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市場調查報告書

LTE費用策略

2014 LTE Pricing Strategies

出版商 Tariff Consultancy Ltd. 商品編碼 294545
出版日期 內容資訊 英文 90 Pages; 50+ Tables & Charts
商品交期: 最快1-2個工作天內
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LTE費用策略 2014 LTE Pricing Strategies
出版日期: 2014年02月03日 內容資訊: 英文 90 Pages; 50+ Tables & Charts
簡介

本報告提供EU、EU之外、亞太地區及中東地區的MNO主要價格決策趨勢相關分析、展開LTE服務的15家MNO的案例研究,為您概述為以下內容。

目錄

簡介

摘要

調查手法

摘要整理

第1章 案例研究:EU

  • LTE策略:銷售策略、目前策略、LTE形勢、4G LTE費用的變化
    • Bouygues Telecom(法國)
    • Vodafone(德國)
    • KPN(荷蘭)
    • TMN(葡萄牙)
    • EE(英國)

第2章 案例研究:EU之外

  • LTE策略:銷售策略、目前策略、LTE形勢、4G LTE費用的變化
    • Telenor(挪威)
    • Megafon(俄羅斯)
    • Swisscom(瑞士)

第3章 案例研究:亞太地區

  • LTE策略:銷售策略、目前策略、LTE形勢、4G LTE費用的變化
    • Optus(澳洲)
    • Dokomo(日本)
    • Vodafone(紐西蘭)
    • SingTel(新加坡)

第4章 案例研究:中東

  • LTE策略:銷售策略、目前策略、LTE形勢、4G LTE費用的變化
    • Batelco(巴林)
    • Nawras(阿曼)
    • Ooredoo(卡達)

第5章 LTE的案例研究:結論

第6章 LTE費用比較

  • 簡介
  • EU地區
  • EU以外
  • 亞太地區
  • 中東地區

附錄

  • 附錄Ⅰ:LTE-Advanced (LTE-A)
  • 附錄Ⅱ:LTE的目前推銷
  • 附錄Ⅲ:LTE漫遊
  • 用附錄Ⅳ:該報告使用的匯率表
  • 附錄Ⅴ:各地區國家清單表
目錄

The TCL 2014 4G LTE Pricing Strategies report analyses the key pricing trends for MNOs in the EU, Non-EU, Asia Pacific & Middle East regions. The report draws on findings from the TCL Global LTE Tariff Tracker subscription service and provides pricing case studies for 15 MNOs that have launched 4G LTE services. The case studies include - Bouygues Telecom (France), Vodafone (Germany), KPN (Netherlands), TMN (Portugal), Everything Everywhere (UK), Telenor (Norway), MegaFon (Russia), Swisscom (Switzerland), Optus (Australia), NTT DOCOMO (Japan), Vodafone (New Zealand), SingTel (Singapore), Batelco (Bahrain), Nawras (Oman) & Ooredoo (Qatar).

In the 2014 Global LTE Pricing Strategies report TCL provides focus on the main 4G LTE pricing trends highlighted in the TCL Global LTE Data Price Tracker subscription service including:

1) Analysis of overall 4G LTE pricing by 4 main geographical regions worldwide (incl. the EU, non-EU countries, Asia Pacific and theMiddle East)

2) Further analysis of 4G LTE pricing by the 4 main geographical regions by the following detailed metrics:

  • a) Pricing per GB of data allowance (in USD per month)
  • b) Average monthly data user allowance (in GB)
  • c) Highest LTE pricing per region (in USD per month)
  • d) Lowest LTE pricing per region (in USD per month)

3) Examines MNO 4G LTE pricing launch strategies per region

4) Examines current MNO 4G LTE pricing strategies per region

5) Finally, the report provides a selection of 15 key MNO 4G LTE case studies with pricing at launch and since launch

Table of Contents

Introduction

Summary

  • The main generic 4G LTE pricing strategies at launch
  • The changes in 4G LTE tariffs over time

Methodology

Executive Summary

Section 1: Case Studies EU

LTE Strategies - Bouygues Telecom (France)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in France
  • Changes in 4G LTE pricing

LTE Strategies - Vodafone (Germany)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Germany
  • Changes in 4G LTE pricing

LTE Strategies - KPN (Netherlands)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in the Netherlands
  • Changes in 4G LTE pricing

LTE Strategies - TMN (Portugal)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Portugal
  • Changes in 4G LTE pricing

LTE Strategies - EE (UK)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in the UK
  • Changes in 4G LTE pricing

Section 2: Case Studies Non-EU

LTE Strategies - Telenor (Norway)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Norway
  • Changes in 4G LTE pricing

LTE Strategies - Megafon (Russia)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in the Russia
  • Changes in 4G LTE pricing

LTE Strategies - Swisscom (Switzerland)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Switzerland
  • Changes in 4G LTE pricing

Section 3: Case Studies Asia-Pacific

LTE Strategies - Optus (Australia)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Australia
  • Changes in 4G LTE pricing

LTE Strategies - DoCoMo (Japan)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Japan
  • Changes in 4G LTE pricing

LTE Strategies - Vodafone (New Zealand)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in New Zealand
  • Changes in 4G LTE pricing

LTE Strategies - SingTel (Singapore)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Singapore
  • Changes in 4G LTE pricing

Section 4: Case Studies Middle East

LTE Strategies - Batelco (Bahrain)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Bahrain
  • Changes in 4G LTE pricing

LTE Strategies - Nawras (Oman)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Oman
  • Changes in 4G LTE pricing

LTE Strategies - Ooredoo (Qatar)

  • Strategy at launch
  • Strategy now
  • The LTE Landscape in Qatar
  • Changes in 4G LTE pricing

Section 5: LTE Case Studies Conclusions

Section 6: LTE Tariff Comparison

  • 6.1. Introduction
  • 6.2. EU region 4G LTE tariff pricing analysis
  • 6.3 Non-EU region 4G LTE tariff pricing analysis
  • 6.4 Asia-Pacific region 4G LTE tariff pricing analysis
  • 6.5 Middle Eastregion 4G LTE tariff pricing analysis
  • Appendix I - LTE-Advanced (LTE-A)
  • Appendix II - LTE Current Promotions
  • Appendix III - LTE Roaming
  • Appendix IV A table showing the currency exchange rates used in this report
  • Appendix V - A table showing the list of countries per region
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