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市場調查報告書

數位零售 (2020年) :新興機會

Digitized Retail 2020: Capturing Emerging Opportunities

出版商 Technical Insights (Frost & Sullivan) 商品編碼 329539
出版日期 內容資訊 英文 47 Pages
商品交期: 最快1-2個工作天內
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數位零售 (2020年) :新興機會 Digitized Retail 2020: Capturing Emerging Opportunities
出版日期: 2015年05月04日 內容資訊: 英文 47 Pages
簡介

零售業,以過去沒有的速度變化。隨著新的流通管道和行銷形式的引進,客戶行動的變化,產業迫於迅速對應現有的經營模式。

本報告提供零售市場主要趨勢相關調查分析,以主要技術與未來的數位零售領域為焦點之系統性資訊。

第1章 摘要整理

第2章 專題概要

  • 數位零售與行銷結構
  • 數位零售變化的形勢
  • 發展消費者意願的商務的趨勢
  • 提高服務提供便利性的趨勢
  • 增加與金額相稱價值的趨勢
  • 設計互動的通訊流通管道的趨勢

第3章 可使零售的數位化的主要技術

  • 雲端運算
  • 巨量資料分析
  • 情境感知運算
  • 擴增實境 (AR)
  • 室內GPS
  • 數位付款

第4章 描繪技術的匯流:未來

  • 遊戲化
  • 3D列印
  • 動態價格設定
  • 全像顯示器
  • 無人機
  • 分析師的考察和結論

第5章 主要聯絡處

  • 聯絡處
  • 免責聲明

第6章 關於FROST & SULLIVAN

目錄
Product Code: D67C-01-00-00-00

Connect, Engage and Deliver Seamlessly

The retail industry is changing at an ever-increasing speed. With changes in the behavior of the customers along with the introduction of new channels and formats of marketing, the industry quickly needs to adjust to the existing business models. In order to satisfy the needs of future customers, retail organizations require drastic changes in their approaches and need to customize their service offerings to be profitable in the competitive retail space. This report identifies the key trends in the market and highlights the key technologies and their convergence prospects to envision the future digitized retail space.

Table of Contents

1. EXECUTIVE SUMMARY

  • 1. Research Scope
  • 2. Key Findings
  • 3. Research Methodology

2. OVERVIEW OF THE TOPIC

  • 1. Digitized Retail and the Marketing Mix
  • 2. The Changing Landscape in Digitized Retail
  • 3. Trends towards Developing Consumer-oriented Businesses
  • 4. Trends to Improve Convenience of Service Delivery
  • 5. Trends to Improve Convenience of Service Delivery (Continued)
  • 6. Trends to Increase Value for Money
  • 7. Trends to Design Interactive Communication Channels

3. KEY TECHNOLOGIES ENABLING DIGITIZATION OF RETAIL

  • 1. How Can We Use Cloud Computing in Retail ?
  • 2. Companies at The Forefront of This Market
  • 3. How Can We Use Big Data Analytics in Retail ?
  • 4. Companies at The Forefront of This Market
  • 5. How Can We Use Context-aware Computing in Retail ?
  • 6. Companies at The Forefront of This Market
  • 7. How Can We Use Augmented Reality in Retail ?
  • 8. Companies at The Forefront of This Market
  • 9. How Can We Use Indoor GPS in Retail ?
  • 10. Companies at The Forefront of This Market
  • 11. How Can We Use Digital Payment in Retail ?
  • 12. Companies at The Forefront of This Market

4. TECHNOLOGY CONVERGENCE: ENVISION THE FUTURE

  • 1. Gamification Could Drive Sales and Increase Price Discounts
  • 2. 3D Printing Enables Personalization of Products
  • 3. Dynamic Pricing Could Blur the Line between Online and Offline Stores
  • 4. Holographic Displays Enhance interactivity with Customers
  • 5. Drones Improve Product Delivery Services
  • 6. Analyst Insights and Conclusion

5. KEY CONTACTS

  • 1. Key Contacts
  • 2. Key Contacts (Continued)
  • 3. Legal Disclaimer

6. THE FROST & SULLIVAN STORY

  • 1. The Frost & Sullivan Story
  • 2. Value Proposition: Future of Your Company & Career
  • 3. Global Perspective
  • 4. Industry Convergence
  • 5. 360° Research Perspective
  • 6. Implementation Excellence
  • 7. Our Blue Ocean Strategy
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