, Engage, Empower, and Achieve through Gaming
Gamification is the use of game thinking and mechanics in real-life contexts to solve real-life problems. It is applied to non-game applications to encourage people for better engagement and adoption of processes. Gamification helps users to focus on completion of certain tasks, which are usually considered boring (filling out survey forms, shopping, and reading advertisements and so on). The increased engagement and time spent on content by people through gamification helps users to increase revenue. More engagement with processes and delivery of more user generated content helps brands to understand customers better and improve brand loyalty.