歐洲行動寬頻費用調查：2009年

Abstract

• First ever most comprehensive report covering mobile broadband offerings
• Latest pricing strategies adopted by 97 operators' in 33 countries for their mobile broadband offerings
• Covers latest pricing trends
• Comparison of fixed broadband and mobile broadband prices
• Comparisons of all mobile broadband packages
• 70 Tables, Diagrams and 33 charts
• 130 pages

Report Synopsis

Mobile Broadband is becoming an increasingly important source of subscriber and revenue growth for the mobile operator in Europe. Mobile operators are reporting that an increasing proportion of their new subscribers are coming from Mobile Broadband subscribers. This is a relatively new development and is also responsible for the increase in data revenues being reported by the mobile operator.

Mobile Broadband Pricing in Europe - 2009 provides a comprehensive profile of all of the main Mobile Broadband operators. It includes information from 97 mobile operators in 33 countries throughout Western and Eastern Europe including the EU-25 countries plus Slovakia, Slovenia, Turkey & Russia.

• Mobile Broadband flat rate bundles are now the norm across Europe and are the most common form of price package
• The average flat rate package bundle provided has doubled over the last 12 months to almost 4GB (based on the analysis of 100 mobile operators)
• The most common monthly user allowance price point on offer across Europe is now 5GB and 10GB, closely followed by 1GB and 500MB allowances
• There are at least 20 mobile operators across all countries which are now offering an "unlimited" user allowance for their Mobile Broadband service
• Pricing in 2008 has fallen by an average of 4% across all countries when compared with the previous year - even though average user allowances have more than doubled
• 80 per cent of Mobile Broadband operators in Europe charge a Per MB out of monthly allowance - for national traffic - with charges ranging up to 3.27 euro per MB although typical rates are between 10 and 20 euro cents.
• Average Mobile Broadband prices have fallen by as much as 53%, 43% and 35% in Latvia, Austria and the UK respectively over the past year.
• In Ireland, Germany, Sweden and Spain average Mobile Broadband prices are now significantly lower than the most popular fixed line DSL Broadband service, which is driving customers to the mobile Broadband offer.
• New offerings include: Prepaid per day, weekly, monthly with an "off-peak" or time-limited tariff.

• Fixed, Mobile, Wireless Internet and Satellite Providers and Operators
• Software and Equipment Vendors
• Supplier organisations
• Regulatory Bodies
• Consultancies
• Investors, Venture Capital Companies, Financial Service Companies

Table of Contents

• Methodology
• Acknowledgements

• A list of Tables and Chart

• Key Take away from the rreport

• Executive Summary

An overview of Mobile Broadband in Europe 2009

• Introduction
• A Definition of Mobile Broadband
• Types of Mobile Broadband
• The Growth in Mobile Broadband
• Technology Developments in Mobile Broadband
• Country Deployments of Mobile Broadband
• Key Point Summary

Mobile Broadband Services in: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Cyprus, Denmark & Estonia

Mobile Broadband Services in: Finland, France, Germany, Greece, Hungary, Ireland & Italy

Mobile Broadband Services in: Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland & Portugal

Mobile Broadband Services in: Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine & the UK

Mobile Broadband in Europe 2009 - Conclusions

• Introduction
• Mobile Broadband pricing trends & Monthly user allowances
• Monthly user allowance data growth from 2007 to 2008
• Mobile Broadband pricing trends from 2007 to 2008
• Capped versus per MB out of Monthly user allowance pricing
• Mobile Broadband USB modem promotional price trends
• Pay-as-you-use and Pre-Paid Mobile Broadband services
• Other forms of Mobile Broadband price campaigns
• Fixed line Broadband to Mobile Broadband Substitution
• Mobile Broadband Packages
• The future main Mobile Broadband Pricing Trends
• Key Point Summary

• Appendix One - A glossary of terms used in this report
• Appendix Two - A list of Mobile Broadband providers in Europe