Cover Image
市場調查報告書

亞太地區的行動費用基準服務

The Asia-Pacific Mobile Pricing Benchmark 2015 Service

出版商 Tariff Consultancy Ltd. 商品編碼 321393
出版日期 內容資訊 英文 45 Pages
商品交期: 最快1-2個工作天內
價格
Back to Top
亞太地區的行動費用基準服務 The Asia-Pacific Mobile Pricing Benchmark 2015 Service
出版日期: 2014年12月19日 內容資訊: 英文 45 Pages
簡介

本報告以亞太地區的業者為對象,提供月租型、預付服務費用調查,含行動語音、行動寬頻,及漫遊的國際利用的詳細費用資訊、各種服務比較彙整,為您概述為以下內容。

調查手法

摘要整理

簡介

第1章 月租型

  • 出租費用比較
    • 最低的月租型計劃比較
    • 中價的月租型計劃比較
    • 高價的月租型計劃比較
  • 附帶通訊比較
    • 附帶通訊時間比較(從低到高的分類)
    • 附帶SMS比較(從低到高的分類)
    • 附帶資料比較(從低到高的分類)
    • 其他總括服務
  • 國內利用費用比較
    • 每1分的網內利用費用比較
    • 每1分的網外(行動-行動間)利用費用比較
    • 每1分的網外(固定-行動間)利用費用比較
    • 每1件SMS的SMS費用比較
    • 每1件SMS的MMS費用比較
    • 每1M字節的資料費用比較
  • 每1分的IDD比較
  • 漫遊
    • 每1分的回撥方式通話費
    • 每1分市內通話費
    • 每1分的來信時的通話費
    • 每1件SMS的SMS back home發送費用
    • 每1M字節的數據漫遊費用

第2章 預付

  • 利用費用比較

第3章 行動寬頻

  • 行動寬頻月租型:最便宜的費率方案
  • 行動寬頻月租型:最高費率方案
  • 預付

第4章 社群媒體

目錄

‘Asia Pacific Mobile Benchmark Pricing Service’ provides a review of prices levied for mobile services both voice and data by operators in the Asia-Pacific Region.

‘The Asia Pacific Mobile Benchmark Pricing Service’ offers an insight into pricing for post- and prepaid services. It comprises of a database providing detailed pricing information of services namely mobile voice, mobile broadband and international usage including roaming. Additionally, the report provides a comparison of the various services in an easy-to-use format.

Some of the highlights from the findings are:

  •   •The Benchmark has found that some Asian operators offer a significantly greater number of tariffs than others i.e. SingTel for example offers 20 postpaid plans with one product allowing the user to ‘tweak' the plan and 6 prepaid SIMs.. In total 247 postpaid and 93 prepaid plans are offered by the 28 operators surveyed in the Asia region.
  •   •The Benchmark compares three postpaid plans for each operator, namely lowest priced, medium and highest priced in terms of rental charged per month. Rental charges vary from as little as USD 0.34 (Sri Lanka) to as high as USD 200 (Philippines). The average rental per month of all postpaid plans is USD 28.49 per month.
  •   •The Benchmark finds that out of the 73 postpaid plans covered a total of 14 do not include any minutes, 17 of them do not include any SMS and 31 do not include any data.
    • i) The lowest inclusive allowance for minutes is 5, for SMS 50 & for data 10 MB
    • ii) Only 6 plans from 4 operators offer unlimited voice to all networks, 4 plans from 4 operators offer unlimited on-net minutes, 4 plans from 4 operators offer unlimited SMS and 7 plans from 5 operators offer unlimited on-net SMS and for data 3 operators all their highest priced plans offer unlimited data.
  •   •Out of all the plans selected in the 14 countries both post and prepaid:
    • i) The per minute charge for a voice call is no more than USD 0.15 except inJapan, where the charge varies from USD 0.20 to USD 0.36 per minute.
    • ii) The average cost of a 1 minute domestic on-net voice call is USD 0.07, USD 0.07 to landlines and other mobile networks.
    • iii) Domestic SMS prices vary from USD 0.01 to USD 0.099 and MMS from
    • USD 0.02 to USD 0.85, with the average at USD 0.02 for an SMS.
  •   •The survey found that some operators levy lower international call charges to theUSAthan to a neighbouring country. However, the average call rate to theUSAis USD 0.21 compared toSingaporeat USD 0.29 per minute. IDD bundles are on the increase reveals the survey and can offer discounts of well above 50 per cent on the per minute rate.
  •   •Roaming charges attract an average of USD 3.13 per minute when calling back home from the roaming destinationUSAand USD 2.03 when inSingapore. Also for other services as the summary shows below, roaming in a neighbouring country like Singaporeis far cheaper.
Roaming destinationUSASingapore
Calling back home per 1 minute3.132.03
Calling within the country per 1 minute1.601.12
Receiving a call per 1 minute1.440.99
Sending an SMS0.490.44
Data Roaming per 1 MB13.7111.08

The survey reveals that operators offer plenty of roaming voice and data bundles bringing the per unit rate well below the default roaming rate.

  •   •Mobile Broadband offerings are offered on a post and prepaid basis. The survey reveals that offerings vary from as little as USD 0.04 for 4 Mbit/s of data up to up to a plan that costs USD 70 including 32 GB. Inside the bundle pricing varies from USD 0.45 per 1 GB to just USD 130.

Table of Contents

Methodology

Executive Summary

Introduction

1. Postpaid

  • 1.1. Comparison of rental charges
    • 1.1.1. Comparison of lowest priced postpaid plan
    • 1.1.2. Comparison of medium priced postpaid plan
    • 1.1.3. Comparison of high priced postpaid plan
  • 1.2. Comparison of included communication
    • 1.2.1. Comparison of included minutes (sorted by low to high)
    • 1.2.2. Comparison of included SMS (sorted by low to high)
    • 1.2.3. Comparison of included data (sorted by low to high)
    • 1.2.4. Other inclusive services
  • 1.3. Comparison of domestic usage charges
    • 1.3.1. Comparison of on-net usage per 1 minute
    • 1.3.2. Comparison of off-net (mobile to mobile) per 1 minute
    • 1.3.3. Comparison of off-net (fixed to mobile) per 1 minute
    • 1.3.4. Comparison of SMS per 1 SMS
    • 1.3.5. Comparison of MMS per 1 MMS
    • 1.3.6. Comparison of Data per 1 Mbyte
  • 1.4. IDD comparison per 1 Minute
  • 1.5. Roaming
    • 1.5.1. Calling back home per 1 minute
    • 1.5.2. Local call per 1 minute
    • 1.5.3. Incoming call per 1 minute
    • 1.5.4. Sending an SMS back home per 1 SMS
    • 1.5.5. Data Roaming per 1 Mbyte

2. Prepaid

  • 2.1. Comparison of usage charges

3. Mobile Broadband

  • 3.1. Mobile Broadband postpaid: Lowest priced plan
  • 3.2. Mobile Broadband postpaid - Highest priced plan
  • 3.3. Prepaid

4. Social Media

Back to Top