印度的纖維・服裝市場動向：2009年 是由出版商Technopak Advisors Pvt. Ltd.在2010年06月所出版的。
這份英文市場調查報告書價格從美金3000起跳。
印度的纖維・服裝部門，現在達到540億美元的規模，預期在2020年前將擴大至1,580億美元。
本報告，針對印度的纖維・服裝產業進行分析，並彙整男性・女性・小孩的衣服使用與購買動向、銷售與供應鏈的課題、政府針對市場擴大所採取行動的狀況等，由下列摘要形式闡述。
第1章 印度的纖維・服裝產業：概要
- 今日的業界情勢
- 規模・成長・投資・新興企業
- 纖維・服裝零售：零售型態的變化
- 傳統以及新興的企業
- 期待成長的都市
第2章 印度的男性
- 印度的男性與衣服
- 過去1年間的衣服購買
- 服裝的使用動向
- 品牌動向
- 對衣服的態度
- 時尚趨勢
第3章 印度的女性
- 印度的女性與衣服
- 過去1年間的衣服購買
- 服裝的使用動向
- 品牌動向
- 對衣服的態度
- 時尚趨勢
- 衣服與印度的女性：詳細內容
第4章 現代形式對男女在服裝購買上的影響
- 印度的服裝店與現代形式
- 對服裝購買的見解：傳統型與現代型
- 購買客人的喜好與支持
- 新興的內陸城鎮
- 現代形式連鎖店、與購物中心的相互作用
- 零售業者的今後展望
第5章 印度的小孩
- 衣服
- 過去1年間的衣服購買
- 服裝的使用動向
- 品牌動向
- 對衣服的態度
- 給小孩的服裝購買
第6章 銷售與供應鏈的課題
- 過去數年的供應鍊的變遷與未來展望
- 貿易：基本動向的理解
第7章 政府為了成長所採取的行動與相關的影響因素
- SITP、TUFS等政府的新方案
- 零售業者的FDI政策
- 進口至印度的各種產品的課稅／貨物稅
第8章 對零售業界的影響與今後的方向性
Abstract
Clothes Encounter
Indian' s relationship with textiles began as early as 3000 B.C with the use of
organic dyes and block prints. Even today, intricate hand weaving, delicate
embroideries and richness of fabric like Indian silk and satin attract people
from all over the world. According to Technopak estimates India' s textile and
apparel sector equals USD 54 Billion currently (both domestic and exports).
This is expected to grow to USD 158 Billion by 2020. With many trading
restrictions being removed, technological advancements, availability of
multi-fibre based raw material, well established production bases, design
capabilities, knowledgeable and skilled labor and various government
initiatives, India is poised for tremendous growth in this sector.
The Indian Textile and Apparel industry is also experiencing rapid changes and
growth following increased consumption. Apparel, today, has the largest share
of the modern organized retail in India. Consumers are now pampered with a
wide variety in apparel and modern format stores. Increasingly, international
and local brands and attractive discount sales are trying to woo the Indian
consumers away from traditional stores, the tailor and the large unorganized
market.
With growth comes challenges and demands and it will be interesting to see,
what the industry is like today, what are the latest trends in textile and
apparel retailing, who are the current and emerging players, what garments
occupy the consumers wardrobe, what they wear on what occasion, what they are
buying, from what format stores and also what consumers feel, need and think
about apparel.
This report provides an understanding of the Textile and Apparel consumer, the
industry status and latest trends in the world of apparel. More specifically:
- An insight into the Indian consumer in terms of their relationship with
apparel and their purchase behavior, needs and attitudes
- A snapshot of their apparel shopping habits vis-a-vis the retail scenario
today
- An insight into the industry dynamics with respect to supply chain
challenges
- Information on government initiatives
- A snapshot of future trends.
This report will serve as a resource book for current players and those
companies entering the arena of Textiles and Apparel in India.
Table of Contents
Section 1 Textile And Apparel Industry In India: An Industry Outlook
- 1.1 The Industry Landscape Today
- 1.2 Sector Specific Snapshot - Size, Growth, Investments, Emerging Players
- 1.3 Textile and Apparel Retailing - The Changing Retail Format- An Overview
- 1.4 Current And Emerging Players In The Textile And Apparel Industry - A
Snapshot
- 1.5 Focused Cities for Growth
Section 2 The Indian Man
- 2.1 Indian Men & Their Wardrobes
- A snapshot of who they are
- Importance of apparel in their grooming
- Their wardrobes today
- 2.2 Acquisition To Their Wardrobes In The Last One Year
- Factors considered in choice of apparel
- What they bought over the last year
- Garment Purchased: Key characteristics
- 2.3 Their Usage Of Garments
- Mapping of type of garment and occasion
- Frequency of use
- Reasons for non use
- Need gaps in garments
- 2.4 Brand Status
- Brand awareness
- Brand ratings
- 2.5 Attitudes To Clothing
- Beliefs and opinions on garments
- Knowledge and beliefs on fashion
- Maintaining their clothessome specifics
- 2.6 Fashion Trends
- Source of information - ranking of cities on the fashion quotient
- Current favorite garments
- Perceived changes in dressing in the last 5 years
- Designer wear
- Office wear and Friday dressing
- Wedding attire-what is vs what it will be
- Accessories-complementary fashion items
Section 3 The Indian Woman
- 3.1 Indian Women & Their Wardrobes
- A snapshot of who they are
- Importance of apparel in their grooming
- Their wardrobes today
- 3.2 Acquisition To Their Wardrobes In The Last One Year
- Factors considered in choice of apparel
- What they bought over the last year
- Garment purchased : Key characteristics
- 3.3 Their Usage Of Garments
- Mapping of type of garment and occasion
- Frequency of use
- Need gaps in garments
- 3.4 Attitudes To Clothing
- Beliefs and opinions on garments
- Knowledge and beliefs on fashion
- Maintaining their clothes-some specifics
- 3.5 Fashion Trends
- Source of information-ranking of cities on the fashion quotient
- Current favorite garments
- Perceived changes in dressing in the last 5 years
- Designer wear
- Office wear and Friday dressing
- Wedding attire - what is vs what it will be
- 3.6 Western Wear And the Indian Women: A closer look
- Western wear women: A closer look
- Brand Awareness & Ratings
Section 4 Impact Of Modern Formats On Apparel Shopping For Men And Women
- 4.1 The Indian Apparel Shopper And Their Engagement With Modern Formats
- A snapshot of the shoppers
- Formats they regularly shop at and spends-by formats
- Differences by segments
- 4.2 Apparel Shopping Behavior- Traditional Vs. Modern Formats
- Purchase frames-What they buy and where they buy
- The logistics of how they buy
- Preferred formats
- Differences by segments
- 4.3 Shopper Preferences and Commitment
- Opinions, commitment to their current formats
- What the shopper wants - a need based shopper segmentation
- 4.4 A Peek Into The Emerging Upcountry Towns
- 4.5 Interactions With Modern Format Chains, Shopping Malls
- Hypermarket chains and large department stores-overall awareness and
exposure
- The scenario-by specific chains, in each city
- Shopping malls-some specifics
- 4.6 A Retailer Perspective
Section 5 The Indian Child
- 5.1 A Peek Into Their Wardrobes
- A snapshot of who they are
- Importance of apparel in their grooming
- Their wardrobes today
- 5.2 Acquisition To Their Wardrobes In The Last One Year
- Aspects considered while buying apparel-normal and expensive clothes
- Their acquisitions over the last year-numbers of different garments
purchased
- Last purchase-drivers, occasions, when
- Fabric, colors, special characteristics and features of their last
purchase
- Share of spends
- Brand shares in ready-mades and material
- 5.3 Their Usage Of Garments
- Mapping of type of garment and occasion
- Frequency of use
- Reasons for non use
- Need gaps in garments
- 5.4 Brand Status
- Brand awareness
- Brand ratings
- 5.5 Attitudes To Clothing
- Beliefs and opinions on garments
- 5.6 Apparel Shopping For Children
- Decision makers and others involved in shopping and brand purchased for
child
- Aspects pre-decided and those considered of importance in shop choice
- Location and format of stores, reasons for choice of stores,
satisfaction with shopping experience and reasons for dissatisfaction
- Shopper preferences on retail outlets and performance of different
formats with reasons
- Distance traveled and mode of transport
- Whether adult clothes also purchased at all and from same store
- Accessories and eats bought
Section 6 Distribution And Supply Chain Challenges
- 6.1 Changes In The Supply Chain Over The Past Few Years And Its Future Path
- 6.2 The Trade - An Understanding Of On- Ground Dynamics
Section 7 Government Initiatives For Growth And Related Impact
- New schemes by the government like SITP, TUFS
- Policy on FDI in retail
- Duties / excise in various products being imported into India
Section 8 Impact On Retail Industry And Directions
