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市場調查報告書

MVNO成功的行銷策略

MVNOs Successful Marketing Strategies

出版商 Tariff Consultancy Ltd. 商品編碼 330752
出版日期 內容資訊 英文
商品交期: 最快1-2個工作天內
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MVNO成功的行銷策略 MVNOs Successful Marketing Strategies
出版日期: 2015年05月05日 內容資訊: 英文
簡介

本報告以全球主要MVNO 20家公司為主題,提供各公司的基本的服務、對MNO的費用定位、破壞性的產業策略等詳細調查、MVNO成功的行銷策略驗證。

調查對象地區

  • 歐洲
  • 北美
  • 南美
  • 亞太地區
  • 中東

MVNO 20家公司簡介

  • 摘要及MVNO的成功層級,國內的營運
  • 基本服務概要
  • 對MNO的費用定位
  • 破壞性的產業策略
  • 圍繞基本服務的提供的彈性建立
  • 客戶體驗的強化
  • 自我護理應用

結論

調查對象的MVNO 20家公司

  • 歐洲
    • Telenet - 比利時
    • Sosh - 法國
    • Ay Yildiz - 德國
    • Cyta - 希臘
    • Dekatel - 荷蘭
    • Poste Mobile - 義大利
    • Jazztel - 西班牙
    • Tuenti Movil - 西班牙
    • giffgaff - 英國
    • Lebara Mobile - 英國
    • Lycamobile - 英國
    • Tesco Mobile - 英國
    • Truphone - 英國
    • Virgin Mobile - 英國
  • 中東
    • Friendi Mobile - 阿曼
  • 南北美洲
    • Porto Seguro Conecta - 巴西
    • Uff Movil - 哥倫比亞
    • Boost Mobile - 美國
  • 亞太地區
    • Amaysim - 澳洲
    • Tune Talk - 馬來西亞
目錄

Following TCL's MVNO report published in 2007 looking at the future of MVNOs, this new report looks beyond Europe and covers the 'Successful Marketing Strategies Of MVNOs' across all regions.

The aim of the research was to establish the 'Successful Marketing Strategies of MVNOs'. Each in-depth profile is built upon topics such as overview of basic service offers, price positioning vis-à-vis MNOs, disruptive business strategy, building flexibility around the basic service offer, enriching customer experience and self care apps.

The research discovers a range of different approaches and trends that are now driving the market, for example, companies active in the insurance and financial services looking to enhance their services to their customer base and develop new distribution channels by offering mobile services.

Geographical Coverage

20 MVNOs (see list below) operating in fourteen markets of Europe, North America, Latin America, Asia Pacific and the Middle East.

Scope for each of the 20 profiles

To identify successful marketing strategies of MVNOs through the creation of research profiles that are built upon below topics:

  • 1. Summary and level of success as an MVNO and in the country of operation
  • 2. Overview of basic offers
  • 3. Price positioning vis-à-vis MNOs
  • 4. Disruptive business strategy
  • 5. Building flexibility around the basic service offer
  • 6. Enriching customer experience
  • 7. Self-care app

Plus provision of some key shots of the providers' website.

Conclusion

The report is accompanied by an Excel tracker that looks at MVNOs price positioning vis-à-vis MNOs and provides a summary of core services offered by the MVNOs in question.

MVNO coverage - 20 profiles in total

Europe:

  • Telenet - Belgium
  • Sosh - France
  • Ay Yildiz - Germany
  • Cyta - Greece
  • Dekatel - Netherlands
  • Poste Mobile - Italy
  • Jazztel - Spain
  • Tuenti Movil - Spain
  • giffgaff - UK
  • Lebara Mobile - UK
  • Lycamobile - UK
  • Tesco Mobile - UK
  • Truphone - UK
  • Virgin Mobile - UK

Middle East

  • Friendi Mobile - Oman

Americas

  • Porto Seguro Conecta - Brazil
  • Uff Movil - Colombia
  • Boost Mobile - USA

Asia-Pacific

  • Amaysim - Australia
  • Tune Talk - Malaysia
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