The ‘Mobile Internet Usage & Pricing Worldwide - 2011 to 2016’ report published
by Tariff Consultancy Ltd examines the development of Mobile Data services up
to 2011 and provides forecasts for future development until the end of 2016.
The report examines the growth of Mobile Data (mobile internet using the
smartphone device) and Mobile Broadband services (using the USB flash modem)
for the period to the end of 2011.
The report also seeks to evaluate whether Data ARPU overall is outweighing the
decline in Voice ARPU being experienced by the mobile network operators (MNOs)
worldwide.
The report forecasts the increase in Mobile Data ARPU from the end of 2011 to
the end of 2016 per each region.
The report also covers pricing of Mobile Internet/Broadband for close to 100
operators across 60 countries.
About Us
Tariff Consultancy Ltd. is a London UK based pricing and tariff services research company. It specialises in strategic analysis, pricing, marketing and regulation across mobile businesses internationally.
Report Statistics
Publication Date:November 2011
Total Number of pages and figures:144
Total Number of tables and charts:44
Table of Contents
List of Figures
Methodology
Executive Summary
Highlights of the Mobile Internet Usage & Pricing Worldwide - 2011 to 2016
Chapter One - The changing expectations for mobile data services
Introduction
The definition of Mobile Broadband services
The growth in Mobile Broadband worldwide
The definition of Mobile Internet using the smartphone
The growth in the Mobile Internet worldwide
MNOs and the growth of internet usage worldwide
Key issues for the MNO and internet usage worldwide
The types of mobile data services
Key Point Summary
Chapter Two - Mobile Broadband data services and pricing worldwide
Introduction - a definition of Mobile Broadband
The growth of Mobile Broadband and multiple SIM ownership worldwide
The types of Pre Pay Mobile Broadband worldwide
The types of Postpaid Mobile Broadband worldwide
The pricing models for Mobile Broadband services worldwide
The key innovations for Mobile Broadband services worldwide
The introduction of Long Term Evolution (LTE) services worldwide
The introduction of Pre Pay and Postpaid Data Plans for Tablet PCs
A forecast for Mobile Broadband services worldwide
Key Point Summary
Chapter Three - Mobile Internet smartphone services and pricing
Introduction - a definition of the Mobile Internet
The growth of Mobile Internet and smartphones worldwide
The types of Pre Pay Mobile Internet smartphone services worldwide
The types of Postpaid Mobile Internet smartphone services worldwide
Other types of Mobile Internet services worldwide
Mobile TV services worldwide
Mobile Music services worldwide
Mobile social networking services worldwide
Mobile Instant Messaging (MIM) services worldwide
Mobile infotainment services worldwide
Mobile gaming services worldwide
Location based services worldwide
Key Point Summary
Chapter Four - Innovation in Mobile Data Services Worldwide
Introduction
Mobile Data Services in the European region
Data ARPU in the European region
Mobile Data Services in North America & Latin America regions
Data ARPU in North America & Latin America regions
Mobile Data Services in the Middle East & Africa regions
Data ARPU in the Middle East & Africa regions
Mobile Data Services in the Asia Pacific region
Data ARPU in the Asia Pacific region
Trends in Mobile Data Services ARPU worldwide
Key Point Summary
Chapter Five - Conclusions - The future for Mobile Data Services worldwide
Introduction
The forecast for Mobile Broadband & Mobile Internet services worldwide
The adoption of Pre Pay Mobile Data services worldwide
Key innovations for Mobile Data services worldwide
Is data ARPU outweighing the decline in overall ARPU worldwide?
The threat of commoditisation for Mobile Data services worldwide
Adding value to the MNO data service proposition worldwide
Key Point Summary
Appendix: A list of MNOs mentioned in this report
Tables and Charts
Figure 1 - A table showing contrasting growth in overall revenues & data
revenues for Vodafone
Figure 2 - A table showing the changes in Mobile Data ARPU from Q1 2009 to
Q1 2011 for Orange France, Orange Poland & Orange Spain - with percentages of
overall revenue
Figure 3 - A chart showing the increase in selected reported MNO data
revenues worldwide (in percentage growth for the year to the end of June 2011)
Figure 4 - A table showing Data Revenue growth and percentage of service
revenue for the end of June 2011 and the end of June 2010
Figure 5 - A table showing the increase in Vodafone mobile upload and
download speeds in Europe since the end of 2009 to July 2011
Figure 6 - A chart showing the increase in Vodafone mobile upload and
download speeds in Europe since the end of 2009 to July 2011
Figure 7 - A chart showing the spread of monthly data usage allowances for
Postpaid Mobile Broadband services by the 11 most frequently used
Figure 8 - A table showing selected key Unlimited Mobile Internet
smartphone offers worldwide
Figure 9 - A table showing selected key Unlimited Mobile Broadband offers
worldwide
Figure 10 - A table showing selected supplementary Mobile Data services
worldwide
Figure 11 - A table showing the Dialog Sri Lanka Postpaid Mobile Broadband
tariff
Figure 12 - A table showing the Orange Jordan Internet Everywhere Pay
Monthly tariff
Figure 13 - A table showing the Qtel Shawry Mobile Broadband tariff
structure
Figure 14 - A table showing Airtel Sri Lanka Postpaid Broadband packages
Figure 15 - A table showing the Postpaid Zoom packages provided by Mobitel
Sri Lanka
Figure 16 - A chart showing Postpaid Mobile Broadband pricing from
selected operators worldwide
Figure 17 - A table showing the Mobitel Sri Lanka Pre Paid Delight plans
Figure 18 - A chart showing selected Pre Pay Mobile Broadband USB modem
purchase costs worldwide (in Euro)
Figure 19 - A table showing the PAYG Mobile Broadband tariffs for MTN
Uganda
Figure 20 - A table of selected MNOs that have introduced Long Term
Evolution (LTE) Mobile Broadband services worldwide
Figure 21 - A chart showing the theoretical claimed maximum download
speeds for selected LTE Mobile Broadband providers (in Mbps)
Figure 22 - A chart showing the monthly data usage limit for selected LTE
Mobile Broadband providers (in GB per month)
Figure 23 - A chart showing selected LTE Mobile Broadband provider pricing
worldwide
Figure 24 - A table showing the Tablet PC data plans that have been
introduced by selected MNOs worldwide
Figure 25 - A table showing the Tablet PC purchase cost & combined data
plans that have been introduced by selected MNOs worldwide
Figure 26 - A table showing selected Pre Paid smartphone purchase pricing
worldwide
Figure 27 - A table showing the KPN Hi30 bundle elements in Q1 2010
Figure 28 - A table showing the KPN Hi30 bundle elements in Q2 2010
Figure 29 - A table showing the VIVO Kuwait iPhone package costs
Figure 30 - A table showing the Apple iPhone tariff bundles provided by
STC (Saudi Arabia) in Euro
Figure 31 - A table showing selected MNO Postpaid pricing for Mobile TV
services worldwide
Figure 32 - A table showing selected MNO Mobile Music pricing services
worldwide
Figure 33 - A table showing the key developments in Mobile Social
Networking services worldwide
Figure 34 - A table of key Mobile IM (Instant Messaging) service
developments worldwide
Figure 35 - A chart showing selected Mobile Gaming services pricing
worldwide
Figure 36 - A table showing the key developments in Location Based
Services worldwide
Figure 37 - A table of the key smartphone developments taking place
worldwide
Figure 38 - A chart showing a forecast of Mobile Data ARPU worldwide from
the end of 2011 to the end of 2016 (Euro)
Figure 39 - A chart showing selected annualised blended ARPU trends for
selected MNOs (Euro per month)
Figure 40 - A chart showing the forecast increase in Mobile Data ARPU in
the European region from the end of 2011 to the end of 2016 (Euro)
Figure 41 - A chart showing annualised Mobile Data ARPU levels as of March
2011 (in Euro pa) for Latin America
Figure 42 - A chart showing the forecast increase in Mobile Data ARPU in
the North American and Latin American region from the end of 2011 to the end
of 2016 (Euro) Figure 43 - A chart showing the forecast increase in Mobile
Data ARPU in the Middle East & Africa region from the end of 2011 to the end
of 2016 (Euro)
Figure 44 - A chart showing the forecast increase in Mobile Data ARPU in
the Asia Pacific region from the end of 2011 to the end of 2016 (Euro)
